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Article Archive: Licensed Products
Hello Kitty – a cat on life support?
Hello Kitty has been a doll icon for the past forty years but her reign may slowly come to an end unless some fearless knight comes riding to her rescue...

11/1/2015



Top-10 Most-Wanted Licensed Toys
From construction sets to sticker puzzles, check out the Top-10 licensed toys according to retailers interviewed by TDmonthly...

6/1/2015



The Western Toy Market
This review of 2014 will look at the two largest toy markets – the United States and Europe; for the latter, the focus will be on the four keystone countries France, Germany, Spain and the UK...

2/1/2015



Top-10 Most-Wanted Licensed Toys
Almost half of the retailers surveyed by TDmonthly Magazine in May 2014 told us that they carry little to no licensed toys. Those that did, however, reported lots of success with offerings from LEGO...

6/1/2014



Are Fashion Dolls Old Hat?
Fashion Dolls have dominated the U.S. doll market since Barbie came onto the scene back in 1959 and they have reigned pretty much without challenge since then...

6/1/2014



Disney – is Infinity leading the way?
Disney is the largest media conglomerate in the world and its avowed goal is to be a major player in every sphere of endeavor in which it operates. The company is engaged in four distinct Segments and is dominant in three of them. The question is – what about the fourth?...

1/1/2014



Action Figures in the Doldrums
Action Figures represent about 6% of the U.S. toy market and are completely dominated by Hasbro. This is how the picture has developed since 2007...

11/1/2013



Relativity Halts Stretch Armstrong Production
Relativity Media has announced that the Stretch Armstrong movie, slated to come out April 11, 2014, is no longer moving forward with production...

10/1/2013



Happy Birds: May the Force be With You!
Latest data from The NPD Group, a global information company, reveals Angry Birds Star Wars as the best new toy license in the big five* European toy markets in 2013 so far (year to date July 2013)...

10/1/2013



Action Figure Sales are Up - But Not in Specialty
As we reported last month, The NPD Group has found that action figures are one of the only toy categories showing significant growth in 2013...

9/1/2013



Diamond Comic Distributors' Top-10 Toys
As we recently reported, action figure sales are up. But what products are top-sellers...

9/1/2013



Construction Toys - LEGO vs. Everyone Else
The construction toy category continues on its phenomenal growth path. This is extraordinary because all the other toys – with the exception of the Electronic Learning segment of Preschool – continue to flag...

8/1/2013



Summer Blockbusters Give Licensed Toys a Boost
Sales of licensed action figures have increased 20 percent, fueling the 4 percent increase in sales of licensed toys overall...

8/1/2013



Top-5 Most-Wanted Licensed Toys
In a May 2013 survey, TDmonthly Magazine learned that many specialty retailers are still reluctant to carry licensed products...

6/1/2013



How is the toy space shaping up for 2013?
few days ago, TDmonthly ran an article "2013 Toy Fair – a Review by Lutz Muller" in which I reported the impressions that five national buyers for very large retail chains, three from the U.S. and two from Europe, took away from Toy Fair. I just now went back and asked them how they saw things shaping up for the leading North American public companies for 2013...

3/1/2013



Movies and Toys 2013
Movies are big business. Here are the box office estimates over the past few years...

2/1/2013



Rovio – Birds and Piggies Eat Competition
It does not happen too often that an unknown software company from a small European country becomes a major force in the toy space in one year. But this is exactly what happened in the case of Rovio...

11/1/2012



DISNEY TO ACQUIRE LUCASFILM LTD.
ontinuing its strategy of delivering exceptional creative content to audiences around the world, The Walt Disney Company (NYSE: DIS) has agreed to acquire Lucasfilm Ltd. in a stock and cash transaction. Lucasfilm is 100% owned by Lucasfilm Chairman and Founder, George Lucas...

10/1/2012



20 Top-Selling Mass-Market Toys
You may sell specialty, but it's important to watch the mass-market to keep abreast of new trends. See our list of mass-market best-sellers, updated weekly...

10/1/2012



Licensed Toys Bring Superheroes and Villains to Life
Licensed products are frequently a "bright spot" for the U.S. toy industry – in 2011, licensed toys and games represented 26% of total industry sales, up 2% over 2010...

