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MSRP: $14.99
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Puzzles & Skill
Preschool
General Toys



Perfect for more advanced puzzlers, these awesome 100-piece puzzles come packaged in a cool towerlike box and include high-interest themes with detailed illustrations. Made entirely from recycled materials, these puzzles are great for bigger kids ready for a bigger challenge than standard floor puzzles. Ready! Set! Race! From monster trucks to souped-up race cars, this super fun puzzle is packed with wacky action. Kids can learn about the different kinds of crazy racing that really exists, like tractor pulling and monster truck racing, right on the box!
— In a July 2014 survey, one out of 14 retailers told TDmonthly that Crazy Car Race from Innovative Kids was their store's best-selling puzzle.
ToyDirectory Product ID#: 36863      (added 7/30/2014)

MSRP: $12.99
Age Range: 4 and up
Specialty: Yes (as of 2013)
Gender: Boys And Girls
Category: Puzzles & Skill
Preschool
Wooden Toys



Brand new in the green start series made from 98% post consumer recycled materials and printed with eco friendly inks, this extension brings earth-friendly messages and all natural materials to the joy of creating beautiful multi-piece jigsaw puzzles. Kids will love putting together this puzzle full of colorful, busy butterfly. Comes with adorable and reusable storage box.
ToyDirectory Product ID#: 36329      (added 9/26/2013)

MSRP: $9.99
Gender: Girls
Category: Infant & Toddler
Bath
Puzzles & Skill



Made entirely of child-safe foam, these huggable, squeezable, touchable favorites are designed to get kids learning while playing in the bath. Perfect for bath time, playtime, anytime fun and learning.
Fairy-tale fantasies come to life in royal fashion as kids pop out a princess, prince, enchanted castle and more from a beautiful magical kingdom. Launch date: April 2012.
ToyDirectory Product ID#: 35343      (added 10/23/2012)

MSRP: $14.99
Age Range: 5 and up
Gender: Boys And Girls
Category: Puzzles & Skill
Preschool
Gifts



The land of dinosaurs comes back to life in an amazing detailed scene filled with all types of favorite dinosaurs. After completing the giant floor puzzle, kids will have a blast naming all the different dinosaurs. Launch date: March 2012.
ToyDirectory Product ID#: 35342      (added 10/23/2012)

MSRP: $14.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Bath
Infant & Toddler
Preschool



Soft Shapes® Tub Stickables are made entirely of child-safe foam. These huggable, squeezable, touchable favorites are designed to get kids learning while playing in the bath. Perfect for bath time, playtime, anytime fun and learning, These fun filled sticker sets contain 20 chunky foam bath stickers that float in water and stick to the tub, packaged in a reusable tote-along tube that suctions to the wall. Other sets include Mermaids, Trucks, and Pirates.
ToyDirectory Product ID#: 35341      (added 10/23/2012)



Each fun animal piece is the same shape, but four are large and four are small. Kids can match the big pieces with the little pieces or mix them up to make different pairs or patterns. Skills in this puzzle: Recognition of size relationships; Understanding of sorting, matching, pairing, and patterning; Slight visual support in wells.
ToyDirectory Product ID#: 35340      (added 10/23/2012)

MSRP: $12.99
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Puzzles & Skill
Preschool
Eco-Friendly



A beautiful garden of flowers contains eight circles of the same size and shape for mix-and-match play. Each piece is a different color with a matching color as well. Made from 98% post consumer recycled materials and printed with eco-friendly inks.
ToyDirectory Product ID#: 34333      (added 5/25/2012)

Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Books
Preschool
Gifts



This board book helps kids learn how to count. Raised buttons pop in on every page so kids can press them as they count, so they don't lose track.

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ToyDirectory Product ID#: 34002      (added 3/26/2012)

MSRP: $12.99
Age Range: 1 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Puzzles & Skill
Eco-Friendly
Preschool



Brand new in the Green Start series, made from 98% post consumer recycled materials and printed with eco friendly inks, this extension brings earth-friendly messages and all natural materials to the joy of creating beautiful floor puzzles. Packaged in a reusable totebox, each of these floor puzzles reveals a unique, endearing scene that kids will love to build. A bright and bold shape parade contains seven basic shape pieces with fun patterned designs. Pieces are self-correcting and can fit only into one spot. Names of shapes are printed under each piece. Launch date: April 2012.

