This soft plush sorting toy from Melissa & Doug brings together a variety of fun developmental activities for toddlers. The mailbox has an opening front flap and see-through back panel, as well as a flag that can be raised and lowered just like a real mailbox. Cheerfully addressed letters come with Velcro stamps that can be taken off and put back on as a child imagines their letters going into the mailbox, flying all the way around the world, and coming back again.
― Twenty percent of 39 retailers named Melissa and Doug as their top-selling supplier of infant and toddler toys during a March 2010 survey conducted by TDmonthly.

This small mouse is a fashionable plush with a soft gray body and pink calico ears, nose and feet. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This cute little mouse is just one of the three characters you can get in the Jumbledies collection. Perfect for all ages, the Jumbledies Mouse will make a great gift for spring." Launch date: 2010.

Rufus Rhino is one of the four Feldikins jungle collection. Each come in two sizes, a parent and baby. This large version of the rhino plush has soft, light tan fabric and a weighted body to make him easier to stand and for little hands to grab onto. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This collection is super soft and perfect to snuggle with." Launch date: 2010.

Chewy Cow is one of the four Zangerdees. He has a soft, spotted plush body and little horns. The Zangerdees collection is whimsical and stylized with arms and legs that pull right through the body, making the plush either longer or shorter. Manhattan Toy Marketing & Sales Manager Julie Flann told TDmonthly, "When you pull one arm to make it longer, it's opposite leg will get shorter!" Launch date: 2010.

The Sharpei Nuff Said Darn Cute Plush is approximately 9" long and 10" tall, with a super-pudgy modacrylic fur body and cool hunter green hoodie top with zipper. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This Sharpei features a bone cross 'puff piece' pendant on a chunky ball chain that can be removed to use as a key or backpack hanger." Launch date: 2010.

It may be hard to resist this plush's cute horns and furry beard. Raffaelo is super soft and has bold, fluffy brown fur and beigh highlights on his ears snout, hands and toes. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "The Rufflers is an adorably unique collection because each have soft, curly fur and little potbellies." Launch date: 2010.

Dodley Donkey has ultra soft gray fur with a fluffy black head and tail. Rustletoes have a classic and fun design with simple facial features. Rustletoes are available in three types and two sizes each. Their weighted "bums" allow them to sit up nicely, making them great for room decor. Also, this feature gives the feeling of carrying a baby when you hold one. Manhattan Toy Marketing & Sales Manager Julie Flann told TDmonthly, "Rustletoes Dodley Donkey has the softest fur and cutest little face — you'll want to just cuddle up next to him and the rest of the Rustletoes collection. The Rustletoes are made with such super soft fabric, you'll want a sweater made from their fur." Launch date: 2010.

Muddles has a soft, brown plush body with light tan ears, face and hands. Each item in the Leggylings collection has nice, long arms and legs that create natural hand holds for little hands, and is under-stuffed to provide a great hug factor. Manager of Marketing & Sales at Manhattan Toy Julie Flann told TDmonthly, "Muddles is the cutest monkey around!" Launch date: 2010.

Baby Wilford has soft brown fur and a cute little face. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Baby Wilford is an adorable little walrus plush, part of the new Manhattan Wildlife Collection." The Manhattan Wildlife Collection has been developed to strongly resemble the real animals they represent. They come with a hangtag that describes their animal's unique characteristics. Launch date: 2010.

Bruno Bear is super soft, comes in three sizes and is detailed with a black bow tie. "Bruno Bear is the most adorable bear in town," Julie Flann, Manager of Marketing & Sales, Manhattan Toy, told TDmonthly. Launch date: 2010.

Tango Tiger is full of energy and ready for adventure. Tango is soft and has striped fur, a fluffy mane and adorable paw prints. Manhattan Toy Manager of Marketing & Sales Julie Flann told TDmonthly, "Tango Tiger is super, super soft and comes in three sizes." Launch date: 2010.

Red has an exuberant and athletic nature. She also tends to be highly cynical and sometimes teases her friends. Like Gobo, Red likes to take the lead and they sometimes butt heads. Red has a yellowish-orange complexion, orange hair, and wears a red sweater. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Fraggle Rock is back and Manhattan Toy has exclusive rights to making the Fraggle Rock plush and puppets!" Launch date: 2010.

