When elephant asks, “do you want to be my friend?” kids will shout yes and give him a squeeze. This vibrantly blue/green elephant measures 11 inches and features multicolored feet and a pastel tip on his trunk. Launch date: Spring 2010

This bright red lady bug has a smile on her face and measures 11 inches from her antennae down her back. Kids love to cuddle with her in the nursery or in the stroller. Launch date: Spring 2010

What’s black and white and read all over? It’s Panda Bear and he’s one of the many literary characters youngsters can cuddle with as Mom or Dad reads their favorite storybook. Panda measures 11 inches and sports a multi-colored belly and ears! Launch date: Spring 2010

From the 1967 classic, Brown Bear, Brown Bear, What Do You See? comes this loveable, huggable 11 inches of soft bear. Notice his colorful ears and paws reminding young readers of the marvelous kaleidoscope of colors in Eric Carle’s picture books. Launch date: Spring 2010

This Very Hungry Caterpillar really knows how to wriggle around the house and into your child’s heart. Soft and colorful, this 7-inch bundle is stuffed with “beans” for easy grasping by little hands. Launch date: Spring 2010

What do you see? Why, it’s adorable pictures of my family and me! Surprise your favorite cutie with a photo cube of fabulous photos tucked into this soft plush cube. Launch date: Spring 2010

Make room on the bed or couch for this big fellow measuring 18 inches tall. Elmer is quite handsome with his patchwork of yellow, orange, blue, white, pink and more vibrant colors – just like in the storybook. Made of the oh-so-soft plush by award-winning Kids Preferred.

Kids can create their very own patchwork of colors directly on Elmer. He starts out plain white and awaits your imagination to make him stand out in the herd. Wash him off to return to the black and white canvas to color again and again! Awards: Creative Child Coloring Product of the Year 2010

She’s 12 inches of huggable pink plush with an endearing smile and purple hair bow. It’s easy to see why she is one of Elmer’s best buddies.

Cousins Elmer and Wilbur had never seen a pink elephant until they meet Rose. This 8-inch rosey pink elephant, with her purple bow, blushes easily, just like in the classic storybook. Her shy smiles make a perfect companion to snuggle with, as Mom or Dad reads the picture book again and again.

Measuring 15 inches square, baby will snuggle against the soft fabric as a security blanket, or under it as a warm covering or just grasp it as a cozy companion to carry in the car or the stroller.

A fabulous baby shower gift or one to welcome home a bundle of joy, this jumbo 32-inch bunny is sure to delight baby every time he opens his sleepy eyes. pat the bunny’s sweet smile and peach ears are complimented by a wide turquoise neck bow. The oh-so-soft plush will make everyone in the house want to pat the bunny again and again.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. Measuring 5.5 inches, this soft plush disc will keep baby active and occupied when attached to a high chair, stroller or car seat. More than a half-dozen little labels, many made with a crinkly sounding fabric, captivate little ones and offers plenty of variety to keep them busy. Press sound chip to hear “I Love You” and a kissing sound.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. With outstretched arms, this 6-inch Little Nutbrown Hare will tell you how much he loves you! Press his tummy to hear “Rock a Bye Baby” and activate the lights in his ears. Attach this plush toy to the stroller, the car seat or the crib for an entertaining encounter with one of literature’s most endearing characters.

Featuring colorful scenes from the classic storybook, Guess How Much I Love You, this soft block has a few surprises for baby. Discover a mirror, teething ring, strips of colored fabric, stimulating crinkling sound and a green gingham handle for carrying from stroller to crib to car.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. Little Nutbrown Hare has been transformed into 14 inches of oh-so-soft plush. As a blanket buddy, he’s sure to amuse and soothe your little bunny day or night.

This adorable, soft plush sheep with soft pink legs is perfect for babies, and safe for them too! This new line of eco-friendly plush baby and toddler toys from HABA is made using Öko-Tex certified materials.

Baby boys and girls will love this soft, plush sheep clutching toy with a green flower and easy to grab ring shape. This new line of eco-friendly plush baby and toddler toys from HABA is made using Öko-Tex certified materials.

Baby’s will stay safe and secure when they cuddle with either of these Cotti Guardian Angels Toni or Tine. This new line of eco-friendly plush baby and toddler toys from HABA is made using Öko-Tex certified materials.

This new line of eco-friendly plush baby and toddler toys from HABA is made using Öko-Tex certified materials and maintains HABA’s distinctive European aesthetic. This Cuddly Cotti is soothing when being rubbed on baby’s cheek and even has knots for babies to suckle.

Now children just don’t have to count the sheep, they can pull the sheep.  Soft plush sheep with removable wheels. This new line of eco-friendly plush baby and toddler toys from HABA is made using Öko-Tex certified materials.

Cute, flower-wearing sheep Cotti is filled with natural Spelt seeds so it can be warmed or cooled for baby’s comfort. This new line of eco-friendly plush baby and toddler toys from HABA is made using Öko-Tex certified materials.

No matter how much fish, fruit and veggies you eat, there’s always room for dessert! Set includes six different fabric cakes, cookies and tarts that look almost beautiful enough to eat.

Peelable fabric banana. Comes in two separate pieces.

Single fabric carrot for pretend play.