Arctic Adventure Puzzibilities
MSRP: $9.99
Age: All Ages
Category: Infant & Toddler

ToyDirectory Product ID#: 24703

Populating the arctic landscape of this sturdy wooden puzzle's base, four smiling creatures fit neatly into shaped openings. A puffin, orca, mother polar bear and seal are painted on 5/8” thick pieces of wood with smooth edges that are easy for small fingers to grip. Early puzzles like these are designed to help build motor skills, hand-eye coordination, spatial reasoning and basic shape recognition skills that contribute to later ability in mathematics and reading.
― Three of 47 retailers told TDmonthly in June 2009 that puzzles geared for toddlers are their best-selling puzzles. One named Puzzibilities as their store’s top-selling puzzle brand. 7/21/2009 [Add to my Inquiry Basket][?]

Ryan's Room - Friends and Family
MSRP: $6.00
Category: Dolls
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ToyDirectory Product ID#: 24394

Wooden dolls with yarn hair are available in an assortment of ethnicities, ages and genders. 6/30/2009 [Add to my Inquiry Basket][?]

Slumber Party Baby
MSRP: $26.99
Age: All Ages
Category: Dolls

ToyDirectory Product ID#: 24072

This sweet-faced baby doll comes packaged with 15 play accessories themed around a young girl's pajama party. An extra sleeper set, stuffed animal, sleeping bag, bib and coordinated feeding set make this take-along set a good complement for nights away from home. The set is packaged, with baby, in a reusable tote bag. 
— “Small World, All About Baby,” Angel Stahl, owner of Angel's Toy Barn told TDmonthly when asked in May 2009 about the best-selling doll line in her Greensburg, Pa., store. 6/10/2009 [Add to my Inquiry Basket][?]

Tolo First Friends - Lamb
MSRP: $7.99
Age: 0 to 2
Category: Animal Figures
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ToyDirectory Product ID#: 23584

Tolo First Friends Lamb has a movable head and squeaky legs. 5/7/2009 [Add to my Inquiry Basket][?]

Ryan's Room Fairyland Friends
MSRP: $2.99
Category: Dolls

ToyDirectory Product ID#: 21912

These colorfully outfitted fairies are available in eight designs: Daisy, Rose, Honeysuckle, Bluebell, Damsel-fly, Lily, Tulip and Sweet Pea. Each comes with a wooden stand and has iridescent wings and limbs that are poseable.
— “Despite their recent difficulties, they stand by their product and maintain their commitment to small business,” Janet Gregory, owner of Over the Rainbow Toy Store in Anchorage, Alaska, told TDmonthly in late 2008, when more than 7 percent of 52 retailers named Small World as one of their favorite companies. 12/19/2008 [Add to my Inquiry Basket][?]

Tolo First Friends Kitten
MSRP: $7.99
Category: Animal Figures

ToyDirectory Product ID#: 21171

This poseable kitten is available in two varieties and features a head, legs and tail that move. 10/31/2008 [Add to my Inquiry Basket][?]

Mini Plaja Pets - Vappu the Goldfish
MSRP: $6.99
Category: Plush

ToyDirectory Product ID#: 20422

This animal is part of a "magnetically mixable" line of plush pets that allow children to create hundreds of combinations by interchangeing the creatures' heads and tails. The 4" plush come in 12 designs. Launch date: September 2008. 9/8/2008 [Add to my Inquiry Basket][?]

Mini Plaja Pets - Muga the Elephant
MSRP: $6.99
Age: All Ages
Category: Plush

ToyDirectory Product ID#: 19965

Plaja Pets are magnetically mixable plush that allow children to use their imaginations to create hundreds of new animals oombinations. The Mini Plaja Pets measure 4" in height and are offered in 12 designs. The product received an iParenting Media Award. The larger, 8" size is available in six designs. Launch date: September 2008. 7/31/2008 [Add to my Inquiry Basket][?]

Ryan's Room Carry 'n' Play Dollhouse
MSRP: $80.99
Category: Play Houses

ToyDirectory Product ID#: 19773

Outfitted with magnetic closures, this portable dollhouse with a wooden handle comes with a kitchen unit, a table, a rug, a fireplace, a sofa and other accessories.
— “We sell playhouses — wood playhouses from Ryan's Room,” Kathy Goeddy, manager of JaZams in Pennington, N.J., told TDmonthly when asked about best-selling furniture and playhouses in June 2008.
— One other retailer, out of 62, mentioned dollhouses from Ryan’s Room as a top-selling item in that category.
— The Ryan’s Room brand offers several different styles of wooden dollhouses. 7/10/2008 [Add to my Inquiry Basket][?]

Wacky Wheels
MSRP: $15.00
Age: 1 to 3
Category: Remote Controlled

ToyDirectory Product ID#: 19549

These brightly colored remote-controlled vehicles have lots of moving parts, flashing headlights and sound. They can go forward, backward and even turn, offering lots of hands-on fun. The set includes a helicopter, train and car.
— “These remote vehicles are awesome for 2- to 4-year-old children,” Owner Jeanette Lauture of Aunt Jean’s Toys & Treats in Montclair, N.J. said in summer 2008 about this best-seller in her store. “It’s challenging at times to offer something for a 2-year-old. I’ve been selling this item since we opened [in spring 2007].” 6/25/2008 [Add to my Inquiry Basket][?]

