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July 2009 Notable Toys — Educational





Age Range: 0 to 3
Launch Date: July 2009
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Educational



This fabric-covered toy has bold, bright geometric prints to help baby focus and lots of brilliant colors to stimulate visual development. The screen is a large, true-reflection mirror that reflects baby’s image. Colorful tabs on the top of the screen announce their colors in English and Spanish when baby pushes them. The keys can be pressed to hear colors in English and Spanish, musical notes, or silly rhymes and sounds. When it’s time for a break, baby can close the laptop and tote it around using the fabric handle. "This toy encourages language development by exposing baby to colors and rhymes and music, all activities that help baby's brain build connections," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: July 2, 2009.
ToyDirectory Product ID#: 24088      (added 6/11/2009)
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Age Range: 0 to 1
Launch Date: July 2009
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Educational



This mirror allows babies to gaze at their own faces and also encourages parental interaction with baby: “Who is that?” “Look at your happy smile!” “Your eyes are so blue!” The mirror straps on to the handles, placing it at the right height and angle for baby to see his reflection. Two spinning balls, one on each side of the mirror, feature reflective surfaces and bold geometric patterns in high-contrast black and white. A smiling caterpillar in bright colors sits on top of the large mirror. He has a symmetrical smiling face designed to engage and calm baby. "This mirror can be adjusted so that even very young babies can see the patterns, colors and mirror to help develop vision," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: July 2, 2009.
ToyDirectory Product ID#: 24087      (added 6/11/2009)
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Age Range: 1 to 1
Launch Date: July 2009
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Educational



This rattle is designed to catch the eye of even the youngest babies with high-contrast black and white geometric patterns and bold orange and red accents. Like a mini barbell, the rattle has a thin handle with a ball on either end. One side features a black ball with white polka-dots. The other is a clear ball with a rotating disk showing three eye-catching images. These bold visuals encourage baby to track the rattle as eye muscles develop. Three thin rings in tones from yellow to red rattle around the handle. Baby is encouraged to finger these rings and to touch and mouth the raised bumps on the handle to cultivate tactile sensitivity. The toy "provides auditory, visual and tactile stimulation," Peggy Barrett, PR consultant for Barrett Marketing Communications, told TDmonthly. Launch date: July 2009.
ToyDirectory Product ID#: 24086      (added 6/11/2009)
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Age Range: 5 and up
Gender: Boys And Girls
Category: Educational
Electronics
School Supplies



Mark-my-time digital bookmarks in neon blue, green and purple are fun and easy to use. A simple and easy way to monitor reading times for either a countdown session with alarm or cumulative sessions monitoring and storing up to 100 hours of achieved reading time.
ToyDirectory Product ID#: 24110      (added 6/11/2009)
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Age Range: 0 to 1
Launch Date: July 2009
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Educational



This smiling bug is designed to encourage development of communication with textural variety for mouthing. When refrigerated, the squishy, ridged, water-filled upper wings provide cool comfort for teething babies. The bottom wings are bumpy and chewy for added teething enjoyment. Other teethable textures include a smooth, shiny face and body; a round, white handle with raised black stripes; and a thin, chewy antennae. Beginning at birth, a high-contrast, smiling, symmetrical face is designed to engage and calms baby. Slightly different shades of blue on the wings encourage eye sight development at 6 months and up. "The toy's many textures encourage development of communication through mouthing of the toy," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: July 2009.
ToyDirectory Product ID#: 24011      (added 6/3/2009)
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Age Range: 0 to 1
Launch Date: July 2009
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Educational



Bold black and white geometric patterns — stripes and polka-dots — are designed to attract baby’s attention and help her focus on this ring-shaped rattle. Chewy textures on the handle and three smooth, smaller blue, green and teal rings on the handle are designed to encourage baby to teethe and touch, developing baby’s tactile sense. The smaller rings make a soft click clack sound, and black and white beads in the clear portion of the handle make soft rattling sounds. The thin ring is sized for tiny hands to grasp.
ToyDirectory Product ID#: 24009      (added 6/3/2009)
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Age Range: 0 to 3
Launch Date: July 2009
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Educational



