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Lite-Brite®, the classic toy that's been letting kids create with light since 1967 is being reintroduced with updates! 200 shaped pegs, light effects, 6 reusable templates, and removable storage tray insure that generations to come will continue to be delighted and inspired by this childhood favorite. 8"x 11.5"x 0.5".
ToyDirectory Product ID#: 37028      (added 11/13/2014)
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Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Preschool
Construction
General Toys



Squigz Benders join Squigz imaginative construction. These Fun Little Suckers bend, twist and loop their way into creative play! Connecting to each other and to any solid, non-porous surface - Squigz are a species all their own. They flex. They stick. They suck people into creativity. Once they take hold, it takes some pull to separate them. When Squigz POP! in protest - you’ll have to admit… your hands and ears are shamelessly delighted!
ToyDirectory Product ID#: 37027      (added 11/13/2014)
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Age Range: 5 to 12
Gender: Boys And Girls
Category: Construction
Christmas
Gifts



Make every day a festive building adventure as you count down to Christmas with the LEGO® City Advent Calendar! Take the boy to post a letter to Santa, build a snowman, visit the Christmas market and go ice-skating with his friend. Play with an early Christmas gift of a duck built from LEGO® bricks. Help the police to build an awesome sled to catch the crook who’s stolen the presents. Then it’s time for a celebration feast, exchanging gifts around the Christmas tree and a visit from a very special guest. Ho-ho-who could it be?! Includes 7 minifigures with assorted accessories: a boy, woman, girl, crook, 2 policemen and Santa.
ToyDirectory Product ID#: 37026      (added 11/13/2014)
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Age Range: 3 to 8
Gender: Boys And Girls
Category: Interactive
Video Games
Preschool



Gaming just got smarter with LeapTV, the educational, active video gaming system built just for kids ages 3-8 years. Kids learn through motion as they jump and dance through innovative, engaging curriculum. With a library of 100 LeapFrog educator-approved games and videos, kids never run out of fun.
ToyDirectory Product ID#: 37025      (added 11/13/2014)
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Age Range: 3 and up
Gender: Girls
Category: Dolls
Licensed Products
Preschool



I'm Cinderella's Puppy and I love to get dressed up and go dancing at the ball. Place a tiara on my head and I magically come alive and begin to speak. Using your magic wand, we can practice our dance moves together. I will respond to your commands - watch me bow, swish my tail and twirl and whirl on the dance floor. When Cinderella found Pumpkin on the palace balcony, she was very surprised to discover that she was actually an anniversary present from the Prince. This glamorous puppy loves to attend royal balls and she twirls and dances with the elegance of a princess. Enter the magical realm of the Palace Pets, a world of loveable animals who adore spending time with their favorite Disney Princesses. These sweet pets are all different, but each one loves to be pampered, cuddled and cared for and can't wait to experience fantastic new adventures with you. Style their hair with bows and ribbons, feed them a tasty treat and take them on a royal walk. they'll be as happy as can be. With the Palace Pets, every day is full of magic. Remote controlled. Interactive with dozens of phrases. 2 Pre-programmed dances. Dimensions: 9" x 7.5" x 12". Recommended ages: 4 years and up. Batteries: Puppy 4 "AA" Not Included. Wand 2 "AAA" Included
ToyDirectory Product ID#: 37024      (added 11/13/2014)
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Age Range: 3 and up
Gender: Girls
Category: Licensed Products
Dolls
Preschool



The Doc McStuffins Get Better Talking Mobile Cart gives kids everything they need to provide on-the-go care! Physicians-to-be can let friends know they're in a hurry with the motion-activated siren that lights-up and plays the "Doc Mobile" song. Doc Mobile is equipped with a working ladder to help toys wherever they are. Future doctors can use the light & sound EKG, otoscope, and thermometer to give on-site checkups and fix boo boos with the bandage sticker dispenser. They can call in their diagnosis using the working CB radio, and then secure their patients for rolling rescue using the gurney and patient seat! For Ages 3+. 2 AA batteries required (not included).
ToyDirectory Product ID#: 37023      (added 11/13/2014)
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Age Range: 3 and up
Gender: Girls
Category: Dolls
Dolls - Talking
Licensed Products



The Snow Glow Elsa will light up your children's face with its special brand of interactive magic. With just the touch of her necklace she can produce 15 different familiar sounds and phrases. Your children can work on memory skills as they sing along with the songs this Disney Frozen Elsa Doll sings. Raising her arms will light up her dress and necklace. One of the highlights of this Disney Frozen Doll is listening to the hit song "Let It Go" from the movie. Your kids can build their creativity and imagination talking and singing along with Elsa as they reenact scenes or invent new ones while they play. Enjoy listening and watching your children role-play with one of their favorite dolls. This Snow Glow Elsa will be a treasured companion for many years to come.
ToyDirectory Product ID#: 37022      (added 11/13/2014)
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Age Range: 4 and up
Gender: Girls
Category: Arts & Crafts
Creative Activities
Kits



Kids can enjoy hours of creative enjoyment with this Moose Toys Beados Quick Dry Design Station. It is a fun all-in-one crafting set. With this bead making kit you can easily create, spray your unique designs. It also features a quick dry fan to swiftly dry in half the time, as well as plenty of pod storage. A design tray, scoop pen and 500 Beados are included with this kids' bead kit. This item requires assembly and it comes complete with everything you need to get started. You can make a variety of different shapes and objects in any color. Make a bright, colorful world out of beads with the Moose Toys Beados Quick Dry Design Station.
ToyDirectory Product ID#: 37021      (added 11/13/2014)
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Age Range: 6 and up
Specialty: Yes (as of 2014)
Gender: Girls
Category: Creative Activities
Kits
General Toys



Now girls can start sewing in a safe and creative way! The Sew Cool Machine is a revolutionary threadless device that's perfect for a first time experience. It has everything you need to start sewing right away. Create nine projects from start to end. This threadless sewing machine includes patterns and pre-cut shapes for purses, pouches, characters and more. Encouraging imagination and hand eye coordination, young sewers will love it because they can do it by themselves. Start creating today with the threadless miracle that's Sew Cool!
ToyDirectory Product ID#: 37020      (added 11/13/2014)
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Age Range: 3 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Action Games
General Games
Sporting Goods & Accessories



This new set comes with 2 inflatable shields and 6 soft plush snowballs! Open the box, inflate your shields and let the 'INDOOR' Snowball fight begin! Snowballs are super soft and light weight, do nobody gets hurt and nothing gets damaged. Snowballs are machine washable!
ToyDirectory Product ID#: 37019      (added 11/13/2014)
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Age Range: 3 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Creative Activities
Pretend Play
Preschool



Set includes 1.5lbs of colored Sands Alive!, Brick & Pebble Rollers with interchangeable handle, 2 Sculpting tools and convenient Play Tray!
ToyDirectory Product ID#: 37018      (added 11/13/2014)
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Specialty: Yes (as of 2014)
Gender: Girls
Category: Arts & Crafts
Creative Activities
Tween



The artist and writer sets are designed to inspire young artists and writers, these all-in-one sets contain everything girls need to get creative whenever they’re in the mood! With a thick pad of paper and plenty of writing/drawing utensils in one beautiful case, these sets open up a world of possibilities!

Say it Proud Writer Set includes a removable writing pad, cool pencil, pen and a chunky shaped eraser in one sweet book that writers  can take anywhere.

Draw With Your Heart Artist Set is perfect for every sweet artiste, this ultimate artist’s set includes a thick, chunky sketch pad, 6 colorful felt tip markers for drawing, sketching, doodling or designing any way they want. Marker colors include: Red Carpet Red, In the Clouds, Purplicious, Green Goddess, Bubblegum Pink, Black Licorice
ToyDirectory Product ID#: 37017      (added 11/12/2014)
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Age Range: 10 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: General Games
Card Games
Board Games



ANSWER 6 EASY QUESTIONS WRONG TO GET IT RIGHT. Sounds easy? Well, it should be – except that there is a short time limit and that our brains are wired to give the right answer to an easy question. Still sounds easy? Well, then let’s add a rule that each wrong answer can only be given once. What!? Still too easy? Okay, then sometimes you have to give the right answer and sometimes the wrong answer. That should make it hard enough for you!
ToyDirectory Product ID#: 37016      (added 11/12/2014)
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Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Novelties
Candles & Accessories
General Toys



Whackies is the latest and greatest product coming out of Creative Concepts this year. Filling a tube full of great tasting crunchy candy pieces makes this new product a must for retailers who are looking for something new and exciting.
ToyDirectory Product ID#: 37015      (added 11/10/2014)
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Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Candy & Food
Novelties
General Toys



Pucker Powder is celebrating 15 years of Interactive candy fun. Choose one of several size tubes and fill it with a your favorite powdered candy flavors and colors. 
ToyDirectory Product ID#: 37014      (added 11/10/2014)
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Age Range: 14 and up
Specialty: Yes (as of 2014)
Category: General Toys
General Games
Family Games



It is the early 1900’s and you are the owner of one of the fastest growing rail companies in the eastern USA. Expand your rail network as you connect cities in order to pick up and deliver more goods. Complete contracts and routes to bring in money to modernize your train. Upgrade your engines, tenders and railcars to transport the most freight. Build farther, transport more and amass wealth on your way to become 'King of the Rails'!
2–4 players • Ages 14 and up • Playing time: 60 min
ToyDirectory Product ID#: 37013      (added 11/10/2014)
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Age Range: 10 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: General Games
Family Games
General Toys



Figure out who your frozen friends are in this hilarious new party game. Is he hurling a javelin or being a superhero? Is she a tumbleweed or a hedgehog? It’s a laugh a minute as you guess what your friends are trying to be while they… Strike A Pose. Each round, all but one player (the Guesser) must freeze into a statue depicting one of the people, places or things on the current card in play. When everyone is set, the Guesser enters the room and decides who’s who after looking at the current card! Lots of laughs in this game that’s great for families, parties and groups!
3–14 players • Ages 10 and up • Playing time: 45–60 min
ToyDirectory Product ID#: 37012      (added 11/10/2014)
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Age Range: 10 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: General Games
Family Games
General Toys



Where the heck are your friends...in this party game of outlandish locations and cryptic clues? With only thirty seconds to paw through a giant pile of photo clues, the pressure is on to pick ones that describe your secret hiding spot so you can be found. When time runs out, the Messes are passed around and you must guess which of the possible locations landed in front of you. What will YOU choose when you have to...GUESS THE MESS!
3–8 players • Ages 10 and up • Playing time: 30–45 min
ToyDirectory Product ID#: 37011      (added 11/10/2014)
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Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Candles & Accessories
Novelties
General Toys



The Pucker Powder Party kit is a fun activity for parties, outings, sleepovers or a rainy day. This kit comes with 3 awesome flavors of Pucker Powder, 12 small tubes and caps and your very own home dispenser. Refill kits will also be available for additional purchase.
Custom Candy Kit  MSRP $39.99 -  Refill Kit MSRP $12.99

ToyDirectory Product ID#: 37010      (added 11/10/2014)
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Balanstix is a game of skill! Everyone at one time in their life has balanced something, whether it was a book on their head or a tennis racket in their hand. This game has two distinct levels of competition and is great for Parties, Holidays, or just for fun. Looking for a way to increase your Balance skills, try Balanstix.

 
ToyDirectory Product ID#: 37009      (added 11/10/2014)
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Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Arts & Crafts
Kits
Tween



Whoever said diamonds are a girl's best friend never had a pet! With this super sweet kit, you can pamper your pet with a one-of-a-kind pet collar charm and make a matching charm for yourself. Packaged in a cool, collectible tin. A perfect gift to give and get! A portion of the proceeds from the sale of this kit will be donated to a charity to benefit animals.
ToyDirectory Product ID#: 37007      (added 11/4/2014)
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Age Range: 8 and up
Specialty: Yes (as of 2014)
Gender: Girls
Category: Arts & Crafts
Kits
Tween



Girls can choose between Purple Twirl and Pink Paisley kits that unravel 6 feet of shiny chain and 6 reversible pretty patterned clips. They can hang up the chain any way they want, and then use the clips to hang up anything that inspires them. From photographs, magazine clippings, notes, posters, t-shirts, or anything else they can dream of. The Picture Perfect Pin-Ups let girls change their look as often as they change their mind! Sugar Lulu encourages girls to express their creativity, individuality and style, and gives them the chance to decorate their room with a festive flare! This holiday season girls can get inspiration for the perfect items to keep, give and share by watching Sugar Lulu’s Holiday DIY video at www.SugarLulu.com!
ToyDirectory Product ID#: 37006      (added 11/4/2014)
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Age Range: 8 and up
Specialty: Yes (as of 2014)
Gender: Girls
Category: Tween
Arts & Crafts
Fashion & Accessories



These outrageously hilarious games feature classics such as Fortune Teller, M.A.S.H., This or That and Truth or Dare. Girls will find out more than they’d ever imagined about their BFFS! Packaged in cool, collectible tins with everything needed to play the game right inside. These games are great for travel, sleepovers, parties, and make amazing stocking stuffers for the holidays! Girls can unlock secrets of the future and ask their friends the questions they’ve been dying to ask with Fortune Teller.  With M.A.S.H., girls can find out if their destinies will be magical, amazing, super or hilariously horrible. There’s only one very important rule to playing This or That...you must choose an answer. With mind-boggling questions that are sometimes ridiculous, sometimes disgusting and always hilariously fun, girls will find out the most shocking truth about their friends when they play this game. From secret-keepers to thrill-seekers, nobody is safe with the game of Truth or Dare. There are no winners or losers, just a lot of silly, crazy and hilarious fun!
ToyDirectory Product ID#: 37005      (added 11/4/2014)
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Age Range: 8 and up
Specialty: Yes (as of 2014)
Gender: Girls
Category: Arts & Crafts
Fashion & Accessories
Tween



The Sugar Lulu Design Your Own Jewelry Kits encourage girls to express their creativity, individuality, and style through the unique designs that they create. Girls can design each charm the way they want and then wear the jewelry in lots of different ways (check out www.sugarlulu.com to see the latest jewelry video).  It’s so fun and easy…just layer the background sticker first, collage your own design, and then seal it with a sticky bubble topper. It’s that simple, and the results are beautiful!  The Jewelry Kits include everything girls need to create their one-of-a-kind designs all packed in a pretty patterned collectible tin. The kits include: Charm Necklace Kit, Charm Bracelet Kit, BFF Rings Kit and BFF Pet Charm Kit. The best part about Sugar Lulu Jewelry is that it doesn’t have to stop with just one kit. Girls can get more charms and rings by going to the fully stocked in-store display where each piece is sold separately. It allows girls to continue to add to their collection of one-of-a-kind designs. Every piece is uniquely engraved so that both sides of the jewelry are special. Sugar Lulu Jewelry is not only something a tween/teen will want to make, it’s something they will love to wear and share!
MSRP: $19.99 - $24.99
— Priscilla Moore, owner of Mr. Fub’s Party/Toys and More in Yellow Springs, Ohio, told TDmonthly in an October 2014 survey that Sugar Lulu was their store's best-selling brand of jewelry and accessories.

ToyDirectory Product ID#: 37004      (added 11/4/2014)
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Age Range: 8 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Outdoor Fun
Sporting Goods & Accessories
General Toys



Create an adventure vacation experience at home with this backyard zipline kit. Made from high-quality steel, this industrial strength kit from BYA Sports is available in multiple lengths and with or without seat to customize your ride. Recommended for ages 8 & up, starting at $99.99 MSRP.
ToyDirectory Product ID#: 37003      (added 11/3/2014)
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