Suitable for children ages 6 months and up, these big, soft squirters need to be cleaned at bath time. Magic ink "dirt" disappears in warm bath water. Each phthalate-free set of four includes a mini washcloth for kids to use to scrub the dogs clean.
— “My whole bath section is almost all Alex; my favorite one is the Dirty Dogs,” Billy Thelander, owner and manager of Little Bits Toys in Wellesley, Mass., told TDmonthly in March 2008.
— Two of 40 retailers who spoke with TDmonthly in March 2008 named this particular item as the best-selling bath toy in their stores.
— Katie Frederick, owner of The Wooden Rainbow in Cedar Rapids, Iowa, told TDmonthly in March 2008 that this item is the best-selling bath toy in her store.

This 38-piece, phthalate-free set includes foam pieces that stick to the wall, letting kids build pirate ships and islands. It also includes three pirate squirters and a suction-cup mesh bag for drying and storage. This item is a Creative Child Magazine Preferred Choice Award winner and an iParenting Media Award winner.
— “Alex has … pirate ships — we sell at least one of those every day,” Pam Horwitz, manager of Mr. Toad’s Toy Company in Naples, Fla., told TDmonthly in March 2008.
— “[We] carry a lot of Alex — they sell best. They all fly out the door,” Susan Blanton, owner of Pufferbellies in Staunton, Va., told TDmonthly in March 2008.
— More than 7 percent of 40 retailers who spoke with TDmonthly in March 2008 singled out Alex’s pirate ship as their stores’ best-selling bath toy.

This 7-oz. can of green foamy soap is available with a frog or duck topper. Kids will have fun playing with the foam and getting clean at the same time.
— “Alex has Rub a Dub foaming body wash and we sell some of that almost every day,” Steve Ricks, owner of My Storyhouse Toys in Roswell, Ga., told TDmonthly in March 2008.
— “The Rub a Dub soap by Alex … we sell one a day,” Andre Truso, a longtime salesperson at The World of Mirth in Richmond, Va., told TDmonthly in March 2008.
— Five percent of 40 retailers who spoke with TDmonthly in March 2008 singled out this soap as their stores’ best-selling bath item.

Kids can create fun, bubbly foam in the tub. The battery-powered bubble tank holds enough bubble solution for one or two baths. The tank can be securely hung on the tile wall or side of the tub, or securely positioned on the flat side of the tub using the included suction cups. Launch date: Fall 2008.

The kit allows kids to mold their own soap in a variety of fun shapes and colors right in the bathtub. Kids can use the pre-made mold lids or roll, press and shape their own soaps. Mold ‘N Play soap comes in an assortment of colors and scents that are non-toxic, won’t cause tearing and is safe for sensitive skin. Each kit includes three 2 oz. tubs of soap in red, blue and purple, one extruder, one roller and one fun-shaped mold. Launch date: Fall 2008.

Froggy helps kids learn to count, right in the tub. Dip him in the water and hear him count. Children get to add fish every time they repeat a number. The toy comes with ten colorful EVA fish that float in the tub or stick to the tub wall. Launch date: February 2008.

Kids can build, stack and play, creating a floating city right in the tub. The set comes with 41 double-sided foam pieces to make a variety of buildings, vehicles, trees and people.  A mesh bag with suction cups is included for drying and storage. Launch date: February 2008.

Kids can safely blow bubbles in the tub with this 4.5 fl oz tear-free bubble solution. Designed especially for the tub, the bottle comes with a suction cup bottle holder for preventing spills. The set comes with three bubble-blowing wands and a tray for dipping suction cups.  A diver theme is also available for boys. Launch date: February 2008.
—  Two of 64 specialty retailers named bubbles by Alex-Panline when asked about top-selling bath toys in March 2009.

The frog-shaped piano lets kids play music right in the tub. The piano floats on water and comes with four music sheets and a music holder. Launch date: February 2008.

The toy comes with a light-up scoreboard that automatically keeps score, crowd sound effects, three squirter balls and a hoop that attaches easily to walls with suction cups. The set folds, making it easy to store. Launch date: February 2008.

