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February 2011 New Specialty Toys — Books





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Age Range: All Ages
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: tbd
Launch Date: June 2011
Gender: Boys And Girls
Category: Plush
Books
Infant & Toddler



This classic character is a plush animal that turns into a pillow and blanket. Perfect to cuddle up with while reading Norman Bridwell's classic books to your little one. Launch date: June 2011.
ToyDirectory Product ID#: 31571      (added 1/25/2011)
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Age Range: 7 to 16
Specialty: Yes (as of 2011)
Made in: United States
SKU or Item #: ESL1200
Launch Date: January 2011
Gender: Boys And Girls
Category: Educational
Special Needs
Books



12 full-color double sided activity work cards provide individual and group practice at 4 levels of difficulty. The Work Cards help students transition their understanding of halves, thirds, fourths, fifths, sixths, eighths, and ninths into Real World Applications. Comes in a folder that opens to a series of Fraction Number Lines. Self-checking for use at a center. "The focus is on Real World Application and helps students transition from concept to daily life," Bruce Brown, president of World Class Learning Materials, told TDmonthly. Launch date: January 2011.
ToyDirectory Product ID#: 31569      (added 1/25/2011)
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Age Range: 3 to 10
Specialty: Yes (as of 2011)
Made in: Parts in the USA and parts in CHina
SKU or Item #: 978-0-9833662-0-1
Launch Date: October 2011
Gender: Boys And Girls
Category: Books
Christmas
Plush



"The Magical Tale of Santa Dust - A Christmas Tradition" is the Christmas book of 2011. It is the magical tale of two small children who, on Christmas Eve, sit by their window eagerly awaiting the arrival of Santa, only to be bypassed on his yearly journey. Save for the antics of a giggling, bungling Elf and some magical dust, their Christmas dreams come true. "There has never been a book written about the lure of magical Santa Dust. Each book will be packaged with one pouch of Santa Dust," Patricia Cardello, owner of Magic Dusts, told TDmonthly. Launch date: October 2011.
Awards: Santa Dust - 2008 National Stationery Show in New York City "Best New Product of the Year" Nominee; 2009 Seal of Excellence Award from Creative Child Magazine.
ToyDirectory Product ID#: 31456      (added 1/12/2011)
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Age Range: 8 to 12
Launch Date: November 2010
Gender: Boys And Girls
Category: Books
Tween



Diary of a Wimpy Kid has become a phenomenon.  It started online and then moved to the The New York Times best-selling book series by author/illustrator Jeff Kinney. The first of two 20th Century Fox movies was released in early 2010, with a second due out in spring 2011. Wimpy Kid Greg even flew fly high in the 2010 Macy’s Thanksgiving Day Parade for the first time. In this latest book, Greg Heffley is having second thoughts about growing up fast. Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the “ugly truth”? Hardcover, 224 pages.
ToyDirectory Product ID#: 31392      (added 12/29/2010)
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Age Range: 0 to 4
Launch Date: September 1993
Gender: Boys And Girls
Category: Books



In this lovely classic, written by Mem Fox and illustrated by Jane Dyer,  parents of shapes and sizes from mouse to human urge their little ones to sleep. Hardcover, 32 pages.
— This was a best-selling book in 2010, said Gladys Griffin, owner of the Main Street Toy Shop in Columbus, Ga.
ToyDirectory Product ID#: 31359      (added 12/21/2010)
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Age Range: 3 to 7
Launch Date: August 2008
Gender: Boys And Girls
Category: Books



Gyo Fujikawa has created ten little babies in this rhyming counting book. During each episode, one little baby finds its own bliss (from playing to marmalade smearing) until just one tiny baby is left. The last page reads: One little baby, alone having fun. He became a grownup, and then there were NONE!
— This is one of Gladys Griffin's best-selling books for 2010 at the Main Street Toy Shop in Columbus, Ga.
ToyDirectory Product ID#: 31358      (added 12/21/2010)
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Age Range: 4 to 8
Launch Date: September 2010
Gender: Boys And Girls
Category: Books



This latest Knuffle Bunny tale from Mo Willems follows Trixie and her family as they travel to Holland. Is Trixie a big enough girl to travel without her favorite toy? Readers will find out in this illustrated book that mixes photos with cartoons. Hardcover, 52 pages.
— Two of 23 retailers said the Knuffle Bunny books were among their best sellers in 2010.
— "We sold 149 from 10/3 to 11/19," said Barbara Fineblum, owner of Barston's Child's Play in Baltimore.
ToyDirectory Product ID#: 31357      (added 12/21/2010)
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Age Range: 6 and up
Gender: Boys And Girls
Category: Books



