Brightly colored animals and familiar objects illustrate the letters of the alphabet on these cardboard blocks. Nested, the ten vibrant blocks fit into the included carrying case. Stacked, they form a tower nearly three feet high!
— In a February 2015 survey, six out of 11 retailers told TDmonthly that Melissa & Doug makes their best-selling wooden toys. Bebe Feimster    , manager of Big Smile Toys/Hardware Center in Paoli, Pa., said these blocks do particularly well.

Get ready for a day at the races! Little ones can move the chunky bead pieces shaped like a car, plane, bus and trucks around the colorful maze. The beautiful sustainable table top design provides a sturdy surface for little learning hands to explore, move and discover. The beads even go through and under the tabletop! A great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. For ages 10 mos+
— Donna Frederick, owner of The Play House Toy Store in Durham, N.C., told TDmonthly in a February 2015 survey that Alex's Busy Bead Maze is one of their store's best-selling wooden toys.

Every princess needs their own castle! This one has a waterproof floor, mesh windows, and is large enough for more than one child to play inside. It packs into a small carrybag and can be used outdoors or in.

This game requires fast hands and fast reflexes. Roll the dice, quickly identify the missing colored shape and grab the matching cup. You will have to move fast since they are all up for grabs and the first to collect three cups wins the game. The game is for 2-8 players, ages 6+ and plays in 10-20 minutes.

Standard Pump Rockets are a rollicking blast to fire. But our new Bungee Blast Jr ramps up the fun and excitement by an order of magnitude. We've engineered a patented elastic bungee cord inside the pump cylinder to turbo boost the launching power. Load a foam rocket into one end and pull back the cylinder, feeling the increasing tension of the cord inside. Then let go. Kids will be amazed as the stored energy of the cord pushes the piston of air very forceful, blasting the rocket out at hyper-speed. It's like putting a turbo-charger inside! Ages 3 & up.

Twice the length, twice the fun! These giant water slides range up to 30 feet long and are up to twice as wide as other slides on the market. Made with twice the strength and durability, Slide & Surf is built to last for endless water fun. Riders can slide or skimboard on Slide & Surf's slick sliding surface! New padded start, misting side walls and splash pool will make the summer fun memorable for years to come.

Plastic components will react in the dark with the UV LED Glasses and lights up beyond your belief! Comes with 4 pounds GLOW Sand, large play tray, UV LED Glasses, UV Pen Light, Brick and Pebble Rollers, 4 Stencils in assorted themes, 2 Volcano Molds, 6 PVC Neon Bugs, 6 PVC Dino Skeleton, 3 assorted Jungle Animal molds, and a light up flashing red LED module to make your volcano come to life! ITEM PROHIBITED ON AMAZON.

Adorable plush dolls from AURORA WORLD sport neon curls. Now available in key-ring size, too.

Your child can pedal forward or backward on this tricycle, or you can push them using the bar. There is a safety belt on the tricycle seat, and a bucket that snaps on to the back of the tricycle - or, can be attached to the pushbar to create a new toy!

The new Calin Ballerina features the same sweet-smelling baby doll you know and love, this time in a beautiful little ballerina outfit. The tutu is a one-piece, so you won't lose anything, not even the adorable ballet slippers.

PlayTape® in 50' and 25' rolls can be torn to any length to create track layouts matching a child's imagination. See why the award-winning Track PlayTape® provides hours of railroading Fun that Sticks™!

Tweens will go wild over hair tats. Using the included stencil and hair chalk powder, kids can "tattoo" designs like butterflies, hearts and stars right on their heads.

 

Your Babblebaby™ doesn't talk yet...but it does have a language of its own! When you talk to your baby it will talk back! Babblebabies™ uniquely responds to your voice with over 80 different real baby sound combinations including babbles,coos,cries, and giggles! It’s designed to be the perfect baby doll for little parents.This baby has light skin, blonde hair baby and blue eyes.It looks, feels, and sounds like a real baby.

With the Mobile Device Microscope, kids can turn their SmartPhone or Tablet into a MICROSCOPE! Kids can examine bugs and minerals up close and personal. Turn your device to camera mode, and attach the mini-microscope to the camera's eye - suddenly, you have a microscope!

Each Z-Strux set can make four possible builds. This set includes 395 pieces, including two construction-worker figurines. When completed, the build is 26 inches tall.

This great new science kit from Science Wiz lets kids accomplish college-level experiments with sound by building an Edison-Style phonograph and downloading free apps from the web. There are twenty different activities that kids can do with this kit.

With this kit, kids can create an arcade out of electrical circuits - and then have fun playing with their creation! It's like two toys in one. Combining lights, sound, and motion, this is the most elaborate Snap Circuits kits yet!

This brand new offering from Boogie Board re-envisions the board as a transparent screen that can be used for tracing anything. Practice letters, numbers, and shapes, then press a button to clear the design.

Ambi's Key Ring is a rattle and teether in one. Brightly colored keys are secured on a sturdy ring. Mention ToyDirectory for special considerations

Ambi is relaunching their classic line of toys. Vintage-looking, with bright primary colors, the twin rattle is an iconic baby product. Its sleek design is perfect for little hands. Mention ToyDirectory for special considerations

The Sweet Ink Tattoo Kit comes in a beautiful, decorative tin. Each kit includes one pack of transfer tattoos, 27 foil bracelets, 4 stencils, 2 body markers, 1 glue, a brush for glitter tattoos, and two colors of glitter.

Dinosaur habitats include a high-quality figurine, and environmental base, and prehistoric slime, like lava, swamp slime, tar, or swamp water! Dinos can be slimed, and demo beautifully thanks to their themed base and hands-on slime.

Unleash your inner warrior and soak your targets with the bow-blasting soakage of the Dolphina Bow Blaster! It's easy to load this stylish soaker with up to 25 ounces of water, then you just pull the handle back and push it forward to fire a blast of water at your target. Show off your skill and soak your mark with the Dolphina Bow blaster!
Awards: 2015 TIA Outdoor Toy of the Year

Meet MiP, Your New Robot Friend! Equipped with GestureSense™ technology, any hand motion controls MiP. Using its free app, you can drive it, play games & more all while MiP balances on two wheels!
Awards: 2015 TIA Innovative Toy of the Year

Go on a trip with the Go! Go! Smart Animals Zoo Explorers Playset by VTech. Explore and learn about animals, colors and more with the SmartPoint rhino and electronic zoo entrance. You can also connect to other playsets including Go! Go! Smart Wheels for even more fun!
Awards: 2015 TIA Infant/Toddler Toy of the Year