January 2010 New Specialty Toys — All

This classic draft horse is accurately sculpted and detailed by a leading equine expert in horse anatomy. It measures 5” L x 3.5” H and is hand-painted and phthalate and lead free. Safari Ltd. exceeds all safety standards. 

This delicately sculpted, whimsical elven princess playfully sits upon a cardinal’s back. Elf is 3” H (7.6 cm). Cardinal is 4.25” L x 3” H (10.75 x 7.6 cm). Figures not sold separately. Meticulously painted by hand, this replica is phthalate and lead free and meets or exceeds all safety standards. Each figure includes educational information in five languages and also name identification on its underside.

This tea party set includes a brightly colored sunflower table with a tea cake and tea cups, two fanciful fairies and toadstool seats. Platform size: 8” W x 7” H (20.5 x 17.75 cm). Fairies are 3.75” H (9.5 cm); table is 2.5” H (6.3 cm); toadstools are 1.25” H (3 cm). Figures not sold separately. Meticulously painted by hand, this set is phthalate and lead free and meets or exceeds all safety standards. 

Featuring striking design and photography, these unique lacing cards teach shapes, colors, and textures while they develop hand-eye coordination. Bright, colorful cards with die-cut shapes can be used alone or laced together into a book or a piece of hanging art. Fundamental concepts have never been so fun! WARNING: CHOKING HAZARD—Small parts. Not for children under 3 years.

Inspired by classic stringing bead toys, this innovative collection of 10 books in various shapes develops motor skills while introducing color, shape, and pattern in a wonderfully playful way. Children will have hours of fun reading this set as books, playing with them as blocks, or stringing them as beads. WARNING: CHOKING HAZARD—Small parts. Not for children under 3 years.

This hip press-out family includes 5 freestanding people, a cat, a dog, a doghouse, and over 150 mix-and-match vinyl cling pieces of clothing! Combine this with the MoMA Modern Play House for a completely modern experience. WARNING: CHOKING HAZARD—Small parts. Not for children under 3 years.

Create a delightfully modern house with this innovative set of modular nesting boxes! Aspiring architects and designers of all ages can create modern spaces, arrange furniture and accessories, and then remodel again to create endless variations of their unique and distinctive homes. Includes 7 nesting boxes, 8 mix-and-match furniture pieces, and 12 removable vinyl cling accessories. WARNING: CHOKING HAZARD—Small parts. Not for children under 3 years.

This 40-page hardcover delves into the Battle of Long Island during the Revolutionary War, as told by teacher Benjamin Tallmadge and other sources. It is written by Selena Castrovilla and illustrated by Bill Farnsworth. The book was named to the 2008 IRA Children's and Young Adults' Book Award Notable Book List. Launch date: April 2007.

Retailers will be able to milk new profits from  b. dazzle, inc.’s beautiful new Scramble Squares® puzzle on one of America’s favorite topics. Retailers using b. dazzle’s unique Scramble Squares® interactive playing surface point of purchase displays may offer consumers a free Scramble Squares® puzzle if the consumer can solve the demonstration 9-piece Scramble Squares® puzzle within 5 minutes.  b. dazzle, inc. provides a free electronic timer and  a 5-MINUTE CHALLENGE® CERTIFICATE Kit with every display to support this very effective promotion. Once a consumer tries to solve the puzzle, he/she gets “hooked” and wants to buy at least one to take home and prove he/she can solve it!   Because Scramble Squares® are less than $10.00 retail and they are available in over 140 exquisite styles, consumers who have taken THE CHALLENGE® usually buy at least two or three Scramble Squares® puzzles at a time to delight or torment friends and family members.You can also watch a video about how the 5-MINUTE CHALLENGE® helps sell Scramble Squares® puzzles.

This easily transportable product is two playmats in one, with differently designed spaces on each side. It comes with toys, features a wipe-clean surface, and is available in various themes: DinoLand, Roadville, Farm and Work Zone. Measurements are 28.5" x 22.5". Launch date: January 2010.

Measuring 17" x 12.5", these portable playmats come with toys and are available in five themes: Dino Land, Fly Zone, Sea Life, Space Explorer and Wild Animal Park. They feature wipe-clean surfaces and are about the size of a standard placemat. Launch date: January 2010.

The Torch Fire Truck lets children get a detailed look inside to see how it works. The Torch Fire Truck comes with an illustrated Howie Work’s adventure hardcover storybook that takes them through how each of the major parts work in real life. By pushing a simple, three-digit combination of buttons on the vehicle or the included Worx Storybook Transmitter, an infrared signal is sent to the Torch Fire Truck revealing a working engine, emergency lights, fire hose, and much more. Launch date: July 2011.
Awards: 2011 Creative Child Toy of the Year

Worx Toys line of toys lets the curious child get a detailed look inside how their favorite things work. Each Worx Toy also comes with a book that takes the child through how each of the major parts inside the toy works in real life. By seeing all of the components light up and move, children can discover what's inside the Apex Helicopter and learn all about it with the accompanying book. Components include rotor, rear prop, landing gear, and more. Launch date: 2011.