9/1/2012



20 Top-Selling Mass-Market Toys
You may sell specialty, but it's important to watch the mass-market to keep abreast of new trends. See our list of mass-market best-sellers, updated weekly...

8/1/2012



Wonder Forge – a Scrappy Little Upstart is Showing Them How It's Done
Early this month, I mentioned that the top five games at ToysRUs included a relative unknown...

7/1/2012



Licensed Toys
Summer blockbusters and Saturday morning cartoons are a much-loved part of summer vacation - but most parents aren't as keen on all that screen time...

6/1/2012



Top-10 Most-Wanted Licensed Toys
When TDmonthly Magazine interviewed retailers about their best-selling licensed toys, three of the 12 we spoke with said that they don't sell licensed products at all...

6/1/2012



Saban Brands and Mattel Partner to Produce Power Rangers Hot Wheels Cars
Saban Brands and Mattel have partnered to produce a line of Power Rangers inspired Hot Wheels vehicles, targeted for release in 2013, that capture the action and excitement of the Power Rangers series...

6/1/2012



Round 5 Corporation Secures License From ZeptoLab® For Video Game Cut the Rope®
Canadian toy manufacturer Round 5 Corporation (Round 5) in partnership with licensing agents Studio Licensing Inc and Established Brands Inc., announces multi-year exclusive licensing agreement to manufacture and produce certain categories of toys under the popular Cut The Rope brand...

6/1/2012



Toy News from Licensing Expo Show Floor
Warner Bros. Consumer Products revealed for the first-time ever, three costumes from the much-anticipated theatrical film, Man of Steel...

6/1/2012



Movie Related Toy Sales in 2012
There is a stellar line-up of toy-related movies this year, probably the best in a long time...

5/1/2012



News from The NPD Group - The Hottest New Things for Kids
Following are the results from The NPD Kids Industry Data Service (KIDS) survey that was fielded for four weeks in February 2012 in response to the unaided, open-end question: , "What would the kids you know say is the hottest new thing these days?"...

3/1/2012



Top-10 Most-Wanted Licensed Toys
In late Spring 2011, TDmonthly interviewed 12 retailers about their best-selling licensed toys. There was one property that was mentioned almost across the board: Star Wars...

6/1/2011



The Battle Over Bratz
Now that MGA has full control of the Bratz brand again, CEO Isaac Larian is ready to get back in the game...

4/1/2011



Disney and Warner – who is winning?
In September 2009, just after the acquisition of Marvel by Disney, I suggested that this acquisition was a defensive move from the side of Disney because they saw Time Warner encroaching upon their territory. Where are the two companies now, 16 months later?...

2/1/2011



Nascar Wins Over Kids and Retailers Take the Prize
Cruise into any department, convenience or grocery store, and you will see more and more Nascar-related merchandise being marketed to a younger fan base...

9/1/2010



Which Movie-Themed Toys Will Rock 4Q
You could not imagine the toy department in any major retailer without LEGO Star Wars, Iron Man action figures, Hannah Montana fashion dolls...

9/1/2010



Disney-Licensed Toys Outrank Competitors
Many specialty retailers hesitate to buy into licensed toy lines, concerned about mass-market competition and staying power in the market...

8/1/2010



In This Issue
See brief article summaries for this summer's August issue of TDmonthly Magazine...

8/1/2010



Top-10 Most-Wanted Dolls
A recent survey conducted by TDmonthly Magazine polled 43 retailers nationwide about the sales in their doll departments...

7/1/2010



LEGO and Star Wars Prepare for Stardom
There's no shortage of Star Wars toys and novelties this year — lightsaber chopsticks, anyone? Mattel gets WWE figures into the ring to fight, while Bachmann Trains hits the tracks with large-scale sets...

5/1/2010



Toys in the News: 4-30-10
Electronic Arts EA Play is set to release a number of games for Hasbro’s Littlest Pet Shop brand this fall. EA has already launched an interactive website, Littlest Pet Shop Online...

