TDmonthly Magazine!
July 2009 | Vol. VIII - No. 7
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TDmonthly Goes Inside ... The Dinosaur Farm, South Pasadena, Calif.

This Store Offers Everything From Triceratops to Tiaras


Step inside The Dinosaur Farm in South Pasadena, Calif., and you'll be transported back to the Jurassic Age ... or not, depending on which room you're stepping into. Divided into three selling spaces and a back play room, The Dinosaur Farm counters its bounty of prehistoric beasts with more traditional toys, such as jack-in-the-boxes, plush and dress-up.

Get the Flash Player to see this video.


In the video interview above, Owner David Plenn told TDmonthly Magazine he went prehistoric in 1994 after the birth of his son convinced the former musician it was time to get off the road and open a stable business. The name of the store, The Dinosaur Farm, raised customers' expectations for all things extinct, so Plenn beefed up his inventory and went online in 1999, with the web emphasis solely on the dinos. The store and website attract reptilian experts of all ages, from 4 to 4,000,000.

Aside from dinos, store favs include standards such as PlaSmart's PlasmaCars and Pretty Ugly's Uglydolls. Infant toys are big now, too, while older kids tend to trade in their T Rexes for iPhones. Scroll down to watch dinos and toy videos from the Dinosaur Farm:






Age Range: 3 and up
Gender: Boys And Girls
Category: Action Figures



The Carnegie Museum of Natural History dinosaurs are the world's premier line of collectible, to scale dinosaur replicas. These dinosaurs have been researched and authenticated by the paleontologists at the museum. Their scale is either 1:20 or 1:40. Meticulously painted by hand, phthalate free and safety tested. Each comes with an educational hang tag in 5 languages. Size: 23” L x 6” H. Ages: 3+. View our entire collection at safariltd.com.
ToyDirectory Product ID#: 20498      (added 9/15/2008)
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Wholesale Price: (Log in to view)
MSRP: $4.00
Age Range: 3 and up
SKU or Item #: 299729
Gender: Boys And Girls
Category: Action Figures



The Wild Safari® Dino Tyrannosaurs rex is authentically sculpted, hand painted and phthalate free. Each Safari dinosaur replica includes 5 language educational information to educate children about the dinosaur species that used to inhabit the earth. Replica size: 7” L x 4.5” H. View our entire collection at www.safariltd.com
ToyDirectory Product ID#: 12752      (added 5/14/2007)
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Wholesale Price: (Log in to view)
MSRP: $7.00
Age Range: 3 and up
SKU or Item #: 405301
Gender: Boys And Girls
Category: Action Figures



Safari Ltd proudly presents our latest Carnegie Oviraptor with feathers. The untimate dinosaur collectible in the world! This award winning collection of dinosaurs are made to scale and developed with the collaboration of the paleontologists from the renowned Carnegie Museum of Natural History. The collection consists of over 40 authentic replicas. Educational information included with each dinosaur. Phthalate free PVC and hand painted. Replica size: 5.75” L x 5.5” H

View the entire collection at www.safariltd.com
ToyDirectory Product ID#: 10922      (added 1/5/2007)
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MSRP: $19.99
Age Range: 3 to 8
Gender: Boys And Girls
Category: Gifts
Play Sets
Pretend Play



10-year-old Max Rothschild co-invented these storage bins/toys with his father, Wayne. Unzipped, the Dinosaur ZipBin becomes a dinosaur island activity surface for use with dinosaurs, animals, vehicles, boats and action figures. Fantasy play is encouraged by a prehistoric world featuring a volcano, a river, a tar pit and a mysterious cave. ZipBins also come in Road & Rail, Castle, Medieval Castle, Farm, Unicorn and other versions. ZipBins were launched in January 2006.
— Katherine and John Hodge of Neat-oh! International consider their Zip Bin line of toys to be a “a new way to play ... and put things away!”
ToyDirectory Product ID#: 6828      (added 2/6/2006)
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MSRP: $17.95
Age Range: 2 to 8
SKU or Item #: 6118
Launch Date: July 2006
Gender: Boys And Girls
Category: Designer Toys
Infant & Toddler
Wheeled Toys



This classic pull toy is made of velour that rolls around on sturdy wooden wheels. Launch date: July 2006.
ToyDirectory Product ID#: 24240      (added 6/29/2009)
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MSRP: $23.99
Age Range: 3 and up
SKU or Item #: 55011
Launch Date: June 2007
Gender: Boys And Girls
Category: Animal Figures
Pretend Play
Collectibles



