Apatosaurus
MSRP: $31.99
Age: 5 and up
Category: Action Figures

ToyDirectory Product ID#: 25977

The dinosaur Apatosaurus (formerly Brontosaurus) was one of the largest land animals that ever existed. This enormous plant-eater had a long neck, a long whip-like tail, a hollow backbone, peg-like teeth in the front of the jaws, and four massive, column-like legs. This hand painted replica is sculpted in close cooperation with the Natural History Museum of the Humboldt-University Berlin. 11/5/2009 [Add to my Inquiry Basket][?]

World of Elves: Antylar dragon
MSRP: $46.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 25976

The evil Antylar dragon has an impenetrable coat of scaly armour. Only the bravest knights and elves dare fight against Antylar in order to protect their homes from its attacks. Antylar has large veined wings, yellow eyes and a thorny head measuring an impressive 12" x 11.8" x 9". Antylar will definitely stirs up things in the World of Elves. 11/5/2009 [Add to my Inquiry Basket][?]

Zebra – Female
MSRP: $6.99
Age: 3 and up
Category: Animal Figures

ToyDirectory Product ID#: 25817

This zebra is part of Schleich’s extensive collection of wild animal figurines. Launch date: January 2009. 10/29/2009 [Add to my Inquiry Basket][?]

World of Elves: Surah
MSRP: $14.99
Category: Action Figures

ToyDirectory Product ID#: 25805

Surah, the lost one. Fate separated the sisters Surah and Sera, as one calamitous night Surah fell into the clutches of the princess of darkness. 10/29/2009 [Add to my Inquiry Basket][?]

Brainy Smurf
MSRP: $3.49
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 24941

Highly detailed and hand painted, Brainy Smurf stands as a member of Schleich’s large host of licensed figurines from the Smurfs cartoon series.  The spectacled know-it-all stands with finger raised, as if in mid-explanation. 
— “Smurfs are always popular,” remarked Barbara Paeth-Haas, owner of The Durango Kid in Durango, Colo., when asked about her best-selling collectible toy in July 2009.
— Of 49 retailers interviewed by TDmonthly in summer 2009, two noted Smurfs as a top-selling collectible. 8/18/2009 [Add to my Inquiry Basket][?]

Knight with Two-Handed Sword
MSRP: $5.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 24918

Whether nobly defending his kingdom or leading an invading force, this knight is ready to for any enemy. Sculpted and hand painted in a costume inspired by historic wear, with detailed textures and expression, this warrior stands proud with his broadsword raised. It is part of Schleich's extensive line of knight and fantasy figurines.
― Of 49 retailers surveyed in July 2009, six said knights are the top-selling theme in their action and play figures. 8/11/2009 [Add to my Inquiry Basket][?]

Kangaroo
MSRP: $5.49
Age: 3 and up
Category: Animal Figures

ToyDirectory Product ID#: 24915

Intended to reflect nature on a smaller scale, Schleich's detailed model of an alert mother kangaroo carrying her new baby is molded in durable plastic and hand painted. The lifelike detail of her fur, the color variations in her coat, and both animals' faces will help enrich inventive play time. 
― “Schleich animals are a steady seller,” said Kathleen Tutone, owner of Treehouse Toys in Portsmouth, N.H., in July 2009.
― When asked about her best-selling action or play figures, Lesa Smith, owner of Whiz Kids in San Luis Obispo, told TDmonthly, “We really only do the animals, just from Schleich. We love Schleich.”
― Forty-seven percent of 49 retailers said in summer 2009 that Schleich is a top-selling brand in their stores. 8/11/2009 [Add to my Inquiry Basket][?]

World of Elves: Elf Boat
MSRP: $45.00
Category: Play Sets

ToyDirectory Product ID#: 24759

Fairies and elves can take a ride in this delicate-looking petal boat edged with floral decoration and a robust sail. Launch date: September 2009. 7/24/2009 [Add to my Inquiry Basket][?]