Bright, bold colors, high contrast, symmetrical animal faces, and real-life photographs of people baby loves make these photo blocks an ideal toy to stimulate baby’s visual development. The set has four blocks that stack to make a house. There are two cubes, a rectangle and a triangle for the roof. "Babies love to look at faces, even as newborns, so these lightweight photo blocks will capture even the youngest child’s gaze and imagination," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: July 2009.
ToyDirectory Product ID#: 23995      (added 6/3/2009)
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Age Range: 2 to 5
SKU or Item #: 6710E
Launch Date: June 2009
Gender: Girls
Category: Dolls
Educational
Plush



The company's longtime sweetheart, the Press 'n Dress Doll & Outfit Collection, is available in an embroiderable carry case for personalization. Developed from the concept of paper dolls, each interchangeable cloth outfit has secure Velcro® backing so kids can just “press to dress.” The product is tested and certified safe for all ages, and is designed to develop role playing and social skills. "Press ‘n Dress is absolutely perfect for the little girls who have not yet developed the small motor skills to dress and undress a traditional doll," May Grant, director of communications for Pockets of Learning, told TDmonthly. Press 'n Dress has received the following awards: Dr. Toy Best Vacation Toy in 2000; National Parenting Publications (NAPPA) Honors Award Winner in 2002; and a TDmonthly Top Toy award in 2008. Launch date: June 2009.
ToyDirectory Product ID#: 23985      (added 6/3/2009)
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Kids will do more than just turn the pages with this cloth book: They'll button, zip, lace, buckle, snap items, and more. Between covers, there's page after page of activities to develop important motor skills. The book can be zipped up and carried about for car trips and overnights to Grandma's.
ToyDirectory Product ID#: 23971      (added 6/1/2009)
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Gender: Boys And Girls
Category: Educational



The Purpllinker from Parchmint, Inc. is designed to duplicate the play value of an old-fashioned carpenter’s ruler. The Purpllinker builds on the ruler’s concept making it smaller, stronger, safer, more flexible and adds yet another unique dimension. Seven arms become adjustable when linked together, so the Purpllinker holds its shape to form letters, numbers, and objects. A series of holes on the five inside arms guide the child in learning and playing games. The Purpllinker helps with reading and math readiness for all youngsters, especially those who learn best through hands-on activities.
ToyDirectory Product ID#: 23962      (added 5/29/2009)
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Age Range: 0 to 2
Launch Date: July 2009
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Educational



This aquarium crib toy features a bold, bright spectrum of colors to help baby develop visual perception. A school of fish in a variety of silky, nubby, fuzzy, smooth and bumpy textures enhances baby’s tactile experience as the reaches out to touch them. Classical music and tonal sounds encourage development of listening/hearing skills. This crib toy offers pleasing sounds to encourage motor and cognitive processing. Adjustable elastic straps make it easy to attach to a variety of cribs with different rail widths and to put the action at the right height for baby. It can also be used for floor play when baby is old enough to sit up. "This toy stimulates baby's vision and tactile development with many colors, patterns and textures," Peggy Barrett, PR consultant for Barrett Marketing Communications, told TDmonthly. Launch date: July 2009.
ToyDirectory Product ID#: 23923      (added 5/28/2009)
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Age Range: 4 to 8
SKU or Item #: LER 9212
Launch Date: February 2009
Gender: Boys And Girls
Category: Construction
Pretend Play
Educational



Kids can name the five figurines and take charge of the day, from writing on the "blackboard" to extra-long recess. This set is compatible with other Gears! Gears! Gears! sets. Kids can follow the color-coded building instructions or use their imaginations. The 60-piece set includes 20 colorful gears, five figurines, playground equipment, a write-and-wipe schoolhouse, a flag, a sticker sheet and a base. All pieces except the cardboard school house are plastic. "Gears! Gears! Gears! School Set is a hands-on educational product that builds fine motor skills while creating positive feelings about school," Nancy Davies, group account director at the Salmon Borre Group, PR agency for Learning Resources, told TDmonthly. Launch date: February 2009.
ToyDirectory Product ID#: 23917      (added 5/28/2009)
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Age Range: 3 to 7
SKU or Item #: EZF54-C
Launch Date: September 2009
Gender: Boys And Girls
Category: Construction
Play Houses
Educational



