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MSRP: $22.99
Age Range: 3 and up
Launch Date: September 2009
Gender: Girls
Category: Dolls
Licensed Products



This fashionable friend has tons of beauty options. Girls can comb her hair, or style it with included clips, barrettes and hair extensions. An applicator, after it’s been chilled in the freezer, can be used to trigger the color-change feature of the doll, giving it eye shadow, lipstick and a little berry on her cheek. Stickers complete the scene. The 11” doll has the classic strawberry scent and requires no batteries. Launch date: Fall 2009.
ToyDirectory Product ID#: 24054      (added 6/10/2009)

MSRP: $34.99
Age Range: 4 and up
Launch Date: September 2009
Gender: Girls
Category: Dolls
Play Sets
Play Houses



Shaped like a giant gumball machine, this house has two levels of fun. Sweetie Belle, from the Newborn Cuties line, can have her friends over for a snack in the first floor kitchen, take the musical elevator up, and check out the view over the giant lollipop balcony. It comes with Sweetie Belle, and a house full of accessories like a kitchen set shaped like candies. Launch date: Fall 2009.
ToyDirectory Product ID#: 24053      (added 6/10/2009)

MSRP: $47.99
Age Range: 4 and up
Launch Date: September 2009
Gender: Girls
Category: Dolls



Kids can feed, groom and dress their pets in a new playset that promises hours of activities. There's a spinning playpen, salon and more than 30 accessories. The center has storage space for pets and can be carried so girls can take their collections anywhere. Launch date: Fall 2009.
ToyDirectory Product ID#: 24052      (added 6/10/2009)

MSRP: $24.99
Age Range: 4 and up
Launch Date: September 2009
Gender: Boys
Category: Remote Controlled



This 6” scale remote control R2-D2 replicates the spunky droid from “The Clone Wars” series. Using a remote with a “Star Wars” theme, kids can move R2-D2 forward or reverse, turn him around, spin his head and make his trademark beeps and whistles. Launch date: Fall 2009.
ToyDirectory Product ID#: 23631      (added 5/11/2009)

MSRP: $7.99
Age Range: 4 and up
Launch Date: September 2009
Gender: Boys
Category: Action Figures



There are hundreds of different Star Wars action figures, but the Droid Factory line lets kids make their own. Kids can use 12 action figures per wave to make their own distinctive droids to add to their stories. Launch date: Fall 2009.
ToyDirectory Product ID#: 23630      (added 5/11/2009)

MSRP: $12.99
Age Range: 5 and up
Launch Date: July 2009
Gender: Boys
Category: Action Figures



The two-toys-in-one Transformers change from robot to vehicle or beast. The characters from “Transformers: Revenge of the Fallen” are available in three scales. The Deluxe scale includes 24 figures. The next largest size is Voyager, with 11. There are three Leader class figures, which also have lights and sounds. Pictured is the Deluxe Soundwave. Launch date: Summer 2009.
ToyDirectory Product ID#: 23629      (added 5/11/2009)

MSRP: $39.99
Age Range: 5 and up
Launch Date: May 2009
Gender: Boys
Category: Costumes & Accessories



Bumblebee was first Transformer kids got to know in the 2007 movie, and now they can act his part with this helmet. The toy mixes a child's voice to make it sound like it's coming through a car stereo, just as Bumblebee communicated. It features realistic robotic battle sounds and “radio tune-in” phrases to add more fun. Launch date: May 30, 2009.
ToyDirectory Product ID#: 23628      (added 5/11/2009)

MSRP: $24.99
Age Range: 5 and up
Launch Date: July 2009
Gender: Boys
Category: Costumes & Accessories



Kids can pretend to be fan-favorite Snake Eyes, a ninja who plays a prominent role in 2009's “G.I. Joe: The Rise of Cobra.” The kit includes a mask. It also has a katana-style sword that lights up, makes sounds and has a secret dart launcher in the handle. Launch date: Summer 2009.
ToyDirectory Product ID#: 23627      (added 5/11/2009)

MSRP: $39.99
Age Range: 4 and up
Launch Date: July 2009
Gender: Boys
Category: Vehicles - Small Toy



