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January 2010 New Specialty Toys — All





Age Range: 1 and up
SKU or Item #: HL608
Gender: Girls
Category: Musical Toys
Hobby Goods



This tambourine features a unique modern shape with a comfortable grip for small hands. It's light but durable. There are  four pairs of steel jingles under a safe clear cover. It comes in a variety of colors.
ToyDirectory Product ID#: 25651      (added 10/20/2009)
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SKU or Item #: 70416
Gender: Boys And Girls
Category: Vehicles - Riding
Plush
Gifts



Denny the Dog features a rattle or squeak toy in one ear. Press the other and you'll activate a classical music selection. He's easily assembled and doesn't need to be taken for a walk.
ToyDirectory Product ID#: 25650      (added 10/20/2009)
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Age Range: 0 to 2
Gender: Girls
Category: Infant & Toddler



These burp cloths are made of absorbent fabric spun from bamboo fibers.

Past Videos: ABC Kids Expo 2009
ToyDirectory Product ID#: 25647      (added 10/19/2009)
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Age Range: 0 to 4
Gender: Boys And Girls
Category: Infant & Toddler
Puppets



These soft, small characters can be used as fingerpuppets. They can also hang from mobiles or diaper bags, thanks to their attached clips.
ToyDirectory Product ID#: 25644      (added 10/19/2009)
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Gender: Boys And Girls
Category: Plush



Each time a We Give Back character is purchased, the identical character is given to a children's charity. Kids can learn that giving is also receiving with this charitable toy.
ToyDirectory Product ID#: 25643      (added 10/19/2009)
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Age Range: 0 and up
Gender: Boys And Girls
Category: Infant & Toddler
Furniture & Decor
Plush



The Butterfly Baby Mat is a soft and sanitary way to let Baby play on the floor. The product depicted is a prototype. Design may change significantly before production.
ToyDirectory Product ID#: 25642      (added 10/19/2009)
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Age Range: 1 and up
Gender: Boys And Girls
Category: Furniture & Decor
Plush



These soft bean bag chairs come in cuddly animal character designs.
ToyDirectory Product ID#: 25641      (added 10/19/2009)
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Age Range: 0 to 2
Gender: Boys And Girls
Category: Infant & Toddler
Safety



Bathing Buddies shower slings are made from a soft athletic mesh. This fabric is very sturdy and breathable. It's also very easy to dry. The pouch style sling is easy to use in the bath. Just fold the sling into itself, creating a pouch. Drape over the shoulder like a sash and pop a baby right in. No clips, buckles, or rings.Pouch style slings are suitable for a tiny newborn or a toddler. Bathing Buddies slings
can be used in a variety of carrying positions and in showers, pools, or during hot weather.

ToyDirectory Product ID#: 25637      (added 10/19/2009)
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Age Range: 0 to 1
Gender: Boys And Girls
Category: Infant & Toddler
Eco-Friendly
Safety



By simply placing the pillow behind your baby’s head and pulling the bottom of the Baby Elephant Ear lobes snugly under your baby’s chin, you will give your baby superior head/neck support and encourage healthy, strong posture development. The two organic versions of Baby Elephant Ears are made of 100% organic cotton and stuffed with a premium corn fill.
ToyDirectory Product ID#: 25635      (added 10/19/2009)
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Age Range: 1 to 2
Specialty: No
SKU or Item #: 8-9587200105-3
Gender: Boys And Girls
Category: Infant & Toddler
Safety
Gifts



For toddlers ages 12-24 months. Made from soft, bendable, but durable medical grade silicone. Thick handle is easy to hold, while the long neck can easily reach back molars without being a choking hazard. Dishwasher and Freezer safe. Teach healthy oral care habits to your child at the earliest possible age.
ToyDirectory Product ID#: 25634      (added 10/19/2009)
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Age Range: 0 to 1
Gender: Boys And Girls
Category: Infant & Toddler
Gifts
Plush



