The Urban Lifetime Crib is a standard crib that converts easily to a ToddlerBed, Daybed and Full-size Bed. The Lifetime Crib meets all safety guidelines and is JPMA certified. Conversion kits sold separately. Matching dresser, armoire, and chest of drawers also available.

WallPops is a Peel & stick, repositionable and totally removable wall art designed for kids of all ages, including baby, toddlers, tweens and teens. WallPops is affordable, easy to apply and can dramatically transform a room in minutes, without harming the wall. "WallPops offers an extensive array of colors and designs that allows one to create their own signature style," Paula Berberian, Creative Services Manager at Brewster Home Fashions, told TDmonthly.

This fox is 15 inches tall and is soft and squishy. Squishables comply with U.S. ASTM F963 safety standards. They're made out of all new materials (100% polyester fiber). Squishables can be spot-cleaned. Also available in a miniature size.
Awards: TDmonthly Top Toy Award, June 2011
— Why it won: These extra soft and plush animal/pillows include a variety of characters we don't usually see in children's toys, such as narwhals. They come in several sizes, too, which make them fun for decorating a kid's or tween's room. With a range of characters from the Google Android to a T Rex, they'll appeal to boys, too.
— "Squishables are selling really well. It's a big ball pillow in the shape of animals. We sold 20 last month," Joe Berardoni, owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in late Spring 2011.
— In a May 2012 survey, Elmer Carranza, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that they sell six Squishables each month, making them the best seller in the plush category.

The Elephant Table is built on a inter-locking frame and will not tip over. The seats are part of the table so they don't get moved or lost. Strong enough for the kids to stand on — even when they are not supposed to.

Girls can have some fashion fun and then store their favorite jewelry and accessories in their Vivacious Vanity. Top half of vanity separates from drawer-filled base and folds closed into an easy to store size. Includes two pull-out drawers, large mirror, three hanging hooks and detachable base. Launch date: January 2011.

Alex Marshall Studios is adding a giraffe coin bank to their line of handmade, personalized baby and kids' ceramics. Available in character or silhouette design, each bank is handmade in their northern California studio and can be personalized with the name and date of birth. Each piece is made from a white earthenware clay, is CPSIA compliant and measures 7.5 x 2.5 x 12" h.

These child-sized sleeping bags feature plush material and a cute stuffed animal for a pillow. Slumber Pets come in a variety of colors and animals.

This child's beach  chair features a bright design of pink butterflies and green accents. The collapsible chair features a cup holder in one arm rest, a brightly striped seat, and a metal frame. As of 1.06.2011 this product was listed as a bestseller in the Pretend Play & Dress Up category on Toysrus.com. As of 1.06.2011 this product was listed as a bestseller in the Specialty Toys category on Toysrus.com. Pros: Colorful yet functional; cup holder.
— Bebe Feimster, owner of Big Smile Toys in Paoli, Pa., told TDmonthly in a June 2015 survey that Melissa and Doug’s Sunny Patch beach chair is one of their best-selling furniture items.

Why trust your hard-earned coins to a greedy pig? Feed an UGLY and get paid at the end of the day. These ceramic banks will cheer you up even when they're empty.

Cookie jars to hide your favorite cookies. If you're going to get caught with your hand in the cookie jar, you might as well do it UGLY.

The UglyPillow assortment is perfect for those rare leisure times when you need just a little more company. Should you ever decide to go ahead and sit on your couch to play electronic games or watch something on the VCR, be sure to have all four UglyPillows around to keep the large space between you and the next person seem less obvious. just watch the cookie crumbs.

Taggies pillowcases are a transition to make the "crib to bed" adjustment a smooth and secure one. The soft pillowcase has a full row of interactive, colorful tags right at the fingertips to keep young children comforted all night long. Available in pink or blue. 30" x 21"

The Take Home Center unit features ten locker sections, each with a paper-tray slot. Designed for organizing messages and homework amongst other things. Each locker contains two double hooks for hanging book bags, jackets and more. Ten paper-trays are included and come in a variety of colors. This stationary unit has a lifetime warranty is made with KYDZSafe® edges, KYDZStrong® construction and KYDZTuff® finish.