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ToyDirectory Product ID#: 33906      (added 3/14/2012)

MSRP: $12.99
Age Range: 1 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Puzzles & Skill
Eco-Friendly
Preschool



Brand new Earth-friendly green start chunky wooden puzzles are made with wood from sustainable forests and packaged in a reusable carry-along storage case. Created with the help of child-development experts, these puzzles have chunky, raised pieces to support basic grasping skills, combined with slight gradations of cognitive challenge. A fun double-decker bus contains six square windows of the same size and shape that can fit into any of the spots but need to be rotated so the animals face right side up. Border of each piece matches color inside well. Launch date: April 2012.
Awards: 2013 TDmonthly Seal of Approval
— In a February 2013 survey, two out of 11 retailers told TDmonthly that puzzles were their best selling wooden toy.

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ToyDirectory Product ID#: 33905      (added 3/14/2012)

MSRP: $9.99
Age Range: 3 and up
Specialty: Yes (as of 2011)
Gender: Boys
Category: Eco-Friendly
Creative Activities
Preschool



Earth—friendly reusable drawing and magnet kits. Contains everything neessary for everlasting fun, learning, and creativity! Each kit includes a magnetic dry erase board, over 30 magnetic play pieces, five dry erase markers in assorted colors and a write on/wipe off activity book filled with lots reusable activities and games. Kids will create rough—and—tumble trucks and make up their own on—the—go adventures. Launch date: February 2011.
ToyDirectory Product ID#: 33254      (added 12/1/2011)

MSRP: $6.99
Age Range: 3 to 6
Specialty: Yes (as of 2011)
Gender: Boys And Girls
Category: Bath
Puppets
Creative Activities



Kids can make up their own royal adventures, swashbuckling stories, superhero missions, and pretty kitty tales with these themed puppet packs containing six puppets each. For use alone or with the Soft Shapes Puppet Theater. Launch date: August 2011.

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ToyDirectory Product ID#: 32848      (added 9/6/2011)

MSRP: $16.99
Age Range: 5 and up
Gender: Boys And Girls
Category: Books
Creative Activities
Educational



This innovative spin on the classic story of "Jack and the Beanstalk" helps build reading confidence and fluency. With Jack, Jack's mother, the giant and the giant's wife, kids can experience the excitement of reading and acting at the same time. The kit includes four masks so kids can put on a real performance.
Awards: Father's Day 2011 Mr. Dad and Great Dad Seals of Approval.
ToyDirectory Product ID#: 32465      (added 6/22/2011)

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MSRP: $14.99
Age Range: 3 to 12
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 9781601691569
Launch Date: August 2011
Gender: Boys And Girls
Category: Bath
Educational
Pretend Play



Kids can put on a play with this fun, two sided foam stage set that floats in water or stands up on a table. Kids can use puppets, dolls, stuffed animals, or their own hands to create performances and indulge in creative play. It's "Portable Puppet Play Anywhere, Anytime," Rich Hill, director of marketing at innovativekids, told TDmonthly. Launch date: August 2011.
ToyDirectory Product ID#: 32397      (added 5/27/2011)

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MSRP: $10.99
Age Range: 1 to 4
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 9781601691545
Launch Date: August 2011
Gender: Boys And Girls
Category: Bath
Puzzles & Skill
Developmental Toys



Soft Shapes Puppies are soft foam books with bold photographs of puppies that pop off each page and stick to sides of the tub. Launch date: August 2011.
ToyDirectory Product ID#: 32396      (added 5/27/2011)

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MSRP: $10.99
Age Range: 1 to 4
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 9781601691552
Launch Date: August 2011
Gender: Boys And Girls
Category: Bath
Puzzles & Skill
Educational



Soft foam books with bold photographs of sweet and funny kittens that pop off each page and stick to sides of the tub. Launch date: August 2011.
ToyDirectory Product ID#: 32395      (added 5/27/2011)

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MSRP: $19.99
Age Range: 2 to 5
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 9781601691392
Launch Date: July 2011
Gender: Boys And Girls
Category: Eco-Friendly
Developmental Toys
Educational



Ten sturdy earth-friendly boxes to stack, build and nest with early-learning concepts on each side. Learning letters, numbers, shapes, colors and baby animals has never been so fun and easy. It's a "Classic development toy made entirely from earth-friendly recycled materials," Rich Hill, director of marketing at innovativekids, told TDmonthly. Launch date: July 2011.