4/1/2010



Toy Fair 2010: Toys With the Most Buzz
Zhu Zhu Pets, TIA’s Toy of the Year Award winner for 2010, stands poised to cause quite a squeak this year with its expanded product line. The Zhu Zhu Wild Bunch from Cepia adds a skunk and bunny to the line of hamsters, and the new Hamster Babies promise even more cuteness...

3/1/2010



How “Transformers” Resonates in Movies and Toys
Movies have emerged as the major driver of toy sales. The toy categories most targeted are action figures, construction, preschool, and, to a lesser degree, vehicles...

2/1/2010



Toys in the News: 1-27-10
The U.S. Consumer Product Safety Commission, in cooperation with Regal Lager Inc., has announced a voluntary recall of about 1,100 CYBEX Strollers in the United States and 90 in Canada because when opening or closing, the hinge mechanism may amputate a child's fingertip...

1/1/2010



Toys in the News: 12-30-09
The U.S. Consumer Product Safety Commission, in cooperation with Dorel Juvenile Group, has announced a voluntary recall of about 213,000 Safety 1st Disney Care Center™ Play Yards and Eddie Bauer Complete Care Play Yards...

12/1/2009



Hasbro Faces Big Threats on the Gaming Field
Back in April, I said in this space: “Hasbro’s board game business declined last year despite strong demand for the category. I predict this will happen again in 2009 and 2010.”...

12/1/2009



Video Games: Year-End Projections
February 2009 was the last month in which the video game industry in the United States showed growth. That is why everybody was eagerly anticipating September as the first month in which this negative spell would be broken,...

11/1/2009



Holiday Price Wars: Toys for $10 and Under
Wal-Mart, Target, Kmart, Toys “R” Us and other mass merchandisers have embarked on their usual seasonal price cuts on toys and other items for holiday sales...

11/1/2009



New Trading Card Games Make “Magic”
Good friends. Fantastic images. Evolving play. Collectible card games have quite a draw. Experts in competitions and novices hanging with friends both come for quick fixes of addicting games...

10/1/2009



Private Labels Are Coming to Toy Land
A Nielsen report from late November 2008 states that sales of private-label brands in the United States in all categories grew to $81 billion in 2008, a 10.2 percent year-on-year increase versus 2007...

10/1/2009



Toys in the News: 9-29-09
The Toy Industry Association and American International Toy Fair were honored at Trade Show Executive Magazine's "Gold 100" awards recognizing the largest U.S. trade shows...

9/1/2009



Disney Makes Defensive Move With Marvel Acquisition
The news that Disney was acquiring Marvel hit the entertainment industry like a thunderbolt. Yes, there had been plenty of rumors about a large Disney acquisition, but the betting by insiders had been on Electronic Arts...

9/1/2009



Liv and Moxie Girlz Gang Up on Barbie
For decades, Mattel’s Barbie reigned supreme in the fashion doll world, until the saucy upstart Bratz from MGA Entertainment made its appearance in 2001 and challenged the queen...

8/1/2009



Hannah Montana and Princesses Reign
When 3-year-old Hailey Farrant of Beachwood, N.J., isn't dressing up herself, she's dressing up one of her dolls...

7/1/2009



From the Big Screen to the Toy Aisle
Just as a movie starring an A-list celebrity will bring in big bucks opening weekend, toys tied to famous licenses can also have smashing premieres. Experts warn, however, that it’s important to be smart when buying...

6/1/2009



Top-10 Most-Wanted Licensed Toys
In April 2009, TDmonthly surveyed specialty toy retailers around the country about their sales of licensed product. Here are the top-10 best-selling licensed toys...

6/1/2009



Hasbro Bares Its Teeth; Will Mattel Bite Back?
Recent numbers demonstrate that Hasbro has once again narrowed the gap between itself and the No. 1 toy company in the world, Mattel...

3/1/2009



Economy Puts Toy Sales on Clearance
January typically accounts for about 5 percent of yearly toy sales. If these first 31 days are any guide for the future, we are looking at a really difficult year...

