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Products from MATTEL INC.
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Below are a select number of products from MATTEL INC.



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MSRP: $24.99
Age Range: 3 and up
Specialty: No
Gender: Girls
Category: Electronics
Creative Activities



Girls can use the freaky skull key to open the Fearbook and access a specially locked section, where they can write secret messages with a “magic reveal” pen. Another lockable compartment can hide a pen and marker, composition book, and creepy stickers. When the button on the back is pressed, the book records a re-playable message.
ToyDirectory Product ID#: 29776      (added 7/27/2010)
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Age Range: 6 and up
Specialty: No
Gender: Girls
Category: Electronics
Novelties



With the iCoffin gadget, kids can play games, “text" the Monster High friends, and get dreadfully cool details about all the creepy characters. Use the outside buttons to scroll and play electronic games, then slide out the keypad to type special messages.
ToyDirectory Product ID#: 29777      (added 7/27/2010)
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MSRP: $24.98
Age Range: 3 and up
Gender: Girls
Category: Animal Figures
Dolls



Girls can place this horse in the glitter-pink tub and use the real working shower head with water to reveal pink color change streaks on her mane and tail, plus colorful body art designs. Tawny the horse comes with a saddle, trophies, ribbons and treats.
 — As of 8.12.10, this product had 4 out of 5 stars from six reviews on ToysRUs.com and was listed No. 19 in best-selling toys and games. PROS: Entertaining, cute and encourages imaginative play. CONS: Some parents questioned its quality.
ToyDirectory Product ID#: 30014      (added 8/12/2010)
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MSRP: $4.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Die-Cast
Vehicles - Small Toy
Cars



The Hot Tunerz 5-Pack of Hot Wheels cars from Mattel features five different models and five sharp paint jobs on realistic street racing cars.  The free-rolling cars are modeled to a detailed 1:64 scale, and are a great starter or addition to a collection of other Hot Wheels cars.
—“You can't have a toy store without Hot Wheels,” said Sue Hottel, owner of No Kidding in Mattapoisett, Mass., in July 2010.
— Six out of 38 retailers said Hot Wheels are a best-selling item during a July 2010 survey of top-selling die-cast items.
— Gwen Bowden, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly in a Summer 2011 survey that her best-selling die-cast is "Hot wheel cars, both singles and 5 or 6 packs." She sells about 36 each month.
ToyDirectory Product ID#: 30326      (added 8/30/2010)
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MSRP: $4.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Die-Cast
Vehicles - Small Toy



With realistic, modern details shrunk down to a size that fits in the palm of a child's hand, the Service Center 5-Pack of Matchbox cars from Mattel brings the excitement of city streets within reach.  Tow truck, fuel tanker semi, heavy duty pickup and the other members of the set are completed with believable branding.  Matchbox cars can be collected or traded, and their durable die-cast construction will stand up to plenty of play.
— “[Matchbox] is a good price point for our store,” said Mike Snyder, manager of The Game Place in Charlottesville, Va. Snyder said his wife refers to Matchbox cars as “reward toys”.
— Out of 38 retailers, four said Matchbox cars from Mattel are their top-selling die-cast item, reporting sales averaging 40 per month during a July 2010 survey.
— In a Summer 2012 survey about die-cast toys, Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly that they sell about 12 of this Matchbox car 5 pack each month.
ToyDirectory Product ID#: 30327      (added 8/30/2010)
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MSRP: $45.00
Gender: Girls
Category: Dolls



Stephenie Meyer's Twilight tells the tale of teenage romance between mortal Bella Swan, and the intriguing, dazzlingly beautiful vampire, Edward Cullen. The cultural phenomenon continues with New Moon, the follow-up movie to Twilight, in which Stephenie Meyer introduces werewolf Jacob Black as a new love interest for the main character Bella Swan. Get all three collectible dolls at one great low price.  The Barbie Pink Label - Twilight Collector Doll 3-Pack Bundle includes Bella Swan, Edward Cullen and Jacob Black.
— As of 10.25.10, this product was rated #11 in Walmart's Dollhouses and Furniture.
ToyDirectory Product ID#: 30960      (added 10/26/2010)
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MSRP: $39.99
Age Range: 3 and up
Gender: Girls
Category: Dolls



