TDmonthly Magazine!
July 2009 | Vol. VIII - No. 7


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The Yin and Yang of a Successful Event

32 Pairs of Schoenhut Pianos Enthrall Crowds


The Schoenhut Piano Company has a history of participating in and funding unusual events that bring their chime-like toy pianos — and the newer 44-string mini grand piano — before the public. Here, Renee Trinca, president of Schoenhut, describes in her own words a unique concert and performance piece that the company sponsored at the Vizcaya Museum in Miami.

When Wendy Mae Chambers, a virtuoso of the toy piano, requested 64 Schoenhut pianos for an event at Vizcaya Museum and Gardens, my thoughts flew to the complications involved with preparing, shipping, and setting up so many instruments. As she described plans for the performance and her "dream of Kun," I instead began envisioning 32 white and 32 black baby grand toy pianos being played simultaneously throughout the spectacular museum gardens among gorgeous flowers and trees. Wendy had already worked out a myriad of details, including collaboration with the museum staff, advertising, composing music, and lining up and tutoring 64 musicians. I couldn't refuse this unusual, but remarkable, opportunity for a large crowd to hear the enchanting sounds of our toy pianos.

The event, which took place on April 26, 2009, was a resounding success. Lovely chime-like piano tones emanating from solos, duets, and multiple groups intermingled beautifully throughout the gardens. The thousands of people who attended seemed enthralled with the performance. We are very pleased to have played a part in this spectacular event.

In addition to promoting the skyrocketing interest in Schoenhut toy pianos as serious concert instruments, we enthusiastically support avenues that foster a love of music in children. A visit to the Gallery of Little Stars link on our website shows a representation of budding musicians. Hundreds of customers have contacted us, many of them professional musicians, telling of the positive impact our toy pianos have had on their lives.

Through contributions to a selected number of organizations each year, Schoenhut provides the gift of music to children in need who might not otherwise have a musical instrument. One such example is our company's promise of 100 toy pianos for TDmonthly’s Charitable Kid Contest. Yearly donations are given to The Toy Bank sponsored by Toy Industry Foundation (TIF) and Summer Gift Drive by Gifts in Kind. We are also supporting TIF's Do Good Stuff-a-Thon this year. Locally, here in St. Augustine, our toy pianos for “Helping Students Inc.” will provide gifts for many impoverished children this upcoming holiday season.

As business owners, we are committed to giving back to the community that supports us.

Following is the piano that charmed Miami, plus other Schoenhut offerings:




MSRP: $255.97
Age Range: 3 and up
Gender: Boys And Girls
Category: Musical Toys
Music



Inspired by the beauty of a full-size concert grand, Schoenhut® Piano Company offers this exquisite miniature 37-key replica. Complete with opening top to release the lovely chime-like tones, this smaller version is designed for a child with serious musical aspirations. Each piano in the series is custom built from solid maple and ½-inch multi-ply birch, stained in mahogany or painted in your choice of white or black, with the interior hand finished to match the selected exterior. The hinge is designed to raise and lower gradually, so as not to slam down on little fingers. Chromatically tuned, the sound is produced by little hammers striking precision-ground, German steel music rods.Schoenhut's patented Learning System, with its play-by-color teaching method, makes playing simple and fun. Available in Mahogany, Black or White.
ToyDirectory Product ID#: 24439      (added 7/6/2009)
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MSRP: $116.85
Age Range: 3 and up
SKU or Item #: 3005
Gender: Boys And Girls
Category: Musical Toys



Schoenhut's Fancy Baby Grand is beautifully designed with curved legs and an elegant style, yet extremely durable and sturdy. This piano is a great way to introduce a child to basic keyboard skills and musical concepts. Lovely chime-like tones are created by small hammers striking metal rods, the sound that makes Schoenhut toy pianos unique. The two and one-half octave span of full-width keys provides a good foundation for the transition to a larger model. Includes: Schoenhut's Learning System and bench.
ToyDirectory Product ID#: 2698      (added 12/6/2004)
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MSRP: $59.95
Age Range: 3 and up
Launch Date: January 2005
Gender: Boys And Girls
Category: Musical Toys



