MEGATRON is finally free, and his might will make the Earth quake. He possesses advanced AUTOMORPH technology designed to enhance vehicle-to-robot conversion that activates final battle mode, which comes with all the requisite lights and sounds. Robot mode features a launching rocket claw that becomes a chain whip and arms that combine to create MEGATRON'S infamous and deadly fusion cannon. He also has CYBERTRON jet vehicle mode.
— "Transformers will probably be the big thing," said Michelle, manager for Whippersnappers in St. Simon’s Island, Ga., when discussing upcoming sales for the 2007 Christmas season.
— Gary, manager of Johnny's Toys in Covington, Ky., told TDmonthly that movies such as “Transformers” will have a big impact on holiday sales. "They are popular at the theater and lots of them will be out on DVD for the holidays. That is when the movie toys do really well,” he said.
— Five of 54 retailers, concentrated in the Southeast, believe the Transformers line will be popular for the holidays.

Poised in his classic post-homerun stance, this figure of the Oakland Athletics and New York Yankees Hall-of-Famer stands 6” tall. He can be purchased in either team uniform and comes with a baseball bat, a helmet and a 7” x 5-1/2” base. Launch date: July 2007.

This is the second Johnny Damon figurine in McFarlane Toys’ MLB Series line. Here, the New York Yankees’ center fielder is depicted in mid-stride on his way out of the dugout waving to the crowd. The 6” collectible comes with a 4” x 6” dugout base. Launch date: July 2007.

This 6” model of Andy Pettitte stands frozen in mid-pitch on a 7” x 3” base. He comes with his baseball, his glove and his New York Yankees uniform. Launch date: July 2007.

This beautiful 5 ¾”-tall action figure of Jessica Alba in her role as Max Guevara from the “Dark Angel” TV series has hidden hip articulation and comes with a pair of replaceable hands. The motorcycle has rev-up speed-away action, a headlight and a kickstand.

This stunning 5 ½”-tall action figure of Jessica Alba in her role as Max Guevara from the “Dark Angel” TV series has long flowing hair and a beautifully sculpted body. The figure includes a grappling hook and rope, backpack, toolkit, harness and an extra set of hands.

From the Mythical Realms line, this hand-painted piece is made from translucent phthalate-free PVC. Other creatures in the Mythical Realms collection include Poseidon, Griffin, Mermaid, Pegasus and Minotaur. Launch date: January 2008.

This figure with a poseable flight base and a removable “invisible” force field is based on Jessica Alba’s role as Sue Storm, aka the Invisible Woman, in “Fantastic Four: Rise of the Silver Surfer.”

He almost makes you want to duck as he swings that battle axe with all his might, his long hair flying about covering the battle-raged expression on his angry face. It's the realism that comes with all the Schleich figurines, and it's never been better expressed than with the Hellebardier knight warrior. Standing 3.7" tall, which is 1:20 scale, this figurine possesses true-to-life modeling, is meticulously hand-painted, and comes with historically accurate detailing.
— "Schleich company — the knights are very popular," said Deb Necker, owner of Necker’s in Simsbury, Conn., when asked to predict Christmas 2007 sales for young boys.

The 6” BossMan can be a workplace hero or villain. He comes with three interchangeable Bossy Mood Faces (Office Clown, Boss from Hell and Serious Boss faces), a Wisdom Amplifier (megaphone), a Magical Management Stogie (cigar), a Wireless Worker Leash (cell phone) and more. BossMan even comes with a manual detailing his powers, vulnerabilities and catchphrases.

Money-hungry financial hero MoneyMan stands 6” tall. He comes bankrolled with a Super Weapon of Choice (cold hard cash), a pair of Finance-O-Vision (spectacles), an Imaginary Number Generator (calculator), a Document Storage Vault (briefcase), a Backup Savings Account (piggy bank) and an Evidence Eliminator (paper shredder). MoneyMan even comes with his very own manual.

The plastic superhero GeekMan stands 6” tall and can be posed in lots of nerdy positions. He comes equipped with a Visual Input Device (removable glasses), a Cerebral I/O and Trusty Sidekick (laptop), a Geek Battery Charger (coffee mug) and more. GeekMan comes with a manual detailing his superpowers, vulnerabilities and catchphrases.

A heroine for hard working moms, the SuperMom figure stands 6” tall. She comes equipped with a Little Angel and Mini Monster (baby), a Calm Mom Head, a Frazzled Mom Head, Fashionable Footwear in the form of work heels and mothering shoes, a Super-Long To-Do List and more. SuperMom also comes with an owner’s manual detailing her superpowers and catchphrases.

JAKKS advertises the Elimination Chamber as the largest WWE ring playset they’ve ever made, and that’s no joke! This 33 by 15-inch steel-caged ring can hold a whopping 85 WWE action figures inside to host an all-out brawl. 12 Turnbuckles, 4 die-cast metal posts, four sliding chamber doors and a removeable roof, this 40-piece ring is a must-own for any WWE action figure collector.

Unleash the Animal! WWE’s former World Heavyweight Champion, Batista, is pumped up and ready for action inside the ring. Deliver the deadly Batista Bomb on your opponents and reclaim the gold. Afterwards, celebrate with some classic in-ring posing for the fans. This multi-poseable 6-inch figure comes fully detailed, with realistic tattoos rendered exactly the way you’d see them on the real Batista. Launch date: Early October 2007.

WWE’s blonde bombshell, Torrie Wilson, comes dressed to distress in JAKK’s newest installment of Ruthless Aggression 28 action figures. Watch out—just because this WWE diva has never held a championship belt doesn’t mean that she doesn’t mean business. Wilson, a former Ms. Galaxy Winner and cover girl, comes with her own storage locker that can be used as a weapon. Launch date: September 2007.

Ready to charge into battle at any second, the sturdy plastic Knight Baron from Playmobil comes with charming details and a cartoonish, endearing face. The knight’s generous red beard is covered by an intricate helmet and his armor is completely removable. Knight Baron comes with a sword, shield and trusty dog companion. He is fully compatible with all the Playmobil knight accessories. Shirley Reilly, owner of Let's Play in Hillsboro, Ore., told TDmonthly, “I sell lots of those. Altogether, I probably sell 50 units a month of Playmobil. Kids actually do collect the Playmobil and try to get every one in a category, and then a new category will come along.”

Get set to sail on the high seas with this boxed set of pirate fun! This complete set of fun comes with three pirate figurines, a boat and two chests of booty. Sturdy plastic figurines are brightly painted so that young collectors can act out their favorite pirate scenes. Sturdy construction means hours of fun, and these figures can be used with other Schylling pirates and accessories. Young collectors can set up the pirates in dioramas or still poses, or use them as play figures. Schylling offers “lots of nice incentives for retailers, such as with shipping,” Donna Sedgwick of Toy Mill in Tiverton, R.I., told TDmonthly.

This enormous expansion for the popular D&D Miniatures game features a nearly 1’ white dragon and two epic warriors: the dark elf Drizzt and the barbarian Wulfgar. Kids who already play D&D Minis will love this epic expansion, and those who enjoy dragons and fantasy will delight in the collectability of this product. These collectible figures require the D&D Miniatures Starter Set to play the D&D game. Launch date: November 2007.

Two players can engage in epic, all-out space combat with the set’s six 25mm miniatures, each representing a different iconic Star Wars character. A two-sided battle map is also included. Over 150 figures can be collected to expand the game. “The Star Wars Miniatures game is the only product on the market that combines the fun of collecting Star Wars with fast and intriguing game play,” Wizards of the Coast Public Relations Director Tony Nelson told TDmonthly. Launch date: July 2007.

This fully articulated, collectible Donkey & Puss in Boots figure allows kids to recreate action scenes from the Shrek movies. The Shrek Movie Action Figures line also includes Prince Charming, Shrek with armor and Shrek without armor. Each figure comes with a different card game: Slap Jack, Old Maid, War or Go Fish. Launch date: May 2007.

This fully articulated, collectible Shrek figure allows kids to recreate action scenes from the Shrek movies. The Shrek Movie Action Figures line also includes a version of Shrek without armor, Prince Charming and Donkey & Puss in Boots. Each figure comes with a different card game: Slap Jack, Old Maid, War or Go Fish. “For the Shrek figures we just spent piles of time making sure likeness of the characters was met. We spent extra time and money on the paint operations to keep a high end collectors look.” Reagan Holmes, of MGA Entertainment’s public relations department, told TDmonthly. Launch date: May 2007.

This action figure helps bring Samson’s Tale of Glory to life for children. He stands 13” tall and comes with a miniature storybook titled, “Samson, the Strongest Man to Ever Live.” Launch date: August 1, 2007.

With their adorable cherubic faces, these delightful Sculptstone™ figurines are wonderfully detailed with iridescent and glitter accents. Fairy lovers will want to help these novices become full-fledged fairies by becoming fairy “godparents.” They can serve as great inspirational keepsakes for encouragement and support to help gift recipients believe in themselves and their goals. Launch date: September 2007.

Defender Snake has two medium missile launchers and comes with a supply container. Launch date: July 2007.