My Belly Button Baby
MSRP: $29.99
Age: 2 and up
Category: Infant & Toddler
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ToyDirectory Product ID#: 19129

The doll features magnetic feet and hands that let her touch her hands, feet and belly  button. The doll comes with a corresponding lift-the-flap book. 5/30/2008 [Add to my Inquiry Basket][?]

Peek & Play Cubes
MSRP: $40.99
Age: 0 and up
Category: Infant & Toddler

ToyDirectory Product ID#: 19128

Each delightful fabric cube features the numbers one through five, with the corresponding number of shapes housed inside each cube. The set comes with one ball, two hearts, three fish, four strawberries and five ducks. All items are soft and feature a washable fabric surface. The toy is intended for children over the age of six months. 5/30/2008 [Add to my Inquiry Basket][?]

Together Tunes Too
Age: 0 and up
Category: Infant & Toddler

ToyDirectory Product ID#: 19127

The interactive sing-along, story time toy features hidden surprises on each side. For example, one side features “Pat a Cake,” where children can open the oven to see the lyrics and watch a cake pop out of the oven; another side features “Twinkle Twinkle Little Star,” where children can lift the flap to se the words to the song and pull the star to see it vibrate. The toy is intended for children over the age of six months. 5/30/2008 [Add to my Inquiry Basket][?]

Color & Shape Ball
MSRP: $90.99
Age: 0 and up
Category: Infant & Toddler

ToyDirectory Product ID#: 19126

The musical ball will teach kids all about shapes and colors. Soft and sturdy, it features bright colors and multiple textures for visual and tactile stimulation. As the ball asks children to find a color and shape, the music will play to encourage their exploration and keep them entertained. The toy is intended for children over the age of six months. 5/30/2008 [Add to my Inquiry Basket][?]

Puzzibilities PuzzleTime
MSRP: $16.99
Age: 2 to 5
Category: Puzzles & Skill

ToyDirectory Product ID#: 18088

The puzzle is composed of sturdy wooden pieces. The puzzle will help children build fine-motor skills, imagination skills and numbers skills. The hour and minute hands even spin around to help children learn to tell time.
— “Puzzibilities by Small World – we sell at least one a week,” Bennie Campbell, owner of ABC Toys in Conway, Ark., told TDmonthly.
— Over 10 percent of retailers who spoke with TDmonthly in early 2008 named puzzles for very young children as their best-selling type of puzzle.
— The Puzzibilities line includes four progressive levels of puzzles, designed to stimulate learning across ages and developmental skills. 3/24/2008 [Add to my Inquiry Basket][?]

Plaja Petites – Yongi the Tiger
MSRP: $16.99
Category: Plush

ToyDirectory Product ID#: 17639

This miniature version of a Plaja Pet is one in a collection of 12. It measures 4" x 4" x 3" and has a magnetic head and tail that can be removed and is interchangeable with other Plaja Pets. Plaja Petites are sold in pair-packs. Launch date: November 2007. 2/20/2008 [Add to my Inquiry Basket][?]

Tolo - Shake, Rattle and Roll
MSRP: $9.45
Category: Infant & Toddler

ToyDirectory Product ID#: 15286

For ages 3 months and up, Shake, Rattle, and Roll helps develop motor skills as babies shake the rattle and make brightly colored beads pitter-patter back and forth. The rattle aids both visual and auditory stimulation for the baby, and introduces something new and fun into their growing cognitive world.
— "Tolo, if I can get it. Small World Toys has been carrying it. I think it's a European brand," said Marilyn Sipila, owner of Toys Etc. in Poulsbo, Wash., when discussing hot-selling baby items for Christmas 2007 and beyond.
— Small World Toys is also a popular baby toy brand with customers at Learning Tree Toys in Oklahoma City, Okla.
— Two of 54 retailers TDmonthly spoke with in fall 2007 said Small World Toys will sell well in the baby section during the holidays. 9/20/2007 [Add to my Inquiry Basket][?]

Pingguo the Panda™ and Hokon the Dragon™
Age: 3 and up
Category: Plush

ToyDirectory Product ID#: 15168

PlajaPets are designed with children of all ages in mind. With their lighthearted look and undeniably delightful style, PlajaPets definitely stand out in a crowd. The ability to interchange, rearrange, mix, match and reattach the magnetically connectable heads and tails of each pet is what makes this sensational stuffed toy so unique. 9/14/2007 [Add to my Inquiry Basket][?]

Zoco the Parrot™ and Muga the Elephant™
Age: 3 and up
Category: Plush

ToyDirectory Product ID#: 15167

PlajaPets are designed with children of all ages in mind. With their lighthearted look and undeniably delightful style, PlajaPets definitely stand out in a crowd. The ability to interchange, rearrange, mix, match and reattach the magnetically connectable heads and tails of each pet is what makes this sensational stuffed toy so special. 9/14/2007 [Add to my Inquiry Basket][?]

Dermot the Rabbit™ and Vappu the Goldfish™
Age: 3 and up
Category: Plush

ToyDirectory Product ID#: 15166

PlajaPets are designed with children of all ages in mind. With their lighthearted look and undeniably delightful style, PlajaPets definitely stand out in a crowd. The ability to interchange, rearrange, mix, match and reattach the magnetically connectable heads and tails of each pet is what makes this sensational stuffed toy so unique. 9/14/2007 [Add to my Inquiry Basket][?]

