The 3-in-1 Music Island includes three real instruments for the tub on a fish-shaped floating island. It's part of the famous Tub Tunes' line of bathtub musical instruments for toddlers. The Island includes a drum, xylophone and Octopus Jingle Shaker. It also comes with two mallets, music sheets and a music holder.
— “Alex is where it is at for bath toys. We sell at least two a week,” said Alison Cox, owner of Animal Quackers in Raleigh, N.C.
— “Alex bath toys do well, all of them. We especially do well with Tub Tunes,” Patricia Masing, co-owner of Tree Town Toys in Ann Arbor, Mich., told TDmonthly in March 2008.
— Five of 37 retailers cited the Tub Tunes' line as a hot-selling bath toy with customers in spring 2007. Thirty percent of 40 retailers who spoke with TDmonthly in March 2008 singled out this item as the best-selling bath toy in their stores.
— Want this? As of 05/06/2011, this product was available for purchase at Hardware Toys.

The Draw in Your Tub allows young artists to color two unique pictures with bathtub crayons, then wash and use them over and over again. The soft foam boards stick to tile walls when wet. When tub time is over, simply wash the boards clean with the included sponge. The set comes with two coloring boards, a star crayon, a duck-shaped sponge and artistic license for the creative young mind.
— "Alex bath tub crayons and paints are by far our best-seller," said Amy, the manager at The Toy Store in Atlanta.
— Ten of 37 retailers told TDmonthly in spring 2007 that Alex bath crayons were customer favorites in their stores.
— Bath crayons were the second-most-cited product in the bath category, according to research conducted by TDmonthly.

This complete set of Alex super-bright bath paints and sponge painting supplies includes a chunky fish-shaped roller and sponge brush that are the perfect size for small hands. The unique sponge painters have handles that fold back and snap into place for easy use. The set also contains five bath paints, sponge roller, sponge brush and roller tray, as well as five sponge stampers.
— "Artist in the Tub by Alex is pretty good," was a pretty good endorsement by David Campbell, owner of Amazing Toys in Great Falls, Mont.
— Eleven of 37 retailers that TDmonthly spoke with in spring 2007 agreed that the Alex bath paint sets are top-sellers.
— As of 4/19/2012, this product had 1.8 out of 5 stars from 10 reviews on Amazon.com. Cons: Paint is too thin and doesn't show up well; paint won't adhere to wet surfaces; Paint bottles are only filled with a small amount of paint and it gets used up in one bath time; paint can stain tile grout; one reviewer said the paint stained her child's skin.

A fishing pole and three fish are packed on a 17" x 7" blister card.
— This bath game is a good seller at Mr. Toad’s Toy Company in Naples, Fla., the store’s owner, Peter, told TDmonthly.

These 3.25” x 2.75” x 3.25” guys, sold in sets of four, are great for little ones in the tub, sandbox or just as a new pal. They’re also phthalate free.
— Although rubber duckies have “slowed down” from a few years ago, according to store owner David Campbell of Amazing Toys in Great Falls, Mont., three of 39 retailers said they were still a steady-selling bath item.

Al-i-Sorter brings baby’s favorite activity of shape-sorting to the tub. Baby can either drop shapes through alligator’s back or “feed” alligator by placing shapes in his mouth. After-bath pick-up is fun and easy as shapes store in alligator’s tummy. The Al-i-Sorter helps develop baby’s motor skills by encouraging eye-hand coordination. “This toy has many facets to it and lots of different activities,” Peggy Barrett, public relations consultant for Sassy, told TDmonthly. “You can even hang it to dry because the tail is the hook.”

“Rub-a-dub-dub, three pigs in a tub!” Mama pig counts 12 tiny feet, six pink ears and three shiny faces in this adorable waterproof counting book. Three pink pigs store in this bath book’s mesh tube for lots of fun in the tub. iBaby lets babies be babies. "This adorable waterproof counting book lets babies learn and exercise motor skills as they play with three charming toy pigs that store in the book’s mesh tube," explained Jennifer Bittorf, marketing coordinator for innovativeKids. Launch date: April 2007.

The GIANTmicrobes® soap dispenser looks like the common cold microbe and is a fun reminder to wash away germs — the best way to avoid getting sick. It is perfect for adults, children and everyone in between. "Our unique soap dispenser, shaped like the common cold virus, helps remind kids of all ages to keep their hands clean and germ-free," Dan Oliver, director of business development for GIANTmicrobes, told TDmonthly. Launch date: November 2005.

This wet-and-stick floating three-dimensional playhouse is fun to use in the tub. Children can make the characters take a ride in the car, sit in the yard or sneak inside the house — it inspires hours of dream play. Launch date: April 2007.

This 44-piece set includes an assortment of valves, tubes, hoses, caps, suction mounts and a sprayhead, as well as the AquaStruct WaveRider OceanSpray Surfboard Tub Mat and the AquaStruct TubeWave OceanSpray Shower Curtain. It is designed to help tweens create a low-flow shower adventure, and it intuitively teaches circuit logic, problem solving and resource allocation. It also saves water with AquaStruct’s 2.5 gallons per minute earth-friendly AlphaValve. Launch date: August 2007.

Designed to teach children healthy hand-washing habits, SquidSoap works by applying a small ink mark on a person's hand when they press the pump to dispense the soap. The ink is designed to wash off after the hands are washed for about 15 to 20 seconds — the time recommended by most doctors. SquidSoap is fun for kids and makes hand washing more like a game. Also, the very stretchable squid toy is a blast to play with and will provide hours of entertainment.

