September 2020 New Toys — Action Figures
G.I. Joe: A Real American Hero | Operation: Mind Menace
From: HASBRO INC.
Other products from HASBRO INC.
G.I. Joe Full Episodes
Cobra captures people with psionic abilities in order to exploit their powers to rule the world and one of them is Airborne's telekinetic little brother.
ToyDirectory Product ID#: 37504 (added 8/17/2020)
Batman Supreme Knight interchangeable cape instructions
From: MEZCO TOYZ
Other products from MEZCO TOYZ
Supreme Knight: interchangeable cape function. A magnet in his collar allows him to switch between two leather-like capes – one with an integrated posing wire and one that drapes freely. See below for a quick tutorial on how to change them.
ToyDirectory Product ID#: 37496 (added 8/17/2020)
HEXBUG Nano Micro Robotic 2020
From: INNOVATION FIRST LABS, INC.
Other products from INNOVATION FIRST LABS, INC.
If a robot toy were crossed with an insect, what would you get? A HEXBUG! For Innovation First, the result has been a sellout, with demand overwhelming supply in the products’ first year. “The power of observation is important to succeed,” Joel Carter, vice president of marketing at Innovation First, told TDmonthly Magazine, explaining that the inspiration for HEXBUGs came because of a long line at a robotics trade show. “We saw people waiting to pay big bucks for a bag full of component parts and an instruction sheet on how to build robot bugs that didn’t do much. We knew we could do better cost-wise and come up with a cooler product.” Getting from the initial idea to actual production took nine months. The company introduced the HEXBUG in spring 2007 and sold more than 1.5 million units by year end. “HEXBUGs were a runaway success that we had not anticipated,” Joel said. Innovation First began producing electronics for robots in 1996. Today, the company is an industry leader in hobby, competition and education robotics, as well as a developer of consumer robotics toys. In addition to HEXBUGs, Innovation First produces the Vex Robotics Design System, the top-selling robotics platform in middle and high schools.
ToyDirectory Product ID#: 37495 (added 8/11/2020)
Masters of the Universe August 2020
From: MATTEL INC.
Other products from MATTEL INC.
Combining swords-and-sorcery action with futuristic sci-fi tech, Masters of the Universe delivers powerful adventures with aspirational wish-fulfillment. With an iconic heritage and memorable mythology dating back to 1982, Masters of the Universe explores the universal themes of heroism, individuality and self-empowerment, while continuing to inspire generations of kids and adults alike. yyyyy
ToyDirectory Product ID#: 37486 (added 8/11/2020)
X-Men Marvel Legends Rogue and Pyro 6-Inch Action Figure
From: MARVEL ENTERTAINMENT GROUP INC.
Other products from MARVEL ENTERTAINMENT GROUP INC.
6-inch Legends Series Marvel’s Rogue and Pyro figures feature detail, and multiple points of articulation. They also include great accessories like interchangeable heads and extra hands.
ToyDirectory Product ID#: 37485 (added 8/11/2020)
Team Rainbow Rangers
From: Genius Brands International Inc
Other products from Genius Brands International Inc
The “Team Rainbow Rangers” multipack (MSRP: $24.99, ages 3+) features characters—Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof—from the popular Rainbow Rangers series, currently, 2020, airing on Nick Jr. in the U.S., Nickelodeon Latin America, China’s CCTV and other key territories around the world. Eachcharacter represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed, micro-power!
In addition to Mattel, current manufacturing partners producing product for mass retail and online for Rainbow Rangers include Distribution Solutions (DVDs), Bentex (apparel), MacMillan Publishing (books), Dynacraft (bicycles), Centric Brands (sleepwear), Handcraft (underwear), and Disguise (costumes and accessories).
ToyDirectory Product ID#: 37484 (added 8/4/2020)
Fisher-Price’s #ThankYouHeroes assortment includes 16 different action figures featuring a selection of doctors, nurses, EMTs and delivery drivers. The brand is also introducing a special five-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker.
“#ThankYouHeroes is designed to immortalize and honor healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”
"We launched #FirstRespondersFirst to support healthcare workers and their families who are on the frontlines of this pandemic," said Arianna Huffington, Founder and CEO of Thrive Global, one of the organizations behind the #FirstRespondersFirst initiative. “Mattel’s iconic brands and products speak to something deep within us. So it will be wonderful to see this new Fisher-Price collection not only bring joy to children, but give parents and caregivers a new way to honor healthcare first responders and everyday heroes and their families."
ToyDirectory Product ID#: 37481 (added 6/3/2020)
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