IQ Baby - Baby Buzzer
MSRP: $11.99
Age: 1 and up
Category: Infant & Toddler

ToyDirectory Product ID#: 14506

The Baby Buzzer from IQ Baby is a unique baby toy with the amazing ability to calm a fussy baby. This musical, vibrating baby soother fits easily in a purse or pocket and has soft teethable ears. It features three buttons set to play sweet, soothing and classical lullabies by Bach, Beethoven and Mozart. Vibrating motion and eyes that light up add to the buzzer's considerable list of features. The Baby Buzzer requires 2 AAA batteries. Demo batteries are included.
— The Baby Buzzer was among the popular baby gift items in the store of Ginger Milligan, owner of Fantasy Island Toys in Fairhope, Ala. 8/7/2007 [Add to my Inquiry Basket][?]

Tune in Violin
MSRP: $14.95
Age: 3 to 9
Category: Musical Toys

ToyDirectory Product ID#: 14258

Kids can perform like a pro with the electronic Tune in Violin with bow that produces 18 pre-programmed tunes and a light show, too. Made of plastic, the instrument features volume control and requires 2 AA batteries (not included). "Featuring a bow that moves over faux strings to create realistic notes, flashing lights and 18 different programmed songs that children can listen to or play along with, the Tune in Violin is a playful way to encourage imaginative play, develop cognitive thinking and instill a lasting love of music," said Debra Fine, CEO of Small World Toys.
— “The Tune In Violin or the Saxophone from Small World still seems to be our most popular seller,” said Kim Emigh, VP of e-commerce at Growing Tree Toys in State College, Pa.
— This product was named as a top-10 best seller by Jamie Burdette, owner of LB Toys in Media, Pa., in spring 2008. “It’s a good, interactive toy and good quality,” he said, noting a few months later that he sells about 30 per month.
— Three of 45 retailers who spoke with TDmonthly in summer 2007 said Small World or Neurosmith musical toys were selling well, reporting average sales of about 10 to 20 units a month. Ten percent of 68 retailers listed Small World as their top supplier of musical toys in summer 2008. 7/23/2007 [Add to my Inquiry Basket][?]

Cozy Clubhouse
MSRP: $31.50
Category: Play Houses

ToyDirectory Product ID#: 13514

The Cozy Clubhouse makes for a perfect play house setting. It's a cabin-shaped tent with two mesh windows, hook-and-loop enclosures, and an awning that rolls up and ties. It comes with a waterproof ground sheet, lightweight and brightly colored polyester, and plastic poles for safe and active play. The Clubhouse includes a bag with hook-and-loop closure for easy storage, and it connects to Tube Travel, Hide In Hideout and See Mee TeePee.
— "Small World's crawl tent" was among the best-selling items in play houses according to Amy Barrett, owner of Lasso the Moon Wonderful Toys in Helena, Mont.
— Three of 62 retailers cited Small World play houses as best-sellers in their stores. These specialty retailers told TDmonthly in spring 2007 that they sell about one Small World tent per month.
— "Lightweight, brightly colored, and ideal for indoor or outdoor fun, this clubhouse strengthens all of the skills associated with active play, including movement and agility, while also encouraging imaginative play. It makes for the perfect playhouse for all children," said Debra Fine, CEO of Small World Toys. 6/15/2007 [Add to my Inquiry Basket][?]

Ryan's Room: Home Is Where the Heart Is
MSRP: $110.25
Category: Play Houses

ToyDirectory Product ID#: 13511

This sturdy, three-story dollhouse is the perfect setting for expansive living. There’s plenty of room for all kinds of accessories and endless imaginative play. Features include an open design for easy access, stairs from the second to third floor, and a built-in handle in the roof for easy carrying. "With its sturdy, heirloom-quality wood construction and open design, this beautiful dollhouse is not only a home where little imaginations can play and grow, but also a wonderful setting to encourage cooperative play with caregivers and other children," said Debra Fine, CEO of Small World Toys.
— "They're really good quality," said Tristan Hewitt, manager of Dragon's Toy Box in Seattle, when asked about Ryan's Room dollhouses.
— Seventeen of 62 retailers told TDmonthly  in spring 2007 that Small World is generally the best-selling brand in play houses. One or two dollhouses a year was a common sales figure given among retailers — especially those concentrated in the Northwest — regarding the Ryan's Room brand.
— Ryan’s Room dollhouses and furniture are in the top-10 best sellers at LB Toys in Media, Pa. “The traditional dollhouses and furniture are made of natural wood,” Owner Jamie Burdette told TDmonthly in spring 2008. “That’s obviously a plus with the lead-paint situation.” 6/15/2007 [Add to my Inquiry Basket][?]

All About Baby - All-In-One Fashion Set
MSRP: $31.50
Category: Dolls

ToyDirectory Product ID#: 13508

This All-In-One Fashion Set comes with 150 fashion accessories to make a girl's doll the best-dressed baby on the block. Kids will love styling every aspect of their dolls, from hair to clothes to makeup. The Fashion Set features a beautiful doll with a number of different outfits. It comes with a working hair dryer, pretend makeup and cool accessories. There's no end to the stylish looks kids can create with this set.
— "We sell quite a lot of the Small World baby line. Across the board their stuff does well," said Karen Leppmann, owner of Finnegan's Toys and Gifts in Portland, Ore., when asked about hot-selling dolls.
— Two of 62 retailers TDmonthly spoke with in spring 2007 said Small World is a best seller in the doll category. Some specialty retailers told TDmonthly they sell three or four units a month of the Small World dolls.
— "Featuring a smiling doll, three complete outfits and an exciting assortment of styling tools and accessories, this all-in-one fashion playset comes complete with 150 pieces, giving it endless imaginative play value for children and economic value for parents," said Debra Fine, CEO of Small World Toys. 6/15/2007 [Add to my Inquiry Basket][?]

