|| Products from LEGO
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Below are some of the products LEGO has shared with ToyDirectory and TDmonthly
Thok's plan is to convince all the other Piraka that he is on their side, and then betray them. He has the power to bring inanimate objects to life to serve him and spellbinder vision to disorient a foe. If those fail, he relies on his ice peg and ice gun to freeze enemies, and his zamor spheres to make them slaves. Thok comes with zamor spheres and a launcher. His Piraka eyes light up and his teeth glow in the dark.
— Pat Selby, owner of Calico Cats LLC in West Bainbridge Island, Wash, said these are a huge hit with boys aged 4 to 8.
— Karen Fox, owner of Woodbury Mountain Toys in Montpelier, Vt., said LEGOs are her top seller for that age group of boys.
— At G. Willikers in Portsmouth, N.H., this series comes in at 5th place of the store’s top sales points, the owners told TDmonthly.
ToyDirectory Product ID#: 7822 (added 5/9/2006)
LEGO Bionicle top the list. One of the newest characters, Avak, the chief of the Piraka's armoury, can make a tool or weapon out of virtually anything. If it comes to a fight he relies on his Zamor Sphere Launcher and seismic pickaxe jackhammer combination. The boys eat up the Bionicle myth, and they buy each new character as it comes out in toy form.
— Pat Selby, 20-year owner of Calico Cats LLC in West Bainbridge Island, Wash., points out that LEGO Bionicles are his number one seller for boys between 9 and 12.
— Jordan Walden, 31 years in the toy business and manager of Finegans Toys and Gifts in Portland, Ore., concurs: “The best selling toy for boys 9 to 12 are the LEGOs.”
— Emily, “She Who Has Been There The Longest," of Ambassador Toys in San Francisco also finds the LEGOs to be at the top of the list for this age group.
ToyDirectory Product ID#: 7830 (added 5/10/2006)
Little architects will find creative inspiration in a jar! The new clear storage format contains a versatile mix of roof tiles, doors, windows and bricks which are complemented by the reintroduction of LEGO trees and flowers to create houses — from small cottages to big mansions. The jar with lid makes clean up fun and easy and helps keep all of the 233 pieces in one place.
— “Any LEGO product, I can't keep them on the shelf,” said Warren Brown, owner of French’s Toy Shop in Concord, N.H. “It has a wide age-range and has universal appeal,” pointed out Joseph Baiocco, manager of Big Top of Scarsdale, in N.Y.
— LEGO products can be "low cost items that can easily add to other LEGO creations or be used alone," Angel Stahl, owner of Angel’s Toy Barn in Greensburg, Pa., told TDmonthly.
— TDmonthly recently spoke with with Michael McNally, the Director of LEGO Brand Relations, who said, "The entire LEGO Creator Classic Building Line got a new twist this year with several sets designed to offer unique collections of LEGO bricks and elements to help young builders create the cars, homes, and buildings they see throughout their every day."
ToyDirectory Product ID#: 8185 (added 6/7/2006)
This construction set can be used to make a variety of structures that work with a battery-powered motor box. The helicopter propeller spins and features firing action, the spider crawls, and the bumper car moves forward and backward. The set includes step-by-step building instructions for three models, along with other construction ideas. This product comes with 607 pieces and requires 6 AA batteries (not included). It was named one of the Top 100 Best Children’s Products of 2006 by Dr. Toy. Launch date: August 2006.
ToyDirectory Product ID#: 9763 (added 10/25/2006)
This hefty tub of LEGO DUPLO bricks, elements and figures is perfect for inspiring little hands and big imaginations to build a whole zoo full of familiar animals – elephants to penguins, lions to giraffes. The handy storage container is stackable and makes clean-up easy and fun. The set includes 128 pieces. “Specially designed for a preschooler’s small hands, DUPLO bricks encourage hands-on, minds-on exploration and storytelling while fostering hand-eye coordination, problem solving, patterns, motor skills and more,” Karen Lynch at Flashpoint PR told TDmonthly. Launch date: August 1, 2006.
ToyDirectory Product ID#: 10000 (added 11/10/2006)
Imaginations take flight with this amazing kit of parts to create flying dragons, mythical beasts and ancient monsters. New FX brick lights up eyes and “breathes fire” to create authentic dragon traits. Step-by-step building instructions for eight models come in one kit, with photo inspiration for more. “Every LEGO Creator set is a virtual creativity toolbox,” said Michael McNally, senior brand manager for LEGO Systems Inc. Launch date: August 2006.
ToyDirectory Product ID#: 10135 (added 11/17/2006)
At the DUPLO Airport, the ground crew uses the forklift and truck to load the plane’s cargo and passenger luggage, while the pilot prepares for takeoff. Children can put the orange cones in position to guide the plane down the runway, and then radio the control tower for clearance. The 105-piece set includes a plane, a control tower, a forklift, a truck, a pilot, a passenger, two crew figures, and lots of tools and equipment. This product received the Oppenheim Toy Portfolio Platinum Award for 2007.
ToyDirectory Product ID#: 10505 (added 12/7/2006)
Children can build the complete travel experience on a micro-scale with the LEGO Factory Airport. Kids can learn how to create the communications tower, passenger terminal, landing strip and jet plane, plus their very own airport 5-star hotel. With a variety of great LEGO elements, this set makes a wonderful introduction to the world of micro-building or a great addition to any LEGO collection. It received the Oppenheim Toy Portfolio Platinum Award for 2007.
ToyDirectory Product ID#: 10511 (added 12/7/2006)
This hefty tub of LEGO DUPLO bricks, elements and figures is perfect for inspiring little hands and big imaginations to build a whole zoo full of familiar animals, from elephants to penguins, lions to giraffes.
ToyDirectory Product ID#: 10564 (added 12/8/2006)
Exo-Force hero home base comes with lookout tower and includes two battle suits, four mini-figures and four villains. Repair and reload battle machines at the regeneration station.
ToyDirectory Product ID#: 10581 (added 12/8/2006)
This customized radio control vehicle is easy to build, race and rebuild after a crash. Reconfigure 58 pieces, creating an off-road racer, monster truck, or whatever vehicle a kid can imagine.
ToyDirectory Product ID#: 10592 (added 12/8/2006)
Kids can now build one of the most famous ships of the Star Wars saga. In the hands of the Rebel Alliance’s brave pilots, the X-wing starfighter helped to destroy two massive Death Stars. With S-foil wings that open to attack position, folding landing gear, a cargo hold and lots of authentic details, the starfighter can be customized as either Luke Skywalker’s Red Five or Wedge’s Red Three X-wing. The set includes Wedge Antilles, Luke Skywalker, Princess Leia, Han Solo, Chewbacca and R2-D2 minifigures. Launch date: Sept. 12, 2006.
— “I wish that LEGO didn’t run out … particularly the Star Wars LEGO. … Their warehouse was empty,” commented Lori Hershman, owner of Evan’s Toy Shoppe in Hamden, Conn., about the holidays 2006.
— “LEGOs were in short supply,” agreed Stan Giliberto, owner of Over the Rainbow in Glastonbury, Conn. “LEGO Star Destroyer was the one they really wanted.”
— Jordan Walden, store manager for Finnegan's Toys and Gifts in Portland, Ore., told TDmonthly in spring 2007, "We don't do a lot of licensed stuff," but "Star Wars LEGO is probably our best-seller" in the category. Finnegan's sells about 50 a month.
ToyDirectory Product ID#: 10839 (added 12/28/2006)
This 598-piece set offers a new way to work with the LEGO brick by allowing children to “draw” with it. It comes with step-by-step instructions for building, creating and displaying 2D designs from houses to butterflies. The kit comes with a transparent building plate, 1x1 stud LEGO bricks in various colors, instructions for nine models and photo inspiration.
ToyDirectory Product ID#: 11582 (added 2/23/2007)
This 1,174-piece set allows children to create a stylish urban brownstone, complete with a working garage for storing their modern car. It features unique LEGO pieces like doors, windows and flowers. It includes step-by-step instructions for building and rebuilding three different homes from one box of parts, plus photo inspiration for many more. Launch date: August 2007.
ToyDirectory Product ID#: 11583 (added 2/23/2007)
With this 339-piece set, children can help the LEGO deep sea diving crew build and navigate its submarine that uses a working harpoon cannon around the giant shark to retrieve the treasure. The shark's head moves and its mouth opens, and the set includes two minifigure divers. Launch date: January 2007.
ToyDirectory Product ID#: 11584 (added 2/23/2007)
The Trade Federation is on the march. The Separatist forces battle against the Republic with a droid transport carrier and “hovering” STAP vehicle, complete with a full squad of armed and combat-ready battle droids. The set includes two Battle Droid and three super Battle Droid minifigures. Kids can build their own armies and stage battles against the Clone Troopers Battle Pack. "To commemorate the 30th Anniversary for the Star Wars franchise in 2007, there are nine new LEGO sets representing all six movies," Karen Lynch, account executive at Flashpoint PR LLC, told TDmonthly. " Included in this assortment is the LEGO Droids Battle Pack which contains an army of minifigures to allow fans to create their own armies."
— When asked to name a best-selling construction toy in his store, Sean O’Brien, manager of Blinn’s in Fairfield, Conn., said, “I would have to say LEGOs. They’re having a hard time supplying us — couldn’t keep up with demand. There [might] be a big shortage of LEGO this year, especially the Star Wars product line.”
— Thirteen of 39 retailers agreed with O’Brien in spring 2007 that LEGO is big in the construction toy category.
— Specialty retailers reported to TDmonthly an average sales figure of about 80 units per month for LEGO sets.
ToyDirectory Product ID#: 12550 (added 5/2/2007)
With this new Mars Mission-theme playset, children can construct an alien ship, complete with detachable spacecraft, and blast aliens and darts into the atmosphere with a few quick pumps of the new air pump system. The set includes two glow-in-the-dark aliens, a mining specialist mini-figure, a sled and an air pump system. Construction possibilities abound with the set’s 434 LEGO pieces. Launch date: August 2007.
ToyDirectory Product ID#: 12941 (added 5/21/2007)
Kids assemble the LEGO pieces to create a glow in the dark dinosaur that walks, moves his head and roars with the help of the new LEGO power system. These versatile pieces can be torn down and built back up, bringing to life many creations, including a walking spider and a crawling crocodile. Constructive play is a wonderful way for children to exercise their imagination, creativity, identification, and image mapping skills. The set includes a battery box, two motors, a remote control and an additional sensor. Launch date: August 2007.
— LEGO sells well “across the line” at Toys in the Attic in Manchester, Vt., Owner Lynn Robillard told TDmonthly in summer 2007 about the best-selling collection.
ToyDirectory Product ID#: 13375 (added 6/12/2007)
Age Range: 8 to 14
This Lego building set portrays a Mars' mission vehicle that can be used to help mining specialists searching for energy crystals. Players have access to a connecting air pump that can be used to transport sleds and battle aliens. The aliens come in their own glow-in-the-dark attack ship.
— “LEGO and more LEGO,” Phil Wrzensinski, owner and manager of Toy House and Baby Too in Jackson, Miss., told TDmonthly in April 2008, when asked to name the best-selling construction toy in his store. “The Mars Mission is hot.”
— “I’ve been in business for 22 years, and a lot of stuff come[s] and go[es], but some things just stay around,” Barbara Fineblum, owner of Barston’s Child’s Play in Baltimore, Md., told TDmonthly in April 2008, when asked to name the best-selling construction toy in her store. LEGO was one of three manufacturers she mentioned.
— In April 2008, more than 31 percent of 50 retailers surveyed named LEGO products as the best-selling construction toys in their stores.
ToyDirectory Product ID#: 15715 (added 10/11/2007)
The 216-piece set includes fences, windows, doors and flowers and enough Legos to create anything from homes to ponies. The girl-oriented playset features a classic theme focus that enhances role play and creative thinking.
ToyDirectory Product ID#: 17042 (added 1/11/2008)
When assembled, the 268-piece set creates a desert buggy racer and a ramp that leads to a ring of fire. A power slammer sends the car up the ramp while a wind-up motor at the base of the ramp makes the ring spin.
ToyDirectory Product ID#: 18073 (added 3/24/2008)
The police station play set is composed of three police vehicles, five policemen, two prisoners, a police dog, interrogation rooms, prison cells, a prison transport truck, car and motorcycle and plenty of accessories. The 953-piece set also includes gates that open, roof spotlights, a command base tower, sliding garage doors, trick walls and more.
ToyDirectory Product ID#: 18074 (added 3/24/2008)
The 272-piece set can be used to construct a helicopter with cargo-lift capability, a speedboat with power-anchor capability or a power-propelled plane. The cargo copter measures 12” long and over 4” high.
— “Legos are always a huge item,” Rich Gibson, owner and manager of Learning Express of Newton in Newton Centre, Mass., told TDmonthly in early 2008.
ToyDirectory Product ID#: 18075 (added 3/24/2008)
The set’s 52 pieces assemble to create battle-ready Lewa, armed with a fully functional Midak Skyblaster, a razor-sharp sword, wing blades, a Mask of Levitation and a high-tech jet pack. The figure stands 7-1/2” tall.
ToyDirectory Product ID#: 18076 (added 3/24/2008)
When assembled, the All-Terrain Armored Transport (AT-AT) measures over 12” x 14” and is capable of walking forward and backward and moving its head up and down, using the power functions system. The 1,137-piece set includes an opening cockpit, rotating laser cannons, an AT-AT pilot, General Veers, a snow trooper and a rope- and light saber-equipped Luke Skywalker.
— In a late Spring 2011 survey, four out of 12 retailers surveyed said that LEGO Star Wars sets were their best-selling licensed products. six out of 12 mentioned Star Wars in general as being their best-selling licensed property.
— As of 05/12/2011 this product had 3.6 out of 5 stars from 5 reviews on Amazon.com. Cons: Fragile once assembled; does not come with numbered bags, unlike most LEGO sets.
— “Star Wars is big right now. We sell one or two units of … LEGO every day,” Gary Timmerding, manager of Johnny’s Toys in Covington, Ky., told TDmonthly in April 2008.
— In spring 2008, 16 of 50 retailers singled out LEGO as their best-selling construction toy; four specified Star Wars.
ToyDirectory Product ID#: 18077 (added 3/24/2008)
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