Girls can play out the role of bride and bridal party with Barbie® I Can Be™ Bridal Gift Set plus have access to online content that also creates a digital destination for girls to further “try on” the role as well! Code inside each package unlocks career-themed content online. Includes 5 dolls (Barbie®, Ken®, Skipper®, Kelly® and Tommy®) plus accessories.
 — As of 10.25.10, this product was listed in the top 30 best-selling toys and games on Target.com.
ToyDirectory Product ID#: 30966      (added 10/26/2010)
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MSRP: $19.99
Gender: Girls
Category: Dolls - Talking
Dolls
Action Figures



This Ken doll features a built-in microphone and recorder so that kids (or mischievous adults) can make Ken say ANYTHING they want. Yes, anything. The recording can be played back in the recorder’s voice, “Ken’s” voice or what is described as a “high-pitched” voice.
ToyDirectory Product ID#: 31696      (added 2/18/2011)
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MSRP: $74.99
Age Range: 2 and up
Gender: Girls
Category: Dolls
Dolls - Talking
Pretend Play



The Little Mommy My Very Real Baby Doll features interactive light and motion innovation for a realistic play experience. Full of lifelike movements and sounds, baby doll will ask for her juice pop and teddy bear accessories - and when placed in her hands – will recognize and respond to them. Hand baby doll her juice pop to lick, and her tongue lights up green until it's magically wiped away. The boo-boo on her leg also lights up, so kids can help make her “all better” and magically wipe it away too.
Tickle baby doll’s foot to make her laugh. Place doll in a lying down position and she will recognize that it is nap time and close her eyes. Includes a doll, juice pop, bear, ”bandage”, wiping cloth, bowl and spoon accessory pieces. Launch date: Fall 2011.
ToyDirectory Product ID#: 31698      (added 2/18/2011)
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MSRP: $49.99
Age Range: 6 and up
Gender: Girls
Category: Interactive
Dolls
Robotics



Made of soft, tactile skin that enables lifelike movements, girls can poke and squeeze a Fijit Friend for a verbal reaction.  With word recognition capability, Fijit Friends can understand and respond to more than 30 verbal commands, culling from more than 150 built-in phrases and jokes. Girls only have to turn up the music dial to transform their Fijit Friend into a dancing machine. With Beat Detection functionality, Fijit Friends can recognize different types of music and perform different dance moves for each beat. Fijit Friends includes four original songs of their own. Fijit Friends come in an assortment of four that each feature distinct colors, voices, ears and personalities and feature integrated Sonic Chirp technology - special audio coding embedded into an external device or media platform (mobile applications, webisodes, television commercials and more), that when detected by Fijit, triggers various programmed reactions. Launch date: Fall 2011.
ToyDirectory Product ID#: 31700      (added 2/18/2011)
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MSRP: $29.99
Age Range: 4 and up
Gender: Boys
Category: Cars
Action Games
Construction



These new tracks for Hot Wheels cars can be mounted on the wall using sticky mounting strips by 3M Co. that won't damage walls or wall paper. Kids can bring their tracks to new levels of fun with Hot Wheels Wall Tracks. Compatible with all standard Hot Wheels cars, these innovative tracks are mounted to the wall using sticky mounting strips from 3M Co., that can safely be removed from walls without leaving residue or stripping the paint. Wall tracks can also go up doors, accross corners, and can be connected with standard Hot Wheels tracks too.

Product Videos:
ToyDirectory Product ID#: 31705      (added 2/18/2011)
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MSRP: $14.99
Age Range: 5 and up
Gender: Boys And Girls
Category: Board Games
General Games
Licensed Products



One player draws a construction card and builds the structure shown. Next, an opponent loads an Angry Bird onto the launcher and catapults the bird to knock down structures and pigs. The player with the most points and knockdowns wins. Features three Angry Birds, four green pigs, one slingshot-style launcher, structure pieces and multiple mission cards. For one or more players. Launch date: May 2011.
— As of 12/17/2012 this product had 3.9 out of 5 stars from 252 reviews on Amazon.com. Pros: Great alternative to the app for parents who want to reduce kids' screen time; fun for the family to play together; helps kids develop dexterity and patience. Cons: Certain structures are too elaborate to build and don't seem to be grouped in the correct level of difficulty; kids with short attention spans may lose interest in building the structures; structures are easy to knock down, which can be frustrating for younger players.
ToyDirectory Product ID#: 31720      (added 2/18/2011)
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MSRP: $19.99
Age Range: 3 and up
Gender: Girls
Category: Videos & DVDs
Dolls