This soft, cushy cover makes bath time easier and safer, and allows parents to actually see the water temperature. The color-changing backlit display has a Comfort Zone indicator, audible high-temperature alerts, and an ON button with auto shut-off. Blue means too cold, red means too hot and green means just right. The mildew-resistant product is easy to install and clean. According to Lisa Orman of KidStuff PR, “It’s the only spout cover to ever have won The National Parenting Center Seal of Approval.” Launch date: January 2007.
— “The 4moms Digital Bath Spout Cover makes bathtime easier for parents and safer for children because of the benefits of its patent-pending TempAssure and CoverSafe Technologies,” Rob Reuter, vice president of marketing for 4moms, told TDmonthly.

This manual toothbrush allows children to hear music by such artists as Hilary Duff and Queen while brushing. A music chip containing a two-minute clip is embedded in the handle of each toothbrush, which works by streaming sound vibrations from the bristles to the teeth and transferring sound waves into the jawbone and inner ear. Three AAA batteries are included. Launch date: Fall 2006.

With this toy, little ones can match the four colorful hippos with their floating rings, and then dunk them to hear them whistle. This bath toy comes with four hippos in bathing trunks and four floating rings. They whistle while babies wash. Bath time is now Hippo Time.
— Debbie Wurzburger, owner of Toy Chest in Pikesville, Md., estimated that she sells 24 to 36 water toys by Alex per month.

Three real instruments for the tub are included in a deluxe gift set. The set includes a xylophone, drum and flutes plus laminated music sheets for every instrument. Also included are mallets for drumming and playing the xylophone.
— “Alex Tub Tunes. All varieties in that line sell well,” Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly of her best-selling bath play toys in spring 2010.
— Seven of 39 storeowners in a March 2010 survey said Alex's Tub Tunes are a top-selling item in their stores.

Created by Jim and Lori Phipps, parents of five who faced the dilemma of getting their children into the shower, The AquaStruct Toy System lets tweens plumb and replumb the walls of their baths and showers with stylish, suction-cup-mounted pipes, hoses, valves, sprayers, misters, nozzles and squirting devices. This is accomplished using proprietary zero-insertion force, easy release and no-twist connectors that provide a leak proof, plumbing grade seal. The X Kit includes 16 parts, the XL Kit ($64.99) includes 26, and the XXL Kit ($94.99) includes 44. Launch date: trade - February 11, 2007; public - August 1, 2007.
― Diana Glasier, owner of Green Caboose in Stroudsburg, Pa., was “looking” at this bath-construction kit, and will “possibly” order it. “Everyone loves to shower, and this makes it fun,” she shared with TDmonthly.

The completely original AquaStruct™ spraying surfboard tub mat and spraying tube wave shower curtain make it possible for tweens to slip through a giant tube wave on Hawaii’s North Shore or to ride the impossible waves at Northern California’s Maverick. No matter the weather, the distance to the ocean, or the time of day or night, with AquaStruct™, you can always Ride Your Inner Wave.™

Cool in the pool and a Blast in the bath!

Random motion movement in any body of water, including spontaneous diving.  Awesomely unpredictable! 3 each of 4 different color designs. Blister size - 8” x 10”(20.3cm x 25.4cm).

Crabs and lobsters have eyes that see multiple images like a kaleidoscope. With Oggle Goggles kids can explore underwater the same way. Six each of two different styles — Slats and Cones — are available. Blister size - 8” x 10”(20.3cm x 25.4cm). Launch date: March 2007.

Baby Penguin and Clown Fish magnetically hug in place, as the Mothers spin, flip and race up and down and all over the place. They can be used for bath or pool play. When the babies are not attached, they float to the surface.

This easy-to-grip device transforms shampoo or bubble bath into heaps of bubbles for tons of fun. Susan Tice, Public Relations Director & Product Manager for International Playthings, Inc., pointed out one of the Super Sudser’s best qualities. It “actually lets the child participate in preparing the bath by creating all of the fun soapy bubbles,” she told TDmonthly. Launch date: January 2006.

This is a great stocking stuffer with a low price that gives hours of fun in a pool or bath. Toss shark into water and watch him surface like a real shark — no batteries, no winding.

Squiddy Subbie scoots through the water with his arms trailing after him. Hours of fun.

Our "sweetest" new product line has tons of different products to keep our tweens "smelling sweet" all day long. There is Sparkle Spray, which will leave you smelling great and give your skin a glittery finish, the Bath & Body Sets, with everything you need to "smell sweet" all of the time all packaged into a reusable heart-shaped tote, Duos which are 3 different sets of bath-time fun, and Sparkle Body Gel which lets you rub on the sparkles that'll keep you glitzy all day long. Numerous scents available from Go-Girl Grape to Straight-Up Strawberry.

They can dive as far as 5' in the pool and are also fun to take in the bathtub. They use an AA battery and move through the water in unpredictable directions. They each have a light-up nose that never goes dim. Turbo Subs sit in a display box of four different styles, three of each. They are 6.5" by 3.5" by 2".
— “I would have to say, for this year, the surprise was summer items, pool toys … It’s probably because of the heat. MindWalk was the big-selling manufacturer,” said Lance Ghulam, manager of Handlebar Toys in Lafayette, Calif.
— “Basic beach and sand toys. Parents are trying to move away from video games,” was what Emily Holmes, executive assistant to the president for Ambassador Toys in San Francisco, had to say about surprises in her store.
— “Our Turbo Subs are part of our Super Subbie product line which uses patented random motion technology,” Denise Sanger, VP of operations at MindWalk USA, told TDmonthly. “This allows our Turbo Sub to move through the water in unpredictable directions, diving down 5' in the pool or just scooting around in the bathtub. In addition, the Turbo Sub has an always-on light in the nose, which makes it fun to play with in the dark, too.”