EZ-Fort is an open-ended building toy that just requires the addition of sheets. The easy to use, 54-piece building system can transform into a playhouse, a ship, or even an obstacle course. Also, it's designed as an educational toy for developing critical thinking skills and nurturing the creative thought process. Launch date: September 2009.
ToyDirectory Product ID#: 23866      (added 5/22/2009)
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Age Range: 1 and up
SKU or Item #: 7400
Launch Date: May 2009
Gender: Boys And Girls
Category: Infant & Toddler
Educational
Preschool



The pottyPOD is designed to help create a hassle-free potty experience that makes potty training easier for parents and their child. The soft, cushiony seat provides comfort while the rigid base provides strength and stability. "The pottyPOD is the anti-microbial potty on the market!" Nicole Strand, in sales administration at Prince Lionheart, told TDmonthly. Launch date: May 2009.
ToyDirectory Product ID#: 23860      (added 5/22/2009)
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Age Range: 7 and up
SKU or Item #: 70403
Launch Date: January 2008
Gender: Boys And Girls
Category: Board Games
General Games
Educational



In this colorful family game of strategy and bluffing, players try to capture all the STIXX of their own color. They can bluff by also taking different colored STIXX in an attempt to thwart opponents. Players who believe they know their opponent's secret color can call them out but will lose a turn if wrong. Launch date: 2008.
ToyDirectory Product ID#: 23848      (added 5/22/2009)
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Age Range: 4 to 10
SKU or Item #: 70757
Launch Date: January 2008
Gender: Boys And Girls
Category: Board Games
General Games
Educational



This simple game is designed to be learned in about a minute and played with the entire family, with kids from 4 to 10 years old. Game play takes about 15 minutes. The object is to surround opponents' playing pieces and switch them to your color. The person who has made the most pieces of their color at the end of the game is the winner. Launch date: 2008.
ToyDirectory Product ID#: 23846      (added 5/22/2009)
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Age Range: 7 to 12
Launch Date: February 2009
Gender: Boys And Girls
Category: Books
Educational
American-Made



Inspired by the author’s childhood memories of receiving notes in his lunchbox, Lunchbox Stories were created as an innovative way for kids to enjoy reading. With more than 40 chapters in each book, readers experience the twists and turns of each adventure through a series of suspenseful Chapter-Cards™. Four titles are available, and each story includes full-color illustrations and packaging. "The Chapter-Cards have approximately 200 words, and are written with just enough suspense to encourage the child to read the next card. The unique design makes Lunchbox Stories effective for quick and consistent reading before bed or during the day, and teachers find they can use the short chapters to playfully regain the attention of the class after recess and lunch," Brian Martin, president of Lunchbox Stories, Inc., told TDmonthly. Launch date: February 5, 2009.
ToyDirectory Product ID#: 23841      (added 5/22/2009)
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Age Range: 8 and up
Launch Date: January 2009
Gender: Boys And Girls
Category: Music
Books
Educational



Now, teaching music history is easy for teachers and fun for students. "The Right Notes" music assignment book teaches music history for instructors, freeing up their valuable time for lessons. A weekly practice chart helps keep track of practice time. The 9" X 12" pages give ample room for writing weekly notes. Each notebook lasts a year. A completed "The Right Notes" music assignment book can also act as a lasting record of a student's progress. Click here to watch publishers' 2-year-old exhibiting her musical knowledge. Launch date: January 2009.
ToyDirectory Product ID#: 23829      (added 5/22/2009)
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This deck of large illustrated cards includes one card for all 67 creatures on the Giant Evolution Timeline. Each card includes an illustration, creature name and pronunciation, size comparison figure, paragraph of fun facts, and more. Great alone or in combination with the Giant Evolution Timeline Play Mat or Poster. Retails for $19.99.
ToyDirectory Product ID#: 23824      (added 5/21/2009)
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Made in: China
Launch Date: October 2009
Gender: Boys And Girls
Category: Board Games
Board Games - Trivia
Educational