The Speedster Race Car lets children 6+ get a detailed look inside to see how it works.  The Speedster Race Car comes with an illustrated Howie Work’s adventure hardcover storybook that takes kids through how each of the major parts work in real life. Check out the working engine, transmission, steering and much more. The doors can be opened to get even closer to the action. Launch date: July 2011.

Designed as an alternative to training wheels, the Gyrowheel senses imbalanced riding and recenters the bicycle once it begins to wobble. This effect is accomplished by an interior disk that spins independently of the wheel to stabilize the bike even at very low speeds. It installs quickly with a wrench and has a simple on/off button, three stability settings, rechargeable batteries, and light and sound indicators. The 12" Gyrowheel is available in black and white. Watch Demo Video; Watch Gyrowheel: Top-5 Video, Toy Fair 2010
— John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., was impressed with this product at Toy Fair 2010. It's "a step up from a balance bike with a gyro that keeps balance without training wheels. Tech + Bike = Perfect," he said.

This furry plush character in polyester fleece features embroidered detail and hypo-allergenic buckwheat hull filling. The removable cover is machine washable. Two other designs are available; all measure approximately 10" x 12".

In this athletic-themed collection, Wubbzy and his Friends learn all about teamwork, fair play and good sportsmanship.  What happens when Wubbzy joins a hoopty-hoops team? Why is Wubbzy so upset about being small? How do Wubbzy’s friends prove that cheating at games is wrong? Michelle Kwan as Michelle Kwanzleberry and Tiki Barber as Touchdown Tiki star in this collection that takes the Gold!

Snifty Valentine pens are available in two sweet scents with corresponding artwork: Boxed Chocolate and Message Candy Hearts. You can’t eat them, but the yummy smell might make you want to! Snifty Pens are created using a non-toxic scented molded plastic - this keeps their sent long-lasting. The delicious aroma of SNIFTY pens will make you feel nifty! Available to retailers in a box of 30, individually wrapped, Valentine scented pens.

Smalentine Valentine Pencils are made from 100% recycled newspaper soaked in natural gourmet liquid fragrance. Smalentine Valentine pencils are available in 5 sweet scents; Strawberry & Cream, Vanilla Cream, Chocolate Mint, Raspberry Truffle, and Love Candy. Each Smalentine is packaged in its own freshness tube made from biodegradable, corn based plastic and comes with its own removable heart shaped necklace. The perfect treat for that special someone! $2.49 per pencil.

Snifty Scented Pens are available in four delicious scents with corresponding artwork. Imagine yummy vanilla cupcakes, a sweet strawberries, juicy watermelons and sticky sweet Bubblegum at your fingertips anytime of the day. Snifty Pens are created using a non-toxic scented molded plastic — this keeps their scent long-lasting. The delicious aroma of SNIFTY pens will make you feel nifty! $1.95 per pen. Available to retailers in a box of 50.

Set of 10 Gourmet Scented Pencils in reusable zippered pouch. Smencils are made from 100% recycled newspaper soaked in natural gourmet liquid fragrance. Scents include: Bubble Gum, Orange, Cinnamon, Grape, Root Beer, Watermelon, Black Cherry, Very Berry, Tropical Blast, and Cotton Candy. Each individual Smencil is packaged in its own freshness tube made from biodegradable, corn-based plastic. Smencils will retain their scent for up to 2 years and each time you sharpen your Smencil the scent is refreshed.
— "We sell about 50 per month. We're expecting this to be a big stocking stuffer,'' Christine Osborne, co-owner of Wonder Works in Charleston, S.C., told TDmonthly.
— William Meredith, owner of Learning Express in Cary, N.C., told TDmonthly in a Fall 2012 survey that they sell 100 Smencils a month, making them one of the store's best selling tween products.

Lola's the character who carries around the secret of the Pookies — no doubt a huge responsibility. She comes in four different color combinations, and her friends are able to tell her mood by her choice of colors and outfits. She's made of soft polar fleece and is machine washable. Lola measures 28 cm x 16 cm.

This multi-dimension, multi-player version of the strategy game Pentago accommodates two, three or four players. Two players can play using one or two colors each, and in games with additional participants, players can choose to play as individuals or in teams.  Launch date: March 1, 2010.
— A top pick, retailer Kate Tanner, owner of Kidstop Toys, informed TDmonthly at Toy Fair 2010.

Complete with two bunny rabbits and a fold-up house, this portable play mat with carrying handle features a bright palette and various textures throughout its meadow theme. Launch date: 2010.