Mattel unveiled couture Wicked: For Good collector dolls designed by Oscar-winning costume designer Paul Tazewell, Takara Tomy launched its Petit Licca x Care Bears mini dolls, and CVS Pharmacy is widening its collectibles and squishy aisle for fall. Plus a screen-free animation kit, MGA's one-of-a-kind BABY born Real dolls, Fast & Furious capsules at Walmart, a Babe Ruth and Mickey Mouse toy auction and a designer-toy drop headed to DesignerCon.
Mattel Reveals Paul Tazewell-Designed Wicked: For Good Elphaba and Glinda Collector Dolls for Spring 2027
Mattel's new Wicked Glamified Elphaba Thropp and Glinda Upland dolls wear custom looks created by Paul Tazewell, the Academy Award-winning costume designer of the Wicked films. Elphaba's gown was inspired by mushrooms growing out of a mossy tree and by asymmetrical plumage, with a high-collar bolero and a skirt that fades from black to pink; Glinda's pink mermaid-silhouette gown draws on flower petals and butterfly wings, according to Mattel Creations. Each is a $75 Mattel Creations exclusive with a certificate of authenticity and a doll stand. Collider, which revealed the dolls on Oct. 24, reported they arrive in spring 2027 and are on display at Universal's Oztacular Spectacular fan event at Universal CityWalk Orlando on Oct. 24.
Pros: Designer-made looks tied to the films' costume designer; certificate of authenticity and stand included.
Cons: $75 each and sold only through Mattel Creations; a spring 2027 arrival means they won't be under this year's tree; made for adult collectors, not play.
Source: Mattel Creations: Elphaba
Source: Mattel Creations: Glinda
Source: Collider
Takara Tomy Launches Petit Licca x Care Bears Mini Dolls, Headed to the U.S. and Canada
Takara Tomy's Petit Licca Care Bears Collection went on sale in Japan on Oct. 24. The roughly 7 cm (about 2.75-inch) mini Licca dolls come in mystery boxes, with six Care Bears-inspired outfits (Share Bear, Good Luck Bear, Cheer Bear, Funshine Bear, Wish Bear and Tenderheart Bear) plus one secret figure, at a suggested price of 1,650 yen each, tax included. Takara Tomy says it is the group's first product under a global Care Bears license and that the line is also planned for Taiwan, Hong Kong, Thailand, Vietnam, the United States and Canada, with stock arriving in those markets in sequence. The company says the Petit Licca series, launched in Japan in February 2026, sold about eight times its plan; its Sept. 3 announcement projected cumulative shipments across Asia and North America of more than 650,000 units by the end of August.
Pros: A small, collectible way into Licca dolls with a familiar U.S. license; clothes come off and on, per Takara Tomy.
Cons: Blind boxes mean duplicates; no U.S. date or price has been announced; tiny parts aren't for small children (Takara Tomy's age grade is 3 and up).
Source: Takara Tomy (Japanese)
CVS Pharmacy Expands Its Collectibles, Squishies and Blind Boxes for Fall
CVS Pharmacy said on Oct. 23 that it is rolling out an expanded fall assortment in stores and on CVS.com built around collectibles, nostalgia and limited drops. Toy-aisle additions include Pokemon trading cards, Nook Nook Series 1 blind boxes, sensory toys such as Squishy Potato, Plush Sugar Ball, Fried Chicken Squish and Spinner Ball, seasonal Holiday Butter, Holiday Dumplings and Snoopy Dumpling squishes, and CVS-only Joyward Halloween Squishes. "By regularly introducing new and unexpected finds at their local CVS, we're creating more moments of discovery," said Zach Dennett, CVS Health's interim chief merchandising officer. CVS said frequent refreshes and limited-time drops will continue through the season.
Source: CVS Pharmacy via PR Newswire
Tree Town Toys' SpinAnimator Studio Turns Kids' Drawings Into Animation With No Batteries or Screens
Tree Town Toys' SpinAnimator Studio is a kid-powered animation station: children load a paper strip into the viewer wheel and spin it to watch their drawings move. The kit includes 48 strips (6 color-effect strips, 18 color-in strips, 18 learn-to-draw strips and 6 blank strips), 10 fine-line markers, a black drawing pen and a 12-page guide to the basics of frame animation, all stored in the base. It is for ages 6 and up, and Tree Town Toys offers free printable blank strips and downloadable refill packs on its site. A Peanuts edition is also listed.