The Blooming Sprouts Collection is made from bamboo spun into a rayon fabric. They are then stuffed with corn fiber filling for a well-loved and slightly lumpy feel. Julie Flann, Manager of Marketing & Sales, told TDmonthly, "The Blooming Sprouts Bamboo Chick is super soft and has a unique simplistic style." Launch date: 2010.

Girls can give their Star Willow Stables horse a way to travel in style with this Horse Carrier. It's made of soft pastel-colored fabric with satin ribbon embellishments and sturdy handle. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This beautiful, soft horse carrier fits all Star Willows horses perfectly making it easy to take them anywhere." Launch date: 2010.

Preston is made with green reptilian-like fabric and his accentuating horns, mouth and teeth make him almost come alive. Launch date: 2010.

This particular T-Rex is more adorable than it is scary. Squishables makes giant, round, fuzzy stuff animals. Aaron Glazer of Squishable.com, Inc, told TDmonthly that the T-Rex "wants only to cuddle and maybe nibble on your nose." Launch date: December 2009.

Snoop Dog Eat Dog Web Rapper music doll. Part of the WebRappers collection of plush gift and greeting toys that rap and record. They also wrap around wrists, gifts, cribs, vitamins, bottles, ankles, etc. The WebRappers website features hundreds of musical greetings and genres in multiple languages to choose from for friends and family.

Blobbie Minimorphers™ are keychain-sized versions of the 7 Blobbie creatures that change from a simple Blobbie form to an animal shape. The morphing Blobbies are made with soft, high quality plush and can be found in the following color/animal combinations: You can find them in difference animal shapes: Red Reindeer, Orange Eagle, Yellow Dolphin, Green Rabbit, Blue Llama, Indigo Angelfish, and Violet Dragonfly.

This tiger is part of Cardona's 2010 line of lifelike animals. The tiger is only one of the authentic-looking felines in the high-quality plush series, which includes lions, panthers, leopards, and other members of the animal kingdom. Launch date: 2010.

This product enhances the enjoyment of the ceiling fan for the whole family. It is not just a plush toy, but designed and weighted precisely not to disturb the fan's balance and performance. Fandangling is lightweight and easily attachable with velcro adhesive. It comes available in a variety of kits made with young children and teenagers in mind. Launch date: January 2010.

At 5" long, this plaid puppy is a convenient wristlet, too, with a pocket sized to hold some lipstick and change. It has a leatherette strap and comes in a sturdy gift box.

Chibi is defined in the urban dictionary as a Japanese anime word describing endearingly cute little characters with oversized heads and big engaging eyes. These anime-influenced Chibi Zoo babies are made from soft 100% polyester velour, embellished with embroidery and filled with fluffy polyester fibers. They all have big black eyes and are approximately 10” tall. Each baby has his or her animal name in Japanese embroidered on the bottom of one foot.

This Beanie plush line from Ty features 8” characters and includes such favorites as a penguin, a panda, a koala, a monkey, a frog, and a Husky dog.
— As of 05/13/2011 this product had 4.5 out of 5 stars from 8 reviews on Amazon.com. Cons: According to the user, the smile was crooked and the toy was taller and thinner than depicted, rendering it less adorable.
— Beanie Boos were popular sellers at My Club Tabby in Lake Charles, La., in March 2010, Owner Natalie Comeaux told TDmonthly.
— In a May 2012 survey, two out of 11 retailers said that TY Beanie Boos were their best sellers in the Plush and Puppets category. John Taylor, owner of O.P. Taylor's in Brevard, N.C., told TDmonthly that they sell 48 TY Beanie Boos each month.

The Webkinz Peace Puppy comes with a code allowing him to join his friends in the online  Webkinz World. This velvety soft pet is about 10” and is covered with peace signs. Launch date: March 2010.
— Webkinz continued to be popular items with tween girls into 2010, and My Club Tabby in Lake Charles, La., was no exception. The Peace Puppy was a best seller at My Club Tabby in spring 2010, Owner Natalie Comeaux told TDmonthly.

Approximately 14”, this soft doll is cozy in a sweatshirt, boots and stylish shorts. She’s part of the Ty Girlz collection and comes with a code to an online world.
— Ty Girlz were popular items at My Club Tabby in Lake Charles, La., in spring 2010, Owner Natalie Comeaux told TDmonthly.