Written by Anne Akers Johnson, this illustrated book provides painstakingly clear instructions for five different string figures. Attached to the book is a tie-dyed string loop – all you need to bring is ten fingers. The four-millionth copy will sell any day now and, to prepare for that happy occasion, Klutz has given the book a brand-new cover.
ToyDirectory Product ID#: 31356      (added 12/21/2010)
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Age Range: 9 to 12
Gender: Boys And Girls
Category: Books



In a brand-new series from blockbuster best-selling author Rick Riordan, fans return to the world of Camp Half-Blood. Here, a new group of heroes will inherit a quest. But to survive the journey, they’ll need the help of some familiar demigods. Hardcover, 576 pages. Launch date: October 12, 2010.
— "We sold145 from 10/3 to 11/19," said Barbara Fineblum, owner of Barston's Child's Play in Baltimore.
ToyDirectory Product ID#: 31355      (added 12/21/2010)
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Launch Date: June 2010
Gender: Boys And Girls
Category: Books



This book about a lonely dinosaur was penned by Avery Monsen and Jory John. It covers the downside of being everything from a clown to a cassette tape to a zombie. Cute and dark all at once, this hilarious children's book for adults teaches valuable lessons about life while exploring each cartoon character's unique grievance and wide-eyed predicament. From the sock whose only friends have gone missing to the houseplant whose friends are being slowly killed by irresponsible plant owners (like you), All My Friends Are Dead presents a delightful primer for laughing at the inevitable. Hardcover, 96 pages.
— "We've sold 24 in half a month," said Gwen Bowden, manager of Doodlehopper for Kids in Springfield, Va. "It just came out and we can't keep it."
ToyDirectory Product ID#: 31354      (added 12/21/2010)
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Age Range: 1 to 4
Target Age Range: 3 to 5
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 9780615350387
Launch Date: October 2011
Gender: Boys And Girls
Category: Books
Educational
Gifts



Comfort Me Books is a collection of recordable storybooks with a 3 minute re-recordable module allowing the child to record other books as well. The heart and sun embedded in the book light up during playback of the story.
ToyDirectory Product ID#: 31335      (added 12/17/2010)
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Category: Books
Gifts



"Mrs. Pinkelmeyer and Moopus McGlinden Burn the Rrrrump Rrrroast" is the first in the children's book series highlighting the adventures of Mrs. Pinkelmeyer and her lovable dog Moopus. A fresh and funny tale that's charmingly illustrated for parent and child. Available in paperback.
ToyDirectory Product ID#: 31291      (added 12/15/2010)
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Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Books
Educational
Science & Nature



“Meet Einstein” introduces young minds to what scientists do, helping kids make connections in things they see and experience, and teaching them that science is all around them. With colorful, playful illustrations, the book portrays Einstein as a likeable, approachable character.
ToyDirectory Product ID#: 31288      (added 12/9/2010)
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Age Range: 3 to 9
Specialty: Yes (as of 2010)
Made in: China, United States
Launch Date: June 2010
Gender: Boys And Girls
Category: Dolls
Books
Music



Meet Mrs. Pinkelmeyer, Silliest, Warmest Know-It-All™ and her lovable dog Moopus McGlinden. Follow their adventures in the Pinkelmeyer book series, dance along with their music or snuggle up with their plush, singing doll as they inspire self-esteem in children through love, warmth and silliness.
ToyDirectory Product ID#: 31266      (added 12/7/2010)
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Age Range: 9 and up
Gender: Boys And Girls
Category: Books
Special Needs
Award Winners



Between a Roc and a Hard Place is the story of a young dragon named Tephra, who is abandoned as an egg and is subsequently adopted and raised by a family of giant birds (Rocs). Through trial and error, Tephra and her family members learn along the way what being a family really means. The story explores intricacies of adoption, especially interracial adoptions, all without ever mentioning the word ‘adoption.’ Author Danny Birt has an MA degree in music therapy, and has worked with children who have special needs.
Awards: 2010 National Parenting Center Children's Books award
ToyDirectory Product ID#: 31260      (added 12/3/2010)
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Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Books
Educational
School Supplies