Gourmet Kitchen
MSRP: $21.00
Category: Play Sets

ToyDirectory Product ID#: 12555

This deluxe 45-piece cookware and food set has everything a child needs to pretend-cook delicious and nutritious meals. The brightly colored plastic set includes a cutting board, knife, fry pan, cooking pot, pretend foods and everything else kids come to expect when play-dining. The set comes in its own see-through plastic carrying box with a lid that snaps shut on both sides and can be turned over to use as a tray.
— When asked about playsets in spring 2007, Teri Soelter, owner of Teri's Toybox in Edmonds, Wash., said, "We sell a lot of kitchen-type things for boys and girls — play food. We get them from Small World. We probably sell a couple of dozen per month.”
— Two of 39 retailers cited Small World Gourmet as part of their top-selling lines of playsets.
— Marilyn Sipila, owner of Toys Etc. in Poulsbo, Wash., named Small World Toys as one of her favorite vendors in spring 2007. “I like companies that churn out high-quality product,” she said. 5/2/2007 [Add to my Inquiry Basket][?]

IQ Preschool - Pull-Along Block Cart
MSRP: $24.15
Category: Infant & Toddler

ToyDirectory Product ID#: 12288

The Pull-Along Cart combines the attributes of three different styles of play: pull toy, building blocks and puzzle solving. The cart comes with 25 brightly colored and assorted wooden blocks. There’s rubber on the wheels for traction and safety.
— “I sell a lot of the Small World IQ baby products,” said Amy Barrett, owner of Lasso the Moon Wonderful Toys in Helena, Mont.
— “I couldn’t give you one figure,” Barrett admitted about the sales of IQ baby products in her store. “Let me just say that we sell a lot.”
— "The Pull-Along Block Cart incorporates traditional block play with the added benefits of storage and pull-along fun," said Lisa Orman, public relations manager for Small World Toys. 4/12/2007 [Add to my Inquiry Basket][?]

Tolo Fishing Boat Bath Toy
MSRP: $17.85
Category: Bath

ToyDirectory Product ID#: 12274

The Tolo Fishing Boat Bath Toy is actually 3 toys in one: a fisherman inside a small boat that fits insides a larger boat. It's made of durable plastic in bright primary colors. The Tolo Fishing Boat is a real catch for young sailors in their tubs.
— "One thing we sold a lot of is little boats from Small World," said Mary Sisson, owner of Kazoodles in Vancouver, Wash.
— Sisson said she sold 22 units in the last year: "We would have sold a lot more if we had gotten a lot more, too."
— "This is the only fishing toy in the market that actually works to really catch the fish, since it brings the magnets together in the water," said Lisa Orman, public relations for Small World Toys. "They are European-made to last forever and are diamond polished so that the edges are completely smooth." 4/10/2007 [Add to my Inquiry Basket][?]

Rhyme Time Grinch
MSRP: $24.99
Age: 2 and up
Category: Plush
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ToyDirectory Product ID#: 12051

The Grinch who stole Christmas is coming to town. Activated with a clap or a touch, the Grinch features superior sound quality and mechanical head movement. With rhymes straight out of Dr. Seuss's classic book, it's a playfully perfect way to encourage early language skills and introduce rhyme patterns to little Whos over 18 months old. Launch date: July 2007. 3/22/2007 [Add to my Inquiry Basket][?]

Rhyme Time Cat in the Hat
MSRP: $24.99
Age: 2 and up
Category: Plush
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ToyDirectory Product ID#: 12050

The Cat in the Hat is back, here to inspire giggles and joy with rhymes straight out of Dr. Seuss’ famous book. Activated with a clap or a touch and made from soft, high-quality plush material, the Cat in the Hat features superior sound quality and mechanical head movement. It’s a playfully perfect way to encourage early language skills and introduce rhyme patterns to little ones over 18 months old. Launch date: March 2007.  3/22/2007 [Add to my Inquiry Basket][?]

My Belly Button Baby
MSRP: $29.99
Age: 1 and up
Category: Plush

ToyDirectory Product ID#: 12049

Small World Toys has the perfect new item to help little ones find their navel, just in case it’s gone astray. Karen Katz’ adorable book “Where Is Baby’s Belly Button,” along with a cuddly plush toy that comes to life from the story, will help baby solve this caper in no time. The plush doll measures 12”, and the company requires a minimum order of four units. Launch date: June 2007. 3/22/2007 [Add to my Inquiry Basket][?]