Babies can get a good organic start with this gift set, which includes a sleeper, blankie, hat and carrot rattle.
ToyDirectory Product ID#: 25632      (added 10/19/2009)
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Age Range: 1 to 4
Gender: Boys And Girls
Category: Infant & Toddler
Water Activities



The Aquabebe board is designed to acclimate babies and young children to the water by making them feel safe and giving them lots of sensory stimulation. The board is covered with child-friendly drawings and features a nonworking steering wheel plus working horn to make Baby feel in control. A mesh seat allows kids to sit inside the board and learn to kick their feet through the water. It measures 21" x  35" and includes a leash. Some assembly is required.
ToyDirectory Product ID#: 25631      (added 10/19/2009)
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Age Range: All Ages
Gender: Boys And Girls
Category: Plush
Infant & Toddler



This eco-friendly rattle is produced in a certified organic plush toy factory in China and made with organic cotton, natural silk, sustainably grown corn fiber, soy and hemp. Inside, apple seeds make a satisfying rattling sound. The bright red, heart-shaped apple comes with each of the 9" Apple Park Picnic Pals plush toys or, as shown here, can be bought separately as a gift. It measures 2.5 x 3.5 x 1.75 inches. Launch date: September 2009.
ToyDirectory Product ID#: 25630      (added 10/19/2009)
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Age Range: All Ages
Gender: Boys And Girls
Category: Plush
Eco-Friendly




Ducky is part of a collection of five  eco-friendly stuffed animals produced in a certified organic plush toy factory in China and made with organic cotton, natural silk, sustainably grown corn fiber, soy and hemp, and non-toxic plastics. Ducky (about 9" tall) holds a heart-shaped apple rattle and comes packaged in a round red box with a leaf and ribbon on top. He has a furry tuft of soy plush on top of his head in case you weren't already charmed by his webbed feet. Launch date: September 2009.
ToyDirectory Product ID#: 25629      (added 10/19/2009)
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The Ducky Blankie is part of a collection of five eco-friendly stuffed animals produced in a certified organic plush toy factory in China and made with organic cotton, natural silk, sustainably grown corn. Ducky comes as a 9" plush toy or as this chewable, suckable cuddly blankie. He has knots for gumming, adorable webbed feet and cute peek-a-boo packaging. He measures 14.75 x 12 x 3.75 inches. Launch date: September 2009.
ToyDirectory Product ID#: 25628      (added 10/19/2009)
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Lamby is part of a collection of five eco-friendly stuffed animals produced in a certified organic plush toy factory in China and made with organic cotton, natural silk, sustainably grown corn fiber, soy and hemp, and non-toxic plastics. Lamby (about 9" tall) holds a heart-shaped apple rattle and comes packaged in a round red box with a leaf and ribbon on top.His extra special feature is his blue-suede hooves, which he uses to trip the light fantastic. Launch date: September 2009.
ToyDirectory Product ID#: 25627      (added 10/19/2009)
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Rootensils come in an assortment of colors including red, purple, blue, and pink. Comes in a set of two (one spoon and one fork), these simple utensils are great for small hands. Rootensils are dishwasher safe, microwaveable, made of plant-based material, non-toxic, compostable, biodegradable, and are BPA free, Pthalate free, and PVC free.
ToyDirectory Product ID#: 25626      (added 10/19/2009)
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Featuring the four Earthsavers (Lexie, Kai, Jaz, and Zach), Roobowls come in an assortment of colors and has one of the four Earthsaver characters printed on the Roobowl. Roobowls feature snap-on handles that can are removable. Roobowls are dishwasher safe, microwaveable, made of plant-based material, non-toxic, compostable, biodegradable, and are BPA free, Pthalate free, and PVC free.
ToyDirectory Product ID#: 25625      (added 10/19/2009)
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Featuring the four Earthsavers (Lexie, Kai, Jaz, and Zach), Roocups come in an assortment of colors and has one of the four Earthsaver characters printed on the Roocup. Roocups feature removable snap-on handles and trainer top. Roocups are dishwasher safe, microwaveable, made of plant-based material, non-toxic, compostable, biodegradable, and are BPA free, Pthalate free, and PVC free.
ToyDirectory Product ID#: 25624      (added 10/19/2009)
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Featuring the four Earthsavers (Lexie, Kai, Jaz, and Zach), Rooplates come in an assortment of colors and has one of the four Earthsaver characters printed on the plate. Rooplates feature a divider bowl that can be removed from the plate. Rooplates are dishwasher safe, microwaveable, made of plant-based material, non-toxic, compostable, biodegradable, and are BPA free, Pthalate free, and PVC free.
ToyDirectory Product ID#: 25623      (added 10/19/2009)
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This set of 8 self adhesive CD stickers consists of 4 sticker designs (2 of each design in the set). A sticker placement guide is included and the stickers are packaged in a PVC zip pouch.
ToyDirectory Product ID#: 25622      (added 10/16/2009)
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SKU or Item #: 122-21
Category: Stationery
Gifts
School Supplies



