Designed to give retailers ideas and tips for successful retailing, this section provides information on everything from branding and inventory to marketing and store displays.

Link to the current Retailing Tips
	The Art of the Mask: An Interview with Lookinglass Owner Louis Klaitman With a background in retailing Louis Klaitman began recycling clothing for wholesale in 1972. Today, he sells under the Cabaret brand name to international clients...
	Battle With Wal-Mart Wal-Mart, the greatest of today’s superstores, has an enormous hand in the toy industry. Analysts estimate that the retail giant controls over 22 percent of the U.S. toy market...
	Marketing to Mom Stephanie Azzarone, founder and president of Child´s Play Communications, knows moms. She understands their changing image and how retailers can identify moms in local communities, find their key needs...
	Getting the Word Out: Advice from MouseShoppe MouseShoppe is an Internet-based store that carries low-end licensed Disney mechandise, while its physical counterpart, CharmingShoppe, is a brick and mortar store...
	Monogram International: Batman Begins Monogram International is known for movie collectibles; everything from items based on animated tales to their newest licensing contract with Warner Brothers for the live action film...
	Discount Stores No Match for Smart Toy Retailers Is less more when it comes to toy prices? Holiday shopping seasons have seen the growing trend of consumers turning to stores like Wal-Mart and Target to make toy purchases...
	Anti-Design and Changing Consumer Culture Tom Moseman, senior vice president of Envirosell, Inc., knows how to turn casual store browsers into customers...
	Meltdown Comics: Selling To Collectors Known as the West Coast´s largest and most influential comics dealer, Sunset Strip-headquartered Meltdown Comics and Collectibles is only one of five southern California...
	Safe Budgeting: The Dangers of High Overhead Tamara Carlisle, president of Big Kids Productions in Austin, defines "overhead" as their staff and their inventory...
	The People Advantage: Staffing for Success For most retailers, the quality of the staff is a key sustainable competitive advantage and point of differentiation from their competitors...
	Store Promotion: Paper vs. the Internet The ability to promote your business is a key factor in success...
	Creating a Fun AND Profitable Store One of my favorite quotes of all time is from Jerry Greenfield of Ben & Jerry’s Ice Cream fame.
	Goody Bag of Gold:Get a Piece of the Birthday Cake Gone are the days of eating cake and ice cream at the kitchen table after a wild game of musical chairs.
	Customer Service: Does One-on-One Contact Really Sell? An average customer touches merchandise before purchase and needs direct contact with a retailer, but the Internet crosses distance barriers...
	It Takes More Than a Fancy Display to Sell Licensed Toys Simply purchasing this year´s newest licensed toys and putting them on the shelves won´t guarantee strong sales...
	Learning to Sell: Retailing School Supplies School supplies are a part of an ever-changing and challenging market...
	Tips for Summer Retailing Summer has two major advantages: the weather is great and kids are out of school...
	Q&A with Halloween Headquarters District Manager Halloween Headquarters grew from a one-kiosk operation to over 15 temporary superstores throughout Northern California...
	Simple Steps for Preventing Retail Theft Inventory shrinkage is a problem for any retail operation, be it an upstart or a Wal-mart. ...
	Post-Holiday Sales Offer a Profitable Start to the New Year The six weeks after Christmas are a bargain-hunter´s dream season. Smart retailers who plan for this event are cashing in...
	Internet Retailing isn’t as Scary as You Think According to the U.S. Department of Commerce, two million more Americans become Internet users every month, and over half the population is now online...
	Back in Black: Is Your Online Store Ready for the Big Day? "Black Friday” is the name anxious retailers have given to the day after Thanksgiving...
	Retail Remedies for Main Street In 1994, when Polly’s Gourmet Coffee in Long Beach, Calif., faced stiff competition, they turned to the good Doc for help...
	Preparing Your Store for the Holidays Fall is in the air, and as every toy retailer knows, the seasonal change means more than football...
	Shopping in the 21st Century Do you know what the “butt-brush factor” is? This, and other pertinent information for retailers, is covered in Envirosell...
	From Shirts to Signs: Creating a Brand Success at Your Store Last month we discussed a few simple design strategies for making your business customer friendly.

Do Store Displays Really Work? Unlike some retail outlets, which place their biggest sellers at the back of the store hoping to stimulate impulse...       Make Your Store Customer Friendly As anyone in 21st century America can attest, retail shopping has become more than the search for a desired product...

Link to the current Retailing Tips

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