Single fabric tomato for pretend play.

Single fabric strawberry for pretend play.

Although it’s always fun to go shopping with mommy or daddy, because of HABA’s new shopping cart there’s no need to leave home. Sleek and sturdy design, double-wheels and fabric basket make for hours of pretend shopping play. Groceries sold separately.

Whether baby loves Rainbows or Meadows with animals, HABA has just the right soft, fabric ball. There are so many different textures and play features that babies will be fascinated by over and over again. Available in two styles.
Awards: Creative Child Magazine Toy of the Year 2010

Each of these fabric cubes is brimming with play value because of their charming characters, fun flaps and varied sounds and textures. Available in two styles: Moo & Baa farm animal and the Workshop. As an added bonus the Farm Animal Soft Cube makes a mooing cow sound when turned upside down. The Workshop construction soft cube offers “tools” such as the magnifier.

Made of super-soft velour, these adorable pirate & fairy themed cuddlys have pre-tied cotton knots for clutching or teething. Also includes crinkle and squeak noises for entertainment and a very thoughtfully placed pacifier clip.

Hang these cute-as-a-button glow in the dark bugs above the crib to keep baby delighted day and night. Parts of the flower and the bumble bee wings are made of glow-in-the-dark fabric so baby can see it after light’s out.

A nice addition to story time to engage and encourage children to participate in the Humpty Dumpty story. Chimes are inside to enhance the story. Doll measures 7" x 6". Machine washable, dryable. Bricks sold separately.

Spike the Hedgehog plush doll is stuffed with Viscose from organic bamboo, comes with a companion board book exploring the real story of this particular oomfy, and is available in large 21-inch or medium 14-inch sized versions.

This small, soft teddy bear zips open in the back and holds a black tote bag. Kids can have their teddy along for a trip, and mom or dad will have an easy way to tote things around. Watch Teddy Tote: Top-5 Video, Toy Fair 2010

Furry Frenzies are HASBRO’s response to the success of Zhu Zhu Pets. Part of the Furreal Friends line, Furry Frenzies unabashedly follow the basic Zhu Zhu formula of small furry creatures that make noises and explore on their own. Furry Frenzies are available in raccoon, bunny, puppy, kitten, hedgehog, and chipmunk varieties. Playsets and carrying cases are planned as well. Launch date: Fall 2010.

Zoobies 3-in-1 Patch the Pinto plush toy pony, super-soft blanket & comfy pillow is ideal for road excursions or just cuddling in bed. Patch also makes a great baby shower gift.

Zoobies 3-in-1 Poco the Pup plush toy, super-soft blanket & comfy pillow is ideal for road excursions or just cuddling in bed. Poco also makes a great baby shower gift. Launch date: February 14, 2010.

Zoobies 3-in-1 Furbie the Feline plush toy, super-soft blanket & comfy pillow is ideal for road excursions or just cuddling in bed. Furbie also makes a great baby shower gift. Launch date: February 14, 2010.

Cate & Levi stuffed animals are all handmade and eco-friendly. Especially unique, each one is made from reclaimed wool whose colors and textures are individually selected. This one-of-a-kind Monkey stands between 16"-22" tall and is customizable by gender.

Russ Berrie's Luvvies plush collecton features nearly three dozen animal designs, including popular dog and cat breeds, as well as jungle and farm animals and a grouping of dinosaurs and mythical creatures. The 6" colorful plush characters are crafted of Luster Silk plush material and are surface washable. Launch date: 2010.

The super-soft fleece is gentle for baby's sensitive skin and the colors are bright and stimulating. One can bring out a child's imagination with these semi-abstract characters. There are five characters in all, and they range from 4" to 9" tall, so they can be effortlessly packed into a diaper bag or purse. Their size also makes them easy for little ones to handle. "Muddy Cloud is a character-driven line featuring bright colors and abstract shapes. Most uniquely, the characters have no prescribed storylines, inviting children to become the storyteller with their ever-precious creative imagination," Matt Anaya, Owner Muddy Cloud, LLC, told TDmonthly. Launch date: November 2008.

Shaped like cute animal characters, these 10 Snuggle Duffle bags and four Snuggle Backpacks are 3-D character-shaped bags that come with a storybook hangtag to showcase each character's personality. "All of the Snuggle characters are signature Laid Back Kids characters and posses their own unique charm," Jessica Brunner, Graphic Designer, Oak Patch Gifts, told TDmonthly. Launch date: 2010.

This environmentally friendly plush doll is part of Hosung's My Natural brand and is made from certified non-toxic cotton and shaded via a chemical-free PureWaterWash process. It's in partnership with the Lorax Project, an environmental initiative for the Dr. Seuss brand. Launch date: Spring 2010.

The Vamplets collection of baby vampires includes six plush dolls at 6" to 7" tall: Cadaverson Nightshade, Lilyrose Shadowlyn, Count Vlad Von Gloom, Evilyn Nocturna, Burton Creepson, Jr., and Midnight Mori. Each cuddly Vamplet is characterized by its own distinctive personality. Launch date: February 14, 2010. Watch Vamplets: Top-5 Video, Toy Fair 2010

Past videos: Toy Fair 2010

Chibi is defined in the Urban Dictionary as a Japanese anime word describing endearingly cute little characters with oversized heads and big engaging eyes. Our anime-influenced Chibi Zoo babies are made from soft, 100-percent polyester velour, embellished with embroidery, and filled with fluffy polyester fibers. They have big black eyes, are approximately 10” tall, and each baby has his or her animal name in Japanese embroidered on the bottom of one foot. Launch date: December 15, 2009.

Each of these plush characters comes with an interactive/educational CD enclosed in its home, which doubles as a reusable container. "Our products have several characteristics that set us apart. For one, our packaging is actually a container that can be used over and over again and has a four-way lip lock system to store small toys as well as other items," Douglas Robertson, President, AMSFrontline.com, told TDmonthly. Launch date: 2010.

Squeek, The Monster of Innocence, is afraid to try new things. He hides in his cozy bubble dreaming of all he could do if he just stepped outside. But what happens if Squeek's Bubble takes the step for him? Join Squeek through his whimsical adventures in "The Monster in the Bubble." "The WorryWoo Monsters are a first-of-a-kind series where quirky characters embody individual emotions," Andi Green, CEO, Monsters In My Head LLC, told TDmonthly. Launch date: 2010.

With super-soft fur and a squeezable body, Googler is ready to provide comfort to your child. Just squeeze him to hear his magic words. Googler is appropriate for children ages 3 and up.

An example of the new 8" size plush by Douglas Cuddle Toys in their popular dogs, cats, horses, and wildlife designs.