This dinosaur is almost a foot long, 6" tall, and designed to be in a realistic, frightening pose. Like other Papo dinosaur figures, the Spinosaurus's mouth opens and closes. Launch date: June 2007.
ToyDirectory Product ID#: 24236      (added 6/29/2009)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Animal Figures
Educational



The allosaurus is a predecessor of the T Rex. Watch out for his claws! This meticulously hand-painted replica comes with an educational hangtag in five languages.
ToyDirectory Product ID#: 24384      (added 6/30/2009)
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MSRP: $32.00
Age Range: 3 and up
Launch Date: November 2008
Gender: Boys And Girls
Category: Plush
Developmental Toys
Gifts



Pilloroo Pillows have a hidden pouch for hiding away a toy or gift item. The pillow is stuffed so the item cannot be felt from the outside. This product is made in the USA and received a 2008 Moms Best Award. Launch date: November 2008.
ToyDirectory Product ID#: 24233      (added 6/29/2009)
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Wholesale Price: (Log in to view)
MSRP: $5.99
Age Range: 5 and up
Gender: Boys And Girls
Category: Puppets



These flexible hand puppets will let dino-buffs take their play to a new level. Assortment of three, approximately 8” long.
ToyDirectory Product ID#: 24192      (added 6/23/2009)
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MSRP: $21.99
Age Range: 3 and up
SKU or Item #: 55016
Launch Date: July 2008
Gender: Boys And Girls
Category: Animal Figures
Pretend Play
Collectibles



The articulated jaw of this Allosaurus really opens and closes. The hand-painted dinosaur is approximately 1:20 scale and measures about 10.5". It is made of durable synthetic material. Launch date: July 2008.
ToyDirectory Product ID#: 24235      (added 6/29/2009)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Animal Figures



This Brachiosaurus replica is handpainted. It includes a to-scale human figure and an educational pamphlet.
ToyDirectory Product ID#: 24385      (added 6/30/2009)
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SKU or Item #: 88036
Gender: Boys And Girls
Category: Animal Figures



This 17 x 9 cm replica of the fiercest prehistoric predator is handpainted.
ToyDirectory Product ID#: 24387      (added 6/30/2009)
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Age Range: 3 and up
SKU or Item #: 88308
Gender: Boys And Girls
Category: Animal Figures



This recently discovered dinosaur is reproduced in a 1:20 scale. It measures 32 x 11.5 cm.
ToyDirectory Product ID#: 24386      (added 6/30/2009)
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MSRP: $16.00
Gender: Boys And Girls
Category: Plush



Jane Yolen and Mark Teague's remarkable series is a delight for children and adults. The books are a warm and no-nonsense way of helping kids manage the important things in their lives—going to bed, eating their food, coping with being sick, and going to school. By using humor and showing what a dinosaur would and wouldn’t do, the books make things easy to understand for even the smallest child. Dolls come in 14" ($16.00) and  8" ($9.00) sizes.
ToyDirectory Product ID#: 24388      (added 6/30/2009)
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MSRP: $12.00
Age Range: 0 and up
SKU or Item #: 132860
Gender: Boys And Girls
Category: Infant & Toddler
Plush



Baby’s first prehistoric plush pal! This extremely soft, loveable baby dinosaur was designed especially for infants. Its embroidered details, soft blue color, orange spikes, and smiling face make this a toy that children of any age will cherish.
ToyDirectory Product ID#: 24389      (added 6/30/2009)
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The apatosaurus from Safari includes an educational hangtag in five languages. It's meticulously handpainted.
ToyDirectory Product ID#: 24382      (added 6/30/2009)
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MSRP: $17.99
Age Range: 3 and up
SKU or Item #: 16459
Gender: Boys And Girls
Category: Action Figures



Schleich is introducing three new dinosaurs to the popular category Replica-Saurus. All the Replica-Saurus are to a scale of 1:40 and are all hand-painted. Each model comes equipped with a booklet containing the scientific data on each of the saurians and a figure of a human to the same scale to facilitate size comparison.
ToyDirectory Product ID#: 19580      (added 6/26/2008)
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MSRP: $6.99
Gender: Girls
Category: Apparel
Pretend Play



