This soft bean bag comes in a cuddly monkey character design.

The Zebra Baby Mat sprawls across the floor with a soft, plush center for baby and features a zebra theme with Zebra head and striped body.

Tippity Toes Dog features four large feet at the base. Safe and soft for baby.

This green, cute frog sits up with a bright green color and features a large, curious and inviting head.

The pillow easily transforms into a huggable plush hippo.

The pillow easily transforms into a huggable plush butterfly.

The pillow easily transforms into a huggable plush turtle.

This 2’ plush is perfect for hugging or rubbing its good luck belly. It’s based on the Kuro character from the Tanpopo graphic novel series by popular creator Camilla d'Errico. Limited to 100 pieces. Launch date: July 2010.

This 7” plush is based on the character Kuro from the Tanpopo graphic novel series by creator Camilla d'Errico. Limited edition of 1,500. Launch date: 2009.

Little Dog Julius comes from the La Grande Famille (or 'Big Happy Family') collection of well dressed soft toy animals. They are soft-bodied with long limbs and have removable clothing. This plush toy is safe for newborns and machine washable. Launch date: 2010.

This plush hippo comes from the French Moulin Roty soft toys Les Loupiots collection. Each Moulin Roty toy will comes packaged in a decorative bag and is suitable for newborns. Launch date: 2010.

The Jumbieland Mooscow is one of twelve mixed-breed Jumbies plush toys. This moose/cow mix is named Yuri and he and his fellow Jumbies have an interactive website full of games and downloadable content.  Launch date: 2008.

Handcrafted in Ozark, Mo., this monkey is made from original Rockford Red Heel socks. Blue and pink versions are also available.
— "We've been selling a lot of sock monkeys (by Rockford Red Heel) recently," Susan Swickard, owner of The Talking Teddy in Estes, Colo., told TDmonthly in April 2010.

Made of organic materials, the Picnic Pal Finger Puppets are individually boxed and include Ducky, Lamby, Bunny, Cubby and Monkey. Launch date: May 2010.

The Green Zebra Sassy Pet Sak is one of the most popular new styles of the Douglas Sassy Pet Saks. At 7.5" wide, the Sak's removable Dachshund toy rides inside. Launch date: Feb. 15, 2010.

The Best Friends Fur-ever line from Fiesta pairs 8" plush animals together within a wide variety of animal themes, including: jungle and zoo, sea life, barnyard, arctic, North America, kittens, puppies, and wildlife. Pandas, koalas, monkeys, and more are featured giving their counterparts a hug and a smile. Launch date: February 2010.

Fiesta Swirls are pattern-printed stuffed animals in super soft plush. The print patterns include swirls, curls, ripples, and whirls, and the available colors are sea blue, luscious lime, and bubblegum pink. Swirl Sea Life animals include playful dolphins, sea turtles, octopus, starfish, and popular orca whale and penguins. The jungle and zoo themed plush features monkeys, hippos, and elephants. The stuffed animals come in different sizes and vary in price from $8.00 to $16.00. Launch date: February 2010.

This 18" soft chenille plush friend unfolds into a cushy pillow. It is also available in an 11" size, MSRP $15.99. Pillow Pets are machine washable on the gentle cycle.
— "It's definitely one our hot-selling items through the Easter season. The children love and sleep with them every night," Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas, told TDmonthly in April 2010.

Made of traditional plush. Size: 36 cm (14").

This sample from the Super Soft Teddy Bear collection made of a newly developed material which is hypoallergenic and washable. We guarantee that these are the softest bears ever made! Size: 50cm (20").

These adorable plush hippos are made of recently developed and highly acclaimed short pile material. This enables Cardona Toys to recreate multicolored, vivid animal world. Available sizes from 30 to 100 cm (11.8 to 39.4").

From left to right: brown tiger, white tiger, brown leopard, snow leopard, lioness, panther, lion. The short pile material has been recently developed and the toys from this material are highly acclaimed worldwide. Product size is 20 cm (7.9 inches).

Mynus is an addition to the UGLYDOLL plush family. Mynus' distinct personality traits are that she is quiet, shy and engaged in deep thought. Mynus is also known for her brilliant ideas and helpfulness. Karen Laureigh, Marketing Manager at Pretty Ugly, told TDmonthly, "These loveable, hip, huggable plush characters each have a distinct personality sure to capture your heart and are not a bit UGLY at all...because UGLY means unique and special!" Awards: Parent's Choice Award 2010. Launch date: February 2010.

Each UGLYDOLL has unique characteristics and Pointy Max is considered to be uncontrollable, unstoppable and incorrigible. Pointy Max also has a weakness for cheese and a blank page phobia. Karen Laureigh of Pretty Ugly LLC told TDmonthly, "These hip, huggable plush characters have distinct personalities that are sure to win your heart and are not a bit UGLY at all ... because UGLY means unique and special." Awards: Parent's Choice Award 2010. Launch date: 2010.

Picksey is an inter-dimensional being. He can be in many places at the same time and despite his ability, Picksey has a lot on his mind and seems to be stressed out all the time. Marketing Manager Karen Laureigh of Pretty Ugly LLC told TDmonthly, "Kids can help him keep his cool through hugs, kisses, and contributions to his chocolate bar fund." Awards: Parent's Choice Award 2010. Launch date: 2010.