Santa's biggest secret is revealed in The Elf on the Shelf: A Christmas Tradition gift set, with a North Pole pixie-elf (available with light skin or dark skin and dark eyes, as pictured), a hardbound children's book and a keepsake box. Launch date: October 15, 2009.
— Owner Diana Nelson of Kazoo & Co. in Denver told TDmonthly in fall 2009 that her store sells about 36 Elf on the Shelf sets per month.

This large, soft-framed, true-reflection mirror is designed to encourage baby’s developing vision by providing a sight pleasing to baby — the human face. Framed in a bold geometric pattern, the mirror can be hung from crib rails at an angle so that a newborn can gaze into it while lying down, or it can be attached flat against the rails to accommodate a sitting baby. It also stands on its own outside the crib, providing tummy-time enjoyment or entertainment. The symmetrical bee has bold, high-contrast stripes. A red, black and white ladybug provides high contrast visual stimulation and includes a tracker ball in its center to aid in the development of visual perception. Textured leaves attached to the bottom edge offer peek-a-boo play as baby lifts them to find geometric patterns underneath. "Although babies have limited vision at birth, they show a clear preference for bold patterns, bright colors and faces. This mirror is well-suited to provide just the right amount of stimulation without overwhelming baby," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: July 2009.

A set of six pastel maryjane socks comes in a gift box.

These sneaker-styled socks come in a gift box of 6 pairs.

Confeeti socks are 3D Animal socks that simply pop out at you. Designed for comfort, quality, and style, these socks come in individual pairs or in gift sets of three. This particular pair features a puppy design.

Confeeti socks are 3D Animal socks that simply pop out at you. Designed for comfort, quality, and style, these socks come in individual pairs or in gift sets of three. This particular pair features a kitten design.

In this game, the goal is to collect monster friends. Kids learn more about each monster by flipping over their deed and reading the bios. Players can also learn cool monster jokes to share with friends. Launch date: June 2009.

Know It or Blow It tests teams’ knowledge of general information and fun facts, such as the three singing chipmunks, the five Great Lakes and Santa’s eight reindeer. For each round, a team captain picks the order in which teammates will respond. If a player knows an answer, great. However, if they're not absolutely, positively sure, they can stop rather than risk their team’s points. "The best part about Patch Products new party game, Know It or Blow It, is that one person doesn’t have to know everything. Instead, teammates work together to know it all," Jessica Wineke, PR coordinator for Patch Products, told TDmonthly. Launch date: January 7, 2009.

Rebelle's classic Blue Victorian bag is fun and fashion forward. The bag features a delicate Victorian pattern on laminated spandex, hidden magnetic clasp, lavendar faux suede lining, silver faux leather trim, rhinestone accents, and silver hearts.

This Rebelle butterfly bag features a distinct fuchsia pattern on laminated spandex with silver faux leather trim, buttercup yellow faux suede lining, hidden magnetic clasp, and sparkling rhinestone accents. Finished off with silver hearts laid over the print.

The Signature Bag features extra space and extra pockets for those who need it. Made with laminated spandex, lavendar faux suede lining and contrasting frosted faux leather trim, it also features Signature Rebelle hearts with rhinestone accents and a hidden magnetic clasp.

Show style with the Rebelle Red Matrix backpack. Can be used as a book bag, a backpack, an overnight bag or a sports bag. The backpack features laminated spandex and colorful accents as well as detachable, tradeable wristlet and belts.

JazzyToes Bright Mary Janes Baby Socks with non-skid soles are created to match vibrant outfits of little girls. The Mary Janes come with a silver, sparkling flower on the buckle. Included in the set are six colors: Red, Pink, Orange, Purple, Green and Yellow. The product comes in a ready-to-mail gift box. Size: 0-12 months, 12-24 months. "Our sizing is more generous than other socks in the market that they truly fit babies up to 24 months. Our socks come with non-skid soles, and are compliant with CPSIA. The socks come with ready-to-mail packaging, so [it] makes gifting a breeze," Lisa Dunkerley, manager of JazzyToes, told TDmonthly. JazzyToes have received the following awards: 2008 Creative Child Award, PTPA Award and iParenting Media Award. Launch date: June 2009.

These frosting-flavored Cupcake Mints come in a 130-ct., 3"-tall tin. There are 36 shrink-wrapped tins in each illustrated display box. Launch date: July 25, 2008.

This 3"-tall disembodied head of Freud is made of soft foam rubber designed for squeezing. It can be kept in the car for stressful commutes and on the desk at work for those days when nothing seems to go right. It comes in a net bag with an illustrated header. Launch date: April 17, 2009.

This large tote has three windows that allow for placement of photos. It is fully lined and has a zip-top closure with a heart zipper pull. The shoulder straps measures 11.25" and the tote has bottom footers. It "becomes the portable scrapbook of memories," Sara McHugh, in sales at Braggables, told TDmonthly. Launch date: March 2009.

This chic, heart-shaped photo key ring in wet croco has a silvertone ring and a claw attacher. The photo can be changed as often as the consumer desires. Launch date: March 2009.

This microfiber nine-window tote features wet croco trim. The user can access photos through the front zip compartment. There are two side compartments and one back compartment. The tote is also outfitted with a center interior divider, zip-top closure, a 12" shoulder strap and silvertone bottom footers. It's a "chic and unique 'Portable Photo Scrapbook.' The consumer can change the photos as often as they like," Sara McHugh, in sales at Braggables, told TDmonthly. Launch date: March 2009.

JAM Bracelets are stretchy fabric bracelets that each have a sterling silver alphabet letter beaded on. Multiple bracelets can be stacked on the wrist to spell a name, a message or a favorite team, for example. "People can purchase as many different 'letter bracelets' as they like to spell out whatever message they want to display on their wrist. The price point is set low to allow the freedom to purchase multiple bracelets," Laura Gastwirth, owner of JAM Bracelets by Wirthware LLC, told TDmonthly. Launch date: April 2009.
— Richard Gibson, owner of Learning Express in Newton, Mass., named Jam Bracelets as one of his store's top sellers in July 2010.

This 2" x 4" turtle keychain is equipped with a blue light that's activated when one presses down on its soft shell. Launch date: 2009.

Choose from our plush double sided Minky Chenille to our tactile Satin & Minky Blankets. Our soft, luxurious blankets come in four great sizes.

Different sizes available for each design to suit different size dogs. Price vary by size.

A collection of 30 antique Easter Rabbit postcards, all new images. They are easily removed for mailing, or just makes a lovely easter basket gift!

This word search race game includes 20 different word search puzzles. The object is to find the words and mark them with your color tile. Whoever has the most tiles when the puzzle is complete is the winner. Launch date: 2008.