September 2009 New Specialty Toys — Play Sets

Kids can play the real heroes while coordinating a rescue effort with this playset from Playmobil. The detailed face of the burning building has a balcony on it for one of the included firemen to climb his tall ladder to while another hooks up the hose to the fire hydrant. Four figures are included with lots of pieces to inspire the imagination.
― “As far as toy figures go, our Playmobil products sell well,” Kim Emigh, VP of e-commerce at Growing Tree Toys in State College, Pa., told TDmonthly in July 2009.
― “It all sells so well,” remarked Sarah Green, manager of Kids at Heart in Portland, Ore., of Playmobil during a summer 2009 survey of best-selling action figures.

Kids simply remove the top and unzip this storage bin to reveal a mat designed for play and themed for LEGO City sets. Launch date: Fall 2009.

Fairies and elves can take a ride in this delicate-looking petal boat edged with floral decoration and a robust sail. Launch date: September 2009.

The Parking Garage has three floors of parking space, a working elevator tower, attendant's booth and helipad. The set also includes a figure, car, gas station and car wash. It measures 19.3" x 13.8" x 13".

This 6" plush castle with a front door that opens from the top includes prince and princess finger puppets as well as a dragon and a white unicorn with sound effects.

With 20+ felt pieces, this story board includes a sturdy handle and back pocket for storage of the pieces. This particular theme highlights sea life and various other characters for play. Launch date: 2009.

This colorful, themed set includes a carry handle and a storage pouch on the back for toting the various pieces included. It features felt fairies, flowers, insects and more. Launch date: 2009.

Outfitted with 19+ pieces, this felt storyboard set measures 12" x 15" and has a sturdy, attached handle. Pieces include pirates, weapons, treasure and other accessories. Launch date: 2009.

Shaped like a giant gumball machine, this house has two levels of fun. Sweetie Belle, from the Newborn Cuties line, can have her friends over for a snack in the first floor kitchen, take the musical elevator up, and check out the view over the giant lollipop balcony. It comes with Sweetie Belle, and a house full of accessories like a kitchen set shaped like candies. Launch date: Fall 2009.

This colorful stack and play puzzle combines together to form Noah's Ark. The Ark breaks up into 13 layers, 12 of the layers acting as different levels of storage for the different plastic animal figures residing within them. Each layer of the ark have special spaces to hold each individual animal figure in place. 21 pairs of animals as well as two human figurines are included. Animals include giraffes, pigs, birds, horses, rhinos, and dogs. This product received a 2009 Tillywig Brain Child Award and Sterling Fun Award, as well as a 2009 Seal of Approval from The National Parenting Center.

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Product Demonstration