2/1/2009



Hollywood ToyBoy: Partnering Up in a Recession
As everyone with a checkbook knows, money is tight, and despite government intervention, the recession isn’t going away anytime soon. Does this mean sad times for the movie and toy business? Hardly...

2/1/2009



Harry Potter Movies Will Lead in Toys
Most of the very successful toys in 2008 were driven by movies — “Star Wars: The Clone Wars,” “The Dark Knight,” Wall-E” and “Iron Man” – and it hence behooves us to look at what films are awaiting us this year and next...

1/1/2009



Predictions for ’09: The Big Get Bigger and the Small Go Away
Right now, we are looking back on the worst fourth quarter in toy history and are looking forward to an even worse first quarter...

1/1/2009



Even Video Games Can’t Win Against Crushed Economy
The NPD numbers that came out for the video game space in October did not make for nice reading. After a disappointing August, September recorded negative growth rates for all three main categories: software, hardware and accessories...

11/1/2008



Fall Toy Preview: Vendors Keep Up Despite Challenging Year
Compared with last year’s attendance, the Toy Industry Association’s Fall Toy Preview, Oct. 14-17 in Dallas, Texas, held steady with 280 exhibitors...

11/1/2008



Hollywood ToyBoy: “Net”works Target Kid Spenders
“What do you mean the server is down? How can I Google anyone’s credits?” I scream at my ever-patient assistant as she brings in my sixth mocha-java-special and the bad news...

9/1/2008



Event Marketing Guru’s Corner: Knowing “No”
An exhibition industry supplier friend of mine recently explained to me how dejected she felt after hearing “no” so many times while conducting sales calls...

9/1/2008



In This Issue
Ready to watch? Check out TDmonthly’s toy video demos, with highlights on one of our featured categories...

7/1/2008



What Not to Turn Down in a Downturn
Tempting as it may be, a potential economic downturn is not the time to turn tail and run. As my Granddad always told me, “You’ll never win the kitty if you sit out the hand.”...

7/1/2008



Hollywood ToyBoy: The French Connection
“Why did it have to be the French?” Yeah, yeah ... we all joke about Parisians’ rich food and snooty attitudes, but who doesn’t want to see the City of Lights? Me, that’s who...

7/1/2008



Toys in the News: 7-31-08
Christmas decorations, handbags, food and apparel are likely to face prices hikes of up to 15 percent for the holiday season...

7/1/2008



Boys’ Roundtable: Carrera Speed Racer Set is Right on Track
Ready, set, GO! When TDmonthly Magazine’s Boys Roundtable test-drove Carrera’s Speed Racer slot car set, participants were quick to rave about the modernized classic...

7/1/2008



Yesterday’s Marketing is Dead: Part 3
Today, we're witnessing a collage of poor marketing that seemingly duplicates one another's unoriginal poor marketing. The culprit? Platitudes.....

6/1/2008



TDmonthly’s Top-10 Most-Wanted Licensed Goods
Most of the 50 specialty retailers who spoke with TDmonthly Magazine revealed that licensed products — more common in the mass market — make up at least 1 percent of their merchandise.....

6/1/2008



Indiana May Trump Iron Man at Toy Sales
When I first wrote about toy-related films roughly six weeks ago, I overlooked the fact that there is yet another entrant into the toy sweepstakes — “Wall-E” by Pixar.....

6/1/2008



Watch Playsets and Licensed Toys
This month's toy video demos include playsets, construction kits and licensed toys...

6/1/2008



Hollywood ToyBoy: Shows Set Stage for Toy Sales
Predictions are an odd thing. In Hollywood, they’re based on commercial success — the production driving the toys, not the other way around...

6/1/2008



Yesterday's Marketing is Dead: Part 2
The reason most strategic advertising and marketing does not work today is that most companies’ inside reality and outside perception do not match...

5/1/2008



'08 Films are a Match for Merch
This year brings an unprecedented lineup of films designed to affect toy sales — seven in the action figure arena and two in other toy categories:...

5/1/2008



Video Games are Nothing to Cry Over
Analysts have been crying “woe is me” all week, looking at the April numbers for video games from the NPD Group and lamenting that the end is nigh...