This set of 6 printed file folders features an artful design of an owl over a color stripe background on the folder cover. Set includes folders with 3 tab locations and includes 12 Adhesive Tab Labels.
ToyDirectory Product ID#: 25621      (added 10/16/2009)
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The Pumponator Balloon Pumping Station is designed to make filling balloons with water or air easily. The Pumponator Balloon Pumping Station is filled with 500 balloons and strings for tying. Just fill the container with water, pump, press and fill the balloon. Leave out the water for indoor balloon fun.
— Two of 43 specialty retailers named Pumponator as a top seller in late spring 2010. Four of 40 surveyed retailers claimed Pumponator as an overall top seller in June 2010.
— “I order 144 at a time (and am on my) fourth order since May,” Barbara Fineblum, owner of Barston’s Child’s Play in Baltimore, Md., told TDmonthly in early summer 2010.
— In a summer 2010 survey, seven of 38 toy and gift retailers named Pumponator an overall top seller. Terri Bracken, owner of Earth Explorer Toys in Zionsville, Ind., told TDmonthly in July 2010 that her store sold 120 Pumponator stations in less than two months. The same month, Kathy Burns, manager of My Favorite Toy Store in Downers Grove, Ill., called Pumponator "a neat, neat item, and very price-appropriate.”
— ''We sell about 500 per year at all 3 stores,'' Marc Holcomb, owner of owner of Toys & Co. in Greensboro, S.C., told TDmonthly in autumn 2010.
AWARDS: 2010 TDmonthly Top Seller
ToyDirectory Product ID#: 25620      (added 10/16/2009)
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Age Range: 1 to 4
Gender: Girls
Category: Infant & Toddler
Preschool
Educational



Emily's little sister, Lilly, doesn't know how to go potty. When Lilly heads off to her first day of preschool, Emily comforts her by sharing a story of her experience in Miss Maggie's preschool class. With the help of the illustrated potty chart and her friends, the Potty Tots, Emily learns the six steps to using the potty. Along the way, she makes new friends, learns the Potty Song and discovers that learning something new can be fun. Kit includes a story/guide book, animated DVD featuring three original Potty Tots songs and 2 bonus music videos, one 11"X17" Illustrated potty chart and one 11"X17" “Toilet Bowl" progress/reward game with clings.
ToyDirectory Product ID#: 25619      (added 10/16/2009)
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Age Range: 1 to 4
Gender: Boys
Category: Infant & Toddler
Preschool
Educational



Enrique's little brother, Joey, doesn't know how to go potty. When Joey heads off to his first day of preschool, Enrique comforts him by sharing a story of his experience in Miss Maggie's preschool class. With the help of the illustrated potty chart and his friends, the Potty Tots, Enrique learns the six steps to using the potty. Along the way, he makes new friends, learns the Potty Song and discovers that learning something new can be fun. Kit includes a story/guide book, animated DVD featuring three original Potty Tots songs and 2 bonus music videos, one 11"X17" Illustrated potty chart and one 11"X17" “Toilet Bowl" progress/reward game with clings.
ToyDirectory Product ID#: 25618      (added 10/16/2009)
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