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Articles by Penelope Blair
Outdoor Fun--Sales of $2.4 Billion
With sales of $2.4 billion last year reported by NPD group and this year’s launch of the first annual American International Outdoor Fun Showcase (formerly the American International Outdoor Toy Show), outdoor toys show promise of continued growth.
Kid’s Furniture--Tweens & Teens Expressing Their Individuality (12/1/2004)
Tweens and teenagers continue to be the target of this industry, a population estimated at 31 million according to the American Furniture Manufacturers Association (AFMA). Both age segments have a huge desire to express their individuality.
Videos and DVDs--Industry Analysts Predict Record-Breaking Revenue for This Holiday Season (12/1/2004)
The video and DVD market saw double-digit revenues last year. DVDs boosted video sales by 37%, a total of $22.5 billion was spent including combined DVD/VHS sales and rental revenue according to the Hollywood Reporter.
Card Games--Konami’s Yu-Gi-Oh! $26 Billion in Sales in North America
Card games have come a long way since Solitaire and the perennial UNO. Card games have struck a chord with consumers and this industry continues to see strong sales gains. The trading card frenzy has revitalized the category.
Board Games--$870 Million Dollar Industry Saw a 65% Surge in Sales
In 2003, this $870 million dollar industry saw a 65% surge in sales according to market researchers NPD Group. Some analysts contribute this to the overall economy. When the economy is sluggish, Americans seek cost effective alternatives to have fun.
Plush Licensing--Strong Sales of Hokey Pokey Elmo & New Products Such as Potty with Elmo (12/1/2004)
Licensing, particularly licensing tied to big name movies, continues to be a hot trend. Getting a seat aboard the gravy train on monster hits such as “Shrek 2,” “Spider Man II,” the “Incredibles” and “Shark Tales” proves to be a daunting task.
Books--A Child’s Learning Tool
Learning new words, building confidence and exploring the world around them, nothing impacts a child’s learning like the magic of books. Reading with children stimulates their brain development and improves language skills, according to the American Academy of Pediatrics.
Dolls-- $2.8 Billions in Sales for 2003
The Dolls category was the industry to watch in 2003. NPD Group reported brisk sales of $2.8 billions and dolls show no signs of slowing down. Little girls want the option to choose and this season doesn’t disappoint with an array of lovable babies and new best friends.
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