5/1/2008



Hollywood ToyBoy: Will Blockbuster Toys Sell?
“Where’s my new AirBook? Did you take it again?” I yell to my shell-shocked assistant, who is looking for my super-thin notebook yet again...

5/1/2008



When the Going Gets Tough, the Tough Get an Endcap
There is little doubt that things are tough in toy land. By the end of April, my retailer panel reported declining sales by 5 percent over all categories compared to the same period last year...

5/1/2008



Boost Store Traffic With Evergreen Toys
Some of today’s hottest evergreen properties are celebrating milestones in their brand heritage with creative marketing plans and new products, manufacturers told TDmonthly Magazine...

5/1/2008



Branding Toys Isn’t a Game
Kids are growing up faster, drastically shrinking the shelf life of toys and challenging manufacturers to create innovative items that capture interest quicker and earlier...

4/1/2008



Yesterday's Marketing is Dead: Part 1
Dramatic social, economic and technological forces have transformed our modern day business culture so it barely resembles that of yesterday...

4/1/2008



Which Movies Will Win?
Consensus among my retailer panel and the buyers I speak with has it that the nine movies in the table below will be instrumental in providing growth in a variety of toy categories this year.....

4/1/2008



The Babes Keep Battling
Last month I reported on a change hitting the fashion doll aisles. Jakks Pacific’s Hannah Montana was teaching the two reigning queens, Barbie by Mattel and Bratz by MGA Entertainment, that there was a new kid on the block...

3/1/2008



The Battle of the Babes
Last year marked, for the first time in years, a real change in the fashion doll category — the ascent of Hannah Montana...

2/1/2008



Toy Sleuth: Partying With Plumbers
Super Mario Brothers? Yup. That little animated plumber just keeps on chuggin’. Mario’s everywhere. So without further ado, TDmonthly Magazine’s January Toy Sleuth looks at the wide world of new Mario toys...

1/1/2008



Six Predictions for the Toy Industry in 2008
Here’s a glimpse of what the toy industry can expect in 2008 — a year of increasing costs and decreasing demand that may favor innovation within the specialty market, but squelch risk-taking in the industry overall...

1/1/2008



Hollywood ToyBoy: Walt Goes Wild
“Get thee to a toy store!” I yell at my assistant as she brings me my mocha latte. “I can’t keep track of all of this.”...

11/1/2007



J.C. Penney Recalls Disney™ Winnie-the-Pooh Play Sets Due to Violation of Lead Paint Standard
The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of Disney™ Deluxe Winnie-the-Pooh 23-Piece Play Sets...

10/1/2007



Fisher-Price Recalls Go Diego Go Boat Toys Due to Violation of Lead Paint Standard
The U.S. Consumer Product Safety Commission, in cooperation with Fisher-Price Inc., today announced a voluntary recall of Go Diego Go Animal Rescue Boats...

10/1/2007



How to Create a Licensed Character
It’s tough to create a character that connects with fans and successfully draws them to theaters, bookstores and Sunday comics...

10/1/2007



How to Find and Develop a License
With thousands of available properties, from cartoons to comic books to big-screen icons, finding the right licensing match for your company and your target consumer requires research and patience...

10/1/2007



Hollywood ToyBoy: Cartoon Network
My ol’ pappy used to say, “Nothing creative ever comes out of a committee.” And since Hollywood is one big committee ... where does that leave everyone who depends on its toys?...

9/1/2007



Sports Action Figures Cast a Spell
Sports fanatics don’t just go out and wear their favorite team jerseys or add to their baseball card collection anymore. Sports action figures are becoming a popular way for fans to support their local teams on and off season, sources told PlayZak, and just as kids are with Pokémon, many have to collect them all...

9/1/2007



Becoming Ubiquitous
If you have a scintillating character you know would be a great licensed product, how do you go from idea to reality?...

9/1/2007



Hollywood ToyBoy: The End (of Mass Market) Is Near
Blockbuster merchandise isn’t selling as well as everyone thought it would...

7/1/2007



TDmonthly's Top-10 Most-Wanted Licensed Toys
Most specialty retailers don't carry licensed toys, but which select few do some of them allow?...

