Ambi's Key Ring is a rattle and teether in one. Brightly colored keys are secured on a sturdy ring. Mention ToyDirectory for special considerations

Ambi is relaunching their classic line of toys. Vintage-looking, with bright primary colors, the twin rattle is an iconic baby product. Its sleek design is perfect for little hands. Mention ToyDirectory for special considerations

Unleash your inner warrior and soak your targets with the bow-blasting soakage of the Dolphina Bow Blaster! It's easy to load this stylish soaker with up to 25 ounces of water, then you just pull the handle back and push it forward to fire a blast of water at your target. Show off your skill and soak your mark with the Dolphina Bow blaster!
Awards: 2015 TIA Outdoor Toy of the Year

Go on a Shopkins™ spree and shop till you drop with the Shopkins™ Small Mart! Slide your characters down the delivery chute and then have some fun on the treadmill register at the check out counter! Complete with 2 exclusive characters and a shopping trolley. Collect them all!
Awards: 2015 TIA Girl Toy of the Year

It's a modern twist on the popular Simon game, the classic fast-action game where you need to remember and repeat the patterns. The Simon Swipe game has the iconic colors, lights, and sounds of the classic Simon game in which you respond to the ever-increasing pattern of the light and sound combinations, but now touch screen technology adds an extra challenge to the game. Swipe the lights to conquer the colors! To master this challenging game, you need to tap, swipe, and reverse your way to victory as you try to repeat the pattern of lights and sounds. When you hear the music and see the lights flash, you've leveled up and a new pattern will start. If you make a mistake, the buzzer will signal the end of the game and the unit will let you know your score. 4 ways to play!
Awards: 2015 TIA Game of the Year

Introducing LEGO FUSION – Real-life LEGO builds that come to life in virtual games. Rule your town and create it the way you want by building with real LEGO bricks that come alive in this virtual world! Find out what your mini citizens need in the LEGO FUSION Town Master app for your smartphone or tablet. Then build it with real LEGO bricks! Create restaurants, shops, fire stations, roads and more on the LEGO FUSION capture plate. Snap it into your virtual game with just a click and watch it come to life! Earn valuable studs and happiness for your citizens by completing missions and mini games as they pop-up throughout your town. Expand your virtual world in every direction. LEGO FUSION Town Master includes Mayor minifigure. Features 256 LEGO pieces including the LEGO FUSION plate for capturing your LEGO creations digitally. A ‘Get Started Guide’ with inspiration and instructions for play. The LEGO FUSION Town Master app is downloadable from U.S. app stores and is required for gameplay. The LEGO FUSION Town Master app includes a free trial of the full experience
Awards: 2015 TIA e-Connected Toy of the Year

Create your own custom paint colors in minutes! Use the mixing guide to create your color or make up your own. This interactive kit provides everything you need to make 15 unique paint colors. Whether you experiment with colors or keep things simple, this kit guides you through every step of the process!
Awards: 2015 TIA Activity Toy of the Year, 2015 TIA People's Choice Award, 2014 Time to Play Media, Parents' Choice, National Parenting Publication, Toy Insider's Top Toys for 9+years/Tweens, The National Parenting Center's Seal of Approval and Toys R Us Holiday 2014 Hot Toy List Award Winner.

Start your super-cute Shopkins™ collection with the 2 Pack! Includes 2 characters and a shopping basket for you to shop with! Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"

Shop away with the Shopkins™ 12 Pack! Collect all of the super-cute Shopkins™ characters and you might be lucky enough to find some rare characters too! Includes 12 Shopkins™, 1 shopping basket, 4 shopping bags and a collector's guide. Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"

My Friend Cayla is a one of a kind interactive doll. She uses wifi to connect to Google, giving her the ability to answer kids questions. She can also talk to them conversationally.

SPECTACULAR, QUICK, KALEIDOSCOPIC ROLLING CUBE GAMES
30 COLOR CUBES – 6 COLORFUL GAMES!
Imagine 30 of the most beautiful, multi-colored cubes you’ve ever seen. Fun to hold, fun to ROLL, and Spectracube includes rules for SIX different games, from fast to strategic, to satisfy all fans of rolling dice game action!

LOVERS OF CHESS, CHECKERS AND PUZZLE GAMES WILL LOVE JUXTABO! THE COLORFUL GAME WHERE YOU STACK TO WIN
Juxtabo is a fun 3D game where players stack colorful pieces to create patterns on the challenge cards. The board is different every single game, because players create the board with Juxtabo pieces. As the game goes on, the board grows, and it starts to look like a colorful mountain range. The player with the most challenge cards completed at the end of the game wins!

Ludix is a Roman Numeral dice game.

Black bodice, white short sleeves with pink trim, Soccer ball on chest.  Black elastic waist shorts with pink trim on side panel.  Soccer ball scaled to fit 18 inch doll. Includes: Top, Short and soccer ball.  Arianna® original designs are designed to fit 18 inch doll like American Girl®, Adora Friends®, Our Generation® The Madame Alexander - Favorite Friends®,Gotz®, Journey Girls® Springfield Collection®.  Boutique Quality - She's Worth it!

