This brand new offering from Boogie Board re-envisions the board as a transparent screen that can be used for tracing anything. Practice letters, numbers, and shapes, then press a button to clear the design.

Ambi's Key Ring is a rattle and teether in one. Brightly colored keys are secured on a sturdy ring. Mention ToyDirectory for special considerations

Ambi is relaunching their classic line of toys. Vintage-looking, with bright primary colors, the twin rattle is an iconic baby product. Its sleek design is perfect for little hands. Mention ToyDirectory for special considerations

The Sweet Ink Tattoo Kit comes in a beautiful, decorative tin. Each kit includes one pack of transfer tattoos, 27 foil bracelets, 4 stencils, 2 body markers, 1 glue, a brush for glitter tattoos, and two colors of glitter.

Dinosaur habitats include a high-quality figurine, and environmental base, and prehistoric slime, like lava, swamp slime, tar, or swamp water! Dinos can be slimed, and demo beautifully thanks to their themed base and hands-on slime.

Go on a Shopkins™ spree and shop till you drop with the Shopkins™ Small Mart! Slide your characters down the delivery chute and then have some fun on the treadmill register at the check out counter! Complete with 2 exclusive characters and a shopping trolley. Collect them all!
Awards: 2015 TIA Girl Toy of the Year

Control him if you can! Boomer is the incredible Zoomer Dino that only you can tame! With real dinosaur movements, sounds and incredible dino-sense abilities, Boomer can detect when you’re nearby and interacting with him. But watch out! Just like a real Dino he can get angry, spin around, chomp and roar! Using True Balance Technology™, Boomer perfectly balances on two wheels as he roams freely, exploring your home. Use your hands or the included controller to tame his Dino nature and build your friendship. But, don’t make him mad by pulling his tail! He doesn’t like it! He might even let out dino-sized burps and farts! Become a true dino master and control him if you can with Zoomer Dino!
Awards: 2015 TIA Toy of the Year, 2015 TIA Boy Toy of the Year

Start your super-cute Shopkins™ collection with the 2 Pack! Includes 2 characters and a shopping basket for you to shop with! Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"

Shop away with the Shopkins™ 12 Pack! Collect all of the super-cute Shopkins™ characters and you might be lucky enough to find some rare characters too! Includes 12 Shopkins™, 1 shopping basket, 4 shopping bags and a collector's guide. Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"

Frogglez® Goggles are swim goggles made out of neoprene (wet suit material) with a patented strap design. This design fits 90% of children between the ages of 3 and 12 very comfortably. An easy to use velcro adjustable connection allows for size adjustments. They do not pull hair or fold down ears.

Frogglez® are designed for non-competitive swimmers that simply want a more comfortable, fun and stylish option compared to the archaic, traditional swim goggles. MSRP: $19.95-24.95

Awards: 2015 TDmonthly Magazine Top Toy Award

My Friend Cayla is a one of a kind interactive doll. She uses wifi to connect to Google, giving her the ability to answer kids questions. She can also talk to them conversationally.

Pirate Kitty is Ninja Kitty’s rival and next-door neighbor. He steals everything he needs to be a pirate from his owner, including the Jolly Roger panties on his head. He also has his leg stuck in a toilet paper roll to complete the look while he orders Squeakarr, his first mate and cat toy, about on many tasks while he spies on the dastardly Ninja Kitty.

Ninja Kitty is the world’s WORST ninja! Even worse are his sewing skills, which is why his ninja suit has no sleeves. When Ninja Kitty discovers Tentacle Kitty, he thinks she is the prettiest thing he has ever seen. He tries to admire her secretly from the shadows until he falls out of the tree on top of her.

Geocaching is a GPS based treasure hunt. Containers of various sizes are hidden and the co-ordinates are recorded and logged on www.geocaching.com. These co-ordinates are loaded into handheld GPS devices. Then the GPS device directs you close to the location hidden geocache, then you must look for the hidden geocache. The Geomate.jr comes preloaded with 250,000 geocaches covering all 50 states (or your country.) Just switch on the Geomate.jr, then follow the distance and arrow to the closest Geocache. See, we told you it was easy! The Geomate.jr will display the 20 closest geocaches to your location. The Geomate.jr also gives you information about the geocache such as cache ID, difficulty, terrain and size.
Worried about getting lost? Don’t! You can set and save your home waypoint with the Geomate.jr so you can always find your way home. The Geomate.jr also saves your found caches, so you can review your found list at any time.