6/1/2007



Marvel-ous Heroes Conquer Toy World
Characters new and old still drum up business in some parts, and manufacturers keep tuning in to toons and film stars to determine their next licensed steps...

6/1/2007



Hollywood ToyBoy: Bad Breath, Taxes and Toons
April 15! Even in La La Land, the cold, bad breath of the taxman sweeps the land...

4/1/2007



Hollywood ToyBoy: This Is the Year That Is, Part I
Hollywood’s not dying, despite the rumors, and 2007 is going to be a biggie at the box office ... if competing release dates don't short-circuit the whole thing...

3/1/2007



Hollywood ToyBoy – Hooray for Indiamation
Children’s entertainment is heading to India...

8/1/2006



Kamhi World Makes Fortunes
Jay Kamhi went from selling toys on the streets to running a multi-million dollar company...

7/1/2006



Licensed To Sell
Life has become one big licensed product...

6/1/2006



Picking Popular Licenses Proves a Guessing Game
How do manufacturers and retailers predict hit licenses?...

6/1/2006



Foreign Is Fresh for Kids' Licenses
Whether it’s the lure of something new and different or what’s popular on television at the moment, foreign licensed products are hot commodities in the toy industry...

6/1/2006



TDmonthly’s Top-10 Most Wanted Hit Toys for Movie Misses
These toys are getting bigger than the visual media that spawned them...

4/1/2006



Little Kids Duplicates Success
James Engle, a Hasbro veteran, established Little Kids in 1989, with 12 years experience in sales and marketing...

4/1/2006



Hollywood ToyBoy: Is the Internet Friend or Foe?
With the rapid change in distribution of television shows and movies, will the toy industry again be left behind by the paradigm shift, as they were when video games emerged?...

3/1/2006



Hollywood Toyboy: The Good, the Bad and the Corgi
Hollywood is back from the holidays, ready to dish news on where the next big toy licenses will be coming from in 2006...

2/1/2006



Hollywood ToyBoy: Family-Friendly Means More Toy Sales
Toy sales and kid items are about to go through the roof, and it’s all because Hollywood is sleazy...

1/1/2006



Hollywood Toyboy Update: Pixar + Disney = Disnar?
Disney recently bought Pixar, making Steve Jobs (yes, same guy who runs Apple) a board member of … Disney?...

1/1/2006



Hollywood ToyBoy: Where Did the Year Go?
Okayokayokay — from November 15th to January 5th, you can pretty much kiss off Hollywood...

12/1/2005



Tween Boys Have Riot
A new tween boy brand called Riot Media Inc. is set to rule tween boys' world...

11/1/2005



Hollywood Toyboy: Toys and TV Shows Don’t Mix
Which came first, the product, or the show?...

11/1/2005



Sports Licenses Score Big With Boys
From NASCAR to the NFL, sports licenses hit a home run with boys of all ages. In a recent License Tracker survey conducted by KidzEyes and Funosophy Inc., 3,700 boys ages 6 to 17 were asked to rate 21 of the top boy licenses on the market, including several sports licenses, in terms of popularity for holiday gifts...

10/1/2005



Hollywood Toyboy: Warners & Pixar & Marvel, Oh My!
So, itís October ó what the heck is going on out there? Hollywood Toyboy jumps on his hopped up Vespa and hits the studios to see...

10/1/2005



Licensed vs. Unlicensed: The Battle Begins
Are the latest media-driven toys unhealthy for children? Do they stifle their mental growth and socialization skills?...

8/1/2005



Hands on to Sales
So how can parents and store owners fight the humungous amount of advertising dollars pushing licensed toys?...

8/1/2005



Selling Kitty Ö or Not
With licensed products ranging from stationery to bed sheets to electronics devices, it seems safe to say that Hello Kitty fever continues to rise. Yet, while Sanrio dealers should be happy to sell the popular product, some are grumbling...

8/1/2005



Fusion Toys: Greater Control Leads to Greater Profits
Instead of relying on the most modern marketing tool, Fusion Toys places emphasis on the oldest tool: the personal connection...