Passing the Bar is a board game tested and approved by practicing attorneys. It was designed specifically as an entertaining supplement for law students to help them prepare for the multi-state bar examination. Passing the bar is "the only board game/gift/study aid for the 1.2 million lawyers and law students that involves former bar exam questions. It is sold in close to half the law schools in the country," Adam Reinhardt, vice president of P&R Educational Games, told TDmonthly.
ToyDirectory Product ID#: 23790      (added 5/20/2009)
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Age Range: 10 and up
Category: General Games
Educational
Board Games



Think fast! What word means “a partially dried grape”? Be the first to say “raisin,” and you’re on your way to winning this riotous game of rapid word recall. Players take turns reading clues aloud, competing to blurt out the correct answer first and move ahead on the board. The first person or team to circle the board wins. Sounds simple, right? But as the race for the right word heats up, and the blurting gets boisterous, it’s easy to get tongue-tied! Blurt is a great vocabulary builder for kids, a hilarious addition to adult parties, and a must for family game night. Includes junior version for ages 7 to 9. For 3 to 12 players.
ToyDirectory Product ID#: 23789      (added 5/20/2009)
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Age Range: 5 and up
Category: Creative Activities
Arts & Crafts
Educational



Hear it crackle and feel it crinkle while you make animals, decorate frames and pencil cups, or roll it into a real bouncing ball. This special sculpting mix dries by itself, turning your idea into a fun work of art or keepsake. Foamfetti™ sticks to itself, to unfinished wood, and to paper. It’s easy to make all sorts of cool stuff with Foamfetti!

Includes red, orange, yellow, green, blue, purple, pink, brown, white, and black.
ToyDirectory Product ID#: 23788      (added 5/20/2009)
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Age Range: 5 and up
Category: Arts & Crafts
Educational
Creative Activities



Hear it crackle and feel it crinkle while you make animals, decorate frames and pencil cups, or roll it into a real bouncing ball. This special sculpting mix dries by itself, turning your idea into a fun work of art or keepsake. Foamfetti™ sticks to itself, to unfinished wood, and to paper. It’s easy to make all sorts of cool stuff with Foamfetti!

Includes red, blue, yellow, green, and orange.
ToyDirectory Product ID#: 23787      (added 5/20/2009)
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Age Range: 7 and up
SKU or Item #: PD1
Launch Date: January 2009
Gender: Boys And Girls
Category: Board Games
Educational
Card Games



In this fast-paced word game for two to five players, players trade two-sided letter cards between elegant wood racks, to create words, or steal them from each other. It may be used for family game nights as well as in educational settings. Game play takes 30 to 45 minutes. "PatchWord employs a unique game mechanic using cards with different letters on the inside vs. the outside, which trains logic, memory and sequencing skills, as well as spelling and vocabulary skills," Daniel Weaver, founder of Knightweaver Games, told TDmonthly. This product has won the following awards: 2009 Dr. Toy Best Vacation Children's Products; and 2009 Game of the Year for Educational Word Game from Creative Child Magazine. Launch date: January 29, 2009.
ToyDirectory Product ID#: 23760      (added 5/19/2009)
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Age Range: 7 to 17
SKU or Item #: 70434
Launch Date: July 2009
Gender: Boys And Girls
Category: Board Games
Educational
General Games



In Loop It, players connect their tiles to any of the twisting lines on the board and score points based on the point value of the tile they played, the place they played it and other neighboring tiles. "This international sensation is new to the U.S. but a great new twist on an old favorite," David Norman, president of Goliath Games, told TDmonthly. "[The] game combines logic, spacial reasoning, math and fun in a great game that is really easy to learn." Launch date: July 2009.
ToyDirectory Product ID#: 23748      (added 5/19/2009)
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