Brachiosaurus
Age: 3 and up
Category: Animal Figures
Watch Video Now
ToyDirectory Product ID#: 24385

This Brachiosaurus replica is handpainted. It includes a to-scale human figure and an educational pamphlet. 6/30/2009 [Add to my Inquiry Basket][?]

Rodeo Bull
MSRP: $5.49
Category: Animal Figures
Watch Video Now
ToyDirectory Product ID#: 23587

Part of the Farm Life series, this Rodeo Bull is ready to buck. He measures 14.3 x 6.9 x 6.8 cm.
— Schleich’s small animal figures are consistent best sellers at Melody’s Choices in Fayetteville, Ark., as reported by Owner Steve Melody in April 2009. 5/7/2009 [Add to my Inquiry Basket][?]

Meerkat Pups
Category: Animal Figures

ToyDirectory Product ID#: 22394

From their burrow to the spotlight. These popular and mischievous, fun loving little pups from the mongoose family are only one of seven new baby animals from Schleich’s 2009 Wild Life collection.  This year’s collection also includes the Zebra foal, Gnu Calf, Leopard Cub, Ostrich Chick, African black rhino calf, Gazelle fawn and Camel foal. 
 2/5/2009 [Add to my Inquiry Basket][?]

World of Elves - Zahor
MSRP: $14.99
Age: 3 and up
Category: Action Figures
Watch Video Now
ToyDirectory Product ID#: 21608

Schleich is building off the success of its popular World of Elves series by introducing eight new hand-painted figurines. Zahor is one of two new fantasy figurines specifically targeted to boys. Launch date: March 15, 2009. 12/8/2008 [Add to my Inquiry Basket][?]

Actor Smurf
MSRP: $3.99
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 21607

This adorable Smurf is ready for the Big Screen and is part of the 2009 Smurfs movie thematic, for which there are eight new Schleich models. Launch date: January 2008. 12/8/2008 [Add to my Inquiry Basket][?]

Quarter Horse
MSRP: $6.49
Age: 3 and up
Category: Animal Figures

ToyDirectory Product ID#: 21606

America’s No. 1 horse breed is one of 33 new animals available. It is extremely realistic and hand painted for a natural finish. "Schleich is the world’s leading designer of high-quality, realistic animal and historical figurines and fantasy play worlds for children and collectors of all ages," Martin Gour, marketing director for Schleich North America, Inc., told TDmonthly. Launch date: January 2009.
— Schleich animals were listed as top sellers in spring 2009 at At Once All Agog in Limerick, Maine, by Storeowner Candace Gooch. “This June, my store will take part in a merchandising program with Schleich,” she told TDmonthly. “I will be putting in two, 4’ backlit Schleich displays for farm and wild animals.” 12/8/2008 [Add to my Inquiry Basket][?]

World of Elves – Jaro
MSRP: $14.99
Age: 3 and up
Category: Miniatures

ToyDirectory Product ID#: 20782

The World of Elves line from Schleich brings a fanciful air to the carefully detailed figurines that Schleich has been producing for many years. In the World of Elves, a great battle between good and evil is played out between the Sun elves and the Shadow elves.  The wolf-riding character Jaro adds to an extensive host of characters for children to collect and illustrate their own creative stories with. Launch date: Spring 2008.
—  “The Schleich Fairy line has done very well,” said Jackie Englehart, assistant manager at Great Rocky Mountain Toy Company in Bozeman, Mont.
—  “We sell a lot of Schleich,” said Wallace Harvey, buyer and manager at Three Cheeky Monkeys in Los Angeles, Calif., when TDmonthly asked about his best-selling collectible toys.
—  Margy Peine, owner of Tree House Toys in Cumberland, Md., said in August 2008 that she sells an average of 100 Schleich animals and knights per month. 9/29/2008 [Add to my Inquiry Basket][?]

Replica Saurus – Spinosaurus
MSRP: $17.99
Age: 3 and up
Category: Action Figures
Watch Video Now
ToyDirectory Product ID#: 19580

Schleich is introducing three new dinosaurs to the popular category Replica-Saurus. All the Replica-Saurus are to a scale of 1:40 and are all hand-painted. Each model comes equipped with a booklet containing the scientific data on each of the saurians and a figure of a human to the same scale to facilitate size comparison. 6/26/2008 [Add to my Inquiry Basket][?]

