Rick the Frog, a colorful terrycloth character, pals around with Kenny the Hippo, Alison the Rabbit, Gregory the Elephant, Trudi the Duck and (new to the family) Julie the Mouse. The toys are safe for both the washer and dryer and have been awarded the Oppenheim Toy Portfolio Gold Seal Award 2005.

It’s well known that imitation, for children, is not just flattery but fun. So instead of playing with mom’s cell phone this year, My First Cell Phone is on call for fun all day long. These phones, unlike the real thing, are soft, squeezable, sized for children’s hands, and have two clear plastic windows where photographs can be inserted. But the best part comes when the phone is flipped open and the keypad is pressed: It rings! It comes in four colors: red, blue, pink and purple.

These cute animal friends are unique because every piece of the puzzle is sponge-filled, not hard. From the cotton rings that make up the animal bodies to the adorable velour head that tops it off all the way down to the post itself, these toys are not only entertaining but also safe. These stacking toys come in six colorful animal styles, frog, duck, dog, bunny, elephant and cow. Each hides a rattle inside its head and is adorned with a crinkly collar.

Just put a tooth in the little envelope, and the big, white smiling tooth character will do the rest. The invitation is irresistible. The Tooth Fairy will have no choice but to come along and perform her magic, to the delight of little girls waking.

As magnetized critters float around the tub, little ones use the fishing rod, also magnetized, to play the game. When the two magnets meet, they’ve caught the big one. Every catch is guaranteed, and the fishing is also good in swimming pools and at the beach. This game comes in Pond (frog, duck and fish) and Ocean (dolphin, octopus and turtle) varieties. “The magnets inside are sewn into a mesh bag first and then that mesh bag is sewn tightly inside the product, enhancing its safety factor. Also, the fishing rod is foam-filled, not rigid, so it is soft,” John Gallagher of Rich Frog Industries told TDmonthly. Launch date: July 2007.
—  “[The] Rich Frog line does well — the whole assortment. … [We] sell maybe 15 per month,” Susan Pruett, manager of Kilmarnock Toy Store in Kilmarnock, Va., told TDmonthly in 2008.
— One-fourth of the 40 retailers who spoke with TDmonthly in March 2008 said their best-selling bath toys are animal-themed.
— In March 2008, five percent of 40 retailers who spoke with TDmonthly singled out fishing sets as the best-selling bath toys in their stores.

These brightly colored wooden rulers make measuring and drawing lines fun. Made of a very solid wood, these rulers are highly durable and will not bend or break easily. Available in two different themes (Kids Rule and Teachers Rule), kids and teachers alike will love these rulers. Launch date: July 2007.

These hand-held squeakers come in six fun animal shapes and squeak with the greatest of ease. They feature vivid colors and patterns and delightful soft velour heads and feet. The squeakers fit nicely into a diaper bag or purse, ideal for on-the-go entertainment. Launch date: January 2007.

This 8”-tall soft and safe stacking toy with sponge fill is made of soft velour and all-cotton rings. It features a rattle in the head and a crinkly collar. “The foam-filled center post on the Stacking Toy is soft and bendable, making it very safe for children,” John Gallagher of Rich Frog told TDmonthly.

This 12” ruler includes inches and centimeters on one side and chronologies of famous people on the other. “With 25 themes to choose from, there are a wide variety of subjects and interesting people to learn more about,” John Gallagher of Rich Frog Industries told TDmonthly. Launch date: July 2007.

This 12” ruler includes inches and centimeters on one side and chronologies of famous people on the other. “They are great for use in class for measurement and drawing straight lines as well as inspiring children (and adults) to think about some of the famous people listed on the other side,” John Gallagher of Rich Frog Industries told TDmonthly. Launch date: July 2007.

Suitable for both kids and adults, these plush flowers come in three vibrant colors.

A small sack inside the purse is the perfect place to safely keep a lost tooth until the Tooth Fairy finds it! The purse is designed to hang on a doorknob.

Instead of X’s and O’s, this version uses frogs and ducks. The foam-filled board and game pieces float in water and make for a great child-parent bath time interaction game. Launch date: January 2008.

The hilarious slippers are available in a children’s size seven. A variety of styles are available. Launch date: July 1, 2007.

Children can watch the baby animals follow them as they pull the animals along on sturdy wooden wheels. This product is intended for children over the age of 18 months. Awards: TDmonthly Top Toy 2009. Launch date: January 1, 2008.

Where to Buy: The Satin Button

The dollhouse-sized ducks can be hung from a small loop on the top of head. The plush comes wearing either an orange, blue or yellow rain jacket in assortments of 24. Launch date: July 1, 2007.

The dollhouse-sized pig comes ready to cook up a storm in the kitchen. The plush pic can be hung from a small loop on the top of head. Launch date: July 1, 2007.

The dollhouse-sized mouse comes ready to bake away the day. The plush can be hung from a small loop on the top of head. Launch date: July 1, 2007.

Bath time just isn’t complete without our classic rubber duck. Made in Spain of all-natural, phthalate-free latex, the Original Rubber Duck comes in 7 fun and goofy styles.
— Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly in an April 2013 survey that they sell 10 of the Original Rubber Duck each month, making it the store's best-selling bath toy.
— David Stelzer, owner of Shananigans Toys in Baltimore, Md., told TDmonthly in an April 2015 survey that Rubber Duckies by Rich Frog are their store's best-selling bath toys. "It's a cute item and the best rubber duck," he told us.

Pull down on the baby and each of these beautiful, soft musical toys will play a tune by the Beatles! (Frog Musical plays “Here Comes the Sun,” Duck Musical plays “Yellow Submarine,” Bunny Musical plays “And I Love Her,” and Lamb Musical plays “Imagine.”) Winners of the Oppenheim Toy Portfolio Platinum Award 2008!

A useful kid’s favorite, and one of our perpetual bestsellers! Six great styles are available, as well as 3 other fun Halloween-themed flashlights. Batteries are included.

Pull down on these silly creatures and their floppy legs and wings will bounce up and down hilariously on a 12” spring which extends to 20.” With 8 styles to choose from, this mobile is a must-have for any kids’ room.

These 12” wooden rulers have inches on one side and chronologies of famous people on the other. Twenty six styles are available, and all are made in the USA. Launch date: May 1994.

Six No. 2 pencils come in a box covered with quotes about art from famous artists. The product is made in the USA. Launch date: 1999.

These scissors come in two adorable varieties. One cuts zig-zags and the other cuts waves. They are distinctive in the market because they're "durable and in very bright colors," Manager John Gallagher of Rich Frog Industries told TDmonthly. Launch date: 2004.