Baby Gertie Barnyard Babies Balls
MSRP: $4.00
Category: Outdoor Fun

ToyDirectory Product ID#: 11896

The Gertie Ball now has a little barnyard twist to it. Designed to fit into the smallest of hands, yet consisting of the same unique materials that have made the Gertie ball famous, Baby Gerties are sure to provide joy and fun for the littlest among us. They feature smiling farm-animal designs, which include a cow, sheep, pig and duck. 
— "The kind of ball is important. [We] have Gertie balls," was a comment about outdoor best-sellers provided by Donna Dobkin, owner of Leapin' Lizards Toy Company in Bend, Ore.
— "We like...Gertie balls," said Frances Finfrock, owner of Aunt Franny's Toys in Richland, Wash.
— Four of 18 retailers told TDmonthly that Gertie Balls remain hot-sellers in their stores. 3/13/2007 [Add to my Inquiry Basket][?]

PlajaPets™ Plush Pet Friends
Age: 4 and up
Category: Plush
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ToyDirectory Product ID#: 11548

Children can mix-and-match these cuddly plush friends that feature magnetically interchangeable heads and tails. Collecting all six in the collection allows kids to create more than 200 PlajaPets. In June 2007, new PlajaPets Tiger, Platypus, Rhino, Monster, Pig and Monkey were launched. “The very unique look and feel of our characters draws kids (and adults) to them. Once children get these in their hands, they honestly do not want to put them down. [They have been embraced by] teachers ... in classrooms all over the United States, as well as by child psychologists who teach cognitive development,” COO Jason Johnson of Plaja International told TDmonthly. Launch date: February 2007. 2/21/2007 [Add to my Inquiry Basket][?]

IQ Preschool 50 Unit Blocks of Fun in Color
Category: Construction

ToyDirectory Product ID#: 10626

These solid rubberwood blocks are cut into a variety of fun, architectural shapes, and finished to prevent splinters and slightly rounded at the corners to keep play safe. Each of the precisely engineered blocks — rectangles, columns, pillars, arches, triangles and more — is exactly related in size to the basic unit blocks, which helps develop problem-solving and perception skills while nurturing creativity. 12/11/2006 [Add to my Inquiry Basket][?]

Virtual Distance Football
MSRP: $26.99
Age: 5 and up
Category: Sporting Goods & Accessories

ToyDirectory Product ID#: 10238

Active Edge Extreme Virtual Distance Football tells you how far you've thrown the ball. The football has a digital LCD readout on it that displays the distance thrown in yards. Super grip texture and durable foam construction are just like a real football. 11/27/2006 [Add to my Inquiry Basket][?]

Virtual Speed Baseball
MSRP: $21.99
Age: 6 to 12
Category: Sporting Goods & Accessories

ToyDirectory Product ID#: 9448

The Virtual Speed Baseball is just like a real baseball, with a leather cover and stitching. The difference is that it clocks the speed of a throw with an LCD display that’s powered by non-replaceable batteries. So, although you can throw it, you can’t hit it. It’s a specialty item that’s neat for all kids but can be used as a training tool for up-and-coming baseball players, too.
— “Small World Toys has a baseball that you can throw and it will tell you how fast you’re throwing. That’s been popular,” described Terri Bracken, owner of Earth Explorers Toys in Zionsville, Ind.
— “Virtual Speed Baseball,” was the answer given by Warren Brown, owner of French’s Toy Shop in Concord, N.H. when asked about top-selling fitness toys in his store.
— Lisa Orman, public relations rep for Small World Toys told TDmonthly, “Children love to challenge themselves, and the Virtual Speed Baseball allows them to challenge themselves again and again, and try to beat their ‘best throw.’ It lasts for more than 100,000 throws!” 9/21/2006 [Add to my Inquiry Basket][?]

Gladiator Set
MSRP: $12.95
Category: Costumes & Accessories

ToyDirectory Product ID#: 9442

This 4-piece set includes a helmet, breastplate, sword and shield. It’s available in silver or black.
— “Mostly knight armor and swords: That’s what consistently sells well,” was the sales trend observed at Blue Turtle in Dayton, Ohio, by owner Carolyn Meyer.
— “What’s popular are swords and things that would go with that.  ... That seems to be best now,” seconded Gwen Bowden, manager at Doodlehopper 4 Kids in Springfield, Va.
— Lisa Orman, public relations for Small World Toys, shared with TDmonthly: “This set is a great value. All pieces are soft plastic, and made for safe, comfortable, imaginative play.” 9/21/2006 [Add to my Inquiry Basket][?]

Magical Sword
MSRP: $7.00
Age: 3 and up
Category: Pretend Play

ToyDirectory Product ID#: 9064

This is a natural for kids who want to imagine themselves engaged in fantastic activities. It comes with a plastic handle and is made with foam, so the only thing it clobbers is boredom.
— "Magical Sword from Small World does real well," said Marilyn Walker, owner of Play Fair Toys in Boulder, Colo.
— "Foam Swords from Small World," was also the quick response that Betty Quigley, manager of Grandrabbits Toy Shoppe in Superior, Colo., gave when asked to name a best-seller in the foam category.
— The “blade” comes in red, yellow or blue and has a plastic handle. 8/21/2006 [Add to my Inquiry Basket][?]

Ryan's Room: Home Again, Home Again A-Frame
MSRP: $131.25
Age: 4 and up
Category: Dolls - Accessories

ToyDirectory Product ID#: 8439

This spacious two-story dollhouse has a charming A-frame design and six large rooms. There’s easy access through the roof, sides and front sliding doors, so that little hands can reach in to play, and the upstairs balcony has two rows of colorful flowers. There’s lots of floor space, more room for fun… and a built-in handle for carrying.
— "I like the Ryan’s Room dollhouse sets by Small World," said Kristen Fennell, manager of Kids R Kids in West Roxbury, Mass.
— "We also do well with Ryan’s Room dollhouse by Small World," added Roger Lee, co-owner of Olney Toys in Olney, Md.
— Three of 51 retailers specifically cited the Ryan's Room dollhouses as favorite wooden toys in their stores. 6/29/2006 [Add to my Inquiry Basket][?]

