 |
Tools:
Toy Knights Kick Jedi ButtUnlicensed Action Figures Prove a Hit at Specialty Stores
 While licensed action figures come out clear winners at big box stores, unlicensed figures prove big fish in the small pond of specialty toy stores. Retailers say kids and parents in many cases prefer imaginative knights and pirates from companies such as Schleich and Papo to the small plastic miniatures of licensed super heroes and movie-based characters.
“Sales are about 50/50 for the licensed products vs. unlicensed,” Laura Brauer, general manager for Cloud Nine Toys in Sudbury, Mass., told TDmonthly Magazine.
Read next month's issue to get the full story.
THIS BANNER IS AN AD:
• • • • • • • • • • • • • • • • • • • • | • • • • • • • • • • • • • • • • • • • |
Back to TDmonthly's front page
| |
Advertise on TDmonthly
|
