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MSRP: $19.98
Age Range: 4 and up
Launch Date: November 2006
Gender: Girls
Category: Videos & DVDs



This fall Polly Pocket is launching her first ever full-length 70-minute direct-to-DVD movie – “PollyWorld”! Polly and her gal pals Lila, Shani, Crissy and Lea are off on another fabulous weekend adventure. They, along with the rest of their class, are invited to participate in a PollyWorld mega race for charity prior to the park’s grand opening. Students compete, pushing themselves to the limit enjoying thrilling rides, cool contests, shopping galore, disco diner and, of course, Polly and the Pockets’ latest hit single. Joining them on their adventure, Polly’s dad makes an appearance with some very special news. He’s getting remarried! Polly’s thrilled until she realizes that her mom-to-be may have ulterior motives. How will she break the news to dad? Girls will be thrilled to see the exciting conclusion and also relive key moments from the movie with a complete range of PollyWorld toys and products. Launch Date: November 14, 2006.
ToyDirectory Product ID#: 9570      (added 10/3/2006)

MSRP: $19.98
Gender: Girls
Category: Videos & DVDs



In “Barbie in the 12 Dancing Princesses,” Barbie dances her way into little girl’s hearts with an enchanting all-new adventure. Barbie, as the beautiful Princess Genevieve, and her eleven dancing princess sisters discover a secret entrance to a magical world where wishes come true. But when their feather is in danger of losing his kingdom, Genevieve and her sisters must work together to save the day. The learn that the power of family can overcome all obstacles. Special features include a “Shine” music video, “Merry Memory Ballet” game and a trailer gallery. In English, Spanish and French.
ToyDirectory Product ID#: 9251      (added 9/5/2006)

MSRP: $20.00
Gender: Girls
Category: Miniatures



Now Polly can travel around in style and get dressed for the occasion while she's at it. This limo for the popular character from Mattel comes with 18 pieces and a poster, as well as all the fun that fans of Polly have come to expect from her line of products.
— "We sell a lot of Polly Pockets by Mattel," was the flat-out assessment given by Grafton Stine, owner of Toys on the Square in Hummelstown, Pa.
— "We do Polly Pockets — they still sell well," said Rich Gordon, owner of Learning Express of Exton in Exton, Pa.
— Polly Pockets were offered by McDonald's in its Happy Meals at participating stores in August 2006, according to a press release published at Yahoo News.
ToyDirectory Product ID#: 9118      (added 8/24/2006)

MSRP: $14.95
Age Range: 3 and up
Gender: Boys And Girls
Category: Remote Controlled



Kids now have something hands-on to extend the experience of the popular movie by Disney and Pixar. It's not surprising that one of the most popular characters from the film sells well to kids who want to recreate the speed that made Lightning McQueen a racing force in the movie.
— "Anytime there is a popular movie, the products branded to them always sell well,” noted Neil Ramyad, assistant manager of Zittles/Zitomer in New York, NY.
— Dina Hanson, manager of Fun Stuff Inc. in Seaford, NY, added, "Right now, anything from the Cars movie is hot."
— RC lets kids mimic one of their favorite characters, Lightning McQueen. This is more a description than a unique selling point feature. In essence, this is the definition of a pretend play product.
ToyDirectory Product ID#: 8799      (added 7/28/2006)

MSRP: $44.99
Age Range: 8 and up
Gender: Boys And Girls
Category: Remote Controlled



Hot Wheels never seem to go out of style. Performance is key with this model as it comes with a power grip and can undergo the demands placed on it by enthusiastic car lovers of all ages.
— "Kids love remote control and Hot Wheels, so they really like what Hot Wheels has to offer," said Linda Doucette, manager of Learning Express in North Hampton, N.H.
— Joseph Baiocco, manager of Big Top of Scarsdale Inc. in Scarsdale, N.Y., offered the simple observation that "Hot Wheels from Mattel are always the best sellers."
— This radio-controlled vehicle from Hot Wheels gives its operators a feeling of speed and control.
ToyDirectory Product ID#: 8798      (added 7/28/2006)