Schoenhut's bright red, wooden, 25-key tabletop is the perfect choice for a toddler's first piano. Both fun and educational, it is an ideal instrument for developing eye-hand coordination and encouraging musical creativity. Chromatically tuned, the lovely chimelike notes are produced by little hammers striking precision-ground, German steel music rods. The tone never changes nor will the piano ever need tuning. Schoenhut's patented Learning System, with its play-by-color teaching method, makes playing simple and fun. A removable color strip fits behind the keys to guide small fingers from chord to chord. The chart also works on adult keyboards, since keys on Schoenhut toy pianos are of corresponding width. This teaches children proper finger placement from the very beginning. The accompanying Songbook contains a collection of familiar tunes. This Learning System has been specially designed to build a child's confidence and develop basic playing skills. It comes in red and white. Launch date: 2005.
- This model was Schoenhut's best seller for 2010. It was also the model given away by TDmonthly's Charitable Kid, Kimberly (then 14) of South Carolina -- 100 times over! As a reward for her charity and careful selection of institutions to receive the toy pianos, Kimberly was given a number of other high-quality Schoenhut instruments, many of which she shared with her younger sisters.
ToyDirectory Product ID#: 13823      (added 6/29/2007)
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Wholesale Price: (Log in to view)
MSRP: $119.00
Age Range: 3 and up
Launch Date: July 2007
Gender: Boys And Girls
Category: Musical Toys



This high-quality musical instrument is chromatically tuned and features lovely chime-like notes that are produced by little hammers striking precision-ground, German steel music rods (versus the conventional taut wires used in full-sized pianos). Schoenhut's patented Learning System, with its play-by-color teaching method, makes playing simple and fun. A removable color strip fits behind the keys to guide small fingers from chord to chord, and is also suitable for use on adult-sized keyboards. The accompanying songbook contains a collection of familiar tunes. Launch date: July 2007.
ToyDirectory Product ID#: 13796      (added 6/28/2007)
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Wholesale Price: (Log in to view)
Age Range: 5 and up
Launch Date: January 2007
Gender: Boys And Girls
Category: Musical Toys



This dynamic, new line of 44-key baby grand and upright pianos, launched to coincide with Schoenhut’s 135th anniversary, features true piano sound … without the use of electronics. The mid-sized piano is less intimidating for small children who want to learn to play the piano. This line is not intended to replace Schoenhut’s vintage models that feature chime-like tones, such as those originally developed by Albert Schoenhut in 1872. Rather, the introduction is in response to requests from customers for a “new” sound. It’s available in black, white or red. Launch date: January 2007.
— If parents wish to start their kids on the piano before they’re ready for the real baby grand, this stunningly beautiful instrument with authentic piano sound is the way to go. It received a TDmonthly Top Toy 2007 award for innovation in mechanics and design within the category of musical instruments for children, as well as its ability to grace any space while furthering a young child’s music education.

Past Videos:
Toy Fair 2007
ToyDirectory Product ID#: 11647      (added 2/26/2007)
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MSRP: $129.99
Age Range: 3 and up
Launch Date: February 2008
Gender: Boys And Girls
Category: Musical Toys
Wooden Toys
Preschool



This versatile little piano grows with the child. The main unit, decorated with a whimsical animal's head, is perfect for toddlers because it sits safely and squarely on the floor within easy reach of little hands. Later on, the sides with the animal's body can be attached, conveniently raising the piano to a comfortable height for an older child seated at the bench. Included is Schoenhut's® Learning System, with a removable color-coordinated strip that fits behind the keys to guide small fingers from chord to chord. The accompanying songbook contains a collection of familiar tunes. Schoenhut toy pianos are famous for their lovely chime-like tones. The keys are spaced correctly for a full-sized piano, which teaches proper finger placement and affords an easy transition to a large piano.The piano is 19-3/4" H x 16" W x 10-3/4" D and the bench measures 8" H x 8" D x 11" W. This product weighs 17 lbs. Launch date: February 2008.
ToyDirectory Product ID#: 17658      (added 2/25/2008)
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MSRP: $235.00
Age Range: 3 and up
Gender: Boys And Girls
Category: Musical Toys



Schoenhut® Piano Company has taken the concept of pianos for the very young a step further with this new three-octave Elite Baby Grand. With a keyboard almost half the size of an adult piano, this new model is designed with the three-to-nine-year-old in mind. "Not just a toy," it is a fine musical instrument and beautiful piece of furniture as well.
ToyDirectory Product ID#: 15343      (added 9/24/2007)
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Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author


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