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ToyDirectory Product ID#: 32394      (added 5/27/2011)

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MSRP: $9.99
Age Range: 1 and up
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 9781601691446
Launch Date: July 2011
Gender: Girls
Category: Eco-Friendly
Puzzles & Skill
Educational



Earth-friendly wood rainbow fairies puzzle that exercises skills that prepare children for reading, math, problem solving and more. The 12-piece puzzle is made of wood from sustainable forests, and comes in a handy carrying case so kids can easily keep track of all the parts. Launch date: July 2011.
ToyDirectory Product ID#: 32393      (added 5/27/2011)

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MSRP: $9.99
Age Range: 2 and up
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 9781601691682
Launch Date: July 2011
Gender: Boys And Girls
Category: Eco-Friendly
Puzzles & Skill
Developmental Toys



Earth-friendly wooden play ball puzzle that exercises skills that prepare children for reading, math, problem solving and more. This 16-piece puzzle features four scenes of a boy playing sports. It's made of wood harvested from sustainable forests, and comes packaged in a handy carrying case to help keep track of the pieces.Launch date: July 2011.
ToyDirectory Product ID#: 32392      (added 5/27/2011)

MSRP: $14.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Puzzles & Skill



This fun, sprawling floor puzzle (2 feet X 3 feet) has large, rugged pieces made from 98% recycled materials. Like all innovativeKids' Green Start series products, this puzzle is not only good for the earth, it also helps kids see their connection to
it, in this case with a wonderfully illustrated garden scene showing kids busily working and playing in and around the garden. Once assembled, the puzzle becomes a hunt-and-find adventure in which kids count objects hidden in the garden. Numerals and matching illustrated quantities (chicks, apples, bees, flowers, etc.) along the top and bottom borders of the puzzle show kids what, and how many of each, to look for. When finished, pack it back up into the very attractive carrying case package it came in, also made from recycled materials.
Awards:  Bright Eyes Autumn 2010 Tillywig Award
ToyDirectory Product ID#: 31131      (added 11/4/2010)

MSRP: $6.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Books



Written by Nora Gaydos and illustrated by Akemi Gutierre, these two companion books are sure to help both parents and new siblings face the challenges and changes that come with having a new baby brother or sister. The text is simple and straightforward and the illustrations are whimsical and endearing. This is the perfect book for the sibling with a new baby brother or sister.
Awards:  2010 NAPPA Honors Award.
ToyDirectory Product ID#: 31130      (added 11/4/2010)

MSRP: $14.99
Gender: Boys And Girls
Category: Books
Infant & Toddler



Ten chunky little books, each with a very short rhyming story about the featured creature. These are non-fiction books for babies--young science books with each of the animals shown in their habitat. Illustrations show a parent and baby pair. The set includes a mini book about an alligator, elephant, giraffe, kangaroo, koala, lion, monkey, panda, penguin, or turtle. Made of recycled materials they have a craft brown eco look that goes along with the subject matter. Each small book will easily fit in a little hand and their thick pages are easy to turn for solo ‘reading.’ The sturdy tall box has a handle so toddlers can carry their library from room to room. Their Little Learning Books tower is also nice and includes small books about colors, shapes, opposites, and other basics. Good for talking as well as independent reading.
Awards:  2010 Oppenheim Toy Portfolio Gold Seal.
ToyDirectory Product ID#: 31129      (added 11/4/2010)

MSRP: $9.99
Gender: Boys And Girls
Category: Books
Plush



There are four different storybooks and four matching plush animals in this series. Each storybook tells a story about the featured animal -- where it lives and how.  These are little science books told in simple fashion with clear illustrations. Each is packaged with a small huggable plush animal that fits in a little hand. There's one about Little Gorilla, Little Polar Bear, Little Elephant, and Little Panda. You can't go wrong with any of them.
Awards:  2010 Oppenheim Toy Portfolio Gold Seal.
ToyDirectory Product ID#: 31128      (added 11/4/2010)

MSRP: $9.99
Age Range: 3 and up
Launch Date: July 2010
Gender: Boys And Girls
Category: Plush
Books



Each box set includes a huggable, earth-friendly organic cotton animal stuffed with recycled soda bottles, along with a storybook featuring the 3" plush character. These sets are available in Little Polar Bear, Little Gorilla and Little Elephant versions.
ToyDirectory Product ID#: 29622      (added 7/20/2010)

MSRP: $14.99
Age Range: 3 and up
Launch Date: July 2010
Gender: Boys And Girls
Category: Puzzles & Skill
Preschool



Packaged in a reusable tote box, these 35 oversized pieces are easy for little fingers to assemble. When all the pieces are put together, a dazzling underwater scene is uncovered.
ToyDirectory Product ID#: 29621      (added 7/20/2010)
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