This compilation by Susan Magasmen uses a developmental skills model called the 6Cs™ that was created by Kathy Hirsh-Pasek and Roberta Golinkoff to help parents and teachers see the immediate links between learning and play.  The stories come from families and educators at Goddard Schools around the nation.
ToyDirectory Product ID#: 31255      (added 12/3/2010)
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Wholesale Price: (Log in to view)
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Age Range: 5 and up
Target Age Range: 5 to 8
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: FFT-BKB-001
Launch Date: November 2010
Gender: Boys And Girls
Category: Books
Educational
Gifts



Ben KaChoo's story Sink or Swim captures kids attention through the silly humor of sneezing, then offers suspense and intrigue as relationships build. Living in the zoo’s swamp is the last thing a bright-eyed young hippo like Ben KaChoo needs. You see, Ben has allergies. After accidentally sneeze-jetting into a crocodile named Arrow, the two start an unexpected friendship. But will their families be uncomfortable with this as each animal usually stays with their own species? Will the animals adapt? "Characters make the same sounds as children, which engages the kids immediately," Angela Larson, Chief Story Teller of Fierce Fun Toys, LLC, told TDmonthly.
ToyDirectory Product ID#: 31161      (added 11/12/2010)
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Age Range: 2 and up
Gender: Boys And Girls
Category: Books



Written by Nora Gaydos and illustrated by Akemi Gutierre, these two companion books are sure to help both parents and new siblings face the challenges and changes that come with having a new baby brother or sister. The text is simple and straightforward and the illustrations are whimsical and endearing. This is the perfect book for the sibling with a new baby brother or sister.
Awards:  2010 NAPPA Honors Award.
ToyDirectory Product ID#: 31130      (added 11/4/2010)
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Ten chunky little books, each with a very short rhyming story about the featured creature. These are non-fiction books for babies--young science books with each of the animals shown in their habitat. Illustrations show a parent and baby pair. The set includes a mini book about an alligator, elephant, giraffe, kangaroo, koala, lion, monkey, panda, penguin, or turtle. Made of recycled materials they have a craft brown eco look that goes along with the subject matter. Each small book will easily fit in a little hand and their thick pages are easy to turn for solo ‘reading.’ The sturdy tall box has a handle so toddlers can carry their library from room to room. Their Little Learning Books tower is also nice and includes small books about colors, shapes, opposites, and other basics. Good for talking as well as independent reading.
Awards:  2010 Oppenheim Toy Portfolio Gold Seal.
ToyDirectory Product ID#: 31129      (added 11/4/2010)
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Gender: Boys And Girls
Category: Books
Plush



There are four different storybooks and four matching plush animals in this series. Each storybook tells a story about the featured animal -- where it lives and how.  These are little science books told in simple fashion with clear illustrations. Each is packaged with a small huggable plush animal that fits in a little hand. There's one about Little Gorilla, Little Polar Bear, Little Elephant, and Little Panda. You can't go wrong with any of them.
Awards:  2010 Oppenheim Toy Portfolio Gold Seal.
ToyDirectory Product ID#: 31128      (added 11/4/2010)
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Gender: Boys And Girls
Category: Books



This guide to the guts-and-glory of G.I. Joe identifies every figure with all its weapons and gear, every vehicle with all the easy-to-lose pieces and every accessory related to Hasbro's stellar team of soldiers. Use it to expand your knowledge about Joe and the team, or Cobra and his cronies, and to identify and assess the value of any of the series' 350 action figures and 240 vehicles and accessories.
ToyDirectory Product ID#: 31122      (added 11/3/2010)
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Gender: Boys And Girls
Category: Books



Filled with super rad toys and bodacious memories, Totally Tubular '80s Toys is a righteous ride back in time when Madonna ruled and Spinal Tap amplifiers went to 11. You'll find everything from He-Man to Cabbage Patch Kids, Trivial Pursuit to Rubik's Cube, Transformers to Teenage Mutant Ninja Turtles, and Pac-Man to Mario Bros Donkey Kong-as well as lots of fun and smiles.  Featuring color photos featuring more than 500 fabulous toys and period shots of the people who made the decade gnarly, and lists of the top 10 TV shoes, movies, and music for each year.
ToyDirectory Product ID#: 31121      (added 11/3/2010)
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