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If a robot toy were crossed with an insect, what would you get? A HEXBUG! For Innovation First, the result has been a sellout, with demand overwhelming supply in the products’ first year. “The power of observation is important to succeed,” Joel Carter, vice president of marketing at Innovation First, told TDmonthly Magazine, explaining that the inspiration for HEXBUGs came because of a long line at a robotics trade show. “We saw people waiting to pay big bucks for a bag full of component parts and an instruction sheet on how to build robot bugs that didn’t do much. We knew we could do better cost-wise and come up with a cooler product.” Getting from the initial idea to actual production took nine months. The company introduced the HEXBUG in spring 2007 and sold more than 1.5 million units by year end. “HEXBUGs were a runaway success that we had not anticipated,” Joel said. Innovation First began producing electronics for robots in 1996. Today, the company is an industry leader in hobby, competition and education robotics, as well as a developer of consumer robotics toys. In addition to HEXBUGs, Innovation First produces the Vex Robotics Design System, the top-selling robotics platform in middle and high schools.

ToyDirectory Product ID#: 37495      (added 8/11/2020)
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Category: Dolls



Troll dolls were originally created in 1959 by Danish fisherman and woodcutter Thomas Dam. Dam could not afford a Christmas gift for his young daughter Lila and carved the doll from his imagination. Other children in the Danish town of Gjøl saw the doll and wanted one. Dam's company Dam Things began producing the dolls in plastic under the name Good Luck Trolls. It became popular in several European countries during the early 1960s, shortly before they were introduced in the United States. They became one of the United States' biggest toy fads from the autumn of 1963 to 1965. The originals were of the highest quality, also called Dam dolls and featuring sheep wool hair and glass eyes. Their sudden popularity, along with an error in the copyright notice of Thomas Dam's original product, resulted in cheaper imitations.

ToyDirectory Product ID#: 37492      (added 8/11/2020)
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Combining swords-and-sorcery action with futuristic sci-fi tech, Masters of the Universe delivers powerful adventures with aspirational wish-fulfillment. With an iconic heritage and memorable mythology dating back to 1982, Masters of the Universe explores the universal themes of heroism, individuality and self-empowerment, while continuing to inspire generations of kids and adults alike.


ToyDirectory Product ID#: 37486      (added 8/11/2020)
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Specialty: No
Category: Action Figures



6-inch Legends Series Marvel’s Rogue and Pyro figures feature  detail, and multiple points of articulation. They also include great accessories like interchangeable heads and extra hands.


ToyDirectory Product ID#: 37485      (added 8/11/2020)
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The “Team Rainbow Rangers” multipack (MSRP: $24.99, ages 3+) features characters—Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof—from the popular Rainbow Rangers series, currently, 2020, airing on Nick Jr. in the U.S., Nickelodeon Latin America, China’s CCTV and other key territories around the world.  Eachcharacter represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed, micro-power!  



In addition to Mattel, current manufacturing partners producing product for mass retail and online for Rainbow Rangers include Distribution Solutions (DVDs), Bentex (apparel), MacMillan Publishing (books), Dynacraft (bicycles), Centric Brands (sleepwear), Handcraft (underwear), and Disguise (costumes and accessories).

www.gnusbrands.com

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ToyDirectory Product ID#: 37484      (added 8/4/2020)
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Fisher-Price’s #ThankYouHeroes assortment includes 16 different action figures featuring a selection of doctors, nurses, EMTs and delivery drivers. The brand is also introducing a special five-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker.

“#ThankYouHeroes is designed to immortalize and honor healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”

"We launched #FirstRespondersFirst to support healthcare workers and their families who are on the frontlines of this pandemic," said Arianna Huffington, Founder and CEO of Thrive Global, one of the organizations behind the #FirstRespondersFirst initiative. “Mattel’s iconic brands and products speak to something deep within us. So it will be wonderful to see this new Fisher-Price collection not only bring joy to children, but give parents and caregivers a new way to honor healthcare first responders and everyday heroes and their families."


ToyDirectory Product ID#: 37481      (added 6/3/2020)
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The Scoop & Learn Ice Cream Cart lets you create a variety of imaginative and tasty-looking ice cream combinations using four flavors of ice cream, three toppings and three syrup flavors. Use the magic scooper to scoop up the ice cream and toppings to build customer orders and it will recognize the colors and flavors. Then press the pump to add pretend syrup while counting to ten. Build memory and sequencing skills by choosing from six cute animal order cards and following the instructions. Ring the bell to let them know their order’s up! Playful phrases introduce colors, numbers, flavors and more while you explore the cart’s features and six activity cards. When you’re ready to move to a new location, place the accessories in the correct places or put them in the two storage drawers and push the cart around to hear upbeat songs and music.
ToyDirectory Product ID#: 37480      (added 11/7/2017)
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WowWee's Fingerlings
ToyDirectory Product ID#: 37479      (added 11/7/2017)
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Category: Collectibles



