Toy trend expert for the Toy Industry Association, Reyne Rice, shared her insights into Toy Fair 2010 with TDmonthly Magazine.
The main trends to watch for this year, she said, are Active Toys that stimulate both body and mind, Affordable playthings that feature low cost and multiple uses, Accessible items that let kids access their favorite brands via a variety of media and products, and Aspirational products that encourage them to take part in the welfare of the earth and its residents.
Watch a video with her full comments, below:
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ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ... Read more articles by this author