Soft Sprinkles Tide Pool
MSRP: $22.00
Category: Water Activities

ToyDirectory Product ID#: 8400

Designed especially for younger children, this plastic play mat keeps kids amused, while a gentle, adjustable stream of water keeps them cool. Activities include whimsical, floating characters, a safe plastic mirror, three squirting fish and water spraying fountains. The pool attaches easily to any standard garden hose.
— “This is the one that parents get because it’s for the very young,” commented Terry Meyers, owner of Kaleidoscope Toys in Round Rock, Texas. “It’s like a mini water park for little ones.”
— “When blown up, the sides are higher than the bottom, so it’s safe for kids 12 months and up,” Small World Toys president Debra Fine told TDmonthly. “The water only comes up about 1 to 1½ feet.”
— This product was launched in 2005 and has been selling well ever since, added Fine. 6/27/2006 [Add to my Inquiry Basket][?]

Geyser Blast Water Sprinkler
Age: 3 and up
Category: Water Activities

ToyDirectory Product ID#: 8399

Attach a hose to this sprinkler and kids will have to be fast to dodge the unpredictable spraying action. It’s a twisting, spraying typhoon that’ll keep everyone cool, and the grass green, all summer long. It’s new for 2006.
— The Geyser Blast is a hit at Kaleidoscope Toys in Round Rock, Texas, owner Terry Meyers told TDmonthly. “It’s got tubes so water goes all over the place.”
— The Geyser Blast was sold out at growingtreetoys.com on June 23, 2006, and is not yet available on amazon.com
— “It’s done incredibly well,” said Small World Toys president Debra Fine. “It’s fun because it’s random and a lot of kids can play at once.” 6/27/2006 [Add to my Inquiry Basket][?]

Build-a-Burger
MSRP: $9.45
Age: 3 and up
Category: Pretend Play

ToyDirectory Product ID#: 7989

Kids can now create an American classic – the hamburger! This 8-piece plastic set includes all the fixin’s for the best burger ever: hamburger patty and bun, sliced tomato, sliced pickle, lettuce leaf, cheese slice and plastic knife. Each piece has Velcro on both sides for easy stacking. If kids take a look on the back of the box, they’ll learn fun facts about burgers plus be able to review the food pyramid. 5/24/2006 [Add to my Inquiry Basket][?]

Tool Case
MSRP: $23.00
Category: Play Sets

ToyDirectory Product ID#: 7839

Everything a kid needs for pretend construction play! The 22-piece set includes a wrench, hammer, work-board, 4 nails, 4 nuts and bolts, pliers, screwdriver, drill plus 3 drill bits. The drill even makes a realistic drilling sound when it is used! Pieces store securely in the hard plastic carrying case with window, snap closures and convenient handle. 5/10/2006 [Add to my Inquiry Basket][?]

Geo Genius Interactive Jungle
MSRP: $29.98
Age: 6 and up
Category: Educational

ToyDirectory Product ID#: 7673

Kids can discover more than 400 fascinating facts about animals in the jungle. An interactive talking quiz map makes it fun for kids to learn about what these amazing creatures eat, live and do. It rewards correct answers and provides information on missed questions. It measures approximately 13" x 15" and requires three AA batteries (not included). 4/21/2006 [Add to my Inquiry Basket][?]

Neurosmith Jumbo Music Block
MSRP: $59.99
Category: Electronics

ToyDirectory Product ID#: 7666

Catchy sing-along songs teach toddlers all about shapes as they explore the many surprise features and textures of this giant block of fun. It’s plush with six different geometric-shaped flaps that hide secret pockets, surprise activities and various zippers, buttons and snaps. Each block includes six upbeat tunes and a peek-a-boo mirror. They teach shapes, colors and dress-me skills — it can even help babies age 6 months and up to stand.
— Breck Hewitt, co-owner of Dragon’s Toy Box in Seattle, finds that the “Neurosmith music blocks are always great.”
— Jana Rogers, a Syracuse, N.Y., mom, said, “My daughter started using it around 6 months. She used it to help her start pulling up and feeling all the different sides. By 9 months she was standing (with its help) and playing. She is almost 2 now and still loves it.”
— It was selected as one of the Top 10 Toys of the Year, as seen on The Today Show. 4/21/2006 [Add to my Inquiry Basket][?]

Story Teller
Category: General Toys
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ToyDirectory Product ID#: 7654

Product Information Coming Soon 4/21/2006 [Add to my Inquiry Basket][?]

IQ BABY Beep Beep Traffic Jam
MSRP: $29.99
Category: Infant & Toddler

ToyDirectory Product ID#: 7502

This soft activity set includes a take-along handle and activities to stimulate touch and vision and to encourage pretend play. It includes a baby-sized steering wheel, key and keyhole, squeezable horn and other features to keep baby occupied while on the move. 4/6/2006 [Add to my Inquiry Basket][?]