Hatchimals only hatch once – and now they’re hatching in a whole new way! Use your love and care to help them along! Hold, rub and tap the shell of your egg and you’ll hear delightful sound and see glowing eyes! Once the eyes flash rainbow colors, it’s hatching time! Your first Hatchimal twin will push, push, push until it cracks the eggshell! Lift out your first Hatchimal, and reach into the egg to lift out their twin! They’re finally here!
ToyDirectory Product ID#: 37478      (added 11/7/2017)
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Unwrap L.O.L. Surprise!™ balls to find mystery collectibles with every layer: 1st Layer: Secret message [shhh . . .] 2nd Layer: Emoji stickers [so many feels!] 3rd Layer: Baby bottle [heyyyy, it's also a charm] 4th Layer: Pair of kicks [roller skates, cowgirl boots, ballet flats and more] 5th Layer: Outrageous outfits [jumpsuits, tutus, leather jackets, mermaid tails and more] 6th Layer: Fashionable accessories [sunglasses, cat ears, tiaras, oh my!] 7th Layer: … finally! L.O.L. Surprise!™ 3-inch doll—the ultimate surprise! These dolls are fierce, fashion-forward and packed with personality. From rockers to divas to merbabies, L.O.L. Surprise!™ has collectability all rolled up in a ball playset and purse. But the surprise doesn't end there. Feed your doll water with the baby bottle and reveal ANOTHER hidden surprise! "L.O.L. Surprise will be the hottest stocking stuffer this season," said Isaac Larian, CEO of MGA Entertainment. "Children today are obsessed with unboxing, the element of surprise and collectibles. To them, L.O.L. Surprise isn't just another toy. It's an experience, a hidden mystery, a present they can unwrap again and again every day to build their L.O.L. Surprise collection." Collectibles are the kid currency of today where sharing and trading with friends on the playground is like being part of a special club. Not to mention, the accessible price points allow parents to easily get on board with the trend that isn't going anywhere anytime soon. With an MSRP of $7.99, L.O.L. Surprise!™ is perfect for both ordinary and extraordinary occasions. L.O.L. Surprise!™ is THE only collectible that provides the ultimate unboxing experience, bringing the element of surprise with every layer!!
ToyDirectory Product ID#: 37477      (added 11/7/2017)
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Fold the box to make the projector, add the lens and place the smartphone. Project videos on the wall.
ToyDirectory Product ID#: 37476      (added 2/29/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: STEM Skills
Preschool
General Games



The race is on to build hands-on coding skills! Build your maze, and then use the coding cards to create a step-by-step path for Colby, the Programmable Robot Mouse. Program the sequence of steps, and then watch Colby race to find the cheese! This deluxe set includes 30 double-sided coding cards, 10 double-sided activity cards, cheese wedge, and Activity Guide to provide the perfect hands-on introduction to coding concepts. Create your path with 16 maze grids to create a 20" x 20" maze board, 22 maze walls, and 3 tunnels for endless possibilities. Colby lights-up, makes sounds, and features 2 speeds along with colorful buttons to match coding cards for easy programming and sequencing. Add multiple players with Jack, the Programmable Robot Mouse (LER 2841), sold separately. Colby measures 4"L and requires 3 AAA batteries (not included).
ToyDirectory Product ID#: 37475      (added 2/29/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: STEM Skills
Preschool
Puzzles & Skill



Have fun with Georello Junior, making all the colorful gears move by turning one gear with just one figure. Create a chain reaction that surprises and involve children in endless experimentations. Includes one clear base, nine colorful gears and nine matching discs.
ToyDirectory Product ID#: 37474      (added 2/29/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Space
Science & Nature



Bring this Super-moon to your room! Create your own lunar light show with this detailed 4.5 inch diameter orb. Remote Control works from up to sixteen feet away. Moon Lamp Light Show features sixteen different colors and 4 modes. Batteries: Remote Control Requires 1 CR2025 (included). Moon Lamp Requires 3 AAA Batteries (Not Included) Color: When switched Off the moon is white. Gender: Boys & Girls Includes: 1 Crater Textured Moon Orb Light and 1 Remote Controller Packaging: Boxed Size of Orb: 4.5 Inch Diameter Recommended for ages 8 and up
ToyDirectory Product ID#: 37473      (added 2/29/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Licensed Products
Play Sets



Deliver passengers in the Resistance Troop Transporter with opening hatches, lowering ramp, dual flick missiles and space inside for the 4 minifigures included in the set.
ToyDirectory Product ID#: 37472      (added 2/29/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Arts & Crafts
Books



