Part of Aurora's "Are We There Yet" collection, the My Name Is ID Tags feature a decorative plush animal charm, as well as a clip for hanging on luggage. Available in a six style assortment including monkey, giraffe, lion, shark, panda and gator.

Part of Aurora's "Are We There Yet" collection, these 10" neck rests feature an ergonomic design to offer kids neck support as they travel. The neck rests come in either a Cheeky Charlie or Gerome the Giraffe design.

Part of Aurora's "Are We There Yet" collection, these 11.5", bean filled plush toys are an ideal companion for young travelers.

This 10", soft plush lamb plays the Christian song "Jesus Loves Me." Comes in Blue or Pink.

Blessings Lamb Blankee is a 12” soft white lamb, featuring a satin-lined white robe that flows down from the lamb’s upper torso and is embossed with a cross. A bow around the neck features scripted-font text that reads “Jesus Loves Me.” The lamb can be customized with a 12” gender-specific bib (MSRP $14). The girl’s bib is distinguished by frilled edges whereas the boy’s bib features a smooth edge.

This 8" plush, chocolate colored meadow mouse holds a cross in one hand. "We like to think of the MiFe Mouse as a reminder that big messages such as 'my faith' can be carried out by the smallest of creatures," Michael Kessler, Aurora’s SVP of sales and marketing, told TDmonthly. Also comes in a "Lord is my Shepherd" Mouse, cradling a lamb.

In its licensing deal with Wolverine World Wide, Inc., the company behind Hush Puppies and other innovative footwear, apparel and accessory brands, Aurora will launch and distribute worldwide the Hush Puppies plush animal line. featuring a small (5"), medium (10") and large (18") Hush Puppies basset hound. There are also portable 3.5” 'clip-ons'  for those who want to take their Hush Puppies pup on the go.

Making up Aurora's first series of exclusive soft figurines based on the Luche Libre phenomenon are the "top" six contenders wrestling to become champion. Kids will be entertained and inspired by the comic book "hangtag" attached to each plush toy. Each character is eight inches. Aurora expects to release "Series 2" featuring even more Luche Libre characters later in the year.

Aurora's 14 all-new 12.5-inch sassy Mood Monkeys allow tweens and teens to express who they really are. The 14 styles include Book Worm, Catty, Soo Silly, Bad Hair Day, Chatterbox, Boy Crazy, Sweet Tooth, Ray of Sunshine, Oops Clumsy, I Love Shopping, Giggly, Sleepyhead, Party Girl and Spa Girl.

From flower girl to firefighter, Aurora has released nine new "dress up" outfits that fit all of Aurora's five inch YooHoo & Friends. Each dress up set comes in clear packaging that includes two accessories. Retailers can combine the dress up packaging (fits slatwalls) with existing YooHoo & Friends displays. The "Blast to the Past" set includes three YooHoo & Friends "hippies.” Available separately are the "Go Green" set with two flower girls and a princess butterfly; and a third set that includes doctor, firefighter and police officer. Each 5-inch YooHoo & Friends animal (w/ sound) is available separately for $6.
— "They are all over the board, but I've sold about 100 of the various things," Barbara Fineblum, Owner of Barston's Child's Play in Baltimore, Md., said about YooHoos to TDmonthly when surveyed in late Spring 2011.

2011 marks the 30th Anniversary for plush toy and gift manufacturer Aurora World Inc. To celebrate, Aurora is offering a limited edition 30th Anniversary Bear plush toy. Limited the 1,200 pieces, the bear is made of Moda Acrylic plush. “30th Anniversary” is embroidered on its right paw pad. Mr. H.Y. Noh's (Aurora's Founder) signature and number (i.e.: 1/ 1200) is embroidered on the left foot.

Milly is a pink kitten that can be dressed up in cute outfits and carried in a scented cat carrier.

This line of seven dolls is soft and huggable, with baby-safe embroidered features.

Six white and black bean filled hamsters (4.5") make up the assortment. Each hamster holds an oversized red heart embroidered with either "XO," "Love," "Hugs," "Kiss Me," "I (heart) U" or "Love Me."

This 80s-themed YooHoo friend wears neon workout gear. He measures 8" tall and plays aerobics music when his belly is squeezed.

This punky YooHoo friend has a bright yellow mohawk and carries a guitar. He measures 5" tall and plays a whistle sound when his belly is squeezed.

This Mod YooHoo friend wears a suit and comes complete with a shaggy haircut. He measures 5" tall and plays a YooHoo sound when his belly is squeezed.

These 14.5" bean-filled monkey characters wear stylish, warm knit clothing and caps. Both feature the signature banana in tail and Velcro hands for easy hanging.

Each Fancy Pal is a purse and plush animal in one. The animals can be mixed and matched with different carriers. This assortment of Mini Fancy Pals includes two puppies and kittens in green, pink, purple or red carriers, each of which is embroidered with a holiday themed item such as candy cane or ribbon.

This Dreamy Eyes series features a moose, mouse, monkey and puppy accented with festive Holiday garb. Each 5" plush plays three different Christmas carols when squeezed.

This bean-filled brown bear is available in 12" and 18" sizes for $14.99 and $29.99 respectively. Love to Cuddle Bear sports a festive green knit cap, and matching mittens dangle from around his neck.

These 5" bean-filled plush toys are available in four styles. When squeezed they sing three Christmas songs, including “Jingle Bells,” “Santa Clause is Coming toTown” and “We Wish You a Merry Christmas."

These 8" plush toys come complete with candy cane color schemes. Each makes a sound, and the
candy cane embroidered on the tummy lights up when squeezed.

These 5" bean-filled plush toys feature orange or dark purple color themes, and make sounds when squeezed.

This 5" bean-filled plush toy comes dressed as a pumpkin and makes spooky witch or laugh sounds when squeezed.