Crisp white satin short sleeve ruche bodice, satin drape twist adorned with a elegant rhinestone notion and full tulle skirt with overlay. Chapel length veil with lace trim.  Includes: Dress and Chapel Length Veil.   Arianna® original designs are designed to fit 18 inch doll like American Girl®, Adora Friends®, Our Generation® The Madame Alexander - Favorite Friends®,Gotz®, Journey Girls® Springfield Collection®.  Boutique Quality - She's Worth it!   

The GEOFLUX(tm) is made of one continuous band of steel to make a brilliant, extra rugged spring. The GEOFLUX(tm) will effortlessly flow up and down your arm or pass to a friend.  When not in use it makes for a great desk sculpture. Winner of multiple awards!

Using our Brand New Patented BUNGEE Power system, the AIR ARCHER(tm) can propel safe, soft foam rockets up to 150 ft! The AIR ARCHER(tm) is another revolutionary item added to the award winning PUMP ROCKET(r) line!

Discover exciting new worlds with your epicly sized 28 in long ZOOB® Galax-Z™ Z-Star Explorer™. Your 2 Zoobonauts, Gamma and Helio, are ready to explore uncharted space in dual cockpits! Contains 316 pieces and easy Instructions for 3 alternate builds.

Learn about the United States while soaking in the tub! 74 colorful foam puzzle pieces float and stick to the tile wall when wet. Includes all 50 states, weather and landmark pieces to layer on and a suction cup mesh storage bag. SMALL PARTS. Not for <3 years. Launch date: Spring 2015

IELLO's Kobayakawa is a quick and fun betting and bluffing game with a poker-like feel. In feudal Japan, powerful samurai clans battle for dominion over the land. But just being the strongest isn’t enough. The powerful Kobayakawa clan shifts allegiance like the wind, bringing victory to the weak. Do you have what it takes to outsmart them? Kobayakawa is a simple card game for 3-6 players. Using just 15 cards, bluff and bet your way to victory over seven rounds.

IELLO's Eat Me If You Can! is a quick-to-play, easy-to-learn bluffing game with characters from famous fairly tales. The Wolf is back, and he is not happy! But Little Red Riding Hood, the Three Little Pigs, and the Seven Kids may yet have the last laugh! Each turn, take on the role of one of these famous characters. As the Wolf, try to surprise the other players in their sleep by sneaking into their lovely little cottages. But beware, Wolf! Your tender victims may have laid traps for you! A quick game to enjoy with family or friends! Explained in 2 minutes! Be crafty, and don’t hesitate to bluff if it will save your skin!

IELLO's King of New York is a follow up to Richard Garfield's award-winning King of Tokyo - now with buildings and military units to destroy! There’s always something happening in the city that never sleeps. Maybe it’s the lights, maybe it’s the energy, or maybe it’s the giant monsters trying to demolish the place! Get ready for Richard Garfield’s follow up to the best-selling King of Tokyo! Who will be the King of New York? King of New York introduces lots of new ways to play, while still keeping the core ideas of King of Tokyo. There are Buildings to Stomp! Vengeful Military Units to Destroy! Six brand new Monsters! Every roll of the dice might mean that your monster feels the OUCH, as military units open fire. Will you grab the spotlight, and become a celebrity Superstar? Or will you become the defender of the city, and befriend Lady Liberty? Each of New York’s boroughs has its own charms, but to truly rule the Big Apple, you have to control Manhattan. Defeat the other monsters and rule the city...Become the King of New York!

IELLO's The Grasshopper and the Ant - the newest in the Tales & Games series! IELLO's Grasshopper and the Ant requires players to alternate between the Grasshopper or the Ant, as they gather the provisions for winter. The Grasshopper, who played away the summer, was made foolish by this tiny but industrious Ant. But the Grasshopper has hatched a plan: follow the Ant to some remote field, in order to steal her precious yield.  To pass the long, cold winter without without undo hardship, alternate playing as the Grasshopper and the Ant to gather the provisions that will lead you to victory!

Aerodynamically designed to optimize speed, distance and height, the Sky Shredder is the ultimate in performance flying discs. Throw further, faster and with precision using the latest technology from BYA Sports. The lightweight material is ultra-soft and dynamic, but remains stable in flight with strategically placed ventilation ports. Use on its own or add a standard tennis ball in the center to propel your game to the next level. Recommended for ages 8 & up, 1 disc $7.99 MSRP or 3-pack $11.99 MSRP.

Create an adventure vacation experience at home with the Sky Line backyard zipline kit from BYA Sports. Made from high-quality steel, this industrial strength kit is available in multiple lengths and with or without seat to customize your ride. Recommended for ages 8 & up, starting at $99.99 MSRP.