Farm Life – Barn
MSRP: $149.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 19579

The combination of top quality wood and plastic parts results in a product of excellent design and quality. This is a traditional barn with spacious play area comes with a removable roof for easy access. Schleich’s Barn includes hinged doors making it easy for kids to open and close them. 6/26/2008 [Add to my Inquiry Basket][?]

World of Elves – Bilara
MSRP: $14.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 19578

Schleich is introducing 6 new elves to the popular category The World of Elves. Beautifully hand painted and finely detailed the story of Bilara will soon be revealed in the upcoming chapters of the ongoing on-line story. 6/26/2008 [Add to my Inquiry Basket][?]

World of Elves – Iloris with Leolynn
MSRP: $14.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 19577

Schleich is introducing 6 new elves to the popular category The World of Elves. Beautifully hand painted and finely detailed the story of Iloris and Leolynn will soon be revealed in the upcoming chapters of the ongoing on-line story. 6/26/2008 [Add to my Inquiry Basket][?]

World of Elves – Oracle
MSRP: $59.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 19576

Schleich is introducing buildings to the popular category The World of Elves. Beautifully hand painted and finely detailed the origin and use for these buildings will soon be revealed in the upcoming chapters of the ongoing on-line story. 6/26/2008 [Add to my Inquiry Basket][?]

World of Elves – Elf Building: Shadow Rock
MSRP: $69.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 19575

Schleich is introducing buildings to the popular category The World of Elves. Beautifully hand painted and finely detailed the origin and use for these buildings will soon be revealed in the upcoming chapters of the ongoing on-line story. 6/26/2008 [Add to my Inquiry Basket][?]

World of Elves – Elf Building: Summergreen
MSRP: $69.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 19574

Schleich is introducing buildings to the popular category The World of Elves. Beautifully hand painted and finely detailed the origin and use for these buildings will soon be revealed in the upcoming chapters of the ongoing on-line story. 6/26/2008 [Add to my Inquiry Basket][?]

Crate Set
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 15507

These crates are part of a collection that also includes fencing, a corral, a truck, a water pump station and more. Launch date: September 2007. 9/28/2007 [Add to my Inquiry Basket][?]

Water Pump Station
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 15506

This water pump station is part of a collection that also includes an animal nursery, fencing, a corral, a truck, and more. Launch date: September 2007. 9/28/2007 [Add to my Inquiry Basket][?]

Truck with Driver
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 15505

This truck is part of a collection that also includes an animal nursery, fencing, a corral, a water pump station and more. Launch date: September 2007. 9/28/2007 [Add to my Inquiry Basket][?]

Hellebardier
MSRP: $3.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 15072

He almost makes you want to duck as he swings that battle axe with all his might, his long hair flying about covering the battle-raged expression on his angry face. It's the realism that comes with all the Schleich figurines, and it's never been better expressed than with the Hellebardier knight warrior. Standing 3.7" tall, which is 1:20 scale, this figurine possesses true-to-life modeling, is meticulously hand-painted, and comes with historically accurate detailing.
— "Schleich company — the knights are very popular," said Deb Necker, owner of Necker’s in Simsbury, Conn., when asked to predict Christmas 2007 sales for young boys. 9/6/2007 [Add to my Inquiry Basket][?]

Male Dalmatian
MSRP: $3.25
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 14764

Made in Germany, this 1:12-scale dog is meticulously hand painted. All Schleich dog figurines are developed through a very thorough process, and the resulting figurines are realistic and detailed.
“The Schleich little animals — little kids collect all of them,” shared Dalene Lockhart, owner of Toy Town in Casper, Wyo. I would say we sell at least 100 a month.
James Burdette, owner of LB Toys in Media, Pa., estimates he sells between 60 and 80 Schleich figurines per month.
— "Any child would love this durable Dalmatian toy figurine," said Katherine MacLean, sales and marketing coordinator for Schleich, after explaining to TDmonthly the extensive process the company’s dog figurines go through before being released to the public. 8/20/2007 [Add to my Inquiry Basket][?]