When the wind-up mechanism is activated, the mommy whale swims and the baby whale slides down her back or floats on the attached boat. The baby whale can also be filled with water; press its tummy to spray water. The toy helps babies develop hand-eye coordination, and may help alleviate a baby’s water anxiety by preoccupying him or her with a fun activity. This product is intended for children over the age of six months. Launch date: February 2008.

Kids will love Tatiri's toothbrush holders with timer! It teaches them how long to brush the teeth with fun!

Combining multiple functions into a single device, Flo provides a simple solution to several bath time challenges. This unique product diverts the flow of water, creating a gentle waterfall, while providing a protective faucet cover to help guard against injury. Flo also functions as a bubble bath dispenser. Flo attaches easily to the bathtub faucet with a spring-activated grip that requires no assembly or special installation. When the water is turned on, it’s diverted into a stream that extends up to 12 inches in front of the faucet, creating a gentle waterfall and making rinsing hair easy.

The floating toy boat comes with a moveable fishing rod, a fish scoop, a Captain Michael figure and a life ring. Kids can catch fish with the movable fishing rod, then use the fish as a scoop to pour water. Additionally, kids can press down on the sitting captain in his seat to activate a fun tune.

A collection of fifteen bath appliqués, three balls, and two mini-scrubbies—makes bath time a creative and playful experience.  These designer toys do not absorb water, reducing mold and mildew. Their contemporary colors and funky forms look great in the modern bath. The mini-scrubbies are designed to fit little hands perfectly. Items include 15 designer bath appliqués, 3 balls, and 2 mini-scrubbies.

The set includes a polar bear bath sponge, a badger night balm, a collectible polar bear magnet, an educational polar bear arctic habitat coloring book, non-toxic crayons, a storage pail and a surprise gift. The plastic bath toys are designed and modeled in the US and then cast with phthalate-free resin that includes recycled content. A percent of all sales supports wildlife conservation. Launch date: December 2007.

The set includes hand and foot cream, shampoo, conditioner, lip shine, body lotion, shower gel, mesh sponge and a Real Beauty: 101 Ways to Feel Great About You book. Products come in coconut, vanilla, strawberries and cream, pink lemonade and fruit flavor scents. Launch date: Spring 2008.

The 2” x 2” compressed terrycloth cube magically transforms into an 8-1/2” bath mitt when submerged in water. Each mitt is made of 100 percent cotton and is available in four jungle themed styles: monkey, giraffe, tiger and lion. A colorful POP display is also available. Launch date: March 2008.

Instead of X’s and O’s, this version uses frogs and ducks. The foam-filled board and game pieces float in water and make for a great child-parent bath time interaction game. Launch date: January 2008.

This fragrant oil for moms-to-be features a blend of sweet almond oil, borage oil, wheatgerm oil and rosehip seed oil to hydrate the tummy and help prevent stretch marks.

Avocado oil, olive oil and evening primrose oil combine in this calming, moisture-rich cream for pregnant women.

Designed for pregnant women, this pH-balanced, low-lather formula features glycerine, amica extract, chamomile extract and aloe vera extract to soften and hydrate the skin with a calming fragrance.

Simply submerging these creatures in water will cause the lights on their body to immediately begin flashing. Each character is individually named and comes with its own unique back story. The toy is both waterproof and water-activated, and features a self shut-off to preserve battery life. Six creatures are available, each packaged in a try-me package that allows consumers to see the light-up effect right on the shelf. Launch date: June 2008.

The Boogaloo Munch™ products help toddlers have a fun, learning experience at mealtime. These combination meal trays/plates are of dishwasher safe (upper shelf) molded plastic in bright colors and fun designs. They help wean the child from the high chair to the family meal table while encouraging them to understand the correct layout of table wear while building up their confidence and helping teach table manners.

This holiday-time offer combines the floating Boogaloo Bath™ Book and wash Mitt with a colorful matching set of soft Boogaloo Appliqué tiles. The wash Mitt character doubles as a glove puppet, the removable appliqués stick to smooth wet surface. This combination encourages interaction though activities and creative story telling at bath time. Now bath time is an adventure in bonding with your child.