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April 2008 | Vol. VII - No. 4




Tools:

Branding With Promise

Meeting Customers’ Expectations Every Time


Manufacturers: What is it that keeps customers coming back for your products? In the May issue of TDmonthly Magazine, find out how your brand promise can support a consistent customer experience and retain strong employees. See how one company continues to position itself as a home-grown provider of safe, quality toys, and learn ways to boost your company’s story and keep the brand promise alive — all in “Branding Toys: The Promise.”


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Beth FlomWriter's Bio: As a managing partner and co-founder of Flag + Company, Beth has branded, defined, re-defined, and marketed organizations of all sizes and sectors. Prior to founding Flag, Beth served as a senior director at The Delve Group, a strategic branding firm focused on the business-to-business sector, and creative director at D2 Creative, where she established a traditional marketing and strategy division within an interactive agency. Read more about her company at www.flagandco.com. Read more articles by this author

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