7/1/2005



The Hollywood Toyboy: The Dirt on Disney
Another month, another bunch of new shows for kids. No rest for the wicked. The big word this time: Disney...

7/1/2005



Toy Fair 2005: Licensed Products
The following product summaries were mainly supplied by manufacturers, who selected their top product per product category to highlight in 2005...

7/1/2005



The Hollywood Toyboy
So whatíre the kids watching, gonna watch and donít even know about yet? Whatís in store for your store? Hereís the flash...

6/1/2005



Small Companies Enter Licensing Arena
Though licensed products have been hot for at least 20 years, gone are the days when only the oldest and largest toy companies had a shot at top titles. Today, fledgling companies are crafting toys that feature characters from hit shows like "SpongeBob SquarePants."...

5/1/2005



TDmonthly’s Top 10 Most Wanted Licensed Games
2004 was a banner year for child-driven movies and television shows. Characters from these stories have been ubiquitous, as their creators tackle every marketing corner available. Games provide a logical tie-in, resulting in a plethora of “must-have” licensed games for little ones...

4/1/2005



Todd McFarlane Opens Showroom and Store in Tempe, Arizona
In October 2004 Todd McFarlane, who has an 11-year history in the sports and movie licensing markets, held the official grand opening of a showroom and store in Tempe, Ariz. With Phoenix the hub of his business and his family living in the outlying area, Tempe seemed the most logical location...

1/1/2005



Jay and Silent Bob´s Secret Stash: Kevin Smith Opens Westwood Store
Bob Chapman, co-owner of the new Jay and Silent Bob´s Secret Stash in Westwood, Calif., has worked with cult figure and partner Kevin Smith for the last six years on movie licensing. He produces T-shirts and toys for the comic book market with Graphitti Designs, a business he started in 1982. Though he has friends in the retail business, Chapman never thought he would open a store...

1/1/2005



Cast of Characters: Children Ages 5 to 8 Find Familiar Playmates
Article Synopsis With licensing agreements expanding to every facet of the toy industry, children aged 5 to 8 years old are delighting in toys with familiar faces.Hasbro has taken advantage of box-office hits by creating Shrek and Donkey dolls as well as The Incredible Mr. Incredible action figures.Popular items which...

1/1/2005



Grown Up Fun: New Adult Licensed Products
Article Synopsis Toy manufacturers reach out to adults with nostalgic products like Star Wars branded game controllers, Archie Comics Entertainment...

1/1/2005



Getting the Word Out: Advice from MouseShoppe
MouseShoppe is an Internet-based store that carries low-end licensed Disney mechandise, while its physical counterpart, CharmingShoppe, is a brick and mortar store that sells high-end Disney collectibles. Strategically located near Disneyland in Anaheim, Calif., Adrienne Vincent-Phoenix may have an edge on her competitors, but even this experienced retailer must advertise to draw sales...

1/1/2005



Monogram International: Batman Begins to the Future
Monogram International is known for movie collectibles; everything from items based on animated tales to their newest licensing contract with Warner Brothers for the live action film “Batman Begins.”...

1/1/2005



Three Things You Should Know to Protect Your Toy Designs
So, you’ve come up with the next best toy design since the Yo-Yo. Hello tropical adventures! But wait: The idea is so good that it’s bound to spawn similar designs from other well financed, but less clever, competitors. What can you do to protect your design?...

1/1/2005



New & Notable Toys: Licensed Products
Check out these new and noteworthy toys...

1/1/2005



Plush Keep it Fresh Yet Familiar
While many toy makers are using licensed products to deliver soft, familiar pals to young children this year, others are reaching deeper into their imagination to create new friends from scratch. Either way, the following assortment of huggable buddies remain eye-catching and supportive, hard for young hands to resist...

1/1/2005



TDmonthly’s Top 10 Most Wanted TV Action Figures
There is no question that kids love to grab a bowl of cereal and watch their morning cartoons...

12/1/2004



Children´s Media: Taking the Movies Home
Today’s movies remain in audiences´ minds long after the final credits roll, thanks to hundreds of film-related licensed products available. According to Michael Redman, who tracks toy and video game trends for NPD Funworld, 25-30% of total toy sales are licensed product sales. The Licensing Letter puts the profit that film studios realize from licensing at $7.6 billion per year. Of course, this revenue is realized across hundreds of different products and categories. How do children choose which licensed products they want?...