Baby Sweet Sounds
Age: 3 and up
Category: Dolls

ToyDirectory Product ID#: 7317

Baby Sweet Sounds has 15 functions and sounds. This cute, realistic baby doll features 8 different sounds and 7 unique interactive functions for hours of role-playing fun. The doll feeds from a milk bottle, babbles, burps, laughs, tickles, has sleepy eyes and cries — with just a series of simple squeezes, pats and more. The baby doll comes with a washable outfit with easy-to-use fasteners, plus accessories. She teaches cause and effect, promotes social development and develops manual dexterity. 3/27/2006 [Add to my Inquiry Basket][?]

Eric Carle Line -The Very Hungry Caterpillar
MSRP: $30.00
Category: Plush
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ToyDirectory Product ID#: 7008

Eric Carle's whimsical caterpillar is a childhood favorite, and this cuddly, licensed plush toy is full of surprises: 10 pockets each contain a different fabric food object, securely tethered with an elastic cord ... objects crinkle, squeak, rattle and more! Bright colors, bold patterns and a variety of textures stimulate baby. The caterpillar is great for teaching cause and effect and developing manual dexterity. He’ll begin inching his way into stores in April 2006. It's suitable for ages 6 months and up. 2/24/2006 [Add to my Inquiry Basket][?]

IQ Baby - Twinkle-Time Musical Lamb
MSRP: $20.00
Age: 0 and up
Category: Infant & Toddler

ToyDirectory Product ID#: 6788

This snuggle-soft musical lamb plays “Twinkle, Twinkle Little Star” and its tummy twinkles with soft blinky lights when its hand is squeezed. IQ Baby details such as high-quality embroidery and colorful, iridescent fabric details ensure a sweet experience for Baby and Mom. Separately available are a Bunny and Puppy. All three have a washable surface. 3-AA batteries are included. 2/1/2006 [Add to my Inquiry Basket][?]

Original Gertie Ball
MSRP: $5.99
Age: All Ages
Category: General Toys

ToyDirectory Product ID#: 5791

Available in red, pink or blue, more than 10 million of these classic balls have been sold. Once inflated, they measure 9” in diameter. “You blow these up with a straw and bounce them on the carpeting and grass,” said Ricki Block, owner of Ariel’s Child in New Windsor, N.Y.
— “I do sell a lot of Gertie Balls to people doing physical therapy. Gertie balls are by far number one,” commented Gage Brownell, manager at Belmont Toys in Belmont, Mass.
— “A lot of Gertie Balls. They’re great. They travel well. Kids like the texture,” seconded Karen Williams-Fox, manager of Woodbury Mountain Toys in Montpelier, Vt.
— Lisa Orman, public relations rep for Small World Toys, explained to TDmonthly,  “Gertie balls have a unique, slightly sticky surface that makes them extra easy to throw and catch — even for the youngest kids. Because Gertie balls are light and soft, they can be used for both indoor and outdoor play. It is also the only ball that travels small: Deflate for easy packing, then re-inflate quickly with the included straw.” 12/7/2005 [Add to my Inquiry Basket][?]

Neurosmith Sunshine Symphony
Age: All Ages
Category: Musical Toys

ToyDirectory Product ID#: 5615

This plush toy puts classical music at a baby's fingertips. This huggable, plush activity toy plays beautiful classical music, while sparkling lights flash. It features four musical compositions, activated by a simple touch, and can also be used in a long-play lullaby mode. Fun tactile activities include a crinkle, squeak, beads and teether. It is a versatile crib, floor or take-along toy with high-quality sound. “I really like the Sunshine Symphony by Neurosmith,” Manager Jane Worm of Crackerjacks, Inc. in Easton, Md., told TDmonthly when asked about 2006 holiday best sellers. It's a good value and makes a nice baby gift, seconded Michael Ziegenhagen, owner of Playmatters in Cleveland. 11/21/2005 [Add to my Inquiry Basket][?]

Tolo First Friends Car
MSRP: $32.00
Age: 1 and up
Category: Infant & Toddler

ToyDirectory Product ID#: 5609

Kids will get a kick out of pushing their friends around. They push the First Friend down in the seat to hear the car start and the horn honk. The car chassis moves up and down as car drives forward. When the car comes to a stop, the brake lights flash and First Friend giggles. When kids press the horn, the lights flash. The movable wheels are soft and durable. First Friend included. 11/21/2005 [Add to my Inquiry Basket][?]

Neurosmith Music Blocks Mozart Set
MSRP: $69.95
Age: 2 and up
Category: Musical Toys

ToyDirectory Product ID#: 5242

This sturdy, radio-like box comes with five colorful, sensor-controlled blocks and a memory cartridge. Little ones have fun placing the blocks into the box, hearing snippets of Mozart songs as the blocks are placed in the square seats. Switching around the blocks creates new songs. 10/27/2005 [Add to my Inquiry Basket][?]

Neurosmith Together Tunes Sing Along Book
MSRP: $29.99
Age: 1 to 5
Category: Books

ToyDirectory Product ID#: 4793

This interactive, musical activity book plays five popular sing-along songs and includes song lyrics and surprise activities on every soft, padded page. It includes the songs "Five Little Monkeys," "The Wheels on the Bus," "The Eensy Weensy Spider," "Old MacDonald" and "The ABC´s Song." Kids simply push the note at the top of the page to hear full songs, or they can play one verse at a time from selected songs by touching interactive "hot spots" on each page. Parents can read and sing along with baby, while encouraging discovery and manipulative play through fun activities — such as opening doors and sliding pieces — on each page. It teaches pre-reading and memory skills, as well as cause and effect. 9/23/2005 [Add to my Inquiry Basket][?]