World of Elves – Eyela
MSRP: $4.99
Age: 3 and up
Category: Action Figures
Watch Video Now
ToyDirectory Product ID#: 13454

Eyela, the sublime one, is the last in the dynasty of the kings of the elves. She alone can save the land of the elves from doom. Launch date: May 2007.
— “Schleich historical and mythical figures do very well for us,” Tye Steinbach of Thinker Toys in Portland, Ore., told TDmonthly in May 2008.
— Over one-fifth of 55 retailers surveyed by TDmonthly in May 2008 named mythical action figures as a top seller.
— More than 23 percent of retailers named action figures by Schleich as best-sellers in their stores. 6/13/2007 [Add to my Inquiry Basket][?]

World of Elves – Ophira
MSRP: $4.99
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 13453

Ophira acts in secret, for she is a master of intrigue. She cunningly supports all the evil plans against the elves. This figurine is hand painted. Launch date: May 2007. 6/13/2007 [Add to my Inquiry Basket][?]

World of Elves – Surah
MSRP: $13.49
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 13440

The character of this hand-painted figurine is known as the lost one. Fate separated the sisters Surah and Sera, as one calamitous night Surah fell into the clutches of the princess of darkness. Launch date: May 2007. 6/13/2007 [Add to my Inquiry Basket][?]

World of Elves – Falaroy
MSRP: $13.49
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 13439

Falaroy is bold and his deeds are legendary. He bravely faces the forces of darkness and defends the peace in the land of the elves. This figurine is hand painted. Launch date: May 2007. 6/13/2007 [Add to my Inquiry Basket][?]

World of Elves – Turag
MSRP: $13.49
Age: 3 and up
Category: Action Figures
Watch Video Now
ToyDirectory Product ID#: 13438

Turag, the grey one, is the great, evil enemy of Falaroy, the bold leader of the elves. He wants to be the sole ruler in the land of the elves. Launch date: May 2007. 6/13/2007 [Add to my Inquiry Basket][?]

Lioness, Walking
MSRP: $4.95
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 13101

The Queen to the King of the Jungle, this Lioness is on the prowl for dinner. The Lioness walking figure, which is a part of Schleich's Wild Life line, is designed with true-to-life modeling. It comes with the Schleich symbol of highest quality, the Red "S." All Schleich figures are meant to educate children about a fascinating aspect of the world in which we all live.
— "My Schleich has done wonderful — the safari animals," said Trish Garlock, owner of Treasured Child in La Grange, Ky., when asked about hot-selling action figures in the spring of 2007.
— Angel Stahl, owner of Angel’s Toy Barn in Greensburg, Pa., named Schleich as one of her most fair and accommodating toy vendors in spring 2007. 5/24/2007 [Add to my Inquiry Basket][?]

Pinto Stallion
MSRP: $4.95
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 13100

Part of the Schleich Horses Collection, the Pinto Stallion is not only a toy but also an educational series of replicas revealing life on the farm. Manufactured from high-quality vinyl rubber, this extremely realistic figure is hand painted with nontoxic paint for a natural finish. The Pinto Stallion is 162 mm x 38 mm x 10 mm in dimension. Launch date: January 2007.
— "Horses" from "Schleich" were among customer favorites in the spring of 2007, according to Diane Robinson, owner of Silly Goose in Essex, Mass. 5/24/2007 [Add to my Inquiry Basket][?]

Canoe With Figure
MSRP: $16.49
Age: 4 and up
Category: Action Figures

ToyDirectory Product ID#: 13018

The canoe was an important tool that Indians used for hunting and to cover long distances over water. The hand-painted Canoe With Figure captures this importance and is a great addition to the Schleich American Frontier Collection. The bold warrior figure is considerably detailed, from feathered headband to realistic canoe. It weighs 11.2 ounces and is 9” long.
— "We do a lot of Schleich, and the Schleich Indians have been doing really well," said Kate Tanner, owner of Kidstop Toy & Book Store in Scottsdale, Ariz., when asked about action figures in her store.
— As for specific reasons customers buy the Schleich Indian figures, Tanner added, "It's probably because we're in the Southwest. Schleich does extremely well for us here."
— Although knights and pirates were cited most often by retailers who mentioned Schleich action figures to TDmonthly, six of 10 also named other popular figures, such as the Canoe. 5/22/2007 [Add to my Inquiry Basket][?]

