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January 2012 Notable Toys — Electronics







Descending from a long line of savage and warlike tribes, Wrexx lives his life for the fight. Wrexx is an unusually gifted warrior who can frequently score critical damage points, but he's also a bit fiery and unpredictable. Wrexx uses RF technology to communicate wirelessly with other Mechatars, including Alphas, Kodars, and other Wrexx. Wrexx lives in two worlds: Earth, and the Mechaverse. He evolves as he trains with other Mechatars and battles the Swarm, in the human world and in the Mechaverse (accessible via free online play). Wrexx continually develops new skills and capabilities for never-ending fun.
ToyDirectory Product ID#: 33528      (added 1/27/2012)
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Age Range: 3 to 5
Specialty: No
Gender: Boys And Girls
Category: Electronics
Interactive
Preschool



Light the way to early writing with Scribble & Write Children trace the lights to get practice drawing simple shapes and pictures, then graduate to learning upper- and lowercase letters with step-by-step guidance. Fun learning games help reinforce letter knowledge.
— As of 12/13/2011 this product had 4.3 out of 5 stars from 212 reviews on Amazon.com.
ToyDirectory Product ID#: 33365      (added 12/16/2011)
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Age Range: 8 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: SL11722
Gender: Boys And Girls
Category: Electronics
Educational
Science & Nature



Old-school and new-school technology collide in this plug n' play portable speaker dock kids build themselves. Rock the house or take the show on the road. Kids learn basic electronics by investigating how speakers and amplification work. Docking station works with iPod, iTouch, and other audio devices. Launch date: September 2012.
ToyDirectory Product ID#: 33311      (added 12/9/2011)
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Age Range: 0 to 3
Specialty: No
Gender: Boys And Girls
Category: Preschool
Infant & Toddler
Electronics



This toy laptop's nine colorful keys are easy to press, bringing learning to life on the animated screen so baby can learn numbers, shapes, colors, object names, initial letters, and more. Flip the lid open and closed, or bat and roll the mouse for alphabet fun. Plenty of sing-along songs, words, sounds and exciting activities, in both English and Spanish. Baby gets responses by tapping keys, rolling the mouse, or flipping the lid open and closed to discover A-B-C’s, counting and much more. Learn numbers, greetings and more in Spanish, too. 12+ sing-along songs and fun tunes, plus sounds and rewarding phrases.
— As of 10/26/2011 this product had 4.4 out of 5 stars from 15 reviews on Amazon.com. Pros: Lots of variety keeps it from becoming repetitive or boring. Cons: Can smash babies' fingers when closed.
ToyDirectory Product ID#: 33197      (added 11/17/2011)
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Age Range: 7 to 15
Gender: Boys And Girls
Category: Electronics



These walkie-talkies with cool LEGO styling stay connected up to a mile away. They are easy to use - one channel, simple push-to-talk-button and volume control.
— As of 10/26/2011 this product had 3.9 out of 5 stars from 37 reviews on Amazon.com. Pros: Easy to use; fun design. Cons: Batteries run out quickly.
ToyDirectory Product ID#: 33195      (added 11/17/2011)
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Age Range: 3 to 7
Specialty: Yes (as of 2011)
Made in: China; United States
Gender: Boys And Girls
Category: Interactive
Electronics
Plush



TeeGee is a fully interactive, customizable stuffed animal capable of telling stories, singing songs, and playing games with children. TeeGee is able to interact with the world through smart accessories, speech recognition, and other modes of communication. Parents can customize TeeGee's behavior by downloading age-appropriate apps from our online app store or the iTunes app store. Launch date: August 2011.
ToyDirectory Product ID#: 33157      (added 11/11/2011)
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Age Range: 6 to 10
Specialty: No
Gender: Boys And Girls
Category: Interactive
Electronics
Tween



This updated Password Journal includes a new look and feel with some of the cool features tweens love most about previous versions including a microphone to record voice for security access. Also, a voice recording alerts you when intruders have tried to access your journal. This version has a new feature: a hidden compartment that only the user can access by using a second voice—activated password. The Journal comes with a pen and an assortment of fun stickers to decorate with. Light allows girls to share special messages with friends.
— As of 11/04/2011 this product was 19.99 on Amazon.com
— As of 11/04/2011 this product had 3.2 out of 5 stars from 26 reviews on Amazon.com. Cons: Sound quality is poor; batteries ran out quickly.
ToyDirectory Product ID#: 33129      (added 11/7/2011)
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AnyBook Reader is a reading enhancement and reinforcement tool enabling language and reading enjoyment and improvement. This flexible record and playback tool with 60 hours of recording time enables read-out-loud record and playback by parent and/or child, building experience, confidence and reading ability. By recording their own reading voice the child can reinforce their own reading performance and the ability to record and playback any book or text tailors the reading and learning experience to the individual child. With ease parents can “read” to their child whenever he or she desires. The AnyBook Reader uses a simple touch, record, playback process that allows users to record the words on any page of any book so they can read to their children or grandchildren even when they’re not there. The AnyBook Reader comes with a selection of AnyBook Reader stickers. Each sticker uses a unique code which allows users to associate different recordings with every page of the book. These stickers use special glue that won’t damage the book so they can be removed and re-used at any time.
— As of 10/25/2011 this product had 4.8 out of 5 stars from 6 reviews on Amazon.com. Pros:  A great way for distant family members to stay connected with kids; can be used with any book; stickers are reusable. Cons: Takes a little while to set up.
ToyDirectory Product ID#: 33103      (added 10/25/2011)
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Specialty: No
Gender: Boys And Girls
Category: Electronics
Books
Interactive



AnyBook Reader is a reading enhancement and reinforcement tool enabling language and reading enjoyment and improvement. This flexible record and playback tool with 15 hours of recording time enables read-out-loud record and playback by parent and/or child, building experience, confidence and reading ability. By recording their own reading voice the child can reinforce their own reading performance and the ability to record and playback any book or text tailors the reading and learning experience to the individual child. With ease parents can “read” to their child whenever he or she desires. The AnyBook Reader uses a simple touch, record, playback process that allows users to record the words on any page of any book so they can read to their children or grandchildren even when they’re not there. The AnyBook Reader comes with a selection of AnyBook Reader stickers. Each sticker uses a unique code which allows users to associate different recordings with every page of the book. These stickers use special glue that won’t damage the book so they can be removed and re-used at any time.
— As of 10/25/2011 this product had 5 out of 5 stars from 2 reviews on Amazon.com. Pros: Easy to use; Can be used with any book; a good way for parents and family members who live far away to connect with children.
ToyDirectory Product ID#: 33102      (added 10/25/2011)
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Age Range: 6 to 11
Specialty: No
Gender: Boys And Girls
Category: Robotics
Interactive
Electronics



The Wow! Stuff My Keepon is the dancing robot that moves to any music. The tiny microphone in My Keepons nose allows him to hear the music kids play or even the rhythms they make themselves. My Keepon listens for the tempo of the music and matches the beat with an uncanny sense of timing. My Keepon can dance to any style of music, from slow ballads to pop music. Each performance is an original and unique interpretation. With an array of touch sensors underneath his playful textured skin, My Keepon responds to poking, patting, squeezing or tickling by looking around, showing his mood and making expressive sounds. As soon as My Keepon wakes up, he wants to play and will try to attract attention. My Keepon sits on top of his very own performance stage, which contains most of the robotic mechanism, so My Keepon himself can be soft and squishy to touch. Launch date: October 2011.
— As of 10/18/2011 this product had 5 out of 5 stars from 1 review on ToysRUs.com.
ToyDirectory Product ID#: 33084      (added 10/21/2011)
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