MSRP: $29.00
Age Range: 6 and up
Gender: Boys
Category: Die-Cast



This is a beautifully crafted 2004 Mini Cooper Cabrio diecast model car on a 1:18 scale. It's a great collectible or gift piece, and is areal showcase model for any auto enthusiast.
ToyDirectory Product ID#: 8145      (added 6/6/2006)

MSRP: $24.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Electronics



Due out in July: The Backyard Boogie Boom Box features 10 Backyardigans songs from five different genres of music. Kids simply press one of the five characters on the front of the unit to hear songs and watch a psychedelic light show from the center of the unit. For interactive play, a microphone is attached that allows kids to hear their voice through the speakers as they sing along with their Backyardigan friends.
— “We’re looking forward to the Backyardigans Sing Along when it comes out,” said Tommy Jacobs, owner of The Jolly Rodger Gift Emporium in Mountain Home, Idaho. “Kids around here are real fans of the show, so the toys should sell well.”
— “Backyardigans is THE thing for the little ones, so I’m making sure to have all the toys that come in, or else,” laughed Didi Cohen, play princess (and owner) of Laugh All Day in Bismark, N.D.
— Brown Johnson, executive creative director at Nickelodeon Preschool Television of Nickelodeon Jr., has been raving about the Backyardigans since its inception, and she should know: She was the driving force in bringing “Dora the Explorer” and all its merchandising to the world.
ToyDirectory Product ID#: 7671      (added 4/21/2006)

Gender: Boys And Girls
Category: Dolls



Two years after their headline-making break-up, Ken is making a dramatic play to win Barbie back, leaving America wondering, “is a reunion in store in time for Valentine’s Day?” At a press conference before Toy Fair 2006, Ken revealed the results of his much-anticipated makeover, compliments of Hollywood’s premier stylist, Phillip Bloch and the Mattel design team. He stepped out with two new looks – the first, aimed at making a love reconnection with Barbie, included torn, rough jeans, a weathered, motocross leather jacket, vintage T-shirt and rugged boots. The second style, pictured here, reflects his beach boy roots, and is his “everyday” look: board shorts, white t-shirt and sun-kissed hair.
ToyDirectory Product ID#: 6969      (added 2/22/2006)

MSRP: $69.99
Age Range: 8 to 12
Gender: Boys And Girls
Category: Electronics



The pocket-sized Juice Box has a high-resolution full-color 3-inch LCD screen. One sample cartridge is included, with content from Cartoon Network and Vans Triple Crown. It also plays downloaded music from MP3 files and displays digital photos, with the help of an MP3 Starter Kit (sold separately). Juice Box also features a built-in speaker and a headphone jack. It's 4” x 5” x 1.5" and requires 3 “AA” alkaline batteries, not included.
ToyDirectory Product ID#: 6747      (added 1/30/2006)

MSRP: $16.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Dolls



Available starting at the end of 2005, Elina is part of a Mermaidia toy line, based on In the highly anticipated Spring 06 sequel To Fairytopia. In this adventure, the beautiful fairy Elina travels with her trusted friend Bibble to a magical place called Mermaidia. Elina’s adventure begins when she learns that the minions of Laverna have kidnapped their mer-friend, Prince Nalu. Elina and the mermaid Oceana set off to save Prince Nalu and prevent Laverna from getting the Repeller Berry. Along the way, fairy Elina will have to make the most difficult decision of her life: Will Elina give up her wings for a mermaid tail to help her friends in Mermaidia? Other available Mermaidia dolls include Shella, Marrisa and Nori.
ToyDirectory Product ID#: 6344      (added 1/5/2006)

MSRP: $9.99
Age Range: 3 to 12
Gender: Girls
Category: Dolls



The trendiest character in Bikini Bottom, Barbie loves making a splash with all her favorite friends from the SpongeBob SquarePants TV show. Now Barbie, SpongeBob and Patrick can have a spectacular time under the sea. Barbie comes dressed in stylin' surfer clothes looking cool as ever. This set comes with a Barbie doll, visor, SpongeBob outfit, cardboard surfboard and SpongeBob SquarePants figure. Doll measures approximately 11.5 inches tall.
ToyDirectory Product ID#: 6197      (added 12/28/2005)

