This playset comes with an Emily figure dressed as a cowgirl, and a poseable pony. Also included are a wicker basket carrots, an apple, a pony bridle and reins, a saddle, a pony Brush, a pail with movable handle, a blanket and a fold-out play scene.

This sweet cloth doll winds up to play “Waltz of the Flowers.” She is 6” seated, wearing a flowered pink dress and carrying a star-wand.  She has tiny wings and a leafy green tiara in her curly blond hair.
― “They are doing really well,” said Pat Cooley, owner of Cooleykatz Toys in Livermore, Calif., of Green Tree Collectibles musical dolls during a May 2010 survey on best-selling dolls.

La Newborn is a realistic play doll with many detailed, realistic features. She wears a happy expression with hands molded mid-grasp.  The La Newborn line of dolls from JC Toys is designed to be a doll suited for little ones, with a look that mirrors life and the same attention to detail that is paid to more expensive collector dolls.
― “It's a beautiful line with great details,” said Priscilla Moore, owner of Mr. Fub's Party in Yellow Springs, Ohio, of JC Toys' baby dolls in late spring 2010.
― Two of 43 retailers listed JC Toys as a supplier of their top-selling dolls during a May 2010 survey.

A 12” doll from Goetz, Muffin has dark skin and curly black hair that is rooted in order to withstand brushing and styling. She has a soft body and bean-bag bottom in order to sit up right and be easily posed while remaining cuddly. Her molded hands, feet and face are carefully sculpted, and her eyes close when she is laid down to sleep. All clothing is easily removable for dress-up role-play and fashion play.
― Out of 43 retailers who responded to a May 2010 survey of best sellers, two said their top-selling dolls come from International Playthings.

Lissi is a simple, playable soft-bodied doll sized to be just right for cuddling by little ones. Lissi dolls have molded heads, hands and feet for realistic faces, and detailed little fingers and toes. The stuffed body makes them easy to pose and carry.
― Two retailers, out of 43, told TDmonthly in May 2010 that Lissi is one of their best-selling dolls.

Just like a fairy tale, this Barbie transforms from a princess to a magical fairy. Pressing the small button on her back causes her elegant, butterfly-patterned skirt to turn into sparkling purple wings, and back again. She has long purple hair that can be combed and styled.
― “The [Barbie] Princess line does very well,” said Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas, in response to a May 2010 survey on top-selling dolls.
― Out of 43 retailers, four named Mattel as the supplier of their best-selling dolls in late spring 2010.

A 2010 addition to the Groovy Girl line, Aqualina easily transforms between mermaid and girl with a clever removable tail that covers her legs. This cloth doll is made of soft, bright colored, coordinating fabrics that include fun prints and textures for fun, fashionable details. She has multi-colored yarn hair and a shiny satin fish friend.
― “Groovy Girls would definitely be [our best seller]. We do really well with those,” said Lesa Smith, owner of Whiz Kid Toys in San Luis Obispo, when discussing best-selling dolls in May 2010.
― Shirley Reilly, owner of Let's Play in Hillsboro, Ore., told TDmonthly, “Groovy Girls seem to making a comeback, especially the new mermaids and ladybugs.” Eleven of 43 retailers surveyed in May 2010 said Groovy Girls are their top-selling doll.

Frankie is only 15 days old, and is easily embarrassed when her stitches come loose at inopportune moments. She has black and white striped hair and comes with a pet dog.
— As of 1.07.2011 this product had 4 out of 5 stars on Walmart.com and was the #5 bestselling item in the Dolls & Dollhouses category. Pros: Poseable; accessories included. Cons: Reports of the legs falling off due to internal manufacturing error.

The 1,599-year-old Draculaura is the daughter of Dracula. She wears pink and black pigtails and likes to accent her black outfits with splashes of hot pink. Draculaura comes with a pet bat and carries an umbrella so she can go in the sun.

Lagoona Blue is the 15-year-old daughter of the sea monster. The Lagoona doll has blonde and blue hair and comes with a pet fish.