These darling forest friends have left their tree houses to gather ingredients for a mushroom and acorn stir-fry with a lovely leaf garnish. Frolicsome graphics and nature-inspired pastels make it easy for this friendly forest to pal around with any bedroom or nursery décor.

RooMeez™ help you organize, clean and de-clutter space while providing a modern look and feel. A modular storage system, it features connectable cubes and accessories and provides organization, style and functionality all in one. The cubes are eco-friendly and can be customized and adjusted to fit into any space. Made in the USA.

This changing table features pull-out stairs on its side that conveniently glide under the table when not in use. This unit includes three shelves for storage, a paper roll dispenser, a changing pad and a safety strap.

The Fli Mobile from Boon Inc. features a stylized dragonfly with adjustable wings. Available in pink or blue, Fli is designed to gracefully hang above baby’s crib using the included mounting hardware.
— “I can attest as to how very easy these are to install!” exclaimed Alexandra of design {for} baby. She suggested that the mobile is “perfect for floating above cribs, or adding a modern flair to your child's room or playroom.”
— Baby Gear Today’s reviewer described the Fli Mobile as “Super easy to install and oh so cute!” She installed the pink version in her daughters’ playroom, much to their delight.

This wooden children's revolving bookcase is hand-painted in blues and reds and features a rocket theme. The top has nose cone bookends, while the sides of the bookcase feature photo frames to hold two 4" x 6" photos. Favorite books can be placed on the 10" and 12" shelves, and the case revolves for easy access. The bookcase coordinates with the Rock-It Spaceship Rocker, sold separately.

This wooden children's rocker is hand-painted in blues & red and features a rocket theme. The seat back features the words "Reach for the Stars" along with spinning planets, stars and a photo frame for the little astronaut's picture that holds a 4" x 6" photo. The rocker armrest has a joystick that moves as it plays the sound of a rocket "blasting off" (sound effects can be turned off). A tiny space shuttle moves along the base of the chair as the child rocks. A special understamp beneath can be personalized by the gift giver. A photo greeting card is also included.

This wooden children's bookcase is a grandfather clock design hand-painted in pastel colors featuring the classic nursery rhyme "Hickory Dickory Dock." The bookcase top has a working clock and a secret storage compartment. Children can pull the mouse on the side of the clock to hear the tune "Hickory Dickory Dock" and watch the mouse run up the clock. The bookcase features the full nursery rhyme on its sides, and has two shelves to hold favorite books. "Our products are designed as if for our own children ... with more than meets the eye so children have "levels to discover" as they rock, store toys, ride or play," Levels of Discovery PR Director Cheryl Batzing told TDmonthly.

This wooden children's rocker is hand-painted in pastel colors and features storybook characters from the classic nursery rhyme "Hey Diddle Diddle." The seat back has a working crescent moon clock with a cow jumping over the moon. The seat has a picture of a dish and spoon, and underneath is a special understamp for personalization. A photo greeting card is also included.

The PortaChair is designed to keep chilrden secure on the go, in locations where there are no highchairs in sight. It is compact, lightweight and folds small enough to fit in a baby bag, at the bottom of a stroller or even in a purse. The innovative design fits a wide variety of chairs and is flexible to accommodate a growing child. The PortaChair is machine washable and safety-tested. Awards: Mom's Best Award 2010

This mattress features a resilient renewable soy enhanced core to provide a firm sleeping surface for a restful sleep. It is made from luxurious, breathable natural blend fabrics and is designed to be durable. Awards: Mom's Best Award 2010

This mattress features springs designed to conform to childrens' bodies. It also has a MoistureBan cover designed to repel spills and stains, a coating to reduce allergens, and firm edge support. Awards: Mom's Best Award 2010

In celebration of the first Iron Man film came two Fine Art Statues of the superhero’s armored suits: Iron Man Movie Mark II and Mark III. The Mark IV statue is modeled after the updated suit from Iron Man 2. Created by Kotobukiya's sculptors, this statue features "Japan's finest craftsmanship," Koto Inc. President Jeffrey Kashida told TDmonthly.