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March 2011 | Vol. X - No. 3


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Top-10 Girls Toys at Toy Fair 2011


Over 1,000 exhibitors showed their products at the American International Toy Fair in New York this week. Out of all those toys, there were several names that came up again and again in the media's coverage of Toy Fair. Many of the toys for girls had one thing in common- new technology. Mattel's Sweet Talking Ken can record and repeat any girl's words; the Lite Sprite from WowWee toys can transfer any object's color to the fairy's playset using a "magic" wand. Other toys, such as ZombieZoo, stuffed zombie animals, and Spinmaster's Bizu, beads that can be twisted into animal figurines, are classic products with a unique spin.



MSRP: $19.99
Gender: Girls
Category: Dolls - Talking
Dolls
Action Figures



This Ken doll features a built-in microphone and recorder so that kids (or mischievous adults) can make Ken say ANYTHING they want. Yes, anything. The recording can be played back in the recorder’s voice, “Ken’s” voice or what is described as a “high-pitched” voice.
ToyDirectory Product ID#: 31696      (added 2/18/2011)
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MSRP: $29.99
Age Range: 4 and up
Gender: Girls
Category: Dolls
Pretend Play



This set features a Fairy and her magic light wand. The toy features a color wand that uses a patented technology to collect color from any object. Once captured, the color can be shared with other toys in the product line. The magic wand also can play three interactive games. Different playsets are available. Launch date: Fall 2011.
ToyDirectory Product ID#: 31697      (added 2/18/2011)
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MSRP: $74.99
Age Range: 2 and up
Gender: Girls
Category: Dolls
Dolls - Talking
Pretend Play



The Little Mommy My Very Real Baby Doll features interactive light and motion innovation for a realistic play experience. Full of lifelike movements and sounds, baby doll will ask for her juice pop and teddy bear accessories - and when placed in her hands – will recognize and respond to them. Hand baby doll her juice pop to lick, and her tongue lights up green until it's magically wiped away. The boo-boo on her leg also lights up, so kids can help make her “all better” and magically wipe it away too.
Tickle baby doll’s foot to make her laugh. Place doll in a lying down position and she will recognize that it is nap time and close her eyes. Includes a doll, juice pop, bear, ”bandage”, wiping cloth, bowl and spoon accessory pieces. Launch date: Fall 2011.
ToyDirectory Product ID#: 31698      (added 2/18/2011)
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MSRP: $14.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Plush
Collectibles



This line of Plush and collectible toys corresponds to the incredibly popular MoshiMonsters.com. Many of the products can be used along with the website. Launch date: Fall 2011.
ToyDirectory Product ID#: 31699      (added 2/18/2011)
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MSRP: $49.99
Age Range: 6 and up
Gender: Girls
Category: Interactive
Dolls
Robotics



Made of soft, tactile skin that enables lifelike movements, girls can poke and squeeze a Fijit Friend for a verbal reaction.  With word recognition capability, Fijit Friends can understand and respond to more than 30 verbal commands, culling from more than 150 built-in phrases and jokes. Girls only have to turn up the music dial to transform their Fijit Friend into a dancing machine. With Beat Detection functionality, Fijit Friends can recognize different types of music and perform different dance moves for each beat. Fijit Friends includes four original songs of their own. Fijit Friends come in an assortment of four that each feature distinct colors, voices, ears and personalities and feature integrated Sonic Chirp technology - special audio coding embedded into an external device or media platform (mobile applications, webisodes, television commercials and more), that when detected by Fijit, triggers various programmed reactions. Launch date: Fall 2011.
ToyDirectory Product ID#: 31700      (added 2/18/2011)
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MSRP: $79.99
Age Range: 4 and up
Gender: Girls
Category: Interactive
Robotics
Electronics



Penbo is a lovable interactive penguin that sings, talks, dances and plays games with you and her surprise Bebe. She responds to touch and sound and communicates with her Bebe through infrared sensors. Penbo also plays five games with you and Bebe; the more you play, the happier she becomes! Penbo is an autonomous robot designed to move like a penguin and interact with you and her Bebe through an array of sensors. She is aware of her surroundings, loves to dance, plays games and talks with Bebe in Penguish, her own language. Press Penbo’s heart to reveal a surprise egg with her Bebe inside; each color Bebe interacts differently with Penbo.
ToyDirectory Product ID#: 25090      (added 8/24/2009)
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MSRP: $20.99
Specialty: Yes (as of 2010)
Launch Date: July 1905
Gender: Boys And Girls
Category: Plush
Collectibles
Designer Toys



Created by award-winning children’s author/illustrator Neecy Twinem, ZombieZoo characters are different and a bit quirky, featuring an unusual story line and unique personalities. The ZombieZoo family of animals includes Boo the black cat, the natural born leader of the group, and Stich, a pig obsessed with hygiene.  Along with their friends, Muck (Monkey), Rob (Rabbit) and Toxic (Snake), original (large) Zombies stand at 12 to 15 inches high, are made of soft fleece and have a “Frankenstein” style of stitching adorning their bodies and over-sized heads.  The large ZombieZoo plush characters come with a six and a half minute DVD storybook. Zombie minis, replicas of their larger siblings, are also available. They stand 4-5 inches tall and include a handy clip to attach to backpacks, clothing, etc.  
ToyDirectory Product ID#: 31248      (added 12/2/2010)
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MSRP: $3.99
Age Range: 6 and up
Gender: Girls
Category: Fashion & Accessories
Tween
General Toys



Make bracelets, charms, and necklaces anyway you want. Give the jewelry a twist and it turns into a cute animal figure. There are over 60 characters to choose from, and the different beads are interchangeable.
ToyDirectory Product ID#: 31703      (added 2/18/2011)
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MSRP: $17.99
Age Range: 6 and up
Gender: Girls
Category: Dolls
Tween
General Toys



The Real Hairstyle Dolls feature fashion collections based on Justin’s lifestyle from beachwear to performances to red carpets, and each doll comes with several cool accessories such as a skateboard, backpack or sunglasses.
ToyDirectory Product ID#: 31704      (added 2/18/2011)
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MSRP: $19.99
Age Range: 3 and up
Gender: Girls
Category: Play Sets
Collectibles



The Squinkies series of toys are soft, squeezy characters that can be held in the palm of a child's hand. Each toy comes inside its own bubble from which it can be removed. Put the Squinkie in the cupcake, insert a "coin," and the Squinkie comes tumbling out. The Cupcake can be opened to reveal a bakeshop playset.
ToyDirectory Product ID#: 31702      (added 2/18/2011)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author


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