MSRP: $19.98
Age Range: 5 and up
Gender: Girls
Category: Dolls



"The Barbie Diaries" features Barbie in the real world with a new toon-shaded CGI animated look and a contemporary soundtrack. As the new school year begins, Barbie is hoping her sophomore year will bring some exciting changes. With a special diary and charm bracelet, Barbie finds the courage to truly be herself and learns valuable lessons about friendship, self-confidence and even romance.
ToyDirectory Product ID#: 5803      (added 12/7/2005)

MSRP: $34.95
Gender: Boys And Girls
Category: Dolls



Perfect for entertaining or being entertained, Violette Barbie doll joins the Barbie Fashion Model Collection dressed for a stylish ball. She wears a gown made of printed silk organza over a satin underdress and tulle petticoat with lilac taffeta trim. It's a springtime vision of the ultimate romantic, retro ball gown — finished with violets in her hair. Her beautiful gown is designed exclusively for the Silkstone Barbie doll and is not for use with other Barbie dolls. This is a U.S. dealer exclusive item, available in December 2005 for 2006.
ToyDirectory Product ID#: 5760      (added 11/30/2005)

MSRP: $34.95
Gender: Boys And Girls
Category: Dolls



Cool. Fresh. Invigorating. Peppermint calls to mind a complex sweetness that enlivens the senses. The clean aroma and red and white striping evoke happiness and indulgence, candy canes, and a return to childhood. Celebrate the sweet tradition of this wonderful treat scented with the cool aroma of peppermint. This 2006 Barbie doll wears a strapless gown of off-white, accented with the red and off-white striping of peppermint candy, evening gloves, and “rhinestone” stud earrings. This scented doll is a delicious tribute to an invigorating flavor.
ToyDirectory Product ID#: 5759      (added 11/30/2005)

MSRP: $79.96
Gender: Boys And Girls
Category: Dolls



Tano Barbie doll is the fifth and final doll in the Treasures of Africa Collection and named for the Swahili number five. A fabulous fantasy, Tano Barbie doll is equal parts ethnic princess and couture queen. The Bryon Lars-designed beaded and molded top is worn with a striking belt featuring red feathers. Golden embroidery plays on the printed crepe cropped pant. Long, golden earrings, an elaborate beaded necklace with silvery accents, and red-ribboned shoes are the bold accessories. The breathtaking final element is an incredible headpiece, which includes a birdcage complete with red molded bird with feather tail.
ToyDirectory Product ID#: 5758      (added 11/30/2005)

MSRP: $34.95
Gender: Boys And Girls
Category: Dolls



I Love Lucy has been charming television viewers since 1951. An all-time favorite episode — The Operetta — has wacky Lucy Ricardo borrowing money from her woman’s club treasury. Then the group needs the money to stage an operetta. To save the $100 royalty fee, Lucy writes her own musical — The Pleasant Peasant — a love story about Lily of the Valley (Ethel) and Prince Lancelot (Ricky) whose love is thwarted by the gypsy queen, Camille (Lucy). Lucy rents costumes and scenery using a postdated check, assuming the money will be available in the club account after the show. The show is interrupted by moving men repossessing sets and costumes and Lucy is carried off stage, singing and slapping her tambourine.
ToyDirectory Product ID#: 5757      (added 11/30/2005)

MSRP: $19.99
Age Range: 5 and up
Gender: Boys And Girls
Category: Outdoor Fun



The water blaster shoots and blocks: kids stay dry while they drench the "enemy." The blaster doubles as a full-size shield that fits right over the arm. It has a choice of three different soaking streams. No pumping required. Turn the handle and it starts spraying.
ToyDirectory Product ID#: 5438      (added 11/9/2005)

MSRP: $19.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Dolls



The Invisible Woman Barbie® doll was one of four friends accidentally exposed to radiated cosmic rays during a rocket test flight. An integral member of the Fantastic Four, Susan Storm Richards is able to manipulate cosmic energy and render herself, or other people or objects, invisible. The Invisible Woman, complete with ?invisible? arms, comes with a cool key chain. Dolls cannot stand alone. Each sold separately, subject to availability. These dolls are due out in December 2005. Also due out that month is Barbie as Mary Jane Watson, Spider-Man´s high-school sweetheart. Coming in April 2006 are Barbie as Lois Lane and Ken as Superman.
ToyDirectory Product ID#: 5426      (added 11/9/2005)