Knight With Sword on Horse
MSRP: $13.49
Category: Action Figures

ToyDirectory Product ID#: 13017

In the battle against the infidel, many knights joined forces and formed different knights' orders. This knight is part of the World of Knights Series and is no exception to Schleich’s reputation for beautiful art work and detail on hand-painted figurines. The knights are 1:20 scale, ranging in size from about 4" to 6", and are made of durable synthetic material.
— Trish Garlock, owner of Treasured Child in La Grange, Ky., said, "My Schleich has done wonderfully," when asked about action figures in her store. She said the knights, in particular, were among customer favorites.
— Retailers TDmonthly spoke with reported monthly sales of 10 to 200 Schleich action figures a month.
— Ten of 34 retailers TDmonthly spoke with in spring 2007 cited Schleich action figures as being popular with customers. 5/22/2007 [Add to my Inquiry Basket][?]

Raindancer Smurf
MSRP: $2.99
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 12814

This adorable Smurf is decked out in Indian garb, tomahawk and face paint included. Launch date: January 2007. 5/15/2007 [Add to my Inquiry Basket][?]

World of Elves - Nuray
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 11895

Hand-painted Nuray is the beautiful princess of darkness. But despite her enchanting appearance, her thoughts are very sinister. Launch date: May 2007. 3/12/2007 [Add to my Inquiry Basket][?]

World of Elves - Feya
MSRP: $13.49
Age: 3 and up
Category: Action Figures

ToyDirectory Product ID#: 11894

Feya, the dreamy one, is the friend of the flowers, which is why all the other elves call her “Morning Blossom.” The figure is hand painted. Launch date: May 2007. 3/12/2007 [Add to my Inquiry Basket][?]

Tyrannosaurus Rex
Category: Action Figures

ToyDirectory Product ID#: 11893

 3/12/2007 [Add to my Inquiry Basket][?]

Wild Life – Animal Nursery
MSRP: $149.99
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 11892

The Animal Nursery provides a fantastic stage for Schleich animal play. Authentically-styled African structure with working shutters and doors and a wrap-around front porch measures a generous 21” x 20” x 12”. Comes with a removable roof for extra play! Animals sold separately. 3/12/2007 [Add to my Inquiry Basket][?]

Covered Wagon
MSRP: $49.99
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 11745

This wagon is part of Schleich’s World of the American Frontier collection, which will also include settler figurines. Launch date: September 2007. 3/1/2007 [Add to my Inquiry Basket][?]

World of Elves – Sera
MSRP: $13.49
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 11744

The World of Elves features six horse-mounted characters and two independent female figurines, representing both dark and pastel lines. Sera, the light one, rides as fast as the wind. It almost seems as if she and her horse are not even touching the ground. “We really listen to what our customers and consumers are asking for,” Sales & Marketing Coordinator Katherine MacLean of Schleich North America told TDmonthly. Launch date: May 2007. 3/1/2007 [Add to my Inquiry Basket][?]

Grey Whale Calf
MSRP: $6.99
Age: 3 and up
Category: Animal Figures

ToyDirectory Product ID#: 11702

Created at 1:32 scale, this whale comes equipped with a booklet containing scientific data about it. Launch date: May 2007. 2/28/2007 [Add to my Inquiry Basket][?]

Cottage Smurfette
Category: Action Figures

ToyDirectory Product ID#: 9113

The Cottage Smurfette is one of four available Smurf buildings. 8/23/2006 [Add to my Inquiry Basket][?]

Horse Stable
Category: Action Figures

ToyDirectory Product ID#: 9112

 8/23/2006 [Add to my Inquiry Basket][?]

