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The Few, The Proud…The Award-Winning Toys

Who Made the Cut This Year?

By Alison Marek and Julie L. Jones

Thousands of products are introduced to the toy industry every year, but only a limited number are good enough, playable enough and innovative enough to garner an award.

In addition to issuing TDmonthly Awards, TDmonthly Magazine regularly asks manufacturers to present their award winners to our readers so that retailers can quickly identify products with great potential and manufacturers can learn and be inspired by others' successes. Here are the most recent responses:

BabyBeeCool Car Seat Cooler Pad by BabyBeeCool

This product is made of an insulated fabric and sold along with reuseable ice blocks that are placed within lined pockets of the padding. The cooling protection lasts up to 10 hours in extreme heat. The BabyBeeCool Car Seat Cooler Pad was designed in the heat of the Arizona desert. Interior car temperatures can reach in excess of 185 degrees Fahrenheit, and the BabyBeeCool Car Seat Cooler Pad can make a car seat up to 100 degrees cooler. BabyBeeCool received The Toy Man Seal of Approval in 2008. Warning: Do not place child on top of cooler pad when child is in the car seat. Do not cover child with cooler pad. This product is for use on car seat only.


 12/27/2007 (Price: $29.99) [Add to my Inquiry Basket][?]


CLIF Kid Organic ZBaR by CLIF BAR & COMPANY

CLIF Kid Organic ZBaR by CLIF BAR & COMPANYThis product won a 2007 iParenting Media Award, is USDA-certified organic and comes in four flavors: Peanut Butter, Chocolate Brownie, Chocolate Chip and Honey Graham. Launch date: May 2004.


 12/26/2007 (Price: $0.79; Age: 8 to 12) [Add to my Inquiry Basket][?]


CLIF Kid Organic Twisted Fruit by CLIF BAR & COMPANY

CLIF Kid Organic Twisted Fruit by CLIF BAR & COMPANYThis product won a 2007 iParenting Media Award, is USDA-certified organic and comes in a fun rope shapes in four flavors: Strawberry, Mixed Berry, Sour Apple and Tropical Twist. Launch date: August 2007.


 12/26/2007 (Price: $0.99; Age: 8 to 12) [Add to my Inquiry Basket][?]


"Left Out" from the LifeStories for Kids™ Series by SELMEDIA INC.

"Left Out" from the LifeStories for Kids™ Series by SELMEDIA INC.What do you do when your friends suddenly don’t want to be friends anymore? Nationally acclaimed storyteller Olga Loya tells how her problems with a clique helped her discover the meaning and nature of true friendship.  “Left Out” is a storybook and DVD from the LifeStories for Kids Storybook Series. This award-winning series helps children understand complex character traits (such as integrity, perseverance and courage) through the engaging and ancient art of storytelling. This product won a 2007 iParenting Media Award. “Each book includes a guide for parents, grandparents or caregivers that is based on research to help children explore and internalize the positive messages in the story,” CEO Ken Arneson of SELmedia Inc. told TDmonthly. Launch date: July 1, 2007.


 12/19/2007 (Price: $19.95; Age: 8 to 11) [Add to my Inquiry Basket][?]


“King Zargon Rules” from the LifeStories for Kids™ Series by SELMEDIA INC.

“King Zargon Rules” from the LifeStories for Kids™ Series by SELMEDIA INC.When told to rewrite a report, Rocky the Raccoon loses his temper, beginning a series of unhappy events. Can Rocky rescue this situation before it’s too late? Nationally renowned storyteller Willy Claflin and his friend Rocky the Raccoon tell this original tale about self control. “King Zargon Rules” is a storybook/DVD from the LifeStories for Kids Storybook Series. This award-winning series helps children understand complex character traits (such as integrity, perseverance and courage) through the engaging and ancient art of storytelling. This product won a 2007 iParenting Media Award. Launch date: July 1, 2007.


 12/19/2007 (Price: $19.95; Age: 8 to 11) [Add to my Inquiry Basket][?]


“The Woodsman and His Ax” from the LifeStories for Kids™ Series by SELMEDIA INC.

“The Woodsman and His Ax” from the LifeStories for Kids™ Series by SELMEDIA INC.The woodsman always tells the truth. His neighbor’s sense of integrity, however, isn’t so well developed. Does honesty pay? Nationally renowned storyteller Willy Claflin and Maynard Moose tell their version of the ancient Greek myth of Hermes and the Golden Ax. “The Woodsman and His Ax” is a storybook/DVD from the LifeStories for Kids(TM) Storybook Series.  This award-winning series helps children understand complex character traits (such as integrity, perseverance and courage) through the engaging and ancient art of storytelling. This product won a 2007 iParenting Media Award. Launch date: July 1, 2007.


 12/19/2007 (Price: $19.95; Age: 5 to 8) [Add to my Inquiry Basket][?]


“Wolf Under the Bed” from the LifeStories for Kids™ Series by SELMEDIA INC.

“Wolf Under the Bed” from the LifeStories for Kids™ Series by SELMEDIA INC.Scary sounds at night in a house out in the woods in a town called Wolfboro can mean only one thing — there’s a wolf under the bed. “Daaaaaaaaaad!” Nationally renowned storyteller Willy Claflin tells a story of togetherness from his early childhood. “Wolf Under the Bed” is a storybook/DVD from the LifeStories for Kids Storybook Series. This award-winning series helps children understand complex character traits (such as integrity, perseverance and courage) through the engaging and ancient art of storytelling. This product won a 2007 iParenting Media Award. Launch date: July 1, 2007.


 12/19/2007 (Price: $19.95; Age: 5 to 8) [Add to my Inquiry Basket][?]


“Red Hat Blue Hat” from the LifeStories for Kids™ Series by SELMEDIA INC.

“Red Hat Blue Hat” from the LifeStories for Kids™ Series by SELMEDIA INC.Can two moose with two different perspectives remain best friends?  Nationally renowned storyteller Willy Claflin weaves this tale about perspective and honesty. “Red Hat Blue Hat” is a storybook and DVD from the LifeStories for Kids Storybook Series. This award-winning series helps children understand complex character traits (such as integrity, perseverance and courage) through the engaging and ancient art of storytelling. This product won a 2007 iParenting Media Award. Launch date: July 1, 2007.


 12/19/2007 (Price: $19.95; Age: 8 to 11) [Add to my Inquiry Basket][?]


“Look What You've Done!” from the LifeStories for Kids™ Series by SELMEDIA INC.

“Look What YouRocky Raccoon unintentionally keeps making trouble for himself. He just doesn’t think before he acts. Will he be able to clean up his messes before his father comes home? Nationally renowned storyteller Willy Claflin and Rocky the Raccoon tell this story about good judgment.
“Look What You’ve Done” is a storybook/DVD from the LifeStories for Kids(TM) Storybook Series. This award-winning series helps children understand complex character traits (such as integrity, perseverance and courage) through the engaging and ancient art of storytelling. This product won a 2007 iParenting Media Award. Launch date: July 1, 2007.


 12/19/2007 (Price: $19.95; Age: 8 to 11) [Add to my Inquiry Basket][?]


“Lion and Mousie” from the LifeStories for Kids™ Series by SELMEDIA INC.

“Lion and Mousie” from the LifeStories for Kids™ Series by SELMEDIA INC.Can someone who is very small help someone who is very big? In “Lion and Mousie,” nationally renowned storyteller Willy Claflin and his antlered friend, Maynard Moose, retell this classic tale of respect.  “Lion and Mousie” is a storybook and DVD from the LifeStories for Kids Storybook Series. This award-winning series helps children understand complex character traits (such as integrity, perseverance and courage) through the engaging and ancient art of storytelling. It won a 2007 iParenting Media Award. Launch date: July 1, 2007.


 12/19/2007 (Price: $19.95; Age: 5 to 8) [Add to my Inquiry Basket][?]




Following are some of the programs represented in TDmonthly.com's section of award winners: Dr. Toy, iParenting Media Awards, TIA T.O.T.Y., Oppenheim Toy Portfolio, The National Parenting Center, and Parents' Choice Awards.

You may also access TDmonthly's review section to see which products earned 5 TD stars.

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