Made from soft bamboo velour and natural corn fiber filling, this take-along friend features tug and teethe elements for baby. Launch date: May 2010.

Featuring a variety of prints and fabrics, this 10.5" pig shows off lively pink and green and a sizeable snout. Launch date: 2010.

This high-fashion pooch doubles as a cute coin purse, decked out in rose-embossed, silk-like fabric. The small zippered compartment is designed to hold a bit of makeup and cash, and opens with the bone-cross zipper pull. The Frenchie wristlet measures about 5" long.

Standing about 10" tall, this 9" pit bull pup is decked out in gray and white modacrylic fur and a fashionable striped, stretch T-shirt and leatherette jacket. He's got a diamond stud in his right ear and wears the Fuzzy Nation cross-bone puff pendant on his removable metal ball chain.

Warm and light-weight, the hat and mittens are both functional and complementary in shape and hue to the Muddy Cloud™ doll DOOT. Doll is sold separately. Sets are available to complement each of the five Muddy Cloud™ characters.

Warm and light-weight, the hat and mittens are both functional and complementary in shape and hue to the Muddy Cloud™ doll DOOT. Doll is sold separately. Sets are available to complement each of the five Muddy Cloud™ characters. Also available in Blue.

Muddy Cloud™ plush dolls range from 4 to 9 inches tall, so they can be effortlessly packed into a diaper bag or purse. Their size also makes them easy for little ones to handle, and the super-soft fleece is gentle for baby's sensitive skin. Muddy Cloud™ characters are brightly colored and have no prescribed story lines, thus encouraging imaginative play. There are five characters in all.

Muddy Cloud™ plush dolls range from 4 to 9 inches tall, so they can be effortlessly packed into a diaper bag or purse. Their size also makes them easy for little ones to handle, and the super-soft fleece is gentle for baby's sensitive skin. Muddy Cloud™ characters are brightly colored and have no prescribed story lines, thus encouraging imaginative play. There are five characters in all.

Muddy Cloud™ plush dolls range from 4 to 9 inches tall, so they can be effortlessly packed into a diaper bag or purse. Their size also makes them easy for little ones to handle, and the super-soft fleece is gentle for baby's sensitive skin. Muddy Cloud™ characters are brightly colored and have no prescribed story lines, thus encouraging imaginative play. There are five characters in all.

Warm and light-weight, the hat and mittens are both functional and complementary in shape and hue to the Muddy Cloud™ doll TADA. Doll is sold separately. Sets are available to complement each of the five Muddy Cloud™ characters.

Warm and light-weight, the hat and mittens are both functional and complementary in shape and hue to the Muddy Cloud™ doll DOOT. Doll is sold separately. Sets are available to complement each of the five Muddy Cloud™ characters. Also available in Crimson.

Warm and light-weight, the hat and mittens are both functional and complementary in shape and hue to the Muddy Cloud™ doll BEEP. Doll is sold separately. Sets are available to complement each of the five Muddy Cloud™ characters.

This softball-sized round plush is soft, cuddly and ideal for tossing around.

No More Monsters! A Light In the Night™, created by a mother to comfort her oldest son when he moved to his big boy bed, is a gift set which includes an adorable light-up creature and beautifully illustrated board book. Just one soft press of the tummy emits a bright glow which proves once and for all there’s nothing “going bump in the night.” Each nighttime guardian is available in bubble gum pink, mint green or ice blue. Each gift set includes a Light Up Creature, Children's Board Book, Display Box, and online access (register A Light In the Night online and receive an official "Certificate of Bravery").
Awards: Creative Child Magazine 2010 Preferred Choice Award, Storybooks With Character category

This hand-washable set made in the USA with wool felt includes a lunch bag, sandwich, pickle and cookie. The meat, lettuce, cheese and tomato from the sandwich can be taken apart so kids can pretend to make their own lunch. Most Lilly Bean products are available pre-made or as do-it-yourself craft kits with instructions, patterns, and felt.
— Sara of Sara’s Toy Box found the instructions for the sandwich craft kit easy to follow and was very pleased with the end result. The quality of the felt, both in thickness and softness, and the large selection of food choices made the felt food attractive to Leanne of Rave & Review. See also The Full Mommy.
Other LILLY BEAN favorites include Green Eggs and Ham, Chocolate Easter Bunny, and My PB&J.

Zoobies teamed up with the World of Eric Carle to launch the Zoobies Very Hungry Caterpillar Toy, Blanket & Book Combo. This plush character folds into a pillow with a butterfly print blanket zipped inside. The package also includes the classic “The Very Hungry Caterpillar” board book.
Awards:  2010 NAPPA Gold Award.
Launch date: February 2010.

Buster is a soft plush square pillow that has a smiley face on one side, and shapes with numbers on the other side. There are 6 colored buckles going around the toy so kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.

Bella is a soft plush heart pillow that has a smiley face on oneside, and shapes with numbers on the other side. There are 5 colored buckles going around the toy so kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.

Bucky is a soft plush turtle that has 4 colored buckles down his tummy that unbuckle to reveil colored numbers 1-10. There are 6 colored shapes on his shell and down the middle of his shell is a zipper that unzippers to reveil a pouch. Kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.
— Mass Hole Mommy found that her son was instantly captivated by the colors and tactile stimulation of Bucky. The turtle proved a safe way for her son to hone his fine motor skills. Christy of Is It Naptime Yet? reported that her son was just as captivated by Bucky, eschewing his other, fancier toys in favor of the plush turtle. Though Christy complained that some of the buckles were too difficult for her son, Mama Cheaps viewed the difficulty her daughter had with the same buckles as a challenge to be overcome with more practice.

These jaguars are part of a plush collection featuring stuffed animals and puppets that share characteristics of their real animal in the wild. A hangtag explains each animal's distinctive qualities. Retail price ranges from $16 to $36, depending on size. Launch date: January 2010.
— Kate Tanner, owner of Kidstop in Scottsdale, Ariz., was impressed with this plush line at Toy Fair 2010.

Grownups can have fun with Spot as they read aloud or create their own adventures indoors or on-the-go. This soft plushy puppet has his familiar brown spot on his body as well as a brown tip on his tail. Launch date: Spring 2010

With flaps, ribbons, knots, different textures and jingle, crinkle and squeak sounds, there’s no shortage of fun on the 10 inch Classic Pooh Developmental Ball.

So much more than an ordinary blanky. The Pooh and Piglet Blankys combine plush characters and a super soft, satin-trimmed blanket Each blanky is 17.5 inches. This blanky is sure to be a naptime and travel staple.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Gold Seal.

A perfect pal for nap or playtime. The Classic Pooh Comfort Cuddly is a 12 inch ultra-soft plush with corduroy accents. Available in Pooh, Eeyore, Tigger and Piglet styles.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Gold Seal.

Give baby an intro to the alphabet with these adorable 5 inch letter rattles. Available in “E’ for Eeyore, “P” for Pooh, “P” for Piglet and “T” for Tigger. Each rattle features corduroy and ribbon accents.