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June 2010 | Vol. IX - No. 6
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Videos: Dolls Bask in the Spotlight

MGA Goes Specialty and Ty Dolls Shrink


MGA Entertainment has launched a culturally diverse line of 18" dolls for the specialty market, and Ty Inc. has scaled down its doll designs with new Li'l Ones, already proving to be strong sellers in some stores. Watch TDmonthly Magazine's 2010 trade show videos below to see babies with blankets and other fun doll lines.



Gender: Girls
Category: Dolls
Tween
Collectibles



MGA's collectible fashion doll line features 18" multiethnic dolls from around the world in regional attire. Launch date: 2010.
ToyDirectory Product ID#: 27797      (added 3/30/2010)
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Launch Date: September 2010
Gender: Boys And Girls
Category: Dolls
Pretend Play



BarbieŽ doll?s 125th career, as selected by girls around the world is News Anchor! News Anchor BarbieŽ doll will make her debut this fall in a pink suit with black accents, a news folder, camera and a microphone and the ?B News? logo.
ToyDirectory Product ID#: 27617      (added 3/17/2010)
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Age Range: 5 and up
Gender: Boys And Girls
Category: Creative Activities



Aspiring fashion designers can achieve “Runway Ready” status, with Harumika – the new dress-form fashion doll from Bandai America Inc. Already a huge phenomenon in Japan, Harumika lets girls “style their imagination” and easily design attire with colorful fabrics and fashion accessories – all with no sewing required.
ToyDirectory Product ID#: 22505      (added 2/17/2009)
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Wholesale Price: (Log in to view)
MSRP: $29.99
Gender: Girls
Category: Infant & Toddler
Gifts



18 inch stuffed baby doll with blanket. Plain and striped soft poly knit fabric. Embroidered face and buttons. Double blanket consists of plain soft polar fleece and striped poly knit fabric. Laboratory tested. Hypoallergenic.
ToyDirectory Product ID#: 27869      (added 4/5/2010)
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MSRP: $42.00
Age Range: 3 and up
Gender: Girls
Category: Dolls



These 14", all-vinyl baby dolls drink and wet and love to take a bath; they are excellent potty training aids too. Paul is even anatomically correct. Each doll comes complete with color-coordinated potty, pacifier, feeding bottle and diaper. Paul and Emma are recommended by several child experts, including Dr. Phil, whose potty-training method consists of an approach that includes an anatomically-correct doll and a “potty party.”
ToyDirectory Product ID#: 4493      (added 9/8/2005)
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Gender: Girls
Category: Dolls



12" porcelain doll clutching a plush white lamb. Hayley is wearing a long, pink dress trimmed with white lace and a headdress adorned with flowers.
ToyDirectory Product ID#: 27675      (added 3/24/2010)
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MSRP: $19.99
Age Range: 3 and up
SKU or Item #: 980001
Launch Date: January 2010
Gender: Girls
Category: Dolls
Dolls - Accessories
Novelties



Girls can ring their favorite fairy tales to life with MGA’s My Favorite Princess doll. She comes with her own tiara, dazzling dress and shoes, plus a display stand. She also comes with a "life-size tiara for princess role play," Susan Hale, PR Director of MGA Entertainment, told TDmonthly. Launch date: Jan. 6, 2010.
— Terri Maccarrone, GM of Specialty Toys at MGA Entertainment, told TDmonthly in June 2010 that this product is not being developed.
ToyDirectory Product ID#: 27696      (added 3/24/2010)
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MSRP: $4.99
Age Range: 3 and up
Launch Date: April 2010
Gender: Girls
Category: Dolls
Collectibles



This miniature, poseable play doll is about 4" tall and comes in a box with a cat and a brush accessory. Brianna is one of eight dolls in the Ty Li'l Ones collection. Launch date: Spring 2010.
— "The No. 1 thing we just got in is the Li'l Ones from Ty," Steve Banducci of Games Unlimited in Danville, Calif., told TDmonthly in March 2010. "We got in 96 two weeks ago and we have about 15 left. Kind of a surprise."
ToyDirectory Product ID#: 27580      (added 3/15/2010)
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Launch Date: November 2010
Gender: Boys And Girls
Category: Dolls
Pretend Play



Computer Engineer BarbieŽ, debuting in Winter 2010, inspires a new generation of girls to explore this industry, which continues to grow and need future female leaders. BarbieŽ designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the geek chic wardrobe and accessories for Computer Engineer BarbieŽ: a binary code patterned tee, smart phone, Bluetooth headset, and laptop travel bag.
ToyDirectory Product ID#: 27618      (added 3/17/2010)
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Gender: Girls
Category: Dolls
Collectibles



This 6" poseable fairy with mesh fairy wings debuts the Precious Pudgy Doll Collection by The Doll Maker & Friends.
ToyDirectory Product ID#: 27672      (added 3/24/2010)
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MSRP: $39.99
Age Range: 6 and up
Launch Date: October 2009
Gender: Girls
Category: Dolls
Dolls - Accessories
Educational



The BFC, Ink. (Best Friends Club, Ink.) 18" doll line consists of three characters: Addison, Kaitlin and Calista, each with her own unique personality and story to tell. Each articulated doll comes with relatable fashions, a version of the classic fortune-teller game and interactive journals meant to inspire girls to discover their individuality. The line is anchored by a series of tween-targeted fiction books, in partnership with Parragon Publishing. Awards: Dr. Toy 100 Best Children's Products 2009, Family Fun Top Ten Toy of the Year 2009; and iParenting Media 2009. "MGA Entertainment introduced the BFC, Ink. doll line with the goal of bringing a larger-than-life experience to girls," Negar Treister, Director of Communications, MGA Entertainment, told TDmonthly. "With this in mind, it packaged each 18" articulated doll with extra fashions, a version of the classic fortune-teller game and an interactive activity journal. This vision resulted in a doll that is not only beautiful, but also unparalleled in the holistic play value it brings to girls." Launch date: October 1, 2009.
ToyDirectory Product ID#: 26182      (added 11/25/2009)
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Julie L. JonesWriter's Bio: Julie L. Jones has written articles for both newspapers and magazines. Before joining the staff of TDmonthly Magazine, she worked as a communications writer and provided editorial support for a market research company. Read more articles by this author

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