Measuring is more fun than ever with these brightly painted wooden rulers. Six styles available: Monkeys Rule!, Ladybugs Rule!, Poodles Rule!, Dinos Rule!, Kids Rule! and Teachers Rule! "The colors are great and the measurements are easy to see," said John Gallagher, manager of Rich Frog. Launch date: 2007

This fun gift basket for boys includes the following: a velour, reversible dog-and-cat hat, baby keys, a blue picture block, a puppy crinkler and a mother-and-baby-lamb toy that plays "Imagine." This gift basket is only available to consumers via the Rich Frog website; individual items are available at wholesale prices. Launch date: 2008.

This mega gift basket includes the following: a Kids Rule! ruler, Bumblebee Scissors, a Turtle Flashlight, an Easy Writer, a Dragonfly Whistle, Glow in the Dark Spiders, Waikiki Sunglasses, a wind-up caterpillar, wind-up bugs and a magnifying glass. Launch date: 2008.

This classic pull toy is made of velour that rolls around on sturdy wooden wheels. Launch date: July 2006.

These organic terry cloth bath mitts come with a matching baby mitt so kids can join in the bathtub fun. Designed to offer bath time fun for kids and adults, the mitts are made with 100-percent organic cotton and non-toxic low impact dyes, and produced under Fair Trade. Launch date: January 1, 2009.

The elastic band on the back holds this soft terry sponge snugly on a user's hand. The sponges are sold in a pack of two.

Made of completely safe natural rubber and painted with vegetable—based paints, these teethers have a gentle, delicate squeak that won't hurt baby's ears. Molded and hand—painted in Morocco. 6".