Contemplate the Patterns of the Universe as you color! Math is at the heart of many natural wonders and has an abstract beauty all its own—in the silhouette of a snowflake, the spiral seeds of a sunflower, and the symmetry of the Sri Yantra mandala. From the 4-D hypercube that casts a starlike shadow, to the infinite pattern of Penrose tiles that never perfectly repeats, these 57 exquisite designs reveal their secrets as you fill them with color. Art becomes an act of discovery—no math knowledge is required! In the bonus Creating section, as you join dots, flip coins, and follow other simple steps, 12 surprising images will emerge before your eyes. This is an adventure for all ages—and a treasure for artists in Numberland!
ToyDirectory Product ID#: 37471      (added 2/29/2016)
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Age Range: 8 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Licensed Products



The most durable and deluxe tractor around, this John Deere specialty item offers great details and great adventure for little builders. Ages 8 and up, 8 x 9 x 13.5 inches.
ToyDirectory Product ID#: 37470      (added 2/29/2016)
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Age Range: 8 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Arts & Crafts
Tween



Customize this chalkboard tote with your own unique designs using the chalk markers. Then use the sponge eraser to erase and start again! Kit Includes; chalkboard keeper tote, 3 chalk markers, sponge eraser, and instructions.

ToyDirectory Product ID#: 37469      (added 1/31/2016)
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Age Range: 8 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Kits



You don't have to be an engineer to create with Nano Blocks. With these micro-sized building blocks, a 3D Space Shuttle is constructed like never before. Watch in amazement as the Shuttle is erected to even the tiniest detail. With over 1600 assorted size pieces, create a detailed replica of the Space Shuttle, that fits perfectly in the palm of your hand. Includes detailed color instructions. Not designed for children under age 8. This would be a great addition to any collection and a perfect gift for any inspiring designer, architect or collector.
ToyDirectory Product ID#: 37468      (added 1/31/2016)
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Age Range: 8 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Licensed Products



Drive back the enemy with the First Order Snowspeeder™ featuring three-man crew, storage, stud shooter, rapid-fire shooters, hidden wheels and more.
ToyDirectory Product ID#: 37467      (added 1/31/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Arts & Crafts
Kits
Books



Coloring Crush includes everything you need to make dreamy, just-add-color works of art. And, for those who can’t find the pointy end of a pencil, our introductory how-to guide includes a crash course in using colored pencils, blending and layering, color scheme inspirations and artist-approved techniques.
ToyDirectory Product ID#: 37466      (added 1/31/2016)
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Age Range: 6 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Kits



Sharpen your skills at Adventure Camp Archery with a bow with shooting function, knock-over target, rest shelter and a hedgehog. Includes a Mia mini-doll.
ToyDirectory Product ID#: 37465      (added 1/31/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Dolls
Sporting Goods & Accessories



This Read & Play includes: your very own Soccer Girl Cassie doll with her soccer ball, backpack, and towel, and a fully illustrated story book. Children find out who wins the big game as they learn fun facts about soccer in this entertaining story written for beginning readers. Awarded Dr. Toy's 2014 10 Best Award and Oppenheim Toy Portfolio's Platinum Award. Go! Go! Sports Girl products are designed as a fun and educational way to promote self-appreciation and the benefits of daily exercise, smart eating and sleeping habits, self-esteem, and overall healthy life skills for girls. The books and dolls in the series encourage all children to dream big and work hard to achieve their goals—and have fun while doing so.
ToyDirectory Product ID#: 37464      (added 1/31/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Puzzles & Skill



The Gradient Puzzle is a vibrant way to meditate on color. The act of putting it together is slow and deliberate, where the color of each piece is used to locate its proper position. We’ve used a thick stock and high quality art paper, so the puzzle can be assembled again and again without losing its edge.
ToyDirectory Product ID#: 37463      (added 1/31/2016)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Music
Musical Toys
General Toys



The 37 Key Digital Baby Grand Piano is a twist on Schoenhut’s traditional baby grand pianos. Same patented body design, same sturdy structure, but we’ve added some enchanting design elements, and plugged in an electronic sound board! This digital piano will mimic true piano sound and is an excellent learning tool for young musicians. As with traditional Schoenhut pianos, the Digital Butterfly includes full width keys to learn proper finger placement, as well as our patented Tri Play Learning system. As an upgrade for our digital model we’re including 2 more learning systems to advance skills – Piano Key stickers that reflect the musical notes. The ability to connect apps and expand the play experience is really what sets this piano apart from all others. Download any piano learning app and the piano will play through your device! Download Karaoke app, and use the included microphone to sing along to the words on your device screen. Velocity Keys, 5 different instrument sound functions, Demo songs, and Record/Playback for up to 700 notes. Features opening butterfly style lid, 37 velocity keys and 3 separate learning systems.
ToyDirectory Product ID#: 37462      (added 12/30/2015)
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