Ryan's Room: Adventures Ahoy! Pirate Ship
MSRP: $104.99
Age: 3 and up
Category: Play Sets

ToyDirectory Product ID#: 4388

Lift the anchor, raise the Jolly Roger and set sail for fun. The set includes a pirate ship, three pirate figures, two cannons, an anchor, a ship´s wheel, three sails, two flags, two rope riggings and an extendable plank. Assembly is easy for adults. 8/31/2005 [Add to my Inquiry Basket][?]

Ryan's Room: The Majestic Castle
MSRP: $119.99
Age: 3 and up
Category: Pretend Play

ToyDirectory Product ID#: 4386

This fantastic medieval castle features a working drawbridge to keep the enemy out, moveable towers, walls and staircases to create unique castle configurations. The solid wood construction lasts a lifetime, and play figures are also available for Ryan’s Room sets. 8/31/2005 [Add to my Inquiry Basket][?]

Farm Animals Magic Sound Blocks
MSRP: $9.99
Age: 2 to 4
Category: Infant & Toddler

ToyDirectory Product ID#: 4382

This puzzle consists of two blocks, one with the front halves and one with the rear halves of farm animals depicted on them. When the two halves are matched up correctly, the animal makes an appropriate sound.
— According to Brent Barker, sales associate at Terra Toys in Austin, Texas, these blocks are the best-selling of the talking toys in his store. While the blocks come in a variety of versions, the animal version sells the best.
— Michelle Burns, supervisor at Grandrabbit’s Toy Shoppe in Boulder, Colo., said the product sells very well at the store because “it’s not a complicated process. Kids get instant gratification.”
— These blocks can be used as educational tools to help children develop critical thinking skills and enhance hand-eye coordination. 8/31/2005 [Add to my Inquiry Basket][?]

Smile for the Camera
MSRP: $15.99
Age: 1 and up
Category: Infant & Toddler

ToyDirectory Product ID#: 4380

This plastic camera makes a clicking sound when kids snap a photo, and has two buttons that prompt kids to say “cheese” and to “smile.”
— “I would order it more often if we didn’t have to place large orders all at one time,” said Jessica Thompson, manager of the Learning Express in Baton Rouge. She orders about 12 cameras a month.
— According to Stacy Pyles, sales associate at Toy Factory in Jacksonville, Fl., it does pretty well in her store, too.
— This item sold out at U Silly Goose’s online store. 8/31/2005 [Add to my Inquiry Basket][?]

Tolo First Friends Tractor and Trailer
MSRP: $43.99
Category: Wheeled Toys

ToyDirectory Product ID#: 4258

This industrious farmer is heading to town, towing his trailer and cow behind him. When kids push the seated farmer down the engine revs, lights go on, horn sounds and tractor moves. The tractor features realistic brake lights, a flashing headlight and a horn that beeps! Its soft rubber tires turn and do not scratch floors. Farmer and cow figures are removable with swiveling heads and limbs that make a fun “clicking” sound. The set is created from durable, brilliantly colored plastic. 8/23/2005 [Add to my Inquiry Basket][?]

Floating Duck
Age: 1 and up
Category: Bath

ToyDirectory Product ID#: 3965

What’s a bath without a rubber ducky? This classic model floats upright to watch over babies of all ages in their tubs. He’s nontoxic and washable—in case he gets dirty while kids are getting clean.

—Rubber duckies are always a favorite at World of Toys in Reno, Nev., said assistant manager Jesse Ray Wabel.
—Zittles in New York City sells various sized duckies for the bath, including an 8” megaduck, said assistant manager Neil Ramyad.
—A gaggle of ducky fans will be found at the Rubber Duck Collector’s Convention “Duckfest 2005” on Saturday, August 20, 2005 in Irvine, Calif., proving that the product spans generations. 7/15/2005 [Add to my Inquiry Basket][?]

Puzzibilities Farm Triangle Wood Puzzle
MSRP: $8.99
Age: 1 to 2
Category: Wooden Toys

ToyDirectory Product ID#: 3955

The 3-piece puzzle measures 10-1/4"W x 9"H and has pegs that are easily grasped by little hands.

— Kathie Dockstader, buyer for Top Ten Toys in Seattle, Wash., says that all of Small World Toys´ puzzles sell well, especially those with farm animals.
— Jo Ann Barrett, owner of White Rabbit Toys in Ann Arbor, Mich., said "these do extremely well."
— Romalda Allsup, buyer for Terra Toys in Austin, Texas, explained that this sells well because it is the first in a line of puzzles that grow with the child, going up to 40 pieces. 7/15/2005 [Add to my Inquiry Basket][?]

Beach Bones T-Rex
MSRP: $15.95
Age: 4 and up
Category: Sporting Goods & Accessories

ToyDirectory Product ID#: 3252

Beach Bones allows kids to create a giant T-Rex with sand and water.
-- This set was listed as a Dr. Toy’s Best Vacation Toy in 2002.
-- This set has sold out of stock on Growingtreetoys.com (02/18/05).
-- Parents like the fact that this toy is versatile, since it works with snow as well (or even Jell-O!) 3/18/2005 [Add to my Inquiry Basket][?]