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May 2010 Notable Toys — Pretend PlayDropship Available?: (Log in to view) Box-O-Mania puts a modern twist on the traditional cardboard box - the inspiration behind imaginative play and creative learning without complicated instructions and power charges. Inspired by this timeless toy, Box-O-Mania play boxes and specially-designed reusable stickers provide kids with the creative space in which they can use their fantasy through a variety of themes: a fire station, a beauty salon, a home, a clubhouse and more. Made of lightweight, yet sturdy corrugated plastic, Box-O-Mania play boxes offer more than twelve square feet of interior space for up to three children; they are easy to assemble, convenient to transport and store away. — "My daughter is going to love this one. Fun, interactive child sized houses made from correlated plastic panels that velcro easily together. Available in 4 colors and several different themes. Use dry erase markers or the included sticker collection to decorate and personalize. When your done, wipe it off and start anew. Great for imaginative play," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. ToyDirectory Product ID#: 27091 (added 2/14/2010) . Age Range: All Ages SKU or Item #: 05D-JS208 Launch Date: November 2008 Gender: Boys And Girls
The super-soft fleece is gentle for baby's sensitive skin and the colors are bright and stimulating. One can bring out a child's imagination with these semi-abstract characters. There are five characters in all, and they range from 4" to 9" tall, so they can be effortlessly packed into a diaper bag or purse. Their size also makes them easy for little ones to handle. "Muddy Cloud is a character-driven line featuring bright colors and abstract shapes. Most uniquely, the characters have no prescribed storylines, inviting children to become the storyteller with their ever-precious creative imagination," Matt Anaya, Owner Muddy Cloud, LLC, told TDmonthly. Launch date: November 2008. ToyDirectory Product ID#: 27065 (added 2/11/2010) . Age Range: 1 to 3 SKU or Item #: K1010 Launch Date: May 2010 Gender: Boys And Girls
Part of the hands-on line of Silly Sam & Friends talking role-play toys, this is a shape sorter with personality. Kids press on his nose or push the front door to insert something and let him talk. There are four shapes, each with a different color and representing a different material to recycle. There are two modes of play. This product is not in the mass market, according to Kelly Christensen, Director of Sales, Kidz Delight. Launch date: May 15, 2010. ToyDirectory Product ID#: 27039 (added 2/11/2010) . Age Range: 2 to 4 SKU or Item #: K2214 Launch Date: January 2002 Gender: Boys And Girls
Silly Sam Broom is part of hands-on line of Silly Sam & Friends talking role-play toys. Kids sweep and move the bristles or press the nose to hear one of six random speech and sound effects. Awards: American Baby Toy of the Year, Dr. Toy's 100 Best Children's Products. Launch date: 2002. ToyDirectory Product ID#: 27037 (added 2/11/2010) . Flower Apron Set for Kids From: SASSAFRAS ENTERPRISES INC. Other products from SASSAFRAS ENTERPRISES INC.
Age Range: 5 to 11 SKU or Item #: 22114 Launch Date: May 2010 Gender: Girls
This set includes an apron (size 4-8), an adjustable cotton chef's hat, and a silicone flower trivet. It is machine washable. "The included child-size hat and silicone trivet make this kit one-of-a-kind. Kids can really dress to play the part, and use the trivet to help in the kitchen or use for pretend play," Lisa Grass, Graphic Designer, Sassafras Enterprises Inc., told TDmonthly. Launch date: May 2010. ToyDirectory Product ID#: 26951 (added 2/4/2010) . With this playhouse and paper doll set in one, kids can open the box and unlock hours of imaginative play. It includes four stand-up mermaids, 80 reusable stickers, a castle topper, peek-a-boo flaps, and a tea table. "Reusable stickers add a special element to this item. The stickers provide for multiple use and encourage imaginative and inventive play since they can be moved around and mixed and matched," Donna Modrell, Marketing & Operations Manager, Peaceable Kingdom Press, told TDmonthly. Launch date: 2010. ToyDirectory Product ID#: 26947 (added 2/4/2010) .
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