Price: $34.99 on Amazon on Oct. 24.
Pros: Screen-free and battery-free; teaches how frame animation works; free printable strips extend play.
Cons: Once the 48 strips are used, more mean printing or buying refill downloads; $35 is a lot for a paper-based kit.
Source: Tree Town Toys
MGA's BABY born Real: Hand-Painted, One-of-a-Kind Baby Dolls for the Holidays
MGA Entertainment's BABY born Real, launched in August for the line's 35th anniversary, is a hand-painted, soft-bodied 17-inch doll weighted to 2.2 pounds. Buyers choose gender, skin tone and open or closed eyes; hair and eye color, face details, pose, outfit and other features are a surprise, and MGA says there are more than 13 billion combinations. Each doll has a sewn-in QR code (its "Cuddle Key") that unlocks a digital experience where kids discover the baby's personality, name it and print a birth certificate. It comes with clothes, a headband or hat, a magnetic pacifier and a reusable bassinet with handles, and is for ages 3 and up.
Price: $69.00 on Amazon (light skin tone, open eyes, girl) on Oct. 24; other versions are listed at $69 to $69.99.
Pros: Realistic weight and hand-painted details; reusable bassinet doubles as a carrier and storage.
Cons: $69 is high for a baby doll; most features are a surprise, so you can't pick the exact look; the digital extras need a parent's phone or tablet.
Source: MGA Entertainment via PR Newswire
PMI Launches Fast & Furious NOS Capsule Collectibles at Walmart for the Franchise's 25th Anniversary
PMI said on Oct. 21 that its Fast & Furious NOS Capsule Collectibles are now sold exclusively at Walmart. Each blind capsule is shaped like a NOS bottle and holds a character figure paired with a custom car, a sticker set, a mini poster and a wheelbase, for $9.97 (ages 8 and up). There are 12 character-and-car combinations, including Dominic Toretto, Brian O'Conner, Letty Ortiz, Luke Hobbs, Deckard Shaw, Roman Pearce and Han Lue, plus rare chase pieces. PMI says it is the first product under a multi-year Universal licensing deal, with more launches expected in 2027 and beyond.
Pros: Under $10; a figure plus a car in every capsule.
Cons: Walmart only; blind capsules and rares make the full set of 12 a chase.
Source: PMI via PR Newswire
Morphy's Nov. 10-12 Toy Auction: A $30,000-$50,000 Babe Ruth Card and a Rare Mickey and Minnie Tin Toy
Morphy Auctions of Denver, Pa., previewed its Nov. 10-12 Toys, Sports & General Collectibles Auction on Oct. 23. Highlights include a 1933 Goudey #53 Babe Ruth card graded SGC 60 EX 5 (estimate $30,000-$50,000), a circa-1920s/1930s Disney tin litho "Mickey the Musical Mouse" toy by an unknown German maker, which Morphy says is the only variation that includes Minnie Mouse (estimate $20,000-$30,000), and a 1954 Adco-Liberty Superman lithographed metal lunchbox. Many higher-estimate lots sell on Day 2, Nov. 11.
Source: Morphy Auctions via PR Newswire
Palmstreet Brings a Second Designer-Toy Drop to DesignerCon Las Vegas, Nov. 13-15
Live-shopping app Palmstreet announced its second designer-toy collection on Oct. 23, sold only on Palmstreet and at its DesignerCon Las Vegas booth Nov. 13-15. It includes a smaller resin edition of Scott Tolleson's Lotus Dragon (1,215 pieces across 11 colors, with 25 hand-embellished one-of-ones; $65 a box or $360 for a case of 6), a debut collection from 5thTurtle with Plastic Pizza called From Earth, and Tail & Feathers Series 2 from Revise D and Plastic Pizza.
Pros: Limited runs from established designer-toy artists; edition sizes are published.
Cons: Sold only through one app and one show; $65 a box is collector pricing, not a kids' toy.
Source: Palmstreet via PR Newswire
For the full weekly market brief: The ToyDirectory Intelligence Report
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