These fluffy feather boas with silver tinsel make a glamorous addition to any dress up outfit. Each boa measures 3 feet long; the perfect size for little ones. One size fits most. They come in pink, lilac and white.
— In an early fall 2010 TDmonthly survey, seven percent of 44 retailers cited Little Adventures costumes as a top-selling accessory item.
ToyDirectory Product ID#: 24390      (added 6/30/2009)
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MSRP: $6.00
Age Range: 3 and up
SKU or Item #: 10860
Launch Date: January 2009
Gender: Girls
Category: Costumes & Accessories
Pretend Play
Fashion & Accessories



This silver and pink tiara is trimmed with marabou feathers and embellished with pink gemstones. "This tiara is our unique design and it's sold only in the specialty toy market," Veesha Knight, sales and marketing manager for Creative Education of Canada, told TDmonthly. Launch date: 2009.
ToyDirectory Product ID#: 24676      (added 7/19/2009)
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MSRP: $19.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Puppets



Princess Catherine Castlehoff is regally dressed in purple and gold. This unique royal puppet features elegant hand detailing and materials carefully crafted for years of pretend play. She measures 17" x 7" x 8".
ToyDirectory Product ID#: 24391      (added 6/30/2009)
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MSRP: $15.75
Age Range: All Ages
Gender: Girls
Category: Plush



With a bold giraffe and leopard print, this soft plush purse comes with an orange tabby cat tucked inside, covered in cuddly material and ready for any adventure a young child might come up with. At about 8” wide, the purse is an easy take-along, either for the included pet or other treasures that a little girl might consider essential. Note: Video depicts an earlier version of a Sassy Pet Sack.
— “Douglas plush handbags with plush animals” are best-selling plush, Casey Sartain, buyer in his family's Salt Lake City, Utah, toy store, Tutoring Toy, told TDmonthly in spring 2009, citing sales of between 20 and 25 per month.
— Thirteen of 43 retailers surveyed in May 2009 listed Douglas as one of their top-selling plush lines.
ToyDirectory Product ID#: 24045      (added 6/9/2009)
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MSRP: $6.00
Gender: Boys And Girls
Category: Dolls
Pretend Play



Wooden dolls with yarn hair are available in an assortment of ethnicities, ages and genders.
ToyDirectory Product ID#: 24394      (added 6/30/2009)
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MSRP: $12.60
SKU or Item #: 3771
Gender: Boys And Girls
Category: Plush



This 10" tall (25 cm) stuffed Meerkat is alert and super-soft.
ToyDirectory Product ID#: 24392      (added 6/30/2009)
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MSRP: $20.00
Gender: Boys And Girls
Category: Plush



An L.A.-based mom designer created this supersoft plush elephant ... plus some more animal friends.
ToyDirectory Product ID#: 24395      (added 6/30/2009)
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Age Range: 2 and up
SKU or Item #: 0
Gender: Girls
Category: Pretend Play



Little girls can act just like mommy with their very own soft purse by I-Play, full of accessories.

- This item rates as a top seller on Amazon.com and Target.com as of February, 2005.
- Imaginarium.com’s toyologists have given this toy a top rating in independent play and motor skills.
- This item was on the American Specialty Toy Retailing Association’s (ASTRA) list of Hot Holiday Toys for the 2004 season.
ToyDirectory Product ID#: 2875      (added 2/14/2005)
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MSRP: $12.99
Age Range: 3 and up
Launch Date: January 2009
Gender: Boys And Girls
Category: Plush
General Toys
Gifts



Featuring Lauren Fisher Cat, Penny Petite Bear, Willow Cottontail Rabbit and Nibbles Norwood Mouse, each Critter comes with removable clothing and can easily be placed in a sitting position. The plush Critters are approximately 8” tall. "The Calico Critters plush dolls are unique additions to a popular product line that formerly only featured miniature characters. This loveable, hugable, Calico Critter character provides children with a cuddly version of the characters they've already come to know," Vickie Cullen, account executive for International Playthings LLC, told TDmonthly. Launch date: 2009.
ToyDirectory Product ID#: 24239      (added 6/29/2009)
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Wholesale Price: (Log in to view)
MSRP: $19.99
Age Range: 2 and up
SKU or Item #: SCJB
Launch Date: February 2007
Gender: Boys And Girls
Category: Infant & Toddler



This tin box features a plush Circus Jester puppet and plays “Pop Goes the Weasel.” It is suitable for children over 18 months. Launch date: February 14, 2007.
ToyDirectory Product ID#: 12151      (added 3/29/2007)
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Toys demonstrated by Cecily Gambrell and David Plenn. Direction and videography by Alison Marek. Editing and effects by Trevin Matcek. Dinosaur "microphone holder" provided by Safari Ltd.



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Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author

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