MSRP: $24.99
Age Range: 3 and up
Gender: Girls
Category: Dolls



Due Late Feb/Early March 2006, this doll comes straight from the Disney Channel hit ?That?s So Raven. Raven Baxter, a seemingly normal teenager, and her two best friends are always getting into all kinds of adventures. This second Raven celebrity doll, That?s So Raven™ Stylin? Hair doll features lots of different ways for Raven to wear her hair: Long and curly for a special occasion, wild and colorful for a day with friends. Little girls can add a curly hairpiece with lots of attitude or mix it up with braids and colorful ribbon. The doll comes with a silky, lavender hairpiece that matches her superfine outfit. Doll cannot stand alone.
ToyDirectory Product ID#: 5425      (added 11/9/2005)

MSRP: $24.99
Age Range: 3 and up
Gender: Girls
Category: Dolls



At the Build-A-Bear Workshop® Where Best Friends Are Made® Barbie® doll creates adorable cuddly friends like a beary best friend, Cuddly Teddy! It?s all about love, friendship and lots of hugs at the Build-A-Bear Workshop®! Barbie® doll is dressed in a trendy outfit and includes Cuddly Teddy, a cute outfit for the bear and a signature Build-A-Bear cardboard home. Colors and decorations may vary from those shown. Dolls sold separately, subject to availability. Dolls cannot stand alone. Doll will be available in January 2006.
ToyDirectory Product ID#: 5424      (added 11/9/2005)

MSRP: $5.99
Age Range: 6 and up
Gender: Boys And Girls
Category: General Toys



This all-knowing soothsayer has sure stood the test of time. Shake it up, ask it a yes or no question and in the window will appear the answer.
? Briana Miller, manager of Rockridge Kids of Oakland, Calif., said that when they get the product in, it ?sells just fine.?
? According to Palo Alto Sport & Toy World manager, Eric Hager, this product still sells well for customers of all ages. For tween and teen girls, his store did ?okay? with a pink tween/teen girl version called the Magic Date Ball. He suspects his store will get it back on shelves if they can negotiate a good price.
? ?I never had one as a kid, and as a result I was unfocused and directionless. Fortunately, I now have one in my office, and it helps me greatly in my professional life,? wrote Robert I. Hedges from Burnsville, Minn. who gave the product 5 out of 5 stars on Amazon.com.
ToyDirectory Product ID#: 5139      (added 10/21/2005)

Gender: Boys
Category: Pretend Play



The mega rig breaks apart and transforms into 30 other trucks, and the dinosaur opens its jaws and roars. Tools it comes with include a firing missile launcher, a working winch and a capture claw. It also includes a helicopter and 2 Matchbox men, along with 3 LR44 batteries.
ToyDirectory Product ID#: 4879      (added 9/30/2005)

Age Range: 3 and up
Gender: Girls
Category: Dolls



From the movie "Barbie and the Magic of Pegasus" comes a new line of Barbie toys. This doll sets Barbie as a princess in a world of winged horses and cloud castles, and along with her sparkling purple gown comes a tiara and light-up wand. A bonus activity DVD with three games is also included.
ToyDirectory Product ID#: 4564      (added 9/13/2005)

Age Range: 2 and up
Gender: Girls
Category: Dolls



The Checkup Center accessory lets your child play doctor to a Little Mommy doll, complete with examining table and medical tools. Doctors can treat the patient with a toy thermometer, bandages, and a stethoscope that actually produces the sound of a heartbeat. The Checkup Center also includes a scale, medicine, and a measuring device.
ToyDirectory Product ID#: 4563      (added 9/13/2005)

MSRP: $13.00
Age Range: 1 and up
Gender: Girls
Category: Dolls



The Little Mommy doll provides your child with the opportunity to play with and nurture a baby of their own. Children can bottle-feed the baby (no liquids), play with a set of toy keys, and teach the baby using a building block. The doll´s torso is soft, for holding and cuddling, while the head and limbs are sturdier and more realistic. The Little Mommy doll also offers a line of accessories, including a swing, a rockinghorse, a high chair, and a stroller, all purchasable separately.
ToyDirectory Product ID#: 4562      (added 9/13/2005)
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