TDmonthly Magazine!
Sign Up Your Account Login
March 2012 | Vol. XI - No. 3




Tools:

News from The NPD Group - The Hottest New Things for Kids


Following are the results from The NPD Kids Industry Data Service (KIDS) survey that was fielded for four weeks in February 2012 in response to the unaided, open-end question: , "What would the kids you know say is the hottest new thing these days? It might be a celebrity, movie, TV show, toy, game, hobby, sport, website, brand, or retail store?" We compiled 3,950 mentions of things that kids are currently into, and here's how the top ten most mentioned responses stack up:

6% Justin Bieber
3% iPad
3% Cars: The Movie (franchise)
2% Twilight
2% Video Games
2% Angry Birds
2% Dora the Explorer
2% LEGO
1% iPhone
1% iPod

Justin Bieber remained top of the list in this follow-up to our September 2011 survey in which Bieber captured 9% of total mentions followed by Cars: The Movie (franchise), Xbox 360, Disney, iPad, iCarly, Dora the Explorer, Nintendo Wii, and Transformers.

Some of the brands, franchises, celebrities or items that show to be emerging in popularity include (in no particular order) Justice Clothing for Girls, Victorious, The Hunger Games, Skylanders, PlayStation Vita, Beats by Dr. Dre, Big Time Rush, Team Umizoomi, The Voice, Dr. Seuss’ The Lorax, Jeremy Lin, Adventure Time, and Dubstep.

The NPD Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14 across product categories with an emphasis on licenses and brands. In addition, each month we ask an open-ended unaided question designed to provide insight into what is top-of-mind with kids today.



Catalog Request Form



Popular Stories

Request Information


THIS BANNER IS AN AD:






Back to TDmonthly's front page

Advertise on TDmonthly


Related Product Archives

LEGO Star Wars - Resistance Troop Transporter
By LEGO
» More Information

Buildex John Deere Build N Play Model 7950 Deluxe Building Kit
By KIDS PREFERRED INC.
» More Information

LEGO Star Wars - First Order Snowspeeder
By LEGO
» More Information


Related Articles
·Past TDmonthly Issues
(8/1/2020)
·Past TDmonthly Issues
(8/1/2020)
·Spin Master Reports Q2 2020 Financial Results
(8/1/2020)
·Our Top Ten Toys of 2015
(10/1/2015)
·Toys to Talk About: Science & Nature Toys
(10/1/2015)
·How to Bring a STEM Toy to Market: Q & A with iQube's Joshua de la Llana
(12/1/2015)


Also See
·How Schools Can Reassure Students: Foster Safety and Security
(9/1/2020)
·Hasbro Releases a New Line of G.I. Joe Action Figures
(9/1/2020)
·Back to School in the Time of COVID: Children at greater risk of mental health problems
(9/1/2020)
·How Schools Can Build a Compassionate School Community
(9/1/2020)
·How Schools Can Work with Community Partners to Support Student and Staff Mental Health
(9/1/2020)
·Support School Staff Mental Health
(9/1/2020)
















Advertisement: