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SKU or Item #: 780-3991
Category: Packaging
Plush
Creative Activities



Oscar Mayer Wieners Packaging Plush by Iscream. We are all about fun, creative designs that all ages love.
ToyDirectory Product ID#: 43981      (added 7/1/2025)
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SKU or Item #: FLIHF
Category: Trading Cards
Card Games
Packaging



Each Conversation Card features a common scenario, such as being picked for a team, or accidentally breaking a vase. Questions on the back of each card invite parents and children to discuss what is happening and how the characters are feeling in each scene. By looking at the characters’ faces and postures and reflecting on a child's own experiences, these cards help children to recognize emotional dynamics in a variety of situations, while sparking important conversations about feelings and socialization. Product Benefits: Helps develop empathy and observational skills while examining friendly illustrations depicting emotional dynamics in a variety of situations. Conversation Cards cultivate valuable communication and analytical skills while building an essential foundation for social and emotional learning. Age : 3+ Card Size : 48 durable flash cards, 2 parent cards, 4.5" x 6" Illustrator : Saxton Freymann Awards : Winner of the Oppenheim SNAP Award & Oppenheim Gold Award *packaging design may vary
ToyDirectory Product ID#: 41615      (added 7/1/2025)
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Learn all about the California Gold Rush of the mid-1800s that led 300,000 people to California to seek wealth and riches, with this set of mini figurines and objects related to the mining of the precious metal. Characteristics: This TOOB includes re-usable packaging with a latching top and carry strap that makes it portable and convenient! It includes 9 miniature detailed figurines and items, focusing on the people, animals, tools and vehicles that were crucial to the mining of gold - two gold miners, a pack donkey, a tent, a pickaxe, a pan, a wagon, a steam ship, and a replica gold nugget. Size: About the size of a standard American ruler, this Toob is 1 1/2 inches long, 1 1/2 inches wide, and nearly 13 inches tall and contains 9 toy figures that range from 1 1/4 to 3 3/4 inches tall. 9 pieces per TOOB®. Contents Cannot Be Purchased Individually. All of our products are Non-toxic and BPA free.
ToyDirectory Product ID#: 46920      (added 7/1/2025)
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Category: Dice
Packaging



SEQUENCE Dice Game adapts the classic board game into a fast-paced dice version for 2-4 players aged 7 and up. Players roll two dice and place chips on the matching numbered spaces of the included cloth game board. The objective is to be the first to form a row of five chips in any direction. The set contains a cloth game board, two dice, 60 playing chips, and complete instructions. Gameplay lasts approximately 10 minutes per round.
ToyDirectory Product ID#: 49955      (added 6/30/2025)
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Players take turns placing a card from their hand and marking the matching space on the board with a chip. The objective is to form a row of five chips in a straight line, either horizontally, vertically, or diagonally. The first player or team to complete the required number of sequences wins. The game accommodates 2 to 12 players, making it suitable for small or large groups. It is designed for ages 7 and up, offering straightforward rules for younger players while maintaining strategic depth for adults. The gameplay encourages logical thinking and tactical planning. The set includes a folding game board measuring 19.75" x 15.25", two decks of SEQUENCE playing cards (2.25" x 3.5"), and 135 plastic chips (50 green, 50 blue, and 35 red). Complete instructions are provided for setup and gameplay.
ToyDirectory Product ID#: 49200      (added 6/30/2025)
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The Disney Princess Court Cards set features 12 custom-designed princess court cards, including Snow White, Tiana, Moana, Cinderella, Ariel, Mulan, Jasmine, Belle, Aurora, Rapunzel, and Merida. The face cards are uniquely designed with delicate pink and gold pips. The deck is available in either pink or blue, with color variations possible. These playing cards feature Bicycle’s Air Cushion Finish for smooth handling and durability. The cards are fully recyclable, made from sustainably sourced FSC-Certified paper, and printed with non-toxic, plant-based inks. Produced in Erlanger, Kentucky, by The United States Playing Card Company, Bicycle has been a trusted brand since 1885. The set is designed for Disney Princess fans and offers reliable performance for gameplay.
ToyDirectory Product ID#: 50681      (added 6/30/2025)
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Cinderella wears a satin bridal gown featuring a glittering skirt, cowl collar, sheer mesh sleeves, and a sheer fluted underskirt. A fabric rosette accents the waist. Prince Charming is dressed in a satin tunic with golden epaulets, cord trim, and collar, paired with golden belt and pants. Cinderella’s rooted hair is styled with a mesh veil, and the set includes translucent slippers. Both dolls have molded details—Prince Charming with molded boots and hairstyle. The window display packaging includes a scenic backdrop for presentation. The set measures [insert dimensions if available] and is suitable for ages [insert age range if available].
ToyDirectory Product ID#: 48964      (added 6/30/2025)
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This magnetic drawing board helps children ages 3 to 6 develop early writing and language skills through interactive activities. The board features animated demonstrations that guide proper stroke order for both uppercase and lowercase letters. Children can personalize the learning experience by adding their name and following step-by-step tracing instructions. The progressive learning system includes 26 different lines and shapes to build foundational drawing skills. The set comes with a stylus for writing and drawing, along with 2 AA batteries for initial use (fresh batteries recommended for continued operation). The magnetic surface allows for repeated practice while keeping the activity mess-free.
ToyDirectory Product ID#: 48643      (added 6/30/2025)
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This version of SEQUENCE is designed for children ages 3 to 6, accommodating 2 to 4 players. The gameplay involves selecting a card from your hand and placing a chip on the matching character space on the board. The objective is to be the first player to line up four chips in a row. The game encourages strategic thinking and logical reasoning while requiring no reading ability, making it accessible for young players. The mechanics remain true to the classic SEQUENCE format, simplified for early learners.
ToyDirectory Product ID#: 41539      (added 6/24/2025)
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This 100-piece puzzle features a detailed illustration of the solar system, including planets, asteroids, and the sun. Suitable for ages 7 and up, it serves as an educational tool while developing problem-solving and fine motor skills. The puzzle comes in a 5-inch portable can with a resealable lid, making it convenient for storage and travel. Its compact design also makes it suitable as a gift or party favor. Designed to encourage curiosity about astronomy, this puzzle supports cognitive development through interactive play. The packaging includes a secure foil seal for durability.
ToyDirectory Product ID#: 41514      (added 6/24/2025)
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The Lord of the Rings-themed Make It Mini set by MGA’s Miniverse lets you create and collect DIY mini replicas of iconic items from the film series. Each surprise ball contains realistic miniatures and accessories, such as the Elven Dagger, Narsil, or Sting, though the exact item is unknown until unboxed. A collector’s guide helps identify the contents, while an instruction card details the molding process. To set the mini, expose it to sunlight or a 365nm UV light for 60 minutes until the resin hardens. The packaging transforms into a display stand for the finished collectible. Multiple sets are available to collect, with additional options featured in MGA’s Miniverse Store. This product contains non-edible resin and is intended for ages 8+ with adult supervision.
ToyDirectory Product ID#: 40798      (added 6/15/2025)
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BRATZ BABYZ: These mini figures represent the Bratz characters in their baby form, predating the original Bratz line. The collection includes core Bratz Babyz, their friends like Katia and Felicia, as well as Ponyz, Hair Flair, and Twiins variants. The figures feature detailed sculpting, and select accessories like the Motor-Bike, Rockin’ Wagon, Carriage Cruiser, and Monster Truck have functional rolling wheels. Packaged in reusable trapezoid capsules, each blind box contains two Mini Bratz Babyz figures with mini replica packaging and a collector’s guide. The mystery format means the specific figures are revealed only upon unboxing. This line draws from early 2000s nostalgia, offering a compact, collectible version of the original Bratz Babyz designs.
ToyDirectory Product ID#: 40796      (added 6/15/2025)
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This 5-Pack showcases the evolution of the Batmobile, commemorating Batman’s 85th anniversary. Each die-cast vehicle is scaled at 1:64 and features detailed deco with exclusive wheels, including one model with an all-zinc casting. The set includes five distinct Batmobiles: the Batman Classic TV Series version, the Batman Forever model, the Batman & Robin variant, The Dark Knight Trilogy design, and The Batman iteration. Packaged in special 85th anniversary branding, the set is designed for both play and display. Collectors and fans of Batman will appreciate this curated selection of iconic vehicles.
ToyDirectory Product ID#: 40779      (added 6/12/2025)
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This Hot Wheels 5-pack commemorates Mattel's 80th anniversary with die-cast vehicles at 1:64 scale. Each car features ruby red anniversary decos and authentic detailing. The set includes three classic Hot Wheels models: El Segundo Coupe, Custom Otto, and Bad to the Blade. The packaging displays 80th anniversary branding designed for both play and collection purposes. Mattel and Hot Wheels continue their legacy of fostering creativity and independent play through these toy vehicles.
ToyDirectory Product ID#: 40462      (added 6/12/2025)
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**Make It Mini Spa – October 2024 Release** MGA’s Miniverse introduces the Make It Mini Spa collection, featuring mini spa-themed items you can assemble and display. Each surprise capsule contains real miniature ingredients and accessories to create a spa-inspired item, with the specific design revealed only upon unboxing. Follow the included instructions to assemble your mini spa product, such as a bath bomb, soap, or sugar scrub. The capsule transforms into a bathtub with a caddy for display. Functional elements include fizzing bath bombs, usable mini soaps, and exfoliating sugar scrubs, all infused with unique scents. Collect all variations in the series. For additional details and available sets, visit the official MGA Miniverse Store. Authentic Miniverse products are exclusively from MGA.
ToyDirectory Product ID#: 40405      (added 6/12/2025)
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Category: Packaging



This ice cream playset features a magic scooper for creating colorful pretend treats, helping children learn about colors and flavors. Designed for ages 2 and up, it includes six order cards to develop memory and sequencing skills as kids follow instructions to assemble toy ice cream orders. The set incorporates early math concepts with a syrup pump and coin button that encourage counting to 10, along with play money for transactional role-play. Children can strengthen motor skills by pushing the mobile ice cream stand while serving pretend customers, accompanied by upbeat music. The set operates on 3 AA batteries (included) and comes with tokens, a scoop, order cards, and multiple ice cream flavors for imaginative play.
ToyDirectory Product ID#: 40630      (added 6/12/2025)
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Category: Packaging



The Sort and Discover Activity Cube offers five interactive sides with seven engaging activities, including two electronic panels that teach colors, numbers, animals, and more. It includes 75+ songs, sounds, melodies, and phrases for auditory learning. Five piano keys introduce numbers, colors, and music, while a book page plays two nursery rhymes when turned. A spinner lights up and identifies animals and objects when twisted, and sliding animals helps develop fine motor skills. The cube also features a shape sorter with four colorful blocks to enhance hand-eye coordination. Designed for children ages 9 months to 3 years, it measures 9.6" x 9.3" x 8.7" and requires 2 AA batteries (included for demo; new batteries recommended for regular use).
ToyDirectory Product ID#: 40608      (added 6/12/2025)
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The go! go! Smart educational toy set encourages hands-on play with a track system featuring 2 courses and 4 levels for vehicle navigation. Interactive elements include a gas station and car wash for role-play, while interchangeable track pieces help develop fine motor skills. The track incorporates VTech SmartPoint technology with 6 interactive locations that activate phrases and music when paired with SmartPoint vehicles. The set includes one SmartPoint Van that introduces the letter "V" and the vehicle’s name during pretend play. Two AAA batteries are included. The track pieces are compatible with VTech Go! Go! Smart Wheels and Animals sets for expanded play options. Designed for children ages 1 to 5.
ToyDirectory Product ID#: 40267      (added 6/11/2025)
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**MAKE IT MINI LIFESTYLE SERIES 2: MGA’s Miniverse Lifestyle Collection** This DIY set lets you create miniature replicas of lifestyle and home decor items, including candles, teacups, and teapots. Each sealed ball contains a surprise assortment of realistic miniatures, molds, and materials needed for assembly. To begin, unbox the ball and check the included collector’s guide to identify your mini. Follow the step-by-step instructions to mold and assemble the pieces using the provided resin. For curing, place the finished mini under sunlight or a 365nm UV light until the resin hardens. The packaging doubles as a display case, with a built-in shelf to showcase your completed mini. The series includes matching teacups and teapots to collect. Note: Contains non-edible resin components. Not intended for children under 8. For more details on the full collection, visit the MGA Miniverse Store.
ToyDirectory Product ID#: 40375      (added 6/11/2025)
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Category: Packaging



The Toddler Activity Cube offers five sides of interactive play designed to encourage exploration. It includes four light-up buttons that introduce animal names, sounds, and shapes. This pre-K learning toy features 14 interactive elements to help develop fine motor skills while teaching colors, shapes, and other early concepts. A motion sensor activates sounds when the cube is moved, helping to engage crawling babies and encourage sitting play. The cube includes 25 songs and melodies to support learning through play. Volume control and an auto shut-off function are included for convenience. The toy operates on two AAA batteries (included for demo purposes) and is suitable for children aged 6 months to 3 years.
ToyDirectory Product ID#: 40580      (added 6/10/2025)
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Category: Packaging



The KidiBeats Drum Set includes three drum pads and a cymbal, each producing distinct sounds to support sensory development in young children. It features nine preloaded melodies in rock, dance, and pop styles, along with educational content covering letters, numbers, and music concepts. The set offers four play modes: free play, letters, numbers, and follow-along, with LED lights on each drum pad for visual engagement. Two drumsticks are included for interactive play. Designed for children ages 2 to 5, the drum set operates on three AA batteries (included for demonstration; fresh batteries recommended for regular use). This musical toy serves as both an entertainment and learning tool for toddlers.
ToyDirectory Product ID#: 40581      (added 6/10/2025)
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The Classic Twister game challenges players to place their hands and feet on colored circles without losing balance. Players take turns spinning to determine their next move—right foot red, left hand blue, and so on—testing flexibility and coordination. Designed for 2 to 4 players ages 6 and up, it serves as an engaging indoor activity for kids, teens, and adults alike. The set includes a vinyl mat, a spinner board with gameplay instructions, and tournament tips for team play. If the spinner lands on "air," players must lift a hand or foot off the mat. The last player remaining upright wins. Additional Spinner’s Choice variations are printed on the spinner for added variety. This timeless game has been a favorite for generations, offering active fun for family game nights or group gatherings.
ToyDirectory Product ID#: 38944      (added 6/10/2025)
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Category: Packaging



This walker features a detachable activity tray designed for seated play, which can be reattached for mobile use on both carpeted and hard floor surfaces. The unit includes five piano keys that produce musical notes and a telephone handset to support auditory development and imaginative play. For motor skill development, it incorporates three shape sorters, illuminated buttons, and rotating rollers. The walker aids balance development by promoting stability, movement coordination, and hand-eye coordination. An adjustable two-speed control allows the walker to adapt as the child's mobility skills progress. Suitable for both boys and girls.
ToyDirectory Product ID#: 40552      (added 6/10/2025)
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Category: Packaging



This walker features a detachable activity tray designed for seated play, which can be reattached for mobile use on both carpeted and hard floors. The unit includes five piano keys that produce musical notes and a telephone handset to support auditory development and imaginative play. Three shape sorters, illuminated buttons, and rotating rollers are incorporated to promote motor skill development. The walker aids in balance and coordination as children practice movement and stability. A two-speed adjustment switch accommodates different skill levels as the child grows. Suitable for both boys and girls.
ToyDirectory Product ID#: 40596      (added 6/10/2025)
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The MAKE IT MINI POTIONS: Harry Potter x MGA's Miniverse collection features DIY mini replicas of iconic potions from the Harry Potter films, including Skele-Gro, Amortentia, and Polyjuice. Each blind ball contains realistic mini ingredients and accessories to assemble a surprise potion replica. The package includes a collector's guide with instructions for crafting the mini potion. Once assembled, the resin hardens under UV light, such as sunlight, to create a display-ready collectible. The ball transforms into a potion bottle, and a mini table is included for showcasing the finished piece. The specific potion inside each package remains unknown until unboxed.
ToyDirectory Product ID#: 39548      (added 6/10/2025)
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