11/1/2004



Anime: Another World on Earth
The 2003 Academy Award for Best Animated Film went to “Spirited Away,” the Hayao Miyazaki feature about a young girl’s adventures in a fantasy world. The win bolstered the popularity of a phenomenon already embraced in the United States. Enthusiasm for anime and all things related isn´t going to subside anytime soon...

11/1/2004



TDmonthly´s Top 10 Most Wanted Pop Culture Action Figures
Watching I Love the 80s, reading People magazine religiously and playing with a Pet Rock are not the only gateways to today’s pop culture icons...

11/1/2004



TDmonthly's Top 10 Most Wanted Sports Action Figures
Every sports fan has fantasized about running towards the end zone to score the winning touchdown, delivering a bone-crushing blow in a WWE title bout, or hitting a grand slam in the bottom of the ninth to win the World Series...

11/1/2004



TDmonthly's Top 10 Most Wanted Female Action Figures
Can action figures be fashionable and fight evil at the same time? Toymakers are breaking down traditional categories and mixing genres in the female action figure market...

11/1/2004



TDmonthly's Top 10 Most Wanted Mini Action Figures
Just in time to stuff stockings, action figures shrink this season...

11/1/2004



Licensed Products Drive Back To School Market
Slip a Disney Princess lunchbox into the Spider-Man 2 backpack, throw in some Care Bears stationary and zip it up--the kids are ready for back-to-school. Licensed products are the hottest items on the market, and sporting the latest characters is a fashion must for mini trendsetters. Today the 3-5 year...

10/1/2004



Licensing, Colors & Functional Style are Popular in Youth Furnishings
The children and teen’s categories continue to be the bright spot in retail home furnishings as one of the only growing segments, even in slower retail seasons. For specialty and toy stores, that paints a picture of opportunity...

10/1/2004



Delta Enterprise Brings the Magic Home
Delta Enterprise Corporation has built an imaginative world around its licensed characters. There´s a magical enthusiasm kids experience when they see Delta Enterprise´s licensed furniture...

10/1/2004



TDmonthly´s Top 10 Most Wanted - Film Inspired Action Figures for the Holiday Season
Take two…. A spree of summer hits including “Spider-Man 2,” “Shrek 2” and “Harry Potter and the Prisoner of Azkaban” rocked the action figure business...

9/1/2004



It Takes More Than a Fancy Display to Sell Licensed Toys
Simply purchasing this year´s newest licensed toys and putting them on the shelves won´t guarantee strong sales...

6/1/2004



Survival of the Fittest Licenses
If one were to interview some of our favorite animated celebrities...

6/1/2004



The Making of a Toy Licensing Campaign
Toy licensing in conjunction with an upcoming blockbuster movie is a process that involves the creativity and business savvy...

6/1/2004



The Licensed Merchandise Trend: One Company’s Perspective
Based in California, this store has expanded to include forty lines with over 5,000 items...

6/1/2004



Today´s Licensed Toys Burn Calories
What a blessing it is that today´s animated television and movie characters are just that —highly animated...

6/1/2004



Licensing 2004 International Show
The Licensing 2004 International Show in New York City is one of the biggest trade shows of the year...

6/1/2004



Film Characters Achieve Immortality Through Licenses
If you want to know about some of this year’s hottest new items, just go to the movies...

6/1/2004



Licensed Video Games Meet a Demanding Crowd
A serious gamer can separate a solid game...

6/1/2004



Licensed Toy Candy: How Sweet It Is
Licensed products can generate billions of dollars in sales annually...

5/1/2004



LICENSED TOYS, CLOTHING & FURNITURE
dSit On Plush LumiSource is introducing a variety of plush furniture at Toy Fair, including: a Dolphin Chair and Whale Chair made of plush flannel, with a convenient flip-up storage compartment to store toys, books and more; a Cell Phone Chair ($140) , shaped like a cell phone,...

3/1/2004




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