The Nativity - Set 8 pieces
Category: Action Figures

ToyDirectory Product ID#: 9111

 8/23/2006 [Add to my Inquiry Basket][?]

Tyrannosaurus, moving
Category: Action Figures

ToyDirectory Product ID#: 9110

 8/23/2006 [Add to my Inquiry Basket][?]

Cowboy With Lasso
Category: Collectibles

ToyDirectory Product ID#: 8619

There's a new category of collectible from Schleich — the American Frontier (Wild West). Like this Cowboy With Lasso, they're based on the United States' westward expansion of the 1800s. "Schleich figurines are meticulously crafted and hand-painted with attention to detail," said Katherine MacLean, sales and marketing coordinator for Schleich North America Inc. "They are realistic without a cartoon feel. The price points are reasonable. Schleich is becoming a brand." Launch date: September 2006.
— "We have a line of animals from Schleich that does extremely well. There are all types of animals from frogs to horses to elephants," said Holly Reay, owner of Kid’s Corner in Carmel, Ind.
— Bonnie Dodds, owner of Bonnie’s Toys and More in Iowa City, enthusiastically endorsed the brand in the miniature category by exclaiming, "Schleich everything!" sells well.
— Nine of 45 retailers we asked told TDmonthly that these figurines were popular with their customers. 7/19/2006 [Add to my Inquiry Basket][?]

Tournament Knight, Taurus
Category: Action Figures

ToyDirectory Product ID#: 8581

New as of May 2006, this green steed is adorned with a detailed green coat bearing a bull’s golden horns. The knight riding atop the grey beast is dressed in armor and wears a bull’s horns atop his helmet.
— Debbie Scholl, owner of Fundamentally Toys in Houston, said that Schleich makes animal figures that fly off the shelves at her store.
— “Let's see, we sell a lot of the German company Schleich Knights — horses and medieval times-like stuff. They're just very real looking and very detailed,” said Char Mcaulay, manager of Toy Town in Casper, Wyo.
— Retailers consistently tell TDmonthly that knights are one of the few non-licensed character-driven product lines that sell well at their stores. 7/18/2006 [Add to my Inquiry Basket][?]

Polar Bear Cub
Category: Animal Figures

ToyDirectory Product ID#: 8576

New for 2006, this lifelike white cub raises his paw and peers up as though gesturing to a fellow playmate. Five out of 24 retailers said these little critters were what kids craved.
— “The miniature animals from Schleich [are popular]. The kids enjoy them because they offer more imaginative play, there are no rules to follow,” said Warren Brown, owner of French’s Toy Shop Inc. in Concord, N.H.
— “They are fun, playful and realistic — the kids really seem to like them,” said Joanne Farrugia, owner of JaZams in Pennington, N.J.
— “There is a lot to choose from, we carry many choices and do more displays in the store on those,” said Steven Levy, owner of Toy City in Surry, N.H. 7/18/2006 [Add to my Inquiry Basket][?]

Andalusian Stallion
Age: 8 and up
Category: Collectibles

ToyDirectory Product ID#: 7848

This mini horse knows how to look good, even on a windy day. Realistically detailed, he paws the ground as his tousled mane falls in his face.
— Schleich animals do great with girls 9 and up, said Cathy Albrow, owner of Creative Learning Toys in Grand Rapids, Mich.
— Schleich collectibles are in the top two picks for tween girls, agreed Breck Hewitt, co-owner of Dragon’s Toy Box in Seattle.
— The Andalusian Stallion is new for 2006. 5/10/2006 [Add to my Inquiry Basket][?]

Triceratops
Age: 3 and up
Category: Pretend Play

ToyDirectory Product ID#: 7824

Hand painted with nontoxic paint and crafted of high-quality vinyl, this dinosaur replica was launched in January 2006.
— “I should just open a store for those things,” said Warren Brown, owner of French’s Toy Shop in Concord, N.H., of Schleich figures.
— Michele and Ken Gietz, owners of Where’d You Get That? In Williamstown, Mass., said these are consistent good sellers.
— Jordan Walden, manager of Finegans Toys and Gifts in Portland, Ore., said anything dinosaur is usually popular. 5/9/2006 [Add to my Inquiry Basket][?]

