March 2011 New Specialty Toys — Tween

LockerLookz Wallpaper for lockers comes in eight fun patterns. The wallpaper is held up by 20 super-strong magnets, making sure no damage is done to the locker itself. The LockerLookz line of Wallpaper and accessories allows kids to personalize their space at school.
— Betsy Ordemann, owner of Magic Box LTD in New Orleans, La., told TDmonthly that she sells dozens of each piece of the LockerLookz line each month, and up to 3 dozen of the most popular pieces. “It's unbelievably popular. It's totally different than anything else in the market,” she said.
— Christine Osborne, co-owner of Wonder Works in Charleston, S.C., told TDmonthly in an October 2011 survey that LockerLookz was their best selling tween item. "We don't know how many" are sold, she said, "because it sells out too quickly!"
— William Meredith, owner of Learning Express in Cary, N.C., told TDmonthly in a Fall 2012 survey that they sell 100 LockerLookz products each month, making them a best seller in the tween category.

Players form words with the letters in their hand. They add a letter, build a new word, and capture their opponent's word, all in one turn. Players score points and earn 'royalties' for words of all one color. The player with the most points at the end of the game wins. "Gameplay allows players to capture cards to build bigger, better words," Lynn Araujo, communications director for U.S. Games Systems, told TDmonthly. Launch date: May 2008.
Awards: A Games 100 Selection (2008, 2009, 2010)

The Connectors are the new "Connectable and Collectible" silicone string bracelets that can interlock to form various fashion accessories. Made from stretchy, hypoallergenic silicone, kids can use these 7 inch long multicolored strings alone or connect several together. The Connectors come in packs of four in a variety of colors and patterns. Variations include translucent Crystal Connectors and Team Spirit Connectors in all color combination that show team pride.

Diary of a Wimpy Kid has become a phenomenon.  It started online and then moved to the The New York Times best-selling book series by author/illustrator Jeff Kinney. The first of two 20th Century Fox movies was released in early 2010, with a second due out in spring 2011. Wimpy Kid Greg even flew fly high in the 2010 Macy’s Thanksgiving Day Parade for the first time. In this latest book, Greg Heffley is having second thoughts about growing up fast. Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the “ugly truth”? Hardcover, 224 pages.

This patent-pending version of an elastic bracelet takes it to a whole new level – perpendicular to the wrist. Piggybacks, “The Bandz That Stand™" have incorporated a mini shaped band that “piggybacks” on top of the traditional shaped rubber band allowing, the top shape to be easily seen when placed on the wrist. A Piggyback Bandz looks similar to many other band bracelets until you slide it on your wrist and watch it stand at attention, upright. The bandz can be layered with one, two or a half-dozen more to create a word, a secret code, a design or whatever the imagination whips up.

Bestie Buds can show their bestie love with bestie necklaces based on sweet treats. There are nine adorable sets available, including peanut butter & jelly, milk & cookie and ice cream & cake. "We also have 2 charms on each necklace instead of the old style which is just one of each," Darcee Matlen, President of VioletGumDrop, told TDmonthly.