In this all new movie, Barbie discovers that two of her dearest friends are actually fairies, and Ken has been taken to a secret fairy world not far away. Barbie and her rival Raquelle must stick together to bring him back. Along the way they learn that the real magic lies not just in the fairy world itself, but in the power of friendship. Run time: 90 minutes.
ToyDirectory Product ID#: 31935      (added 3/16/2011)
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MSRP: $24.99
Gender: Boys And Girls
Category: Card Games
Electronic Games



For the first time ever players are able to customize and personalize their UNO game with UNO Roboto. Record each player’s name and set unique house rules, then let UNO Roboto get the party started with surprise commands and funny phrases that change-up the game every time.
ToyDirectory Product ID#: 31952      (added 3/17/2011)
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MSRP: $59.99
Age Range: 5 and up
Gender: Boys And Girls
Category: Cars
Electronics



The Hot Wheels Video Racer is a car with a video camera and LCD screen built in. It can capture up to 12 minutes of footage, and kids can add music and special effects to their video. The movies can be uplaoded to a computer via the car's USB port. The car can also be attached to a bike helmet, skateboard, or wrist, so kids can record their adventures wherever they go. The Hot Wheels Video Racer is compatible with all Hot Wheels tracks. Launch date: Fall 2011.
ToyDirectory Product ID#: 31953      (added 3/17/2011)
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MSRP: $29.99
Age Range: 6 and up
Gender: Girls
Category: Dolls
Dolls - Accessories



Girls can design their own hair extension designs, then print them out on the included extensions. There are also included designs. The extensions can be worn by Barbie, little girls, or both. The set includes a Barbie doll and sheets of printable hair extensions. Additional extension packs are sold separately for 14.99.
ToyDirectory Product ID#: 31954      (added 3/17/2011)
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MSRP: $24.99
Age Range: 8 to 12
Gender: Boys
Category: Action Figures
Collectibles
Novelties



World Wrestling Entertainment Legends Figure Collection Series #5 features some of the most famous superstars in wrestling history with the Legends Collection. Featuring never-before-seen classic Superstars, the line offers extreme articulation, detail and amazing accuracy while capturing 50 years of WWE's rich and exciting heritage. This figure portrays Macho Man Randy Savage, who passed away in May 2011.
ToyDirectory Product ID#: 32341      (added 5/24/2011)
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MSRP: $21.99
Age Range: 3 and up
Specialty: No
Gender: Boys
Category: Play Sets
Action Figures
Licensed Products



Cars 2 Siddeley the Spy Jet Transporter is Inspired by the new hit Disney/Pixar film, Cars 2. This Spy Jet that can hold up to three 1:55 scale die-cast vehicles and “secret” surprises inside. Twist the jet’s turbine to reel in the tow hook, roll it along, or prepare to aim and fire the projectile missiles.
ToyDirectory Product ID#: 32433      (added 6/8/2011)
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MSRP: $30.99
Age Range: 6 and up
Specialty: No
Gender: Girls
Category: Dolls
Pretend Play



There is a new ghoul at Monster High, Spectra Vondergeist who is making a scary good impression. Spectra Vondergeist is the daughter of Ghosts, and she can float through the walls with an uncanny ability to overhear school gossip. Spectra would be lost without best friend and sidekick, Rhuen, a Ghost Ferret that’s always getting to mischief. Spectra Vondergeist doll is fully articulated so she can be posed in many different ways and includes pet Ghost Ferret Rhuen, doll stand, brush, diary and accessory.
— As of 9/9/2011 this product was ranked number 8 on Amazon.com's list of Hot New Releases in Toys & Games, and had 4.3 out of 5 stars from 11 customer reviews. Pros: Translucent limbs are unique and ghostly; chain jewelery and accessories are neat. Cons: One reviewer wrote that the doll's leg broke hours after purchase; this doll is thinner than the other dolls in the Monster High line and might promote an unhealthy body image; the ferret figure cannot stand on its own.
ToyDirectory Product ID#: 32882      (added 9/9/2011)
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MSRP: $19.99
Age Range: 5 and up
Specialty: No
Gender: Boys And Girls
Category: Board Games
Licensed Products
General Games



The game of exciting skill and action game based on the best-selling phone app, Angry Birds On Thin Ice, lets players build, launch and destroy with fun features, including pigs with helmets, breakable ice block building pieces, an "exploding" TNT box and the large red bird character. Players draw a card and build the structure shown before their opponents launch Angry Birds in an attempt to knock down the structure-and the pigs-to win points. Includes 2 Angry Birds, 3 green pigs, 1 slingshot-style catapult launcher, structure pieces and mission cards.
ToyDirectory Product ID#: 32973      (added 10/5/2011)
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MSRP: $42.99
Age Range: 6 to 12
Specialty: No
Gender: Girls
Category: Dolls
Tween
Collectibles



The girls from Monster High are fabulously freaky and ready to cheer in their fearleading uniforms. The three Draculaura, Cleo de Nile and Goulia Yelps dolls come with a set of pom poms and a Skullete megaphone and they're ready to get the high school crowd up on their feet and out of their seats. Draculaura and Cleo are dressed in cheer uniforms and ready to rock the crowd and Ghoulia is there to "represent" as the ultimate Monster High fan.
— As of 10/18/2011 this product had 4.8 out of 5 stars from 5 reviews on ToysRUs.com. Pros: Great attention to detail; lots of accessories.

Product Videos:
ToyDirectory Product ID#: 33062      (added 10/19/2011)
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MSRP: $34.97
Age Range: 6 and up
Specialty: No
Gender: Girls
Category: Dolls
Collectibles
Tween



Frankie, Clawdeen and Draculaura have all been getting ready together to "cut up" the dance floor and boogie the night away at the Dawn of the Dance at Monster High. This three-pack is the only place you can find Draculaura in her Dawn of the Dance outfit.

Product Videos:
ToyDirectory Product ID#: 33064      (added 10/19/2011)
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MSRP: $84.99
Age Range: 3 and up
Specialty: No
Gender: Girls
Category: Dolls
Dolls - Accessories



The Mattel Barbie Sisters Go Camping! Camper has everything Barbie needs for her camping trips in one foldable and portable camper. With enough room to sleep all four sisters, the pink-tastic design of the camper with cool graphic touches is sure to please all. Kitchen accessories, such as food pieces and dishes, are included to enhance imaginative play, along with a bathroom complete with a toilet and shower. Don’t forget to bring Barbie’s cute puppy along for the ride, and use the pet bed for when it’s time to rest. The camper even comes with a Jacuzzi for Barbie and her sisters to relax in. This totally foldable and portable design makes it easy to carry anywhere, so Barbie’s adventures can continue anyplace.

Product Videos:
ToyDirectory Product ID#: 33070      (added 10/19/2011)
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MSRP: $54.99
Age Range: 6 to 8
Specialty: No
Gender: Boys
Category: Action Figures
Action Games
Licensed Products



The Mattel WWE Colossal Crashdown Arena Play Set is the largest play set where Flexforce figures can fight it out for the ultimate title. The belt is up for grabs, hanging from the top of the ceiling to taunt all those who fight for it. Simply defeat opponents on the authentic Raw-themed skirt and ring, then climb to the top of the ceiling to grab it. But be careful, the entire superstructure is collapsible, so players will have to hurry to reach for the belt and make it their own before it all falls. Recreate  favorite matches between contenders, and decide for who deserves the title.

Product Videos:
ToyDirectory Product ID#: 33078      (added 10/19/2011)
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MSRP: $24.99
Age Range: 6 to 10
Specialty: No
Gender: Boys And Girls
Category: Interactive
Electronics
Tween



This updated Password Journal includes a new look and feel with some of the cool features tweens love most about previous versions including a microphone to record voice for security access. Also, a voice recording alerts you when intruders have tried to access your journal. This version has a new feature: a hidden compartment that only the user can access by using a second voice—activated password. The Journal comes with a pen and an assortment of fun stickers to decorate with. Light allows girls to share special messages with friends.
— As of 11/04/2011 this product was 19.99 on Amazon.com
— As of 11/04/2011 this product had 3.2 out of 5 stars from 26 reviews on Amazon.com. Cons: Sound quality is poor; batteries ran out quickly.
ToyDirectory Product ID#: 33129      (added 11/7/2011)
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