Smurf Monster
MSRP: $2.99
Age: 3 and up
Category: Collectibles

ToyDirectory Product ID#: 6015

The 2006 Halloween Smurfs are everything you would least expect from a Smurf. They're scary, gruesome and definitely not cute ... or so they think. But Smurf lovers from kids to adults will want to add these spooky blues to their collections. Also in the series are a Ghost, Witch, Mummy, Vampire, Jack-o-Lantern, Creature and Death With Scythe.
— "We don't have much licensed product. If we do have anything, it would be Smurfs. We sell lots of Smurfs. We have a huge display," said Tristan Hewitt, manager of Dragon's Toy Box in Seattle.
— "I'd say we sell about 20 or 30 a month,” he noted.
— “Schleich is the original manufacturer of the Smurf figurines. 2008 will be the 50th anniversary of the Smurfs, and their birthday is being commemorated with a movie that is being produced by Paramount Pictures,” Katherine MacLean, sales and marketing coordinator for Schleich North America, told TDmonthly. 12/15/2005 [Add to my Inquiry Basket][?]

Knight's Castle
Category: Pretend Play

ToyDirectory Product ID#: 5255

Jousting knights and horses need a place to gather, rest and strategize. This modular castle has two 16.5” towers with crenellations so archers can let fly and then hide, a drawbridge and an authentically medieval look. Made of textured plastic, the castle comes as an easily assembled kit. Towers and other pieces are available separately so that kids can add to the castle as their collection of knights and horses grows.
— Karen Barwick, owner of Boomerang Toys in New York City, expected the Knight’s Castle to be a great Christmas seller.
— The knights and horses that fit in this castle have been cited by almost every retailer surveyed as the hottest collectible item among boys ages 4 to 12.
— “The Knight’s Castle is a winner for us,” said Sam Armstrong, CEO of Schleich North America. “It’s a product everyone is chasing right now. We’re getting containers in every week, so it’s just a question of keeping of up with the demand.” 10/27/2005 [Add to my Inquiry Basket][?]

Prince on Reared Up Horse
Category: Action Figures

ToyDirectory Product ID#: 5175

A knight in full armor sits on a horse wearing full tournament jousting regalia. Made on a scale of 1:20, this knight is approximately 5.2”. The realistic depiction reveals folds in the cloth cape and gives off a metallic sheen, though the figurine is made entirely of plastic. 10/26/2005 [Add to my Inquiry Basket][?]

Jackal
Category: Action Figures

ToyDirectory Product ID#: 4852

Schleich prides itself on the realistic details of its figurines. This little Jackal scans the plains, its ears alert, eyes squinting against the sun. His tan, cream and gray coloring let him blend in with the tall grasses where he crouches for prey. He makes a nice addition to any kid´s jungle. 9/29/2005 [Add to my Inquiry Basket][?]

Pegasus
Category: Action Figures

ToyDirectory Product ID#: 4851

If the battle gets too fierce, soldiers can take flight on this winged legend. Kids who aren´t into prolonged battles may favor Schleich figures such as Pegasus, Unicorn and other animals — both zoological and mythological. Fairy and elf figurines are also available. 9/29/2005 [Add to my Inquiry Basket][?]

Catapult
Category: Action Figures

ToyDirectory Product ID#: 4850

Ready, aim and duck! This little catapult lets kids besiege rival castles or their sisters´ doll collections. Authentically detailed, the catapult is part of Schleich´s new historical figurines line. 9/29/2005 [Add to my Inquiry Basket][?]

Soldier on Dromedary
Category: Action Figures

ToyDirectory Product ID#: 4849

This PVC figurine features a camel and rider fitted for battle. The soldier rides softly, carrying a big stick. The camel is laden with supplies for a drawn-out conflict. 9/29/2005 [Add to my Inquiry Basket][?]