This no-nonsense 15-year-old is the daughter of the werewolf. She loves trendy clothes, raw steak, and the color gold. Clawdeen comes with a pet cat

Based on the character from the Disney/Pixar film, the Jessie fashion doll stands 11.5" inches tall and comes with poseable arms and legs, rooted yarn hair, cowgirl clothes and a hat.

This "Toy Story 3"-themed two-doll set includes the same outfits worn in the film. Each doll stands about 11.5" tall, and when Barbie's back is pressed she gives Ken a kiss.

Christmas Crista is 2010's Holiday Groovy Girl doll.

This fashionable doll has hair almost down to her ankles and comes with an assortment of styling accessories so girls can trim and style her hair.

Belle steps out of the fairytale and into girls' hearts in a sparkling pale yellow gown, with a beautiful hairstyle and "gemstone" tiara to match. Doll cannot stand alone.

Tim Burton brings his unique take on a favorite story to the Disney film "Alice in Wonderland." Here, the Mad Hatter doll wears a costume exactingly re-created from the movie and showing off the character played by Johnny Depp. The doll has a top hat that frames his cartoonish features, and curly red locks that contrast with his colorful costume.

Girls can "feed" this snuggly, plush doll from the yellow bottle tethered to her arm and Baby Alive Sips & Cuddles will "slurp" it all up. She'll also respond to hugs from her "mommy" and "coo" like a "real" baby to show how delighted she is. Baby Alive Sips & Cuddles is machine washable and requires 2 AA batteries, included. Launch date: Spring 2010.

This soft, velour 10" doll has embroidered facial features and attached tricot wings in a fresh white gown. The machine washable Little Princess Angel is available in a choice of blonde, brunette and brunette/tan styles and is safe for all ages.

This anatomically correct, all-vinyl baby doll drinks and wets and loves to take a bath. Emma is a potty-training aid, too, and is recommended by Potty Training Pro Teri Crane. At 14", she comes complete with four accessories: pink potty, pacifier, feeding bottle and disposable diaper. Liza Grando, Account Executive at Moss-Tucker Associates, told TDmonthly, "Corolle dolls are set apart from all others by their sweet, expressive faces, quality materials and construction, creative fashions and a soft, subtle scent of vanilla." Awards: 2007 Oppenheim Toy Portfolio Gold Seal; 2006 ASTRA 100 Best Children's Products; 2006 ASTRA 10 Best Socially Responsible Toys; 2005 Grandparents Magazine Best Doll. Launch date: 2005.

Becca looks like she just flew in from the garden, wearing a dainty pink and yellow dress with strappy, little pink shoes. Her hair is bright pink with blue highlights that match her wings and dress ruffle. Becca is part of the Special Edition Flutterflies collection with fantasy colored hair and detachable wings.  Julie Flann, Manager of Marketing & Sales at Manhattan Toy told TDmonthly, "She'll make a great gift for any gal!" Launch date: 2010.

Tessa is excited for Spring and styled in pink, orange and maroon. Her outfit features floral pattern shoes, pink tights, polka-dot shoes and a striped tank. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Groovy Girls always find a new way to stay groovy. Tessa is one of five in the brand new T doll collection." Launch date: 2010.

Lilydolls can shine in this delightful summer, cotton ensemble. Any Lilydoll will look fun and fresh in these orange plaid pants and matching hipster short sleeve shirt. The hat adds extra flare along with little blue shoes. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This cute outfit is highly detailed and will get any Lily Doll ready for a day outside!" Launch date: 2010.

Thora is ready for a Spring day out with friends. She wears a bright yellow dress with matching shoes. Her dress is highlighted with blue and pink ruffles and screen-printed blue butterflies. Also, her long hair is accented with pink highlights. Launch date: 2010.

Harper is a soft, classic doll who features a hip teal dress, orange poncho and tall tan boots. Lily Doll outfits are removable for fashion play. Launch date: 2010.