Ludix is a Roman Numeral dice game.

IELLO's Kobayakawa is a quick and fun betting and bluffing game with a poker-like feel. In feudal Japan, powerful samurai clans battle for dominion over the land. But just being the strongest isn’t enough. The powerful Kobayakawa clan shifts allegiance like the wind, bringing victory to the weak. Do you have what it takes to outsmart them? Kobayakawa is a simple card game for 3-6 players. Using just 15 cards, bluff and bet your way to victory over seven rounds.

IELLO's Eat Me If You Can! is a quick-to-play, easy-to-learn bluffing game with characters from famous fairly tales. The Wolf is back, and he is not happy! But Little Red Riding Hood, the Three Little Pigs, and the Seven Kids may yet have the last laugh! Each turn, take on the role of one of these famous characters. As the Wolf, try to surprise the other players in their sleep by sneaking into their lovely little cottages. But beware, Wolf! Your tender victims may have laid traps for you! A quick game to enjoy with family or friends! Explained in 2 minutes! Be crafty, and don’t hesitate to bluff if it will save your skin!

IELLO's King of New York is a follow up to Richard Garfield's award-winning King of Tokyo - now with buildings and military units to destroy! There’s always something happening in the city that never sleeps. Maybe it’s the lights, maybe it’s the energy, or maybe it’s the giant monsters trying to demolish the place! Get ready for Richard Garfield’s follow up to the best-selling King of Tokyo! Who will be the King of New York? King of New York introduces lots of new ways to play, while still keeping the core ideas of King of Tokyo. There are Buildings to Stomp! Vengeful Military Units to Destroy! Six brand new Monsters! Every roll of the dice might mean that your monster feels the OUCH, as military units open fire. Will you grab the spotlight, and become a celebrity Superstar? Or will you become the defender of the city, and befriend Lady Liberty? Each of New York’s boroughs has its own charms, but to truly rule the Big Apple, you have to control Manhattan. Defeat the other monsters and rule the city...Become the King of New York!

IELLO's The Grasshopper and the Ant - the newest in the Tales & Games series! IELLO's Grasshopper and the Ant requires players to alternate between the Grasshopper or the Ant, as they gather the provisions for winter. The Grasshopper, who played away the summer, was made foolish by this tiny but industrious Ant. But the Grasshopper has hatched a plan: follow the Ant to some remote field, in order to steal her precious yield.  To pass the long, cold winter without without undo hardship, alternate playing as the Grasshopper and the Ant to gather the provisions that will lead you to victory!

Love me wet, Love me dry SPLUSHY™ characters go from beach to bath to bed! No more need to keep soft toys away from water – kids love to get wet and so do their SPLUSHY friends! Each hand sewn friends, made from the softest most colorful plush fabric, comes with a removable hoodie. Machine washable, anti-microbial filling.

Millions of years in the making, Neat-Oh! Dinosaur Stompin' Grounds™ capture the real life world of dinosaurs where dangers lurked in lava lairs and tarry pits. There are four playsets each come with a hand painted dinosaur figure, a playbase, and lava, swamp slime or tar.

The kittens of Tentacle Kitty’s species are referred to as “The Little Ones”. As they grow, they increase the number of tentacles they have. These super soft and cuddly Little One plushes sit at 4 inches tall and have 7 tentacles each. With 10 colors to choose from, everyone will find their favorite!

Tentacle Kitty is a kitty from another dimension that just so happens to have tentacles. Now you can cuddle her and all of her ten springy tentacles with this super soft Tentacle Kitty plush! If you love kitties, tentacles, confusing your friends while making them squeal with delight, then this is the plush for you! Sitting at 8 inches tall, this is a perfectly cuddly critter ready for adventure!

Aerodynamically designed to optimize speed, distance and height, the Sky Shredder is the ultimate in performance flying discs. Throw further, faster and with precision using the latest technology from BYA Sports. The lightweight material is ultra-soft and dynamic, but remains stable in flight with strategically placed ventilation ports. Use on its own or add a standard tennis ball in the center to propel your game to the next level. Recommended for ages 8 & up, 1 disc $7.99 MSRP or 3-pack $11.99 MSRP.

Entertain the crowd with our 16 hole harmonica! Comes packaged in a durable cardboard box with pop up lid. Measures 5.5 x 1.5 x 1.5 in box. Ages 3 & up.
— In a January 2015 survey, two out of 10 retailers told TDmonthly that Schylling Harmonicas were their store's best-selling music toys.