This vehicle features the iconic design of the Cobra Night Raven. Playing a large role in the G.I. Joe movie, this is the largest of the G.I. Joe vehicles Hasbro made for 2009. It's equipped with an array of weapons, lights and sounds. It features a pump action “Lock and Load” system that reloads missiles for attack and is piloted by a 3.75” Air Viper figure. Launch date: Summer 2009.
ToyDirectory Product ID#: 23626      (added 5/11/2009)

MSRP: $16.99
Age Range: 3 and up
Launch Date: January 1991
Gender: Boys And Girls
Category: General Games



In this classic game, players must carefully choose one of the crocodile's teeth and press it down. But watch out for his sore tooth! If a player chooses the wrong one — snap! the crocodile will playfully bite down and that person is out of the game. The game includes a crocodile, plus instructionsin English and Spanish. For 2 to 4 players. Original launch date: 1991.
ToyDirectory Product ID#: 23518      (added 4/30/2009)

MSRP: $14.99
Age Range: 6 and up
Launch Date: April 2009
Gender: Boys And Girls
Category: Water Activities
Outdoor Fun



Hasbro has relaunched this original water blaster. It has a retro look but modernized power. The Super Soaker 50 holds up to 25 oz. of water and shoots up to 35’. Launch date: Spring 2009.
ToyDirectory Product ID#: 23230      (added 4/9/2009)

MSRP: $21.99
Age Range: 5 and up
Gender: Boys And Girls
Category: Action Figures



Kids can pretend to be their favorite neighborhood Super Hero with the Spider-Man Deluxe Web Blaster with Silly String & mask. Pull on the Spider-Man mask and strap on the wrist-mounted blaster with silly string and let the crime fighting begin! Play set includes mask, blaster and 1 can of silly string.
ToyDirectory Product ID#: 22508      (added 2/17/2009)

MSRP: $12.99
Age Range: 3 and up
Launch Date: April 2009
Gender: Boys And Girls
Category: Action Figures



When Spider-Man isn’t swinging around town on webs, he’s saving the day riding on one of his awesome electronic vehicles! Flip the switch on the Spider-Man Zoom N Go Racers and watch the amazing web-slinger zip across the floor. Launch date: Spring 2009
ToyDirectory Product ID#: 22507      (added 2/17/2009)

MSRP: $10.99
Age Range: 4 and up
Launch Date: April 2009
Gender: Boys And Girls
Category: Action Figures



Spider-Man fans are sure to enjoy Hasbro’s line of Amazing Spider-Man Action Figures inspired by the iconic comics. Launch date: Spring 2009
ToyDirectory Product ID#: 22506      (added 2/17/2009)

Category: Board Games



Charge Large comes along just in time to provide society with an educational and entertaining board game about credit cards. The goal of Charge Large is to increase competition among players as they battle against each other to be become part of an elite class of Black Card Members.  Players begin with their entry level Gold Credit Card and Cash to set forth on their journey to purchase companies, stocks, buildings and most importantly to Charge Smart while Charging Large. Ultimately, Charge Large teaches players not to fear credit cards, but simply learn how to leverage themselves wisely. It is therefore time for society to practice how to Charge Large Responsibly!
ToyDirectory Product ID#: 21730      (added 12/12/2008)

MSRP: $49.99
Age Range: 3 and up
SKU or Item #: 08812
Gender: Boys And Girls
Category: Electronics



Children will be inspired to shake their thangs when they step in front of this kid-friendly camera console. When plugged into the TV, the camera project little ones onto the TV screen so they can dance along to kid-friendly tunes and adorable preschool characters. In Dance Along mode, kids can get down with Playskool characters while be-bopping to 20 popular and playful preschool tunes. Camera console comes with cable, snap-on base and instructions (product works best on a 27" or smaller TV). It requires 4 "AA" batteries, which are not included.
ToyDirectory Product ID#: 21430      (added 11/20/2008)

Launch Date: November 2008
Gender: Boys And Girls
Category: Robotics
Music
Electronics



From Tiger Electronics, this remote-controlled, 29" dancing robot moves and two wheels and can tote an iPod or MP3 player on its back. Equipped with flashing LED lights, stereo speakers and hands shaped like turntables, the Automated Music Personality robot uses Dynamic Balancing Technology in order to move in a way that seems to defy the laws of gravity. Launch date: November 2008.
ToyDirectory Product ID#: 20910      (added 10/3/2008)

MSRP: $29.99
Age Range: 8 and up
SKU or Item #: 73013
Launch Date: January 2008
Gender: Boys And Girls
Category: General Games



Parents and kids can show off their trivia smarts together on family game night. The Kids Card questions are just right for younger players, while the Adult Cards challenge older players on their own level. The six fun question-and-answer categories include People & Places, Entertainment, Wild Card, Science & Nature, Sports & Leisure and History. Everyone gets in on the trivia fun… and everyone has a chance to win. The game includes gameboard, 300 question-and-answer cards, 2 card holders, 6 scoring tokens, 36 scoring wedges, die and instructions. Available exclusively at Target stores. Launch date: 2008.
ToyDirectory Product ID#: 20822      (added 9/30/2008)

MSRP: $4.99
Age Range: 4 and up
SKU or Item #: 63955
Gender: Girls
Category: Animal Figures



This sassy skate shop lets a little bird buddy find a pair of skates to keep her rockin’ and rollin’. The PLAY & DISPLAY PET NOOKS (each sold separately) can be collected and either stacked or attached side-by-side to create a Littlest Pet Shop world. Skate shop comes with bird pet and roller skates accessory.
ToyDirectory Product ID#: 20821      (added 9/30/2008)

MSRP: $19.99
Age Range: 5 and up
Gender: Boys
Category: Vehicles - Small Toy
Licensed Products



Marvel's Spider-Man Regener8'r transforms into eight different type of vehicles. Lights and sound add to the fun.
ToyDirectory Product ID#: 20794      (added 9/29/2008)

MSRP: $19.99
Age Range: 8 and up
Gender: Boys And Girls
Category: General Games



Just as fun for adults as it is for kids, Cranium Family Edition features activities that challenge adults, too. From balancing cubes on elbows to deciding what the most popular pet was in ancient Egypt, kids and parents alike will celebrate the wacky collaboration that results from the outrageous activities teams are asked to complete. To play, teams work together to race around the board by completing a mix of classic and all-new CRANIUM activities, including sketching, acting, solving word and picture puzzles, completing scavenger hunts, sculpting with purple Cranium Clay and more.  The Data Head in your family will love guessing how many NFL teams are named after birds and trying to remember the first five gifts in “The Twelve Days of Christmas,” while the Creative Cat will enjoy sculpting a turtle out of Cranium Clay or attempting to draw a palm tree with their eyes closed.  Launch: 2008.
ToyDirectory Product ID#: 20765      (added 9/25/2008)

MSRP: $19.99
Age Range: 6 and up
SKU or Item #: 40463
Gender: Boys And Girls
Category: Pretend Play
Licensed Products



This soft, 3' whip features whip-cracking sound effects and theme music from the Indiana Jones movies. It includes a belt-loop attachment so that kids can easily carry the whip with them. Sounds can be silenced with the flip of a switch, and the product comes with three AA batteries.
ToyDirectory Product ID#: 20735      (added 9/24/2008)

MSRP: $59.99
Age Range: 3 and up
SKU or Item #: 18912
Gender: Girls
Category: Dolls
Educational



Little girls can press Baby Alive's bracelet to wake her and then mix her food and feed her with the included bowl and spoon. She "chews" food and "drinks" from her bottle, and when put on her own potty will "pee" and "poop." Kids need to hurry and get her there, though, or she might have an accident and her diaper will need changing. The doll comes with four AA batteries and is also available in Caucasian and African American varieties.
ToyDirectory Product ID#: 20732      (added 9/24/2008)

MSRP: $19.99
Age Range: 1 and up
SKU or Item #: 06104
Gender: Boys And Girls
Category: Infant & Toddler
Play Sets



Suitable for children ages 9 months and up, the Busy Ball Popper pops colorful balls out of the top after they are dropped onto the track. It features sound effects and eight songs, and requires 4 D batteries. This product received a 2003 NAPPA Gold Award.
ToyDirectory Product ID#: 20729      (added 9/24/2008)

MSRP: $34.99
Age Range: 8 and up
SKU or Item #: 01612
Gender: Boys And Girls
Category: Board Games
General Games
Battery Operated



This world-class MONOPOLY game for two to six players take participants to global cities on six continents. Each player has a MONOPOLY credit card, plus a digital device that acts as a bank to track the balance. It requires two AA batteries (not included).
ToyDirectory Product ID#: 20726      (added 9/24/2008)
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