The Few, The Proud…The Award-Winning Toys
Who Made the Cut This Year?
By Alison Marek and Julie L. Jones
of products are introduced to the toy industry every year, but only a
limited number are good enough, playable enough and innovative enough
to garner an award.
In addition to issuing
Magazine regularly asks manufacturers
to present their award winners to our readers so that retailers can quickly
identify products with great potential and manufacturers can learn and
be inspired by others' successes. Here are the most recent responses:
EZ Rider by RADIO FLYER
Made for intermediate-level riders and designed to help younger children master balance while allowing them to keep pace with older siblings or more accomplished riders, this scooter is available in red or pink. It features extra-wide wheels, an ultra-low deck, a rear foot brake and limited steering to ensure maximum safety and offer parents peace of mind without sacrificing style. It comes fully assembled with minimal packaging and folds for storage and travel. "The scooter helps children maintain their balance while learning to ride a two-wheel scooter," Blessly Thomas, marketing coordinator for Radio Flyer, told TDmonthly. It has received an iParenting Media Award. Launch date: July 2009.
8/28/2009 (Price: $59.99; Age: 3 to 8) [Add to my Inquiry Basket][?]
Push Pull & Ride by RADIO FLYER
The Radio Flyer Push, Pull & Ride offers three interchangeable modes: stroller, ride-on and pull wagon. The large, easily removable bucket encourages children to build cognitive skills by loading and unloading objects, while the free-rolling wheels permit easy forward and backward motion and encourage active play. Toddlers can push their favorite toy in the stroller mode, scoot across the floor on the back in foot-to-floor mode, or pull their favorite treasures in wagon mode. It is a National Parenting Center Seal of Approval winner. Launch date: July 2009.
8/28/2009 (Price: $49.99; Age: 1 to 3) [Add to my Inquiry Basket][?]
Small World by DAYS OF WONDER
In Small World, players vie for conquest and control of a world that is simply too small to accommodate them all. Picking the right combination from the 14 different fantasy races and 20 unique special powers, players rush to expand their empires — often at the expense of weaker neighbors. Yet they must also know when to push their own over-extended civilization into decline and ride a new one to victory. "Designer Philip Keyaerts has expertly interwoven the fantasy worlds with competitive game play to create a game that appeals to casual players of all ages and experience while simultaneously maintaining a complexity that draws in the more serious crowd," Elizabeth Case, marketing assistant for Days of Wonder, told TDmonthly. The game has received the following awards: 2009 Bruno Faidutti's Game of the Year; 2009 Finalist for the International Gamer's Award; and 2009 Spiele Hit (Vienna Game Academy). Launch date: January 26, 2009.
8/28/2009 (Price: $50.00; Age: 8 and up) [Add to my Inquiry Basket][?]
Award Winning – Patriotic Mini Pack with CD by ARTS EDUCATION IDEAS
This pack includes six, 27" square, 100-percent washable nylon scarves — two each of red, white and blue. It comes with an instructional/informational insert and the IDEAS Primary Music CD along with a reusable plastic hanging storage bag. Launch date: 2008.
8/28/2009 (Price: $18.99; Age: All Ages) [Add to my Inquiry Basket][?]
Award Winning – Scarf Wand by ARTS EDUCATION IDEAS
This wand is a whimsical, floaty medley of brilliant multi-colored, 36", 100-percent nylon streamers attached to a 12" wooden handle. It can be used to add graceful, flowing movements to explorations of water, air or wind, or move with any flowing music. The wands come in a reusable plastic cylinder for easy storage. Launch date: 2008.
8/28/2009 (Price: $19.99; Age: All Ages) [Add to my Inquiry Basket][?]
Award Winning – Warm Colors Mini Pack by ARTS EDUCATION IDEAS
This pack includes 12, 27" square scarves — two of each of the following colors: red, pink, light pink, yellow, orange and peach, and includes an instruction/informational insert and a reusable plastic hanging storage bag. Launch date: 1996.
8/28/2009 (Price: $22.50; Age: All Ages) [Add to my Inquiry Basket][?]
Little Soles™ Squeaky Shoes by LITTLE SOLES INC.
The Little Soles™ Squeaky Shoes collection is free from harmful dyes and toxins, utilizes premium materials sourced specifically to surpass standards in footwear testing set by Health Canada or the CPSC, and features inner and outer materials tested for the following: European Council directive 2002/62/EC testing for AZO colourants or dyes, formaldehyde content, and seven toxic elements (lead, arsenic, antimony, barium, mercury, cadmium and selenium). The flexible outsole is suited to pre-walking and early walking, and the shoes also have a padded ankle collar, an air-cushioned heel, an audible squeak that provides confidence for first steps and promotes a proper heel-to-toe step, as well as giving parents peace of mind by being aware of where their child is walking. The squeaker mechanism is removable and replaceable. This product received a 2009 iParenting Media Outstanding Products award. Launch date: April 30, 2009.
8/28/2009 (Price: $29.95; Age: 1 to 3) [Add to my Inquiry Basket][?]
Little Soles™ Urban Infants by LITTLE SOLES INC.
Little Soles Urban Infants Collection is designed to suit early walkers in size 3 to 8. The shoes are free from harmful dyes and toxins, feature premium Leathers sourced specifically to surpass the standards in footwear testing set by Health Canada or the CPSC, and are tested for the following: European Council directive 2002/62/EC testing for AZO colourants or Dyes, formaldehyde content and seven toxic elements (lead, arsenic, antimony, barium, mercury, cadmium and selenium). A full leather upper, inside and out, allows for optimal comfort and breathability, and the soft, flexible outsole is suited to pre-walking and early walking. The shoes also offer heel counters for support, a padded ankle collar and a cushioned heel. They are sold in a reusable designer gift box and received a 2009 iParenting Media Outstanding Products award. Launch date: April 30, 2009.
8/28/2009 (Price: $39.95; Age: 0 to 3) [Add to my Inquiry Basket][?]
Baby Soles® by Little Soles® by LITTLE SOLES INC.
Baby Soles by Little Soles are toxin-free crib shoes in size 0-2 or 0-9 months. The Baby Soles line has gone through rigorous testing procedures by an independent, internationally accredited company, to ensure that the shoes are free of harmful dyes and toxins. The shoes feature TPR outsole inserts at the toe and heel for traction and durability, an outsole design that allows for optimal surface feel when baby starts to cruise, styling designed to present a true footwear appearance instead of a slipper form; and premium leather sourced specifically to surpass the standards in footwear testing set by Health Canada. There are four levels of testing conducted prior to the manufacture of Baby Soles; all leathers along with the outsole are tested for the following: European Council directive 2002/62/EC testing for AZO Colourants or Dyes, formaldehyde content, and seven Toxic Elements. Baby Soles received a 2009 iParenting Media Outstanding Products award. Launch date: December 31, 2008.
8/28/2009 (Price: $34.95; Age: 0 to 1) [Add to my Inquiry Basket][?]
Addition & Subtraction Rap DVD by ROCK 'N LEARN INC.
Led by D.J. Doc Roc, positive lyrics, cool rap music and high-energy action characterize this educational DVD. Sums up to 18 and differences from 18 are covered in these "add and subtract songs." This product was named one of Dr. Toy's 100 Best Children's Products 2009. Launch date: August 25, 2009.
8/28/2009 (Price: $19.99; Age: 6 and up) [Add to my Inquiry Basket][?]
Following are some of the programs represented in TDmonthly.com's section of award winners: Dr.
Media Awards, TIA
Toy Portfolio, The
National Parenting Center, and Parents'
